Tag Archive | "Orvis"

Have Everlasting Wealth through the Internet


Here is a tip for everlasting wealth in an internet business.  Selling products and services online can be profitable if you stay in touch with the national mood.

There are many ways that you can get free expert guidance on how to market your products and services over the Internet.

For example, one way I stay in touch with the national mood is through Orvis Catalogues.

The Orvis mainly sells shirts, jackets, shoes and pants, but the story changes with the National Mood.

Orvis has been selling sports clothing and equipment for over 100 years and they stay in business because their catalog is so attuned to the times.

For example their Spring 2001 catalog was more an adventure travel book than a hard sell catalog.

orvis catalog

Orvis Spring 2001 catalog

There were five pictorial themes featured, “The Serengeti Safari, Walking with the Masai”, “Amazonia, Cruise the Amazon and Rio Negro”, “The American West”, “A Celtic Journey” and “Gulf Coast, the Bird’s Eye View”.

orvis catalog

Orvis Spring 2001 catalog

Pictures included scenery, wildlife, rugged outdoor type people, (a cowboy, African photographer, fly fishing guide, two authors of outdoor books and a tug boat captain).  You get so caught up in the stories that the offers sort of sneak up on you.

orvis catalog

Orvis Spring 2001 catalog

The whole package kept one reading.  This was marketing at its best.  Plus of course there were numerous mentions that Orvis is committed to conservation and gives 5% of its pre-tax profit for the conservation of critical fish and wildlife habitat (which sells to the convictions market).

The national mood changed after 911.  Adventure was not in the national mood.  War was the thought.  The Spring 2002 Orvis catalog featured leather bomber jackets amidst pictures of bombers, jets and military planes.

orvis

Offers for Navy Pea Coats were accompanied by pictures of war ships and such.

orvis

The national mood had changed.  So too had Orvis’s marketing.

Marketers should find it interesting to note that the current Orvis Catalog is once again offering escape and adventure!  Orvis has a terrific marketing team which spends a great deal of time and energy,  determining the mood of the market.

We can take advantage of effort and knowledge by simply checking in with Orvis.  Their products remain the same….pants, shoes, shirts, vests and such.  I like to watch how their stories change.

One way to sense the national mood is to get an Orvis catalog (1) and use it as a bellwether to gauge the marketing acumen of any company you might be considering for an investment.

Gary

Meet our Self Publishing Secret Weapon

Our secret weapon for self publishing profit is search engine success.  The real secret to this success is our webmaster David Cross.

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.   One reason is that he is a search engine optimization expert.

You can learn the tactics we use in webinar that condenses 20 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small. From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business and Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry. Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain the types of search engine benefits that large internet marketing companies use.    In this practical course you will learn valuable skills to help you:

  • Attract search engines like Google, Yahoo and Bing to your website
  • Write interesting, compelling articles for real people, while using the search engine’s rules and algorithms to your advantage
  • Discover special tricks, tactics, and techniques you should use to attract search engines
  • Understand the “search engine secrets” you should avoid, and how these can get your site blocked by search engines
  • Learn about the role social media plays in search engine optimization, but why a social media presence is not your first step
  • Capture your visitors’ interest once they’ve arrived at your website, turning interest into action

As a writer, self-publisher or business owner, optimize your writing, and select what you could write for top placement in search engines.  This is of increasing importance to your business.

Over the last 20 years David has worked with businesses, large and small. He has trained writers, publisher, editors and marketers on how to adapt their writing skills to attract search engines while retaining web pages, articles and stories that are still interesting for their customers and prospects.

David has condensed these tips into a training course on Writing Copy for Search Engine Optimization (SEO).

This is an engaging, practical, online/telephone training course on SEO techniques and best practices for writers, authors, publishers and copywriters that will last approximately 90 minutes.

We held this SEO webinar live recently and a recording of it is available for download.

Join David and learn:

  • How to create engaging copy that ranks well in search engines
  • How – and why – to use keywords within your copy
  • How to link your articles together for better relevancy and SEO impact
  • How to convert interest into action for visitors driven through SEO
  • Working with and developing a Master Keyword List
  • Why getting someone to your website via search engines is the easy part of the equation; learn about conversions and how to capture your visitor’s interest, moving them along the path to becoming your customer
  • The value of social media in SEO

David provides slides, practical examples and an understanding of the SEO process that you can add and adapt to your own personal writing process.  You may review at your leisure the valuable information that David shares.

Copy (writing) is still king. Learn how to make your copy relevant to the changing landscape of search engines.

Enroll for the David Cross Search engine optimization webinar ($79) here.

Gary

(1) Orvis: Historic Route 7A. Manchester Vt 05254, Tel: 1-800-548-9548 or http://www.orvis.com/