Tag Archive | "smart phones"

How Smart Phones Kill

There are risks beyond smart phone addictions.  Let’s beware of the addicted. 

smart phone

Image from “UK police to seize smartphones after an accident (1)

We know it’s not safe to be around drivers under the influence of alcohol or drugs.  But how about smart phones?  The highest odds of an accidental death is dying is a vehicle accident.  One reason for this high risk is drivers under the influence as the chart below shows.

National Safety Council

Chart from National Safety Council.

The Wall Street Journal article “Smartphone Addicts Behind the Wheel Drive Car Insurance Rates Higher” (2) explains one of the greatest risks to our safety in this day and age is the growing addiction to the use of smart phones.

Addiction is a brain disorder and though smart phone use is still socially accepted and even encouraged.   At a time when society should be discouraging phones use in automobiles, some states have even begun the process of offering a smart phone digital version of driver’s license.  This seems a bit like being able to get a driver’s license in a liquor store.

Smart phone use can be so habit forming that it puts drivers and anyone around them at risk.  Drivers using smart phones are like under an influence and can be distracted.  This creates risk for us all, especially if we are using a smart phone in the car.

The article says:  “Insurers increasingly blame distracted drivers as costs related to crashes outpace premium increases.  Distracted by their smartphones, America’s drivers are becoming more dangerous by the day.  That is pushing auto-insurance rates higher as insurers struggle to keep up.  The growing number of wrecks is swamping the much-heralded beneficial impacts of newer, safer vehicles,” said Robert Hartwig, an insurance professor at the Darla Moore School of Business at the University of South Carolina.  At Allstate Corp., President Matthew Winter told shareholders this month that the correlation between smartphone ownership and accident frequency is striking.

The article goes on to tell how there is an increasing incidence of accidents where there are no skid marks.   Drivers leave their eyes off the road so long they don’t even see what they hit.

What can we do?

Let’s be smart and live longer and easier.  Learn to use smartphone features to stay focused on the road while driving.

We can use smart phones to protect ourselves from the smart phone addictions of others (in the car at least).

Merri and I do not use a smart phone but I get it, most readers do so.  Here are a few ways to protect against others who do not use them wisely.

#1: Use apps that block texting while driving.  Cellcontrol, Drive Safe Mode, Live2Txt are three such apps. Verizon has a website that describes some of them (3).

#2: Use apps that encourage you to drive safer.  SafeDrive, for example, rewards you for not texting while driving.  Simply open the app whenever you’re behind the wheel.  It will automatically start rewarding you with points you can use toward discounts at participating stores if you’re traveling at least 6 mph.  The app tracks the number of points based on driving speed, time spent in traffic, and distance traveled.

Drivemode turns text messages into audio. Drivesafe.ly gives the name of callers, turns text and email messages into audio and can auto-respond without having to touch the device.

#3: Use Hands-free and voice recognition software to reduce risks.  Research has shown that by making the most of smartphone features and new car technology drivers can make legal use of their phones in a safer and more responsible manner.

Of course most of all be an alert driver.  Nothing protects you more than recognizing that there are some idiots, drunks and addicts on the road.  They’ll be sorry they killed you, but you could be just as dead.

Businesses want your attention to get your money every working hour.  They use the smart phone in this endeavor to attract and addict you.  Don’t let businesses, that have their own agenda, control your life.  Don’t let those, who are addicted by smart phones, ruin your life either.

Use smart phones and social media to your benefit but protect yourself against their dangers.

This is a serious problem.  Last week we saw how smart phones can erode our privacy and freedom of thought.   Then we saw how smart phones can create health problems.  Now we can see how smart phones can put death three feet from our door,  traveling at us at 60 miles per hour or more.

Our report “Live Anywhere – Earn Everywhere” investigates how smart phones can make our lives really better but also create danger in many aspects of life.   For example, one small part of a growing smart phone danger is in the Bayer-Monsanto merger that can control the food we eat and even think and know about.

Bayer and Monsanto creates problems with the chemicals and science they inject in our food.  The problem is compounded because they have  working relationships with AT&T.  AT&T  has been creating a web of information control over internet portals, our phones, our TV system and entertainment content production.   Plus AT&T have created alliances with social media gaming companies that have learned how to influence social media and even make smart phones even more addictive.

