Tag Archive | "sales technology"

The Root of Opportunity


The root of every opportunity is a problem.

I learned this at a really early age.

sales-team

Here is a really old photo of me in Hong Kong with the first sales team I built… circa 1969.   Let me share how this created a huge problem… for me at least, that was the roots of an incredible opportunity.

The bubble of the late 1960s was the US stock market which had risen steadily since the end of WWII. This spawned the concept of the overseas mutual fund which coincided nicely with the very minimal background I had in business.  I had married at a very young age (a whopping 18) which put more than a little pressure on my college student budget.  To keep going to school and support my now growing family, I started selling life insurance for Prudential Insurance.

Prudential did not teach much about investing but it did teach us how to sell, This was handy because it prepared me to do more than  could have imagined.  The overseas mutual fund bubble was built on the export of American sales technology.   The end of WWII saw the emergence of a middle class in America like none that had ever existed before.   This demographic wave had wealth like no other and the desire to reach this wealth refined the technology of marketing including the art of salesmanship ranging from car dealers to fuller brush salesmen to door to door encyclopedia and insurance sales.

When middle class Americans started having enough savings to invest in the stock market, the era of the mutual fund began.

Selling became an art form in the US from the mid 1940s through the 1950s but was unknown in Europe and Japan because these nations were still rebuilding.  Asia and Latin America were yet to emerge… so there had been no huge middle class.

By the mid 1960s  this has changed and a growing middle class stimulated investment, insurance and encyclopedia salesmen to venture abroad.  We were like a virus!  Sales resistance had grown in the US… but overseas… the population was vulnerable to a salesman’s charms.

I did not understand this perspective then.  A businessman I  approached about insurance was starting up an offshore fund. He offered me a job and a huge territory… Asia. I was on my way…. never expecting what was to come.

Business was great. As mentioned this was a bubble and at the top sales are frothy. I was the 8th employee hired by that man and within three years the company had 2,000. They had an IPO at $20 a share. As an early employee I had an option for 50,000 shares at $1… so I was a millionaire… on paper.

Please note, I have underlined those last two words.

As bubbles tend to do… this one burst and before two years were over… the industry collapsed and I was out of a job… with plenty of really angry investors who had invested in Wall Street because “US shares always went up.”  Of course due to my inexperience  I had not exercised my option nor sold a single one of those shares that were no worth… zero.

In short I was 25 or 26 years old… broke… stranded in Hong Kong… divorced and not feeling very good.

That was the problem.

I sat down and thought about this and realized that I was not the only person who was broke. Salesmen… just like me… of real estate… of insurance… of investments… and such in Hong Kong, in Asia and all over the world, were all in the same stew.  So I started a business called the “Merchant Brokers Exchange” that helped these people to exchange products and clients all around the world.

This was not a great idea, but had enough seeds of truth that it led me to write my first book “Passport to International Profit”.  I have been writing and talking the global perspective since.  This privilege to be able to share what I have experienced and learned has been gratifying and profitable beyond my wildest dreams.

Believe me… back then… when that company went bust… I just saw one big problem.  It took many years before I realized what a great opportunity had been handed to me.

Economic corrections over the past few years have created problems for many readers. This fact was on my mind when a friend of many years told me about a new business called “Tworkz”  a business that is focusing on turning unemployment and the weak economy in to an opportunity that helps people earn extra income.

I am not involved financially in any way but believe this may help some readers so am passing this on in the hopes it may help readers who are looking for ways to create extra cash flow.

Here is an overview that the people at Tworkz have sent that I share here with you.

Tworkz Overview

Tworkz.com has been developed to help consumers, who spend the vast majority of their income in local businesses, easy access to current information and pricing on the products and services they use everyday. At the same time, Tworkz will help millions of businesses, especially the small entrepreneurial local businesses that drive the nation’s economy to provide potential customers and clients information on their products and services.

Tworkz.com will serve as a platform to become the principal provider of local information in every market throughout the country. It will connect thousands of local consumers and local businesses like no other site on the Internet.

The financial potential of this site is significant for the positive financial impact the site will have on tens of millions of consumers and millions of local businesses, especially in today’s poor economic climate.

