Tag Archive | "Marketing"

Cash in on Nostalgia


Writing about your experiences can be fun, fulfilling and create extra income.

The faster the change, the greater the premium on nostalgia.

Take the London phone box as an example (1).  The original red box started with a competition in 1924 that was supervised by the Royal Fine Art Commission.  The design of Sir Giles Gilbert Scot, who later designed the Battersea Power Station, was selected.   They became a part of British landscape.

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Then change, especially in the form of cell phones changed all that.

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People want what they perceive they no longer have.  The good old days seem better than they were.

The booths began disappearing in the 1980s, when British Telecom became a public company and mobile phones became the norm.

Most were sent to the scrap heap and an engineering and transport company run by Mr Tony Inglis’s got the job to remove phone boxes from the streets and auction them off.   He ended up buying hundreds of them himself, with the idea of renovating and selling them.

The idea worked.  The red box may have been off the street, but they were not out of the public’s hearts.  They were no longer needed for phones, but nostalgia made them beacons that attract customers.  Businesses used this nostalgia to create new uses for these red icons.

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Most cellphone repairs, including fixing cracked screens, can be done in this tiny workshop in London.

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Artisan coffee and locally made pastries have replaced the telephone in this kiosk in North London.

People want what they perceive they have lost.

We no longer have the need to sit cozily around a fire.  Yet once central heating was perfected, everyone wanted a fireplace.

We no longer need to go into the woods.  Once the road systems in America made it possible to drive almost everywhere on paved roads, four wheel drive off-road SUVs and pickups became the most purchased cars in the country.

Nostalgia sells best in times of rapid change.  Change has rarely been faster than now.

Rapid change makes your experiences a valuable resource that you can write about!

See below why Merri and I love writing and think about writing a bit about your past for fun and extra income.

Gary

Live Well and Be Free – 5 Global Earning Experiences

Here are 5 global income experiences and 7 business secrets that can help you live well and free anywhere.

I began my international business over 50 years ago and have been creating and running international micro businesses since.

During that time my wife, Merri, and I have been able to live, work and earn all over the world… literally anywhere we wanted because of seven secrets we gained which we share here with you.  We have been blessed with global earning experiences that helped us make millions… but were also fun, such as with British Lordships.

See how this one micro business helped us rub elbows with British Royalty.

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One of Merri’s businesses that worked with British Royalty was featured in Doonesbury.

Global Earning Experience #1:  Lepers.  Our micro businesses have been fulfilling.  Merri started her international business in her 20s (long before she knew me) importing Italian clocks to the USA.  This earned so much ($80,000 in the first year) that she created other micro businesses helping orphans in the Yucatan and Haitian lepers (at the Albert Schweitzer Hospital) produce crafts she sold for them in the USA.

Excellent income ($80,000 in the 1970s was a lot of cash)…  incredible contacts… working with Dr. Larimer and Gwen Mellon who created the Albert Schweitzer Hospital in Haiti… and enormous satisfaction.  Merri still cries over 40 years later when she tries to speak of the gratitude of the lepers and her time and life in Haiti.

Plus she gained lessons that allowed her to live and earn… in many places and many ways.

Then we got together.

Global Earning Experience #2:  Lords.  Another of Merri’s ideas (in the mid 1980s) was to broker British titles to wealthy Americans.  We made a ton from that… even gained 15 minutes of fame when Gary Trudeau learned about this business and immortalized it by having B.D. Zonker buy a title!

What fun… profitable, plus stimulating, meeting and working with the Blue Bloods of Britain… visiting their castles… invited to their events and affairs.

Before I get ahead of myself, may I ask you a question?

Would you like to have a lifestyle and a front yard like this… almost a thousand acres of hacienda overlooking the Andes?

Would you enjoy living in two, three or even more places wherever and whenever you choose?  Would you be happier with more freedom, lack of debt, and a life of riches, adventure and travel?  Would you be glad to feel confident that you can discover interesting and fun business ideas again and again that not only bring in extra income but also help the poor and improve the environment?

If so then read on… because… that front yard above is ours in a remote Andean hacienda.  This is only one of several homes that we have gained (to live and use in business) from the secrets we’ll share below.

In the summer, we retreat to our 250+ acre farm high in the Blue Ridge mountains of North Carolina.  Here’s our front yard in these mountains and the view from my home office.

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Home offices in all your homes are important by the way.  They are part of one global micro business secret and you’ll see why have two home offices (and using two cars in business) can save thousands in taxes.

When you have an international micro business that involves your home and car, the tax benefits are fantastic.

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A group of readers visiting our North Carolina home after learning how to gain freedom with a micro business.

You can also enjoy such a lifestyle because after years of search, I found business secrets that you can use and enjoy.

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Waterfall at our North Carolina Farm.  See enjoyable benefits of a micro business in water.

Global Earning Experience #3: Hospitality.  Here’s a hotel we owned and operated in Ecuador.  Once we sold this we joined the sharing economy and began offering rentals in our North Carolina cabins through AIRBNB and houses in Florida.  We became designated super hosts within months and added thousands of extra dollars to our income every month.

Caring is just one example of how to live anywhere and earn.  If you provide genuine care in anything you can be anywhere and beat out big businesses in your niche because big business has created an uncaring world and everyone craves care.

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Having a variety of places to live is part of one of the secrets on how to earn more, have a better life with more fun, adventure and greater freedom.

Global Earning Experience #4:  Import-Export.   Here I am at our Florida house showing clients how to import.

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I was wearing a hand tailored, made to order, high quality wool suit from Ecuador that could be imported into the US for as little as $135 .  Plus that Panama hat was made in Ecuador.  This is odd but true, all genuine Panama hats are made in Ecuador.  We imported Ecuador roses year round as well, all from one of our tax deductible US home office.

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The secrets we’ll share below are not about how to buy suits or flowers though.   The secrets show ways to make money (while helping others) marketing products and services wherever you are and much more…. globally.

Global Earning Experience #5:  Green Produce.   We have an orange grove and lake at our Florida home and

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are among the first to test new organic ways to make citrus farming better for the environment and the consumer.  In North Carolina we cultivate Wild American Ginseng as well as aquafarm.

These are just a few of the business experiences that can help you have the freedom to earn globally.  They are shared in our emailed correspondence course, International Business Made EZ.   This course helps you learn how to earn and live wherever you choose!

The course teaches a system based on seven secrets so powerful that it creates money for you regardless of where you are:  in town, out of the country, traveling or even in places as remote as we live.

These secrets have worked for us in real estate… titles… tours… agriculture… clothing… hospitality… alternative health…  spirituality… printing… publishing and art businesses for Merri and me all over the world.

I searched for these elusive secrets of opportunity for over twenty years, looking for a way to gain incredible, outlandish, unbelievable profit potential.

I finally found them and after years of proof and would like to share with you.  The opportunity I sought had to be enormously profitable yet also safe.  It had to work in good times and bad and had to be flexible so it could evolve as times changed.

These were not the only standards.  I wanted to find unbelievable profit and high safety and freedom but also wanted this incredible investment to offer the ultimate tax shelter, something so perfect it would not be even a little bit questionable.  It had to be so tax foolproof that Congress would never change it. 

I wanted a tax shelter so good that it would be encouraged by the government.

I feared deep down inside that what I wanted was impossible.  Nevertheless, I scoured the world for over twenty years looking for it.  I looked in Japan, Hong Kong, Korea, Thailand, Indonesia and the Philippines.  But I didn’t find it in Asia.  I went to the Middle East and searched all over Europe… all across the USA and Latin America.  I hardly missed a country.  After twenty years and millions of miles, I guess I gave up.  Only then (as these things so often happen) was it that I found the best opportunity in the world.