Learn more below.


(1)  UK Police To Seize Smartphones After An Accident

(2) Wall Street Journal:  Smartphone addicts behind the wheel drive car insurance rates higher

(3) www.verizonwireless.com: Apps to block texting while driving

Live Anywhere – Earn Everywhere

How to Gain Extra Freedom – While Almost Everyone Loses Theirs.  Profit from post COVID-19 trends.

I invite you to join Merri and me in expecting the world to get better… to live and earn based on that expectation but…  to also prepare for bad times as well as good.

Just in case… the world goes sideways… we will still survive and prosper.

We do not give up anything much.  We can enjoy the good parts of the new economy, as we protect ourselves from what can be bad.

For example in my report “Live Anywhere-Earn Everywhere”,  you’ll see how to make your dining room table bring you more control, more time, more income and more freedom.  After all, what can be more accessible than a dining room table?


Dining room tables we worked from (and we also sold the tables for a profit).

You’ll even learn how to turn dining room tables into income and tax deductions as we have with these dining room tables we build out of local wood.

Let me be clear.  I expect that the world will get better, at least for the few who adapt and avoid the dangers that the changes from the COVID pandemic will bring. 

The wealth of the world, albeit with inequality, will continue to grow.  This collapse of the global economy will bring an incredible new opportunity for those who know what to do.  Thes profit making avenues offer enormous income potential and even work well in disaster scenarios.

Let me provide one simple, concrete example.  Ginseng.

This is a great health root.  The demand is growing especially in China.  At times good dried Ginseng sells for $1,000 a pound!  This is an incredible and easy crop to grow.   The less care you give it, the more valuable it can become.  Yet if everything goes south, the health qualities will be good to have and make it an excellent barter item.  Once you know what to do with ginseng, it’s easy to grow in your back yard.

Even better one of the best kept secrets is that ginseng and 125 other medicinal crops that are currently unsustainable but can be grown on land  that is extraordinarily cheap.

goldenseal ginseng

Ginseng we grew in our back yard.  I know about growing ginseng through experience and explain why and how in the report “Live Anywhere – Earn Everywhere”.

Loquats are another example of an easy to grow crop that help promote natural health.


Here I am by one of the many loquat trees at our Florida farm.

Loquats are a great fruit for making jam and such, but the loquat leaf has amazing medicinal qualities.  Its is a registered medicine in China and due to its anti viral and respiratory system enhancing qualities has an especially  growing demand right now.   The images below from Amazon.com show that the leaves sell for about a dollar per leaf!

I have many trees on the farm but started growing loquat seedlings last year.


Loquat leaf tea has become really important during the pandemic due to its respiratory strengthening qualities.

I have been drinking a lot of home made loquat leaf tea during the pandemic.

The report “Live Anywere-Earn Everywhere” shows specific places that reduce your living expenses, easily increases your income, makes you smarter, healthier and provides tax benefits as well. 

There are specific places where property is especially inexpensive, now because previous owners do not know about the special qualities created by the pandemic.

Learn about these specific places.  More important learn what makes these places special and seven freedom producing steps that you can use to find other similar spots of opportunity.

Here are some of the experiences this report shares:

The report includes a tax and career plan broken into four age groups, before you finish school, from age 25 to 50 – age 50-to 65 and what to do when you reach the age where tradition wants you to re-tire.  (Another clue-you do not need to retire and probably should not).

The report is very specific because it is about what Merri and I, our children and even my sister and thousands of our readers have done and are doing.

Live Anywhere – Earn Everywhere focuses on a system that takes advantage of living in Smalltown USA, but earning globally.

  • Learn about the magic of the north facing slope.   This is where Merri and I live almost half of our time.  North facing mountain land is some of the least expensive in the world but has hidden values that the report reveals.  There is a lot of this land and a lot of hidden value that you can tap.   When we bought our Blue Ridge farm (252 acres) I mentioned this to my Swiss banking friend.  “That’s bigger than the entire village where I live!” was his response.  Smalltown USA offers a last chance at having a lot of space.  By living in two Smalltown places there are enormous tax advantages as well.  One step in the system saves Merri and me over $28,345 in taxes a year.