CONSUMER NEEDS

Today more than ever, consumers need to save as much money as possible. Statistics support the fact that the vast majority of every consumer’s income is spent on local products and services. “Local” is the relevant word and even today, there is not a website that maintains current and comprehensive information on the 20,000,000+ local, entrepreneurial businesses that are the backbone of the US economy. Consumers need a website that offers quick, comparative and current information on a wide range of local products, services, sales and pricing. TWORKZ.com has been designed to be “user friendly” and allow consumers to find the best local deals in “real time”, on the products and services they need right now.

Even more relevant today, is the need of tens of millions of consumers to earn money on a part-time or a full-time basis. In the US alone, there are 15,000,000+ people unemployed, over 12,500,000+ underemployed, 80% of college graduates who are unable to find employment in their degree field and millions more who desperately need to earn more money.

One of the principal features of the site is the method that participating consumers qualify to earn money by providing “current” information on local businesses. In this extremely difficult economic environment, the ability for millions of consumers to supplement their incomes will have a major positive impact on consumers and the economy in general.

BUSINESS NEEDS

Now more than ever, businesses of all sizes are struggling to survive. Today especially, every business needs to reach new customers and clients. The 20+ million small entrepreneurial businesses that drive the nations economy are at a disadvantage when competing with their larger competitors for methods to advertise. This has always applied to conventional advertising, (newspapers, radio, TV, magazines etc.) but even now with the Internet, the prevalence of “pay per click” and banner ads, continues to lend far greater advantages to larger businesses.

In recent years, we have seen the Internet become a financial windfall for businesses that market their products or services nationally and/or globally. For the millions of small local businesses however, that make up over 80% of all U.S. Companies, most still do not have an Internet presence other than possibly their name address and phone number. Even those that do have a website, have a difficult time getting their website in front of potential customers and clients as they search for specific products or services. Any standard websites by nature – do not usually provide up to the minute information on sales, deals, pricing and more.

All businesses, large and small, need a fast, easy and inexpensive way to reach local consumers and provide “comprehensive and current information” on their products, services and pricing. And the businesses need to be able to update their information easily and advertise sales, coupons, job openings and more – anytime.

THE SOLUTION

Tworkz will potentially be a “Game Changer” on the Internet. It will provide every business, big or small, instant access to thousands of new local consumers. It will also allow consumers to search local businesses, products and services, as well as the ability to earn money, serious money, on a monthly basis. These features will provide a steady stream of consumers that have a vested and continued interest in the website.

IN SUMMARY

Tworkz has been developed to help millions of consumers, struggling in these touch economic times, save money and make money based on their level of participation on the site. At the same time, Tworkz will help millions of small entrepreneurial business, the backbone of the US economy, compete with their larger competitors for to attract more customers and clients.

It’s a “win, win” situation for all. Consumers can win because they can gain access to the most current information from any business on products, services and special pricing and save money every day. Businesses win because they can immediately post information “live” to consumers and even submit bids to potential customers and clients. And every consumer can win, because they have the potential to earn money by helping us create the most current database of local products and services ever.

Tworkz  invites you to visit its website. Simply click here.

There you have a great opportunity created by today’s economic problems.

Once again, I am not involved in Tworkz and have passed this on as a service. I hope this idea may be of help to you and if you have questions or would like further information simply click Joe Cox’s code (link) below.

Once again, I am not involved in Tworkz and have have passed this overview on as a service. If you have questions or would like further information please go to the link above.

Gary

Learn other ways to earn with your own business at our February International Business Made EZ seminar.

Learn another way to turn problems into opportunity as an SP Man… or Woman.


Exporting Small Business Ideas


Exporting Small Business Ideas is a great way to earn income and gain freedom wherever you desire.

Exporting goes way beyond things.  The best exporters cross borders looking for ways to move ideas.

ecuador-exports

Our website sells tens of thousands of Ecuador roses from these…

Ecuador-mother's-Day-Roses

huge Ecuador greenhouses.  However, it is the idea behind the roses that is also exported… the bigger… longer lasting… delivered direct to the home and the…

Ecuador-mother's-Day-Roses

employment of thousands of people through fair trade.

Exporting and importing are two of the driving forces that have helped develop the modern world as we know it… and those who export ideas are among the highest paid people in the world.