This opportunity was not only perfect but I discovered that it was wherever I wanted it to be, in my own back yard, in Florida and our remote home in the High Country of North Carolina and our even more remote cloud forest home in Ecuador.

Merri and I have created a special program we call “Live Well and Free Anywhere” that makes it possible for you to enjoy extra income doing something you love.  You can gain full or part time and enjoy excellent profits as you have fun and do something good in the world.

My search stumbled on the fact that most millionaires make their money in business.  This discovery led to a study of rich businesses, ones that generate everlasting wealth.  Here are five of seven secrets we learned and have used in our  micro businesses:

Secret #1: They must enjoy the multiple effect.  A product once created must produce profits again and again, almost on a never-ending basis.  Each investment made needs to make huge returns.

Secret #2: They need to be greater than their owner’s time.  They must produce income even when the owner doesn’t put in day-to-day effort. You may already be wealthy or earning a high income.  You may not even need another business or extra income, but some day you might.  One surgeon explained it this way.  “I am making a fortune because peoples’ lives are in my hands.  Once my hands are no longer steady, my income stops.   My entire financial well being will then be in someone else’s hands!”

Secret #3: These money making systems should be enjoyable and fun.  Sadly most people make money for the sake of making money.  Many spend their lives working, just to have a few precious hours having fun.  The most important fact about making and keeping wealth is that those who were richest absolutely love what they were doing.  Money is of secondary importance to their effort.  And as things are, this means they actually ended up making more money.

Secret #4: These money making systems need to be flexible.  No matter what the economy brings, your ability to make money should work regardless of inflation, recession or even depression.

Secret #5: These businesses usually start small, but grow quite large.  Good money systems work for large or for small amounts and can be operated on either a full or part time basis.  Most businesses start with a learning curve.  During that time it is essential they are small.  Once the lessons have been learned and the system is operating properly, then it needs to grow for larger and larger returns.

These secrets created a fantastic way to make money with my own international micro business doing what I love!

You too can have everlasting wealth by turning your passion into profit.

Before discovering these secrets I had a business but to be honest could never get ahead.  I was almost penniless, in debt and living from month to month, check to check.  Then I discovered these seven secrets…and how to apply them around the world.

Since then our international micro businesses have brought in millions.  We gained all the physical possessions we desired, plus more than enough money in the bank.

We do not have one penny of debt and we have leisure time… though when you love your business… why not work?

This is most important, we have fun and feel that we do something beyond just making money every day!  Merri and I do what we love and have learned that through our global business we can accomplish far more important goals, gain self fulfillment and be of service to our community.  In short we can help make ourselves and the world better.

Among our greatest thrills is being able to help others through foundations we have started that help the environment and the poor.

More importantly we have the freedom to do all this from many locations (some are remote-you have seen the pictures) that we really enjoy.

You too can have the freedom to do what you love from any place you like, even operating (actually preferably) from your bedroom, dining room or den if you wish.

What do you love? Rare cars?  You can make a fortune creating a business around them.  Do you prefer fine art? Or do you love beautiful jewelry, coins, gems, real estate, furs, model railways, dolls, scientific equipment, war memorabilia, old and rare books, or whatever?  Do you prefer social subjects rather than objects?

Are you concerned with the environment or humanitarian problems, with crimes, war or poverty?  Would you like to help wipe these social problems out in the course of your business?

Are you a golfer? Do you love to travel? Why not make all kinds of money in a global business related to golf?

Would you like to help the world be a more spiritual place, help people get along better together?  You can do something good for the world, increase your income and live wherever you please in the process!

Whatever your passion you can learn how to earn by creating an international micro business based on it.  You can be international if you love to travel or not.  Regardless of your skills and position there is some approach that will work for you.

Take fishing, for example.

I am no great aquafarmer, but the numbers and lifestyle work on a small scale.  We pay about $3.50 a pound to stock the fish, they double, triple, even quadruple in size and we sell them at a local butcher shoppe for a modest profit.   This is not a big deal, but does generate income, helps attract guests to stay in our rental cabins, puts some great trout dinners on our table and is a thoroughly enjoyable part of my daily labor.  I need this to counter balance sitting in front of a computer.

Over a couple of months the fish grow… a lot.

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We are lucky to have a perfect but natural place to raise the trout.  On busy holidays when our monster trout are in demand I have to work hard fishing at that pond.  Pity me!

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This pond is just below our house, so raising the trout is EZ for me.

Millions of people love fishing but don’t have a pond.  This does not mean they cannot be involved in fishing.  Here are just a few of many ways that others have profitably matched this passion with profit.

Two of my friends, John and Lou, grew up near me in the Oregon mountains.  They were outdoor adventure types and moved to Canada, where they homesteaded 1,200 acres on a trout-filled lake in mid British Columbia.  They built a fishing camp that attracts fisherman from around the world.

Duncan Kinderman on the other hand loved fishing and castles.  He bought a castle on the River Tay, a great Scottish salmon river, and offered time shares for fisherman from Britain, Europe and the US.

Another entrepreneur I know was from Montana.  His skills were in marketing so he sold fishing trips for fishing camps.  He attended rod and gun exhibitions, met owners of these camps and arranged to sell their fishing trips to the US, Argentina and even in Russia to fisherman around the world.

Ralph Kylloe on the other hand loved fishing and photography so he created the book, “Fishing Camps”, which was published by Gibbs Smith publisher. This allowed Ralph to travel across the country enjoying fishing camps as he photographed and wrote.

Steve Ambrose, another friend of ours, had family commitments at home so he set up a bass fishing business in Florida that served Americans, Germans, Canadian, Dutch and Belgians.  Later as his children grew, he used his client base to arrange fishing trips in Argentina.

Each of these people had provincial backgrounds and differed in age, situation and skills.  Their common link, the love of fishing, led each to a global micro business.  Each was able to blend a unique nature and set of skills to develop a global business that surrounded them with fun, like minded fishing souls.

Also, imagine what an international business means to your world travel.  Every trip you take can be tax deductible!  You can honestly write off every trip that is related to your business.  Every journey becomes a research oriented adventure and a TAX DEDUCTIBLE EVENT. 

For example if you have your own business you can gain $12,976 by using two vehicles for business because  IRS Form 4562, which is filed by proprietorships and corporations, contains spaces for up to six vehicles.

There are similar benefits by having a second home office defined in IRS publication 463 and IRS publication 587.

These are huge tax benefits that can be gained when you have an international, at home,  micro business.

As a real international business person, you’ll have one of the most respected and tax protected businesses in the country.  Every country needs to do business abroad, and most governments have created many programs to encourage their citizens to do business overseas.  Many of those benefits come in the form of reduced tax.  Other benefits come in the form of legal protection and even subsidies and grants.

There is such an abundance of opportunity that Merri and I have created this program to help you have your own international micro business that can be managed almost anywhere.  This program is unique because Merri and I are unique.  We started our global business together.  Since we’re almost recluses, we decided to do the whole business by ourselves… thus we create micro businesses that do not require large staffs.

We began working at home.  Today, though we have tens of thousands of buyers and have made millions, we still work at home on our remote farms and employ only a few people to help.

You can do the same with a system contained in an electronic correspondence course called International Business Made EZ.   The course reveals all you need to know about how to start and run your own global business all by yourself.  It answers your questions and gets your business started!