The report shows how to buy cheap north facing slopes and create an income producing tiny home for $29,000 or less.

If you lack the $29,000 to invest, a start up using tents is even less.  These are tipis we put up at our farm before we built our first tiny home.  Learn how they can create tens of thousands of dollars in income for you.

Fwd: gary-scott-tipis

  • See ways that small businesses like Tipi rentals can be enhanced by the pandemic but also create BIG tax savings as well as extra income.  For more than 30 years Merri and I have enjoyed a strong six figure income, some years more, in the millions.  Yet there have been very few years when we had to pay federal income tax.  The report lays out a three structure program and how it is used when you are in school (up to age 30), then from 25 to 50, 50 to 70  and beyond 70.   Learn why Chapter C corporations and pensions can be better than the normally recommended Chapter S.  See how new mileage log rules gives you a possible opportunity to increase your tax deductions using IRS Form 4562.  Using a two-vehicle strategy you can gain $12,976 in new deductions even if you do not have to drive one mile further or spend one additional penny on your car.
  • See how a greenhouse can help you eat better and be healthier, plus provide income and a tax deduction and be funded by a government grant.


Our North Carolina greenhouse.

gary scott greenhouse

Our Florida greenhouse.

  • There are similar benefits from having a second home office defined in IRS publication 463 and IRS publication 587, even if your desk is a dining room table.  The report also shows how your dining room table can become an actual income producer as its creates a huge tax deduction at the same time, not to mention a great place to eat, work and lay out plans for a brighter, safer more lucrative and enjoyable future.
  • Living in this environment is also healthier, economically as well as physically.  You’ll see in the report how researchers at Harvard found an amazing correlation between living in conditions found on north facing slopes, longevity and mental health.  The researchers were quite surprised by this strong correlation that also extended into mental health.  In addition to feeling better, reducing stress and having more Joie de Vivre the places outlined in “Live Anywhere-Earn Everywhere” can help you avoid hospitals, high cost disease management (aka health care) and BIG pharma while providing an investment opportunity in three plants that have some of the fastest growing demand in natural health care.  These three plants are just one of seven business opportunities that can create multiple streams of income.
  • How changes in cell phone and internet technology eliminated the need to be in one place.   An old law that creates new opportunity for small business in small towns is available to everyone.
  • Use the specific search and purchase guide.  Construction plans are included that show how to generate first tier income that leads to five, second tier avenues of earnings.
  • How to pay off old debt and avoid new debt by avoiding spurts and embracing value. 
  • Learn seven skills that will always have value.  See how to turn First Aid, medicinal plants, hospitality, food, trees, alternate energy and writing to sell into everlasting, low stress wealth.

merrily farms

This pond we created at our farm brought us pleasure but also helped create a safe, healthy food supply, extra income and a tax deduction as well.

My Guarantee

This may be the most important report I have written in 50 years.  The information is certainly the most urgent.  Do not delay.  The risks are upon us right now and you’ll understand how the final steps of the alliance are taking place as you read the current news.

To take any risk out of gaining this urgent information with my full satisfaction or money back guarantee.  If you are not totally happy, simply let me know.  I guarantee you can ask for a full refund any time within 60 days and I’ll refund your payment in full, no questions asked.

You can keep the reports as my thanks for ordering it.

Buy Live Anywhere, Earn Everywhere Report  $39.99

How Smart Phones Make Us Dumb

Smart phones can stifle accurate thinking, emotional growth and their use can be addictive and dangerous to our health.

smart phone

Image from the Good Housekeeping article “Smartphone health problems (1) shows how smart phones can add weight on the spinal column as we alter our posture.”

Recently a friend and chiropractor explained to me that a number of new diseases have been created by overuse of smart phones.  Some problems result from the added weight on the spinal column created by continually reading a smart phone.

Another is called “Nomophobia” or “no-mobile-phone phobia”.   For example, a study suggests that over half of the U.K., population fears losing or being without their phones at any given time.  Problems with repetitive use on the elbows and fingers have also grown.