Take my start in international business as one example.  Though you’ll see an example below that may be a million times better.

My global adventure began in 1966 when I became an insurance salesman for Prudential Insurance Company and learned American sales technology. In the late 1960s this knowledge became a big American export.  America, the big winner of WWII saw its middle class explode with baby boomers, from the mid 1940s.

The same emergence in Europe, England and Japan took 20 years longer due to the rebuilding required after the war.

This meant that from the mid 1960s, a middle class rich enough to buy mutual funds was emerging globally.    This market had not experienced Fuller Brush Men… Encyclopedia sales people… door to door salesmen… car and insurance sales people who had perfect the art of sales.

This created an entire… huge industry of offshore mutual fund companies… all developed by Americans with sales experience.

Ecuador-exports

Our shamanic Minga tours exports ideas on different ways to maintain natural health.  Here is the Shamana of Zuleta teaching a tour about herbs for balancing and healing teas.

ecuador-exports

Of course many of our readers have learn to bring exports stuff… things from Ecuador.  The markets are loaded with wonderful… low cost….

Ecuador-exports

high quality crafts… textiles, art… jewelry and such like the goods above photoed in Otavalo market.

However you can also benefit from bringing ideas to Ecuador.

Take for example food stalls like this banana vender in Otavalo.

Ecuador exports

A lot of American food has exported really well (sadly) such as Coke… McDonalds and Pizza Hut.

Yet there is room for more… smaller specific ideas.   There is an exportable food idea in the excerpt from a Time article “Gourmet On the Go: Good Food Goes Trucking” by Joel Stein.

Every movement needs a creation myth, and the gourmet-food-truck movement has a really good one. In 1996, Roy Choi, a law-school dropout and a general disappointment to his Korean-immigrant parents, was watching the Food Network one afternoon, eating Cheetos while coming down from some serious drugs, when suddenly Emeril Lagasse started talking directly to him. “He came out of the TV,” Choi recalls, “and said, ‘Smell this. Touch this. Taste this. Do something.'”

ecuador-export-idea

Picture of Choi and his gourmet-food-truck from Time article.

Choi, now 40, was in no position to argue with an out-of-body Emeril experience, so he got off his couch in Los Angeles and enrolled in the Culinary Institute of America in Hyde Park, N.Y.  He worked his way up to chef de cuisine at Los Angeles’ Beverly Hilton and got fired as chef at Rocksugar, the Cheesecake Factory’s attempt at Asian street food, before he found his calling in a kitchen on wheels. (See pictures of food truck meals.)
Gourmet food trucks are democratizing the local-and slow-food trends that started with restaurateur Alice Waters in Berkeley, Calif., and were spread by the Food Network. Although the goal of these trucks is to be quick, convenient and cheap, they are decidedly anti–fast food. They’re about dispensing Alice Waters food in a McDonald’s manner.

“Why is this $2 taco affecting people on this level?” Choi asks, standing next to one of his four trucks. “You have these famous chefs and farmers’ markets with fresh vegetables, and you have fast food–and nothing in between,” he says. “If I introduced you to 100 people in my life, 90 of them will never have eaten real Parmesan cheese.”

How profitable could exporting an idea about food be?

The Times article says: Kogi made $2 million in revenue in its first year, on checks averaging $13 per person. It has given rise to a number of copycat Korean-taco trucks and inspired the Baja Fresh chain to add short-rib tacos to its menu.

Here is a bigger better example of the kinds of profit that can come from importing and exporting ideas.

When I first moved to London, England in 1970, another American had moved there, Peter Morton.   Peter was only 22, but his family were highly successful in the restaurant business.    He had a simple idea… “English hamburgers are terrible… American hamburgers are good”.  He decided to get into the family industry and borrowed $25,000 from his dad to open the Great American Disaster in London.

Peter Morton’s simple idea in 1970 was to import the idea of an American hamburger to England.

Initially, he thought he was just opening a good place for visiting Americans to get a hamburger. What he wound up doing was introducing the various joys of American food to England and Europe. He beat McDonald’s.

He had such success that within a year, he started another London restaurant. You have heard of it… the first Hard Rock Cafe.