Thousands have profited from this course which has been updated in its fifth edition.

For example, Ben, an investor from Pennsylvania used International Business Made EZ and wrote:

“Jam packed with vital information.  My head is spinning. Thank goodness this is all backed up by your manual. This is a true and cherished gift. Your tips on low cost business are a blessing!  Thank you once again for an outstanding course.  The value far exceeds the price.”

In just a week, you can be well on your way to income and freedom to live wherever you choose!  International Business Made EZ shows you how to take advantage of the five secrets mentioned above and the remaining two secrets below:

Secret #6: Look for ways to gain 1,000% returns in business.  The wealthiest families in the world today come from global businesses.  Learn how margins can be so incredible that few would believe them.  Learn how to use stories to make huge shifts in the value of products.  Take for example our friend Earl who is a dog trainer.  On a trip to Ecuador clay whistles in the market place were for sale at .35 cents each.  By calling them dog whistles Earl was able to sell them at $9.95,  a whopping 2,700% mark up!

Secret #7:  Create and market your product everywhere using niche marketing.  There are 11 steps to create the perfect product.  You learn them with International Business Made EZ.  Understand how to review ideas, test focus, aim at markets.  Learn where and how to get your data and get others to provide your marketing material for you almost FREE.

Learning how to market is the key to successful business. Knowing how to turn pennies into dollars is good marketing focus. International Business Made EZ gives you this winning marketing knowledge.

You’ll learn how to turn advertising dollars into a fortune.  You’ll learn how to create your own ads and when to use the internet… search engines… pay per click… classifieds, space ads, direct mail or word of mouth… even flea markets and roadside stands in some cases.

See how to build a PR list and social business network on the World Wide Web to gain thousands of dollars in free publicity.  I even share my most secret results on my marketing so you will know why sometimes you sell more units of a product at $49 instead of $29.

Learn how one couple used ads about retirement to supplement their retirement income and received free trips all over the world.

Learn how we have made money over the Internet (specific details, specific experiences, hard earned knowledge over the last 13 years!)  With an inexpensive computer you can easily run a business from home and still have tons of time left over – even if you are computer challenged.  Merri and I have certainly proven this.  We were one of the first to run a successful website and still rank high today even with millions of competitors.  The secrets in the course include a step-by-step approach.

Merri and I with our webmaster, David Cross, were leaders in beginning internet micros businesses and have sold millions over the web.  You gain ways to earn global income over the net from that experience as well.

At www.garyascott.com our emailed messages are regularly sent to over 20,000 readers.

You learn the income producing power of defined focus and immediate repetition to get good search engine rankings and sales.

You can earn successfully while living anywhere because people of all ages are doing this.  Technology wiped out any disadvantages of age and gender.  A USA Today article entitled “The new entrepreneurs: Americans over 50” explains that older business people often start one person ventures in home offices using technology that did not exist a few years ago.  The article gave an example of Franny Martin who launched a cookie company at age 56 and said she built revenues to over $500,000 a year.   Yet her web site which attracts cookie customers from around the world cost only $3,000 to build.

International Business Made EZ is arranged in an easy to understand style.  Everything is explained in vivid detail.  We share all, how we have done it ourselves.  The course is full of business ideas and case studies based on our 48 years of experience.

The course  describes on a step-by-step basis, how Merri and I built a multi-million dollar international micro business in just 7 years and how you can do the same.

Terry T., an attorney from Germany took the course and enjoyed this fact when he stated, “What I like most is that it is a nuts and bolts course-not pie in the sky.

Learn How to Gain Total Security.  Learn how and why the global economy makes employment riskier because change is no longer an option.  See ways to become and agent of and profiteer from change never a victim of change.

Learn How to Perfect a Lifestyle.  Living as you choose is important because life is short.  Fortunately matching what you love with what you do in business actually increases profits.

George K an MD from California confirmed this when he wrote:

Your course helped me to crystallize and clarify ideas I’ve been considering that relate to my interests in writing, travel and ecology.  They showed ways to combine them in a personally engaging and potentially profitable way.  I especially appreciated the practical advice on organizing and marketing-turning ideas into products that sell and make a profit.”

A retired railway executive from Michigan picked up on this aspect and said more.

“Your course opened my eyes to the merits, profits, and prestige of becoming an international businessman, particularly the idea of doing business in Canada for distribution in the U.S. (for total tax protection).”

Learn How to Market your Product.  Learn truths that rule the market place.  Gain knowledge on subjects like… How to Make the Truth Exciting. Create your own Sales Story…  How to Deal With Cultural Differences…  How to Build Global Lists and Use International PR…  How to Spot the National Psyche and Quadruple Profits With Multimedia Marketing…  How to Choose Businesses as Pioneers or as Settlers.

Tom K., an engineer from Ohio, cashed in on this idea and wrote, “Basically, I learned the selling and marketing implications.  The course is absolutely worth the price!”

Learn  How to Obtain What You Need from the Net.  How to Use the Web to Reach your Market.  How to develop your site, target your market and start getting visits. The top ten Internet tips to use, the top ten traps to avoid, and many other lessons our Webmaster has used in his many years on the net. This system is so simple anyone can use it.

“Thank you for taking the mystery out of business and bringing it down to the ham and eggs level.” L – Chiropractor – Oklahoma”

Learn the Importance of Business Evolution.  It is vital to success and fulfillment that your business has balance and grows in harmony.

Rachel B, a housewife from Washington, enjoyed learning this fact and told us, “The idea of starting at the lowest cost level was terrific.”

Learn How to Set up Your Banking Structure.   Learn all you’ll need about the financial end: How to control inventory, keep overheads down, check ad results and stay on top of your business.  Learn 11 hazards to avoid and tricks to stay profitable without a daily accountant.

International Business Made EZ contains all these secrets and more.

One delegate, Ted T. a publisher from California said:

“Your course is outstanding! Just two hours of study alone were worth more than the price.”

While Kelly, a business woman from Atlanta, explained:

“It was great going through your steps, being 100% honest without fear of giving trade secrets since you have paid the price (to gain this knowledge).”

Who is helped by International Business Made EZ?

This correspondence course is for those who would like their own international micro business for fun and profit.

Business people or professionals who want to add an extra profit center to their business or who want to change their business entirely will benefit.  Those who want more control over their career can profit.  Plus those who love global travel and want to turn their trips into profitable tax deductions!

Your tax savings in a year can be worth ten, twenty even 100 times the cost of International Business Made EZ.

Even older entrepreneurs are taking advantage of technology.  One of our friends and clients, Mickey E., was a 72 year old real estate broker, when she began a small global business.  With just a computer and internet, she created publications that attracted English real estate buyers.  This allowed her to become a top sales person in the biggest real estate firm (selling over a billion dollars of real estate a year) in town.  She later used the tactics she learned to move to Ecuador (in here late 70s) and start a micro business there.

If you want fun, freedom, extra income and fulfillment with your own full or part time international micro business, or want to build your existing business, you can profit by International Business Made EZ.

This course is also for couples who want their own business or who want to have a business together or a family business.

This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

An employed couple from New York wrote, “We found the course interesting and informative.  We were inspired to start work on an international project.  When we came down, we had no idea on what to do.”

There is nowhere else to gain such a unique network of information and help.  We have a successful international business with over 20,000 readers in dozens of countries so you gain practical current business contacts that are active now.