A Wall Street Journal article “Take back your brain from social media (2)” examines how we can use the smart phone to become addicted  to information feedback that makes us dumb.

The article says: “Mindlessly checking Facebook makes you an awful lot like a lab rat.  When you check your phone, your brain gets its own little zing.   Are Facebook or Twitter “addictions”?  Though the emerging scientific research on social media doesn’t agree on that term, the evidence that we aren’t coping well is on display at dinner tables where everyone is staring at screens—and even at crosswalks, where distracted pedestrians walk into traffic.  Don’t just blame the millennials.  A new Nielsen study found Americans age 35 to 49 spend nearly seven hours a week on social media, more than younger generations.

A large part of the population wakes up every day with their iPhones next to the bed.  The first thing they see are the headlines.  All day they are fed data on social media like Twitter and Facebook.  These feeds are structured by algorithms to send only the interests and likes of each unique reader.  They only get the viewpoints they’re expecting.  There is a danger at a personal as well as national level when the news only shows us what we want to hear and see.

When the news only reinforces our beliefs, this creates mental and emotional inflexibility and deters any evolution in our thinking.  And stunts even stops our growth.

I resolved this problem by getting rid of my iPhone.   I still have a flip top but I only use it  as a telephone when away from home.  I seem to stay in touch with the world just fine.   I know a growing number of readers won’t take that option so here are some more tips on how to create “smart phone information temperance”.

Here are three tips that can help stop smart phone addiction.

#1: Limit the Triggers.  It’s easier to control bad habits if we simply don’t get started.   This is why I do not keep chocolate ice cream in our fridge!  Our brains are wired to voraciously feed on information so turn off any app notifications on your phone and computer.  Regain control by setting limits on when you will and won’t tune in.

#2: Separate Work and Play.  Don’t install Facebook or any social media app on your work devices.  Set times of the day when you will not look at social media.

#3: Stop algorithm click through expansion.  When you’re on Twitter or Facebook, it’s easy to read one article, then another, then another.  I do not use Twitter or Facebook, but do read the news online.  I limit my clicking on additional algorithm driven articles while reading an article to one click, one time a day.   Everyone should set their own limit but the more you decide what information to use, instead of the algorithms,  the more control over your thinking and freedom of thought you’ll have.

Realize that addiction is a chronic brain disorder, not simply a behavior problem.  Addiction is commonly associated with substance abuse, but behavioral addictions like gambling can be just as serious.

Though social media is still a socially accepted behavior, evidence is stacking up that it can be so habit forming that it is an addiction.  When a person is unable to consistently abstain from a behavior or substance, it is an addiction and there is usually a cost of mental and physical health.

Our report “Live Anywhere – Earn Everywhere” investigates how our freedom is increasingly at the risk due to the Bayer-Monsanto merger and the way these firms will use social media in conjunction with AT&T.

Bayer and Monsanto have a working relationship with AT&T.   AT&T  has been creating a web of information control.  They have been taking control over internet portals, our phones, our TV system and content production plus they are working with social media gaming companies.  They control almost every aspect of everything that some of their customers see, hear, read and write.  The social gaming company can even use the addicting elements of social media to influence our thought… a lot.

Don’t let businesses that have their own agenda control yours.  Break the social media habit.  Control the destiny of your thought.


(1) Goodhousekeeping.com: Smartphone health problems

(2) Wall Street Journal: Take back your brain from social media

“If I Live Long Enough, I’ll Really Cash In Next Time”

Periods of good investing performance are always followed by periods that are bad.

Think about this…

The US dollar has risen over 50% above its lows of 2011.   The greenback is at its highest level versus the Chinese yuan since 2008.  India’s rupee is at an all-time low against the buck.  Other Asian currencies, the Singapore dollar and Malaysian ringgit have plunged to depths not seen since the financial crisis of 1997-98.  The euro, Mexican peso and Canadian dollar have crashed.  In other words, the US dollar is in a period of high performance.

What happens is the greenback is in a free fall.  Smart investors can cash in huge profits.

Yet there is a bigger economic problem that can ruin the purchasing power of your cash faster than you can imagine.

While the dollar was rising non US governments and businesses accumulated almost ten trillion dollars of debt denominated in US dollars.