In 1995 a British company acquired the cafes owned by Morton for $410 million, but he  retained the Hard Rock Hotel and Casino in Las Vegas.

In 2006, Morton sold the Las Vegas Hard Rock Hotel for $770 million.

That’s over a billion reasons, along with the evolution for humanity… the fun… self fulfillment and the adventure is why importing and exporting ideas can help increase your income, freedom and success.

Gary

Join Bonnie Keogh in Cotacachi,  Otavalo, South America’s largest indigenous market and other markets for our Ecuador Export Tour.

Here are Ecuador exports that Bonnie Keogh (who leads our Ecuador export tour) displayed at our a recent course.

ecuador-spanish

Join us for a multi tour program beginning with our April 12 -15 Ecuador exports at our Ecuador Export Expedition Tour ($499 or couple $749).

Apr. 17-18   Imbabura Real Estate Tour ($499 or couple $749)
Apr. 20-21  Coastal Mid Coast Real Estate Tour ($499 or couple $749)
Apr. 23-24  Quito & Mindo Real Estate Tour ($499 or couple $749)

April 26-27 Cuenca Real Estate Tour

Our join our May Spanish course, a shamanic tour and Cuenca

May 9-12       Super Thinking + Spanish Course, Cotacachi Ecuador

May  13-14    Ecuador Shamanic Minga

May  16-17    Imbabura Real Estate Tour

May  19-20    Coastal Real Estate Tour

May  22-23    Quito/Mindo Real Estate Tour

May  25-26    Cuenca Real Estate Tour

You enjoy discounts by attending multiple seminars and tours.

Here are our multi tour adventure discounts.

Two Pack… 2 seminar courses & tours $998 Couple  $1,349 Save $149 on couple

Three Pack… 3 seminar courses & tours   $1399 Couple  $1,899 Save $98 single or $348 on a couple or more

Four Pack… 4 seminar courses & tours   $1,699 Couple $2,299 Save $98 single or $697 on a couple or more

Five Pack… 5 seminar courses & tours  $1,999 Couple $2,699 Save $496 single or $1,046 on a couple or more

Six Pack… 6 seminars courses & tours  $2,199 Couple $3,099 Save $795 single or $1,395 on a couple or more

On the subject of exports and Ecuador roses… here are some of the roses I sent to Merri, some pink and…

ecuador-mother's-day-Roses

some red.  See…

ecuador-mother's-day-Roses

details about…

ecuador-mother's-day-Roses

50 Long Stem Ecuador Roses for Mother’s Day here.

Here is the balance of our 2010 schedule.

June 24-27 International Investing and Business North Carolina

June 28-29    Ecuador Travel & Andes

June 30-Jul 1 Imbabura Real Estate Tour

2010 Summer Schedule

July 3-4      Coastal Real Estate Tour
July 6-7      Quito Real Estate Tour
July 9-10    Cuenca Real Estate Tour

Sept.   3-6   Ecuador Export Tour
Sept.   8-9   Imbabura Real Estate Tour
Sept. 11-12  Coastal Real Estate Tour
Sept. 14-15  Cuenca Real Estate Tour
Sept. 17-18  Ecuador Shamanic Mingo

Oct.    7        Quantum Wealth North Carolina
Oct.   8-10   International Investing & Business North Carolina
Oct.   11-12  Travel to Quito and Andean Tour
Oct.  13-14   Imbabura Real Estate Tour
Oct.  16-17   Coastal Real Estate Tour
Oct.  19-20   Quito Real Estate Tour
Oct. 22-23    Cuenca Real Estate Tour

Nov.    4-7   Super Thinking + Spanish Course Florida
Nov.    8-9   Travel to Quito and Andean Tour
Nov. 10-11    Imbabura Real Estate Tour
Nov. 13-14    Coastal Real Estate Tour
Nov. 16-17    Quito Real Estate
Nov. 19-20    Cuenca Real Estate Tour

Dec.   3-5    Ecuador Shamanic Mingo
Dec.   7-8    Imbabura Real Estate Tour
Dec.  10-11   Coastal Real Estate Tour
Dec. 13-14    Quito Real Estate Tour
Dec. 16-17    Cuenca Real Estate Tour

Read the entire article Gourmet On the Go: Good Food Goes Trucking