Are you interested in a global micro business?  It can be small and part time mainly to gain prestige, fun and tax benefits.  It can be full fledged and rake in thousands a day.  If so, International Business Made EZ is an absolute bargain.  Our goal and guarantee is that you will be able to start and run your own global micro business.

If you are not fully satisfied in any way,  just tell us within 60 days and we’ll send you a 100% full refund with no questions asked.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through an International Business.

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

Your Friend,

Gary Scott

Others who have used thus course wrote:

“The course gave me insight on what to do with widening my client base.” M – Real Estate Broker – Florida

“The course helped me in several ways. #1: To realize that it is not only OK but preferable to start small. #2: I feel I have a workable program to have my own newsletter-my own passion!” T B – Professional, Washington

“The course fulfilled all my expectations providing all the details necessary to start a business from creating the idea, through marketing including the systems necessary to implement our ideas.” B C – Chiropractor – California

“The first thing that strikes you when you start this course is how quickly and simply Gary cuts through many of the common misunderstandings about doing business internationally.  In fact anyone with even a small local business could learn a wealth of practical marketing and sales strategies and tips through International Business Made EZ.”

More Comments from Readers

“I completed International Business Made EZ in a (long!) weekend and – unlike many business books and courses – I didn’t fall asleep whilst reading it! I found it helpful to refer back to whilst I put my business ideas into action and the business and banking contacts in the course were worth their weight in gold.”

“There is a lot of rubbish written about business and ‘get rich quick schemes’ and I seem to receive some sort of junk mail or spam e-mail most days trying to sell me a ‘get rich quick’ idea, but I found Gary’s course genuinely different.”

“Firstly, the International Business Made EZ course is written by someone who has tried and proven his international business and then chose to share those practical examples in a course rather than as ‘pie-in-the-sky theory’. Secondly, although the course would show even hard-nosed, skeptical business people a few things about doing business internationally, it is written in a completely unassuming and open way and this makes it easy for anyone to gain maximum benefit in the minimum amount of time from the course.”

This electronic “International Business Made EZ” costs $299. You gain incredible education and the importance of the knowledge for you and your family’s wealth.

The course is so complete Merri and I extend our “no fooling around-complete satisfaction guarantee” and a special offer because “International Business Made EZ” is only one small part of the special program we have developed for you.

Here is the first part of the special offer.  We provide two emailed courses… “International Business Made EZ”,  and “Self Fulfilled – How to Write to Sell and be a Self Publisher”.

We include the “Self Fulfilled Writing and Self Publishing Course” because there are two reasons to write, when you have something to say or when you have something to sell.  In this day and age many of us want to do both, make a statement that makes the world a better place and earn something extra in the process. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

Merri and I use writing and self publishing in our business.  We have earned as much as $20,000 for a single day’s work… and have earned consistently year in and year out… while we do what we love… because of a few secrets.  We write to be self fulfilled… to share what we have gained from living, working, investing and writing all over the world.

We wanted to share these secrets so we created a Self Publishing “Writer’s Camp” weekend seminar.  We offered the course for $1,500 and were surprised when 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.  Those who attended love the seminar.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity.  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You receive both the written course and the recorded weekend seminar, in an MP3 file, in the “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for each course (and $299 for the recorded workshop).   We’ll send both courses and the recorded Writer’s Camp to you by email for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

Does that sound fair enough?

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

Well actually you save more than $598.  You also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

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David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

You can learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business and Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

Fair enough?

There is still more.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive the Report, “How to Finance a Small Business Overseas” (no extra fee).

Merri and I have always preferred to start our micro businesses  through cash flow.  However in the early the days of our business I found myself raising extra capital several times.  I have also helped numerous businesses raise money to get started.  This report shares several experiences to give a thumbnail sketch of how to raise money abroad.

In addition you receive any updates we make on any of these courses reports or recordings, free for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

Finally a conclusion.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “International Business Made EZ” course
  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund . 

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299. Click Here.

 

(1)  www.todayonline.com: red phone box British icon stages comeback

A Rule That Makes You Rich


Here is a marketing rule that can make you rich.

ecuador-car-rentals

This was my first car.  A powder blue 1958 Chevy.

The marketing rule explains why I love the thought of it, but also why I would not want to drive it (or one like it) now.

This rule can help you earn a little extra… or a lot.

At least the rule helps you see with greater clarity what’s going on in this confusing, modern world.

The rule is that people look at the past through rose colored glasses.  The good old days seem better than they were.  People want what they perceive they no longer have.

This 1958 Chevy.  When I see one… “Wow what a great old car”, I think.

Baloney.

We fool ourselves…

Compared with today’s cars… it was a load of crap.

I have a friend who rebuilds classic cars.  He tells me that purists want classics to be exactly as they were.

Not for long.  Not if they are driving them.

Drum brakes. No power, ball joint steering.  No air-conditioning.  Roll up windows.  Big block, gas guzzling engines.

Purists rarely drive them long.  They end up clipping them (welding an old body onto a modern car).

New features in cars really do make them better.

Yet we see classics and remember.  They seem better than they were.

People want what they no longer have.  We no longer have the need to sit cozily around a fire.  When central heating became perfect, everyone suddenly wanted a fireplace.  We no longer need to go into the woods. Once the road systems in America became perfected so you can drive anywhere on perfectly smooth paved roads, the four wheel drive off-road SUV became the most purchased car in the country.

This rose colored rule manifests itself in funny ways.

Take Pabst Blue Ribbon beer.   PBR was really popular… in the 1970s,.   It died, hitting a low in 2001, when PBR sales dipped beneath a million barrels.

Then PBR reignited.  PBR even overtook Coors and Sam Adams.  Americans drink over 350 times more PBR now than in 2001…because the nostalgia caught on with younger drinkers.

“Hipsters fetishize the lowbrow culture of the ’70s and ’80s,” Salon observed in 2008. “The hipster’s beer of choice is always going to be a cheap one.”

The nostalgia spilled over borders as well… in funny (but profitable) ways.

The nostalgia for Pabst Blue Ribbon led the business to be sold for over 700 million dollars… to a Russian company.

In China, Pabst released a new beer called “Pabst Blue Ribbon 1844” for consumption in the domestic Chinese market.  This is NOT low premium beer.  It sells for 44 U.S. dollars a bottle.

Here we are… a divided world in a divisive time.  The good old days are selling “Make America Great Again”.   This has been happening in Britain and now New Zealand and numerous other countries too.

Just remember… the good old days look better than they were.

Understand… it’s frightening to look ahead.

So we look back.

Nostalgia sells.

Whatever you are doing in businesses add in a bit of the past.  Look forward as you offer the past.

That’s the way to get rich.

Gary

Overcome the Income Gap

You don’t have to be short of funds regardless of your education, what you do, whoever, wherever you are.


If you’re thinking of moving to a better place, having a better lifestyle, maybe taking that long-awaited retirement, making a career change or living in a sleepy, low crime, no stress town, more power to you.  Perhaps you plan to move into small-town USA or head overseas to live abroad.  Or maybe you simply want to earn a little extra income as you learn to make a lot of extra income.

But what if there are no good jobs, or you find prices higher than expected or see inflation stop your income from going as far as expected?

The establishment says:  “Get some education to quickly gain a higher income as well as the better life”.  Right?

But, wait a minute…

The establishment is basically composed of big corporations and your better life might not be their goal.

Liars.  Increased profits is their agenda.

The same companies that tell you to get a better education have created a growing income gap that might throw a monkey wrench in your plans.  The gap gives these companies better employees and increases in their very large profits but as you discover will not help you.  Companies are using technology to reduce their payrolls and improve their employees by creating a wave of under employment that traditional education has not been able to stop.