The terror in this debt is that it acts as a destructive and very rapid financial amplifier.  Dollar debt is like a short position.  When the dollar rises, borrowers scramble to short-cover their position by selling their own currency.  This defeats the purpose of their hedging as it increases the strength of the dollar.  So they short even more.  Those short sales create an upward dollar spiral.  The buck rises higher and higher, based entirely on fear and speculation.

When that leverage energy is spent the currency stalls and plummets out of control… like now.

The last time we saw such a upwards spiral was from 1980 to 1985.  The dollar rose 50% in those five years.

Guess what?

Then it collapsed 50% in just two years.

The US dollar is in a similar position as at the beginning of Ronald Reagan’s first term in the 1970s.  This was a time of widening budget deficits, rising interest rates and a US dollar surge.  This created a problem then, as it does now, and creates huge opportunity for those in the know.

The rise of the dollar, the debt and the US stock market creates an especially dangerous conflict because Donald Trump wants to balance America’s trade.  A stronger dollar makes this impossible because it pushes up the cost of US material, US labor and US exports.

The overpriced dollar, the poor value of the US stock market (compared to other markets) create a dollar crisis and a special opportunity for you and me as investors.

“If I Live Long Enough, I’ll really cash in next time”.    I made this promise to myself in the 1980s.   A remarkable set of economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  I invested as much as I could handle then as the profits rolled in for about 17 years.  I had wished I could have invested more.

Now those circumstances are here again.

And I have…

invested more… a lot more… betting again the dollar.

The swollen stock market prices, huge dollar denominated debt and weakening dollar are three patterns that can create a fast 50% profit.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I created a short, but powerful report “Three Currency Patterns For 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.

There is a way to accumulate good value equities denominated in the following currencies of special strength, including the Euro, Canadian dollar, Singapore dollar, British pound, New Taiwan dollar and Chinese yuan.

The report reveals 21 special non dollar equities that have the greatest opportunity for safety and appreciation.

I kept the report short and simple, but include links to 153 pages of global stock market and asset allocation analysis so you can keep this as simple or as complex as you desire.

The report shows 22 good value investments and a really powerful tactic to use that allows you to inexpensively accumulate these bargains now even in very small amounts (even $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

Research shows that most people worry about having enough money if they live long enough.   I never thought of that.   I just wanted to live long enough to see the remarkable economic opportunity that started in 1980 come again so I could hit the jackpot.  This powerful profit wave has begun.  I have made the investment myself  suggest you investigate this in my report “Three Currency Patterns For 50% Profits or More.”

Order the report here $29.95

My Guarantee

Order now and I’ll email the online report “Three Currency Patterns For 50% Profits or More” in a .pdf  file right away. 

I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free purposeful investing.  If you are not totally happy, simply let me know within 60 days and I’ll refund your subscription fee in full, no questions asked.

You can keep the report “Three Currency Patterns for 50% Profits or More”  as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Order the report here $29.95

Or get this report free.  Subscribe to the Purposeful Investing Course (Pi) described below.


What R U Going 2 Do?

What R U Going 2 Do… about inflation?

who is in debt chart

One step I am taking to fight inflation is to buy an iPhone and to Tweet.  See two reasons below how this will help me beat inflation.

A July 1, 2011 USA Today article entitled “In the debt ceiling debate, is failure now an option?” by John Waggoner asks:  Is failure now an option?

The answer of course is no. A US debt default at this time would bring global economic disaster… without reason. An except from the article explains why.  The article says: Every night – sometimes late into the night – worried men and women are talking about how to handle their debts. Those people would be your members of Congress. If Congress doesn’t raise the debt ceiling by Aug. 2, the United States could default on its debt for the first time in history, according to the Treasury.

The debate about raising the debt limit which has been increased nearly 100 times including its most recent jump in February has been exceptionally shrill.

Lost in the debate have been several key facts. The U.S. debt, measured as a percentage of gross domestic product, isn’t particularly out of line with most developed nations. The bond market, which should be most worried about the U.S. debt burden, doesn’t seem concerned at all about the U.S. debt load.

