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Tangled Webs – A Web Business Course – Introduction


Tangled Webs – A Web Business Course

Introduction

White lights sparkle from barren Sloane Square trees onto Peter Jones department store displays.  Chelsea, London…around January 1972. I was walking up the King’s Road. London’s weather was damp and cold but my spirits were high.  The fountain in the square bubbled. Taxis wheezed their oily rattle and the tube rumbled below.  This was where the action was…for me at least then.

I had left my business in Hong Kong and moved to London…living on Radnor Walk just off the King’s Road near the Radnor Arms pub…a perfect place for a twenty  something year old to be…then.

Fast forward…40 years.  Merri and I still love London…for maybe three days…then we retire quickly to our quiet Andean, Blue Ridge or Pacific beach retreats.   Times and tastes change. As do wants…needs and desires.

Welcome to this course, “The Tangled Webs We Weave – How to Have Your Own Internet Business.”   A course that can help you change …  survive … prosper and welcome change.  Because life is change and change brings tangled webs.

This course is being written now but was really researched on the turbulent waters of the South China Sea…along the King’s Road Chelsea…by the black walls of Edinburgh Castle…on the gentle slopes of Cotswold hills, on Copenhagen docks and along the soft sands of the Gulf of Mexico.

Throw in a pinch of North Carolina woods, Andean mountains, technology and fate…and you have this course about how to get ahead of the tangle with the web. Never before has it been possible for an individual with capital to build a business…survive…do well and even beat big business because of change and the web.

This is because Tangled Webs is a course about how to create your own business…on the web…the internet and we must plunge much deeper then just business and internet technology to truly understand the web.   This electronic virtual world is just a reflection and tool in a much bigger…deeper…real web.

For years, one of my favorite success sayings has been that the three most important choices we make in life are; who our parents will be, what country we are born in, and where we are standing when the volcano explodes.

In short  business… the world… the universe… existence… all of life…is a tangled web… that has been spun and continues to spin from almost imperceptible threads.

These threads, spun from our hidden unwinding, have brought us to the internet…as a reflection of who we have been…what we now are and who we will become.

Consequently a course on just the internet would be like a car without an engine. A course just about the internet and business would be a complete car but without a driver.   Plus we need to include the journey and destination as well!

Tangled Web weaves the history of Merri’s and my business … how it evolved … how it morphed from a print publishing business to internet only and how we use websites and email in business now.

We’ll look at how to create websites using the seven Ps…

Passion
Problem
Person
Profitably Priced Product
Prospecting Path
Promise
Presentation

We’ll let our webmaster examine all the technical aspects of how to run an internet business:

Search Engine Optimization
Pay Per Click
Landing Pages
Email Generators
List Controllers
Shopping Carts
Servers

Yet we’ll dig deeper, right to the essence of a successful internet business that successfully untangles the web because I suspect that this course has the possibility to go out of date faster than any I have ever written before. The Internet evolves so quickly and there are always new things being added. It’s enough to make your head spin.

But what you will learn here are the fundamentals that work in business on the Internet. We’ll cut through the fog and show you what works for us and how to build a solid business regardless of what changes come about in technology, search engines or what the new “Internet fad” may be.

We will also deal with evolution and fate… how they work in business and how they can help your web business grow from this starting point.

This course will end differently than foreseen. Each sentence shared has potential to spark new ideas.  Your questions, as the course unfolds, will undoubtedly alter the course of this course.

I can almost guarantee that your business will not evolve exactly as you imagined either.  Business plans are guesstimates that help improve a business as it grows…but rarely a real guide.  Experience refines and improves us as our act of doing a business teaches us.  We can never see what we do not know. Only doing reveals this.  Plus technology and fate mix into our progress as well.

Let’s go back to that winter walk down the King’s Road about 40 years years ago. I could not have imagined that being there would mean my son (to be born years away) would be British.  I could not have looked at the many shop windows there and seen in their reflection that he would go to the University in Edinburgh many years later.

I would have missed my visit to that Scottish city to find a meditation teacher for my son…nor that I would give that teacher one of my courses on how to have an international business.  How could I have known that this would lead that teacher to publish his own book that would so impress a Swedish computer whiz that he hired the teacher to work in his computer firm where he learned his internet skills.
Nor would I have known how that at teacher’s suggestion a decade later I would start my website which would eventually become a huge portion of our business.

What a tangled unforeseeable web..that turned out so well.

None of this was in my business plan!  Nor will the unseen threads that tangle the web of your life and business be in yours.

So what do we know about this course?

We know:

#1: That the the facts…figures…principles and ideas we’ll share, if applied will work for your business right now.

#2: That these lessons will prepare you for a web based business in the here and now that is in a position to evolve with the internet as it continues to shift and grow.

#3: That you can make millions in this type of business as I have.

#4: That this business can give you enormous freedom because you can operate anywhere.  This introduction was written in a tiny Andean village in Ecuador.  The outline below was written at our deep woods Blue Ridge farm.  The work before and the words scribbled next week will be on the Pacific coast. This year, I’ll likely send you messages from Florida, Oregon, London, Copenhagen, as well as North Carolina and Ecuador…plus who knows where.

#5: We’ll make this course fun…because in the end this course is about how to create an enjoyable business journey transported over the web.

Here are the lessons we have planned now.

#1: How My Internet Business Began

#2: Our Results – How We Boost sales

#3: Seven Ps PASSION – PERSON – PROBLEM – PROSPECTING PATH – PROMISE – PRESENTATION – PROFITABLE PRICE

#4: Turn Passion to Profit.

#5: How to Identify your prospects.

#6: How to identify problems.

#7: How to choose prospecting path. SEO – PPC – Strategic Alliance – Referals – Viral marketing.

#8: How to create ads.

#9: How to create landing pages.

#10: How to develop Presentation (marketing string).

#11: How to choose and test price.

#12: How & why to create daily messages.

#13: Multi product development…free reports…free ezines…paid subscriptions…seminars…tours ,,,personal services…clubs etc. How one product leads to another.  Advertising and especially the long tail.

#14: How to manage your business finances.

Each course will also have a home work assignment…studying  a website. So let’s start with Merri’s and mine. Visit:

www.garyascott.com
www.ecuadorliving.com
www.multicurrencyinvesting.com
www.spottingtrends.com
www.successguidelines.com
www.naturalawakenings.com
www.littlehorsecreek.com

Browse a bit. Get a feel. Formulate questions and ask them!

Your questions may help formulate then next lesson.

Until then, may your web be pleasantly tangled.

Gary

Learn how to enroll in this course and save $500 until January 11, 2009 when this special offer ends forever here.