In fact the educational system is one of the big businesses and part of the underemployment problem.

When you diligently search the internet, you discover there’s no easy, inexpensive way to gain the education you need for a better income…even though you can pay tens of thousands of dollars for even the most minimal online university.

The educational industry has ripped off millions of students with promises that cannot be kept.  They have fallen further and further behind in providing usable education for decades.

Now it could take you longer and cost you more… and even the best universities won’t promise you a job.

Over the past few decades the cost of university has skyrocketed.  The time required to obtain a degree has lengthened.   The better a school’s reputation, the worse this fact.

For example, a recent survey on inflation shows that a Harvard education is one of the most inflated services of all.  Since WWII, the prices of eggs, bread and some foods have risen 4 or 5 times.  Gold, silver, income, the price of rent, a house or car have risen 15 to 20 times.  A Harvard education has risen 44 times.

In 2016 the basic cost for Harvard reached about $65,000… a year.

They claim is “This is the best you can get”.  Give me a break.  The fact is almost no one, except a few elite are going to get into Harvard.  If you are making a life change, you probably can’t go back to university at all.

Who wants to?  Even the average non profit university costs $25,000… a year… just for tuition.

Plus who, when moving up in life, has four or five years to spend just learning, especially when the benefits of college may be pure nonsense now.

The entire idea of university is becoming defunct due to two trends in underemployment.

You have probably read or seen on TV that American unemployment has fallen and job availability is picking up.

Baloney.

The establishment is trying to fool you with statistics by ignoring two trends in underemployment.

This chart shows the first trend of underemployment in the Western world… the simple fact that it is rising.

statistica.com

U.S. underemployment rate from April 2016 to April 2017 (by month) at Statistica.com (1)

This statistic shows the U.S. underemployment rate on a monthly basis for the ongoing year.  In April 2017, the U.S. underemployment rate had skyrocketed to 14 percent.

The second trend is a bigger problem.  Underemployment is growing fastest among college graduates.  There aren’t enough jobs to employ everyone at their full earning potential.

This creates a process called “filtering-down”.  This is the bad news for traditional education.

Workers with college degrees get whatever few jobs are available.  They spend four or five years and $100,000 or $125,000 bucks and maybe more, often acquiring enormous student debt.  The best they get is to beat out a non college student for a dull, non repetitive, underpaying manual job.

If you think an online or for-profit university is going to be any better, think again.

There is a shake-up in for-profit higher education.  Too many of these schools are cheaters.  This has caught up with them.  A broad swath of the sector is shutting down as federal regulation, lawsuits and a growing stigma about for-profit education takes a toll.

Thousands of dollars in paid tuition can be lost with a for-profit.  The recent closure of ITT Educational Services shows the risk.  Their abrupt shut down impacted 35,000 students who were taking classes on campuses and online across America.  Many had paid for the school with loans. The school went away. The debt did not.

This is just the latest in a series of for-profit educational scandals. University of Phoenix lost 50,000 students in 2015.  DeVry University was sued by the Federal Trade Commission for misleading students about their chances of getting a job and increasing their income after graduation.

In 2015 Corinthian Colleges closed most of its schools after being slapped with a $30 million fine by the DOE for overstating job placement rates for graduates.

Just wait, it gets worse.

The worse news is that even if someone graduates from college, they are more likely to get a lower-paying job than in the past.  This pushes those without college degrees into even lower paying work.  This is a process called “filtering down”.

On top of the problem of filtering down, the inflation-adjusted value of the wages of college-educated workers has barely increased in the 21st century.  Graduates are taking jobs below their full earning potential and their educational status is not pulling up the wages received for these jobs.

What a mess. You want to move up but the entire system is trying to beat you down.  Education costs more and brings less.   Jobs are harder to get and pay lower wages.

You really don’t want to get caught in this system at all.

Fortunately there is a way to break free.  There are courses that can be obtained for pennies compared to university, and they can be completed in weeks rather than years so you can start earning sooner.

This just gets better.

These courses provide a formula for everlasting wealth using three ways to get rich.

Let’s first define rich.

“Being rich is doing something bigger than you, that you love in a way so there is always money enough and at least a little left over”.

This form of richness lifts you well beyond dollars and cents.  These courses teach you how to start with your own core business and it can be anything that interests you.  You’ll see how it can be gardening, farming, fishing, golf, finance, travel, photography, art, construction,  machinery, inventions. whatever.

The courses help you choose your core business and then teach you how to build that business and wrap the publishing and hospitality around it.

Here another thought they teach that’s extremely valuable… How to eliminate the middle man who would otherwise be your employer and who would take most of the reward for your work.   You’ll learn how to avoid job applications, how to end the need for dusting off your CV and eliminate hat in hand job interviews where someone else gets to decide your fate.

These courses teach you how to go direct to clients so you become self-sufficient and self-empowered.

You learn how to circumnavigate the big corporations who are creating underemployment and you earn by serving your customers direct.

Finally there is one more… quite frankly huge, advantage to these courses.  They are guaranteed… really.   You get to take the courses, try what you learn and if you are not satisfied, you’ll see below how they are totally free.

Let me tell you about these three courses.

The first course is Self Publishing to Sell.

You can help everyone become richer and enhance your own life by writing to sell.  The same technology that has eliminated so many old employment opportunities creates new freedoms to live where we choose and yet share our services with others almost everywhere around the world.

First, earn with online self publishing.   The three stories below show how Amazon.com and self publishing have enriched the lives of three others.

Online self publishing is creating a wealthy writer’s middle class.   Read the three stories of self publishing success below to learn a secret that new self publishers can use to make life rich.

In the past, a few writers made fortunes. The rest starved.  No more!  The old way of writing and publishing was great… if you like the lottery.  Not so good, if you wanted an income for sure.

There are growing numbers of great stories about beginning writers using Kindle to sell their publications.  Here are three stories of how new self publishers have used Amazon.com to make their lives better as they earned more.

Let’s start with Nickolette Goff who is retired and loves organic gardening,  healthy cooking and visiting Ecuador.   She had never published a book and after our self publishing course she wrote and promoted her first book… a Quinoa recipe cookbook with 13 recipes she garnered from her Ecuadorian trips.   She had 10,000 downloads of the book in five days and obtained dozens of good reviews!

You can get 13 more great quinoa recipes in Nicki Goff’s book at the links below.

quinoa-book

You can order Nicki’s first book at Amazon.com.

She wrote:  Hi, Gary,  Book sales are actually going well, and I’m having a lot of fun with this. I’m so grateful to you and Merri  for pushing me to get some action going!

The free promos really get things going, and seem to reignite sales.

Two more in the works – both on gardening topics.  Best wishes to you and Merri.   Love, Nicki

Nicki’s husband wrote:  Nicki, her sister and two nieces were visiting Ecuador for 3 weeks in January –  Her Kindle books have paid for her trip so she loves that.

Take Bob Gandt, as another example.

Bob Gandt

Bob Gandt has had great writing success and has been published by numerous major publishers.  Bob’s niche is flying, war and writing.  He published his first story at age sixteen – the same year he first soloed an airplane.  Since then he has logged something over 25,000 hours, written fourteen books and published countless articles. Hearing the stories of others like Bob help me (as well as you) better understand how many different ways there are to Write to Sell.