While $9.7 trillion is still an enormous number, what makes a debt onerous is the borrower’s ability to pay. By that measure, the U.S. is nowhere near a debt crisis. Last year, the public debt was about 58% of U.S. gross domestic product. The United Kingdom’s was 79% of GDP, and Greece’s was nearly 124%.

Even if Congress does nothing to trim spending this year which is unlikely government expenditures will fall next year as the federal stimulus program ends and people start to lose unemployment benefits, says Mark Zandi, economist for Moody’s Analytics. And tax revenues will rise as the economy expands.

What crisis?

The biggest judge of the nation’s debt problems is the bond market. Bond traders are lenders, and they’re interested in two things: collecting their interest payments, and getting their money back when the bond matures. Any hint of default sends interest rates soaring, just as your credit card rate would rise if you suddenly showed signs of financial distress.

Are bond investors worried about U.S. debt? Apparently not. The U.S. 10-year note yields 3.17%. Half the U.S. debt is due in about five years, according to the Treasury. A five-year T-note yields 1.5% less than the current rate of inflation. Bond investors are not only not worried about default, they’re not worried about losing the buying power of their money.


Some lawmakers have been floating the notion that hitting the debt ceiling doesn’t have to mean default to bondholders. Sen. Pat Toomey, R-Pa., has raised the idea of requiring the Treasury to pay bondholders before anyone else. That would avoid a technical default and require massive budget cuts at the same time.

It’s hard to argue, however, that bondholders won’t be spooked by the government furloughing workers, shutting down parks or cutting services. If the government made its debt payments and paid Social Security and Medicaid, there would be precious little to pay for defense contractors, federal salaries and other normal functions of the government.

“The hope that we can breach the debt ceiling and nothing bad will happen is just plain wrong,” says Zandi. Bonds wouldn’t be the only investment affected: Stocks would likely crater, too, on fears of soaring unemployment and higher interest rates. Standard & Poor’s said Tuesday that it would slash the U.S. top credit rating to “selective default” if it misses a debt payment.

Nothing quick or easy

While the debt isn’t a crisis now, sooner or later the U.S. must take steps to reduce its chronic deficits. And it won’t be easy, especially in a weak economy. Cutting jobs and raising taxes both harm the economy.

The entire article “in the debt ceiling debate, is failure now an option” is linked below.

One way the US will pay part of this debt is through the devaluation of the US dollar. This will accelerate inflation.

Inflation has the potential to destroy the purchasing power of millions… maybe even billions of people.   Those on pensions and fixed income will be hurt the most as their pensions buy less and less.

Those on salaries will suffer also. Inflation destroys jobs and pay raises rarely keep up with inflation.

Businesses, however by their nature raise their prices with inflation. Mobile businesses that can move from economy to economy are best. They can avoid inflation and ride though ups and downs.  Those with products well marked up and that offer products or services with elastic value so prices can rise with inflation will fare best.

This is why one of our courses focuses on self publishing. Few products have such portability… such excellent margins and elastic value than information.  In this world of accelerated change… knowledge is the most valuable commodity… better than stocks, silver or gold!

Our course “Self Fulfilled – How to be a Self Publisher” has helped thousands of our readers over many years.  This year we added “Self Publishing 202 – How to Publish on Kindle” which we are developing over the year based on our own experience of publishing at Amazon.com.

Here is an excerpt from lesson tow that may help you create your own publications that fight inflation.

Self Publishing 202… Tidbits on Kindle

Lesson Two:  Building a System to Create Kindle Sales.

The key to your success in selling books for the Kindle reader is in building a system that attracts the attention of a unique niche to your books.

We’ll write this three times in this lesson. In the entire course perhaps a hundred.  A good part of the course is devoted to helping you create such a system that suits your circumstances and your publications.


First Kindle Royalty.

I received my first royalty from our Kindle sales last month. Wow! Good for two lattes at Starbucks… if they are small.

For some this would seem discouraging… but Merri, David and I are excited. We are on the hunt… to build a large income from this type of business because we use the business evolutionary cycle.

Business Evolutionary Cycle:

#1: Have an Idea.

#2: Let the Idea Create Enthusiasm.

#3: Let the Enthusiasm Lead to Action.