At age 20 he was at the time the youngest aviator in the U.S. Navy. In 1965 he began his 26 year career as a pilot for Pan American World Airways.  His 1995 book, Skygods, (Wm. Morrow & Co.), recounts the meteoric descent and crash of the once-great Pan Am. His 1997 book “Bogeys and Bandits” (Viking Penguin) told of a training squadron at the same base where he had trained years before.

This book led to a CBS series Pensacola: Wings Of Gold.   Bob was the writer and technical consultant for these twenty-two-episodes, which starred James Brolin as the commander of a Marine F/A-18 training squadron. Bob’s books were previously published by the big publishing houses, but now Bob’s focus is on self publishing.  As an author whose numerous books have been published for and sold through book stores, he sees the bookstore path filled with dinosaurs.

Bob started with print but took a special step that every writer should know.  This step has helped him add Ebooks to his stable of income producing systems.  Print and Ebooks are all part of the publishing process… but Ebooks make self publishing easier than ever before. Bob’s passion is flying and the military.  His books reflect this.

Learning and sharing your passion with like minded souls is just fun.  There is no other way to say it.  This is how life should be lived and self publishing lets you live it this way.

Yet despite an offer from a major publisher, Bob self published  his latest book at Amazon.com.  We helped introduce this book, and it has reached #1o on the Military Thrillers best sellers list several times since! See Bob’s website here.

Another great story is about Hugh Howey, a writer that every self publisher should meet and hear.   Hugh had just a little success with publishers, a book with modest success.

Hugh Howey

Hugh whipping me badly in a game of chess.

Hugh self published his book, Wool.  Hugh was a bookstore clerk.  In his spare time he wrote science fiction and began self-publishing his work on Amazon.com in 2011.  Soon he was earning over $100,000 a month on Amazon.  His books made the New York Times best seller list.  See Hugh Howey’s Amazon.com page here.

The formula that each of these writers has used is based around building a following for their books.  They wrote more than one book.  They sell their first book at a low price (free to .99 cents).  This compares to the typical $9.99 to $12.99 for books written by top branded authors on Kindle.

The low price starts building a readership.  In Hugh Howey’s case, he offered his first book free.  After the book became a best seller at Amazon.com, his other book sales, foreign rights, six figure print deal and film rights flowed naturally.

Nicki Goff and Bob Gandt are using this formula as well…  a  low priced first book attracts readers and builds a following for more…. higher priced, followup books.

This is one secret contained in our Self Publishing Course “Self Fulfilled – How to be a Self Publisher”.  

Online self publishing allows you to a lower price…  increase volume and cut out a publisher, distributor and book store who normally absorb up to 88% of the income created by a book.

You can start self publishing with no printing costs, no shelf space, no inventory, no postal delivery.  Most of the publishing expenses are eliminated.

The writer keeps 70%.

Amazon keeps 30%.

A typical writer earning 12% of the wholesale book sales makes about $.60 per $9.99 book sale.  A Kindle writer makes $2.10 on a $3 sale.

Costs are reduced as well.  Nicki Goff, Bob Gandt and Hugh Howey (as I do) all write at home with no office or staff overheads.  This is how most self publishers start so all the income generated is profit.

This is a new exciting era for writers.

Smart self publishers can begin earning quickly with no obstacles between their publication and the reading public.   New technology provides self publishers with the following benefits:

* Printing, shipping and disposal (of unsold books) costs eliminated.

* Shelf space unlimited and almost free with no capital costs.

* Increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.

Get a great head start on earning income through the the evolving online self publishing process that we reveal in our course.

Technology favors self publishers today.  Portable computers, the internet, wireless access, on demand printing smart phones and electronic readers all create enormous new, quick earning potential for self publishers.

“Self Fulfilled – How to be a Self Publisher”  teaches our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

You learn:

* How you can start earning quickly with a very small amount of money even if you do not write full time.

* 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

My wife, Merri, and I became multi-millionaires in our own self-publishing business over 40+ years.  Today, we have more cars than we can drive, five homes and numerous cabins in North Carolina, Florida and Ecuador.  We have a beautiful lake front home on 16 acres (with an orange grove to boot).  We have a 253 acres in the beautiful mountains, where we live in the summers.  We have no mortgages, not a penny of debt, and plenty of money in the bank.  More importantly even though we are well past retirement age, we can remain active,  love what we do… and make contributions to society that feel are meaningful.

Gain practical publishing ideas and case studies.

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island, wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

You learn:

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* Our secret pricing strategies that will help you sell more units of your product.

* How to define and target your internet market, and start getting visits.

* How to develop your website.

* The top 10 internet tips to use and the top 10 traps to avoid.

“In Self Fulfilled – How to be a Self Publisher” Merri and I gave away every publishing secret we know to write to sell for a solid income.

The second online course in this powerful trio is “Event – Full Business, How to Profit from an Events Business”.  This course teaches the art of using hospitality to earn extra by offering seminars, tours, exhibitions, special events, etc.

gary scott events

Merri and I speaking to over 400 delegates in Quito, Ecuador

gary scott events

Merri and I speaking to a dozen delegates at our farm office in North Carolina.

Since May 1968 we have been paid to travel and live exactly where we have wanted to be… because we have known how to write to sell and monetize the publishing success with events, seminars, courses and tours and other hospitality events.

The combination of self publishing and working hand in hand with an events business has brought us excellent income and allowed us to visit and to live anywhere in the world we have desired.  Many of our subscribers have gained enormously from these courses.

One sent me this note:

“Gary,  I participated in a home party last week and sold $253 worth of Ecuador goods that I brought back on my trip there last November.  That makes a total of approx. $450 in random sales so far which comes real close to paying for my airline ticket.  I still have a nice inventory, so will work on selling the rest.” 

This reader is using an events based business to generate income that pays for international travel.

Our online course “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

There are many fringe benefits to an events business. For example almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  One event earned  $142,260 in three days.  In another instance, we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.  More often we bring in $10,000 for a weekend’s work.

Yet the income has been a small part of this adventure.  The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped…. the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

Event – Full Business:  How to Have a Seminar and Tour Business.

We have conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Austria, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands, Nevis, Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and even more.

We share what we know about events in our emailed correspondence course:  “Event – Full Business”.

Self publishing and events go hand in hand.  Writing to sell can build an events business and events can sell self published books, reports and courses.

Here are the initial lessons you receive.

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering which will not communicate with accounting and the mess this could mean for you. How to choose… arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses… delegate driven… speaker driven… third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: How to build a List.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails.  Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

The tuition for “Event – Full Business – How to have a Seminar and Tour Business” is $349.  That’s nothing compared to a university tuition but it gives you lessons on how to start earning now.  This is also true for “Self Fulfilled- How to be a Self Publisher”. The tuition is only $299.

To help you start earning extra income, I have created a special offer so you also get our third course “The Tangled Webs We Weave – How to Have an Internet Business” (also normally $299 tuition) on how to use the internet and a website in your business. Plus there are two bonuses for you.

Bonus #1: Get the 50 minute Video Workshop “How to Start Your Own Internet Business” presented by our webmaster, David Cross,

Bonus #2: Our Super Thinking Workshop that helps you absorb, retain and recall what you learn. You receive this workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car.

When you enroll in this special tuition offer of price of $499 you receive the three courses and the bonuses worth a total of $947 for almost a third the price.  You save $648 total.

Three Course Special $299

THESE COURSES ARE GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order the three courses and take a full two months (62 days) to put them through its paces.  That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information can help you develop extra income all you have to do is let us know.  You’ll receive a complete refund of every penny of your investment.  No questions will be asked.