#4: The Action creates Profit (or Loss) and Experience.

#5: The Experience Creates Bigger & Better… More Accurate Ideas.

Then the cycle repeats on a larger and more effective scale.

This lesson shares the first experience we learned in earning our first $10.26 of Kindle Royalties.

Lesson #1 began with these words:

A major part of marketing success comes from having a well focused message delivered to a list of people who have an interest in the focus.

A major part of publishing is marketing.  There are many ways to describe a publisher… but one of the best is “a publisher is someone who sells books”.

There are many other aspects to publishing but the ability to get books into the hands of readers is required for sustainability in the publishing field.  A publication… filled with wisdom… laughter… insights… positive… valuable data and information can help readers and be a great book… report, article or whatever.   Still if it is not sold, the publisher has not done his job.

Publishing great books and articles… wise… humorous… insightful… positive… valuable is a excellent way to sell books via the most powerful marketing tool… word of mouth.

Still… word of mouth does not work IF some lists of readers does not kick off the buying process by reading the publication in the first place.

These words are worth repeating because in them is the foundation of your (and my) success in selling books for Kindle via Amazon.com.

The key to your success in selling books for the Kindle reader is in building a system that attracts the attention of a unique niche to your books.

Here is why building a system that reaches a unique market is vital.

Kindle readers represent a large market… maybe ten million people.

Wikipedia.com says:  Specific Kindle sales numbers are not released by the company; however, Jeff Bezos, founder and CEO of Amazon.com, stated in a shareholders’ meeting in January 2010 that “millions of people now own Kindles.”[49] According to anonymous inside sources, over three million Kindles have been sold as of December 2009,[50] while external estimates, as of Q4-2009, place the number at about 1.5 million.[51] According to James McQuivey of Forrester Research, estimates are ranging around four million, as of mid-2010.[52] On March 6, 2011, AT&T stores officially started sales of the Amazon Kindle. [53]

In 2010, Amazon remained the undisputed leader in the e-reader category, accounting for 59% of e-readers shipped, and it gained 14 percentage points in share.[54] According to an IDC study from March 2011, sales for all e-book readers worldwide gained to 12.8 millions in 2010; 48% of them were Kindle models.[55]

We Kindle publishers ain’t seen nothing yet either!

I read an ad for Kindle Apps recently that said: The Best Reading Experience for Your PC, Mac, iPhone, iPad, BlackBerry, or Android Phone

•    Watch our new TV commercials about Kindle Reading Apps.

•    Shop the Kindle Store for over 950,000 Kindle books, including New Releases and 107 of 111 New York Times® Best Sellers. Over 550,000 of these books are $9.99 or less, including 73 New York Times® Best Sellers. If you are a non-U.S. customer, book pricing and availability may vary.

•    Read thousands of free books, including popular classics like The Adventures of Sherlock Holmes, Pride and Prejudice, and Treasure Island.

•    Get free book samples – read the first chapter for free before you decide to buy.

•    Whispersync technology saves and synchronizes your last page read, bookmarks, notes, and highlights across your devices.

•    Adjust text size to make reading more comfortable.

•    Download and read Kindle books – no Kindle required.

What great news… we can expand our audience to smart phone users who will not even need a Kindle.  Smart phone apps will quickly build us a market of hundreds of millions… even billions of readers.  Imagine that.

According to Mobithinking.com There are 5.3 billion mobile subscribers (that’s 77 percent of the world population). Growth is led by China and India.

Mobile devices sales rose in 2010, while smartphone sales showed the strongest growth.

This market is exploding in growth.

According to Smartonline.com  smartphones made up 54% of all mobile phone sales in the US. According to last year’s predictions, Smartphones capturing 50% of overall mobile sales was supposed to happen by the end of 2011.

Verizon alone sold 2.2 million iPhones in February and March 2011 and over 260,000 HTC Android phones in a 2 week period.

Apple shipped in the first quarter of 2011 18.7 million iPhones in the first quarter of 2011 – a 115% increase in one year. In Q1 2011 the United States had the highest Smartphone shipments estimated in any single country, with North America seeing an 85% growth from Q1 2010 to Q1 2011 in total Smartphone shipments.