Fair enough?

Our publishing and hospitality business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible.  We want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to create income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled – How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $299

We are not finished yet.

I wish I could say that you can take these courses once and be done.

I can’t.  Our business has ups and downs, changes continually and always evolves.  Continuing education is required so for the next year you’ll receive updates.  As we learn new ideas, tactics, strategies and ways to enhance our business, we’ll share what we learned with you as we update these courses.  You’ll receive all the updates for a year at no further cost.

In addition we’ll set you up for continuing education for another year at the guaranteed $499 price.  You’ll be able to decide to cancel continuing education any time you choose or when we send a tuition note next year.

You don’t have to be short of funds regardless of what you do, wherever and whoever you are.


If you’re thinking of moving to a better place, having a better lifestyle, maybe taking that long-awaited retirement, making a career change or living in a sleepy, low crime, no stress town, more power to you.  Perhaps you plan to move into small-town USA or head overseas to live abroad.  Or maybe you simply want to earn a little extra income as you learn to make a lot of extra income.  Our three courses and the bonuses can help you take these ideas out of your dreams into your life.   Simply enroll and start improving your life now.

Enroll here Self Fulfilled Special $299

Gary

www.statista.com: US underemployment rate

 

 

 

 

 

 

 

Control Concept – Better Living – Better Self Publishing


Here is a tip that’s an important asset in life as well as self publishing, the Control Concept.  

Meteorite in Nicaragua.  ISIS in the Middle East.  California drought.  Global Warming. Ebola and West Nile Virus.  We cannot control these big things in our life.  This is why it is good that there is one thing we can improve and control with the control concept.

The control concept works in any type of business and in many areas of life.   Take for example a self publishing business. Self publishing is a great way to turn your passion into profit.

This type of business helps bring control into your life.  You get to work where you want, when you want.

To have such control, however, you need control over your marketing.

tranquil-farm-work

Self publishing lets me work where I choose, even in the woods on a hot day.

The control discipline comes from taking whatever stability you have and improving it one step at a time.

In a self publishing marketing piece, the control is a profitable promotion that has not been beaten by a test package.  Sometimes a control marketing piece lasts six months.  Other controls last for many years.

The key is to gain control using one step tests.  Control based testing to improve self publishing promotions use the principle, try only one new thing at a time.

A good way to sell publications is to continually market with your unique control story while, at the same time, trying test marketing promotions.  When a test marketing story is more profitable than the control, it becomes the control.  This is a never ending process that creates a never ending evolution in business.

There are two types of marketing tests:  the “Total Test” and the “Modified Control Test”.

The Total Test tries a concurrent, but completely different marketing story to the control.

A modified “Modified Control Test” completes the control to a concurrent modified control marketing story that has just one change.

For example, the stories may be identical but the “Modified Control” may have a higher or lower price on the offer or a different headline or a different picture.

The key to good modified control testing is to test as few changes as possible at a time.  Ideally there is just one change tested at a time.  Otherwise the publisher does not know which change causes a test piece to succeed or fail.

Market testing should also include the ancient form of learning called, Theraveda.   Theraveda says to learn from others but integrate what you see and hear from teachers with your own experience and feelings.

Focus your marketing on your uniqueness, then test!

This is your passion that you are publishing.  The key to marketing success of your publications is finding a niche of unique like minded souls who have a common interest.  Your niche is unique.  Your readers are unique.  Your publications are unique. Your marketing should be unique as well.

For example once I did a direct mail test to see if an enclosed  stamped return envelopes helped increase sales.

My marketing stories were built around the principle of giving readers a lot of valuable information FREE in my marketing stories because giving infinite goods free massively increased the value of scarce goods.

When I marketed through direct mail, I did not include a self addressed prepaid return envelope.

A friend, a hugely successful self publisher, told me that my sales would increase 30% when a stamped reply envelope was included with a mailed marketing piece.

I tested this concept by mailing 20,000 marketing letters.  All were identical in every way except half had a stamped reply envelope.  Half did not have any stamped envelope.

The 10,000 letters WITHOUT the stamped envelope outsold those with the envelope by 10 to 1!

Had I taken my friends advice without testing, I would have lost a lot of business.

Why was my friend so incorrect?

My readers read my marketing pieces because they were unique in that they contained so much useful, valuable free information.

The inclusion of the stamped envelope converted the information from free valuable information to tainted sales stuff.

The addition of the stamped prepaid envelope converted the image of my efforts from useful data to a marketing piece… so it was more often chucked in the garbage without being read.

Most of us want… no need is a better word, some control in the ever harder to control world.

The control concept can help bring control into your life.

Go try things.

Turn your passion into profit.

Gain better control one step at a time.

Gary

Seven P Secrets of Self Publishing

When you write, you can work anywhere. 

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Here I am working poolside in the winter, at our Florida farm.

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Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the place I have lived.  Everywhere I have been… too numerous to share here, I have been able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from writing.

Another benefit is income.   Writing has brought me both our farms, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on Amazon.com.  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Sometimes Hugh and I get together at my  farm and play chess (he beats me badly).

Writers like High are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course “International Business Made EZ (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer. 

We provide two emailed courses  “Self Fulfilled – How to Write to Sell and be a Self Publisher” and “International Business Made EZ”.

We include the “Self Fulfilled Writing and Self Publishing Course” because there are two reasons to write, when you have something to say or when you have something to sell.  In this day and age many of us want to do both, make a statement that makes the world a better place and earn something extra in the process. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

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David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business.

Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive regular writing and self publishing updates for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “International Business Made EZ” course
  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • Any updates to any of the courses, workshops, reports or recordings for a year.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within the first three months for a full refund . 

Order “Self Fulfilled – How to Publish to Sell” and a quarter of update lessons $79.   Click Here.

Order “Self Fulfilled – How to Publish to Sell” and a full year of update lessons $299.  Click Here.      

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” that you will receive on MP3.

 

Use CRO to Avoid Eating Crow


Use Cro… Cross Referenced Optimization to avoid eating crow from poor finances or business failure.

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See a lesson in profits from CRO from one of the world’s best export pros, J. Peterman.

Our focus in the year ahead will be helping our readers earn… in three new… low stress ways… that do the human community… (whether it is big or small)… good.

As this year ends and the new year begins we’ll focus on Ecuador exports…Positive Community Media and Multi Dimensional Sustainable lifestyles that earn in multiple ways.

This message today focuses on Exports and the power of marketing using Cross Referenced Optimization (CRO).

There has been a lot of information touted about how to build a business with good search engine ranking.  Most of it is old school thinking fit only for really big business.

However you can use CRO to beat the big guys in business.

Take for example Ecuador roses.  The biggest season for Ecuador roses is Christmas and guess who is the the largest shipper of Ecuador roses for this Christmas  season… by far?

Our flower supplier just sent this note.   Gary,  I see lots of orders coming in.  It was a good decision to offer 25 roses. We (you and I) have the biggest shipment for Christmas, by far surprising everyone else, including the big guys who ship directly from Ecuador.

This is such a wonderful feeling seeing the roses pile up in the cold room.

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Seeing the boxes readied.

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Knowing all the jobs that were…

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created as the Ecuadorians help share the beauty from their land and hearts.

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What is really interesting… and of profit to you…  is that Merri and I are not in the rose business.

We offer the roses simply because our readers love them and so we can donate the proceeds to help provide scholarships for  young Indigenous  in Ecuador who would otherwise miss university.