Now look at the bad news in that ad above that I underlined.

* over 950,000 Kindle books

* Over 550,000 of these books are $9.99 or less

* 73 New York Times® Best Sellers

That is the competition!

How can we stand out in such a crowd against hundreds of thousands of other books in such a huge crowd?   Having an answer to this ultimate Kindle question will determine whether you succeed in having great sales in your Kindle publishing activity or not.

The basis behind the answer is to have a system that attracts a unique niche of readers.

Amazon.com publishing takes advantage of broadband not broadcast.  The efficiency in broadcast is sending one message to millions.  Broadband’s superior productivity comes from sending millions of messages to one reader each.  Well… more than one reader…. but sending a focused messages each to a niche.

This is our Kindle goal… to define a niche and focus a message that we send only to that niche and to have a system that alerts that niche that a book or report is available at Kindle.

In this aspect of business… selling to Kindle readers varies little from selling over internet.

Attracting Attention.

Last week  Merri, David and I met with two businessmen… big time successes… really smart guys who had built fortunes understanding how to match messages to markets.  One of these gentlemen has often been referred to by MSNBC, CNBC, NHK, the New York Times, and CNN as the ‘Jerry McQuire of Silicon Valley’.  As a head hunter and agent he helped thousands of people live their vision and helped architect and build out companies like Match.com, Citysearch, Etrade, Netflix, NetObjects, GetSmart, Adobe and even Apple Computers because he understood how to match ideas with people.

The five of us were talking about how many domain names we owned (our webmaster about 600 and the businessman 1,000).  Then we focused on the fact that domain names were not such a big deal any longer.  Having a specific domain name no longer matters much.

Since this is a course about Self Publishing, and self publishing is a huge market, let’s take for example the domain address www.selfpublishing.com.

What a great domain address.  Yet this site… according to Alexa does not…


generate a lot of business.  www.Selfpublishing.com is a sub site to www.booksjustbooks.com and even together they rank in the top 98,000 sites.

Our two major sites are…


ranking much higher.


Alexa also points out that the selfpublishing site has 50% one time visits. Our Ecuador Living site has a much lower 43% and the www.garyascott site even lower.

Alexa is not the last word. Plus I have no way of know what type of sales are generated by www.selfpublishing.com.  The site could be successful but the Alexa ranking data suggests that it is mediocre at best.

The point is that a good domain name is no longer a guarantee of instant success. Not even close.

The word of internet business and self publishing is evolving so rapidly that you cannot depend on any tricks… even basic ones like a good domain address!

If you discover tricks that internet businesses or self publishing businesses are using to get high sales by the time you implement it, the sales benefit may be gone.

Dependable… continual success depends on basics that apply to business and human nature.  These basics  to a successful system are:

#1: Focus.

#2: Regular, useful, interesting, helpful content focused for the focus of your niche.

#3: Repetition.

#4: Authenticity.

#5: Accuracy and good service.

#6: Ease and access.

#7:  List maintenance.

These are the basics we strove for in our website businesses and these basics are the starting point for developing our Kindle sales.

Our Two Kindle Books

We have published two books for Kindle so far.   Our first Kindle book published is this lesson’s case study to clarify our beginning steps and what we have learned to date from the experience.

Our first Kindle publication was “7 Steps Against Radiation Poisoning”.


This is the book that generated the first $10.26 royalty and we made several errors that you can learn from.

First, let me outline how this was an opportunity publication.

End of Excerpt

This lesson goes on to outline what an opportunity publication is, how to take advantage of them and the steps we took and errors we made after the earthquake in Japan.

Then see how one key to success with opportunity publications is via Tweets.  Plus this lesson shows how smart phones increase the Kindle opportunity by a thousand times or more!

Inflation is with us and it has the potential to destroy the purchasing power of millions of people… those on fixed income first. Those on salaries will suffer next, but businesses, especially those that are mobile, marked up, with elastic value will gain most from inflation.


Learn how to subscribe to our online course “Self Fulfilled – How to be a Self Publisher” with four bonuses that save $697 plus receive our 2011 course Self Fulfilled 202 – How to Publish on Kindle Free


Learn how to earn with Ecuador agriculture.