This success comes because we have learned how to use CRO to collect like minded souls interested in Ecuador who also happen to like Ecuador roses.

CRO marketing works obliquely by spotting cross references and hidden connectionsCRO does not approach markets head on but uses a sideways momentum to capture highly competitive markets at a really low cost.

CRO Works

If you search Google for the phrase “Ecuador Christmas Roses” eight of the first nine links were to our websites garyascott.com, Ecuadorliving.com and successguidelines.com.

Ecuador-rose Ranking

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Ecuador-rose Ranking

Keep in mind that Merri, David and I are NOT in the rose business.  Yet we sell thousands and thousands of Ecuador roses… almost by accident.

How can this be?

Well… I admit.  I really love roses so I can and do wax eloquently about them as I do about the people of Ecuador.

Plus I strongly believe the old Chinese proverb… “Flowers leave a part of their fragrance in the hands that bestow them.”

These facts have something to do with this little success, but mainly the answer is that we have cross referenced a connection between people interested in Ecuador and those interested in Ecuador roses.

This example may seem simplistic, but the concept is worth a fortune.

How CRO Dramatically Increases Profits

One of the biggest expenses in internet marketing (or almost all direct marketing) is the cost of acquiring potential buyers.  Most direct marketers who  use specific product terms in Pay Per Click (PPC) campaigns find that customer acquisition costs are very high.

If I were marketing roses and wanted to advertise via PPC using the phrase “roses”  I might pay as much as $10 per lead because this is a very competitive phrase.  That could convert to $40 or $50 per initial sale.

However our business uses low expense phrases such as “Ecuador”.    There are lost of flower sellers… not so many people offering information on Ecuador.

That’s great, but I also found the connection that people who are interested in Ecuador are also interested in Ecuador roses. This creates an extra clientele FREE.    This makes the extra CRO developed rose business highly profitable.

Our  first interest in CRO marketing began many years ago when I noticed that our international investing business attracted a disproportionate number of US southerners, Chiropractors and people of the Jewish faith.  This puzzled me for years.

“What is the connection?” I  asked again and again. Then one day the answer hit me. “The connection was Persecution”.

Many Southerners still feel persecuted by the War between the States.

Growing up as an Oregonian, the Civil War was just an idea… known only through history books and the “Red Badge of Courage” which we had to read in our high school sophomore year.   This was an idea without emotion attached.

Then one day I conducted a seminar in Pascagoula, Mississippi and was talking about how the US economy grew after the end of the Civil War.  One delegate jumped in with “Who the hell said it was civil and who the hell said it has ended?” After the seminar I asked the MD who had sponsored this seminar if that delegate was joking.   The doctor said the man was serious  and added that he believed the North had been beating up the South ever since.

I found that hard to believe until I looked at the poorest states in the Union:

Louisiana
South Carolina
Montana
Tennessee
Oklahoma
Alabama
Kentucky
Arkansas
West Virginia
Mississippi

Chiropractors felt persecuted by the AMA.

Then they proved it. In the 198os the AMA held that it was unethical for medical doctors to associate with an “unscientific practitioner,” and labeled chiropractic “an unscientific cult.”

In 1987 a chiropractor, Chester A. Wilk, DC, and co-plaintiffs brought a federal antitrust suit against the American Medical Association (AMA) and other co-defendants.

They won. The judge ruled that the AMA had engaged in an unlawful conspiracy in restraint of trade “to contain and eliminate the chiropractic profession”.

Point taken.

The history of Jewish persecution has been repeated again and again.

The connection between these three groups and international investing was that they did not trust the establishment.  They were looking for alternate solutions in investing.  The obvious cross reference from anti-establishment wealth was alternate health ideas.

This has been the case. Our readers are interested in outside the box wealth and health ideas.

The key to a successful export business is finding markets for the exports.

Many successful marketers realize this and use Continual Cross Referencing (CRO).

Let’s take J Peterman… one of America’s great direct marketing Pros as an example.

Peterman began marketing duster jackets in the New Yorker magazine many years ago.

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His business blossomed because he sold a lot of these coats and also found a connection he could cross reference.

Peterman’s connection is that people want romance in the products they buy.

This connection has led him to sell hundreds of products ranging from David Niven blazers to Marie Antoinette nightshirts to Ecuador shaman shirts.  The he even expanded into marketing romantic travel.

Peterman’s CRO is romance!

Peterman’s business also exemplifies the goodness in exporting.  His site says:  The New York Times observed long ago that The J. Peterman Company’s mission was to bring people the world.  

Finding Buyers
The key to successful exporting is to find a product that attracts buyers who have a good CRO index… so you can offer them more than one product or service at a low customer acquisition cost.

Finding Exports

Finding the exports in Ecuador is now easier than ever before.

Here is an Ecuador export lesson from the Texas Rangers.

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Texas Ranger badge.

The ultimate form of financial security is to serve in a way you love through your own business.

Almost everyone has heard of the Texas Rangers.  They are the oldest law enforcement body on the North American Continent and have helped bring in many famous criminals like John Wesley Hardin and Bonnie and Clyde.

We were really tickled to hear from a delegate of the Ecuador Export tours that he had sold hundreds of embossed Ecuador leather backpacks to the Texas Rangers and that was just the first order.  However it turned out that there was one thing that even these famous lawmen could not overcome…. red tape.

This is when our flower supplier, Roberto Ribadineira, created a program to eliminate the red tape of exporting from Ecuador to the USA.

Normally what is required to export is:

#1:    A US company.

#2:   A continuous bond, which has to be purchased each year to be eligible to register to import with the US Customs.

#3:   A broker who has a power of attorney authorizing them to handle your imports.

#4:   A US bank account to pay US customs department when taxes and duties are due.

Plus if you are selling direct to customers and accepting credit cards, you need:

#1:   A verifiable credit history and Social Security number.

#2:  A gateway company to process the charges.

#3:   A credit card merchant account.

#4: A certified, secure shopping cart.

#5:  An annual PCI compliance review and certification.

#6:  An EIN number provided by the IRS

#7:  A sales number issued by the state of Florida.

#8: A Physical US address (PO box not allowed).

#9:  Monthly accounting system.

#10: IRS annual sales report.

Roberto does this all with his Ecuador export logistics service.

He sent me this note:  Gary, A great new system has developed in Ecuador so that Flower Shops can now order direct from the rose plantations.

The way things have worked is that flower shops received their flowers from a local vendor, who got them from a distributor who got them from an importer, who dealt with a farm.

Or the flower shop purchased them from someone like me who buys them from a farm and ships them by FedEx.

This has expanded our business because in order to sell and import direct into the USA  there is an endless list of things to do. (They are described above).

We provide all these services for importers into the USA.

The farms can sell to the flower shops but have no way of charging them nor of getting the flowers through customs.  Our company does everything for them as their logistics provider.

We charge the buyer’s credit cards, do the FedEx labels, send the tracking number, deal with customs, pay duties when rehired, use our bond and broker coordinate and pay the rose plantation.

The plantations find that complying with all these requirements is too expensive so we do the entire logistic service.

The farm only has to grow, harvest and sell the roses.  Our logistics service takes care of everything else.

Every farm I have talked to has signed with me.

I am happy to now provide an even more special exclusive service to your Ecuador Living Club members and export tour delegates.

I can provide our logistics service for Ecuador exports beyond roses.

There are two more very special benefits.

First, our logistics service can pay manufacturers in Ecuador.

Second, our service can monitor production and quality and assure timely delivery.

I have met many of your export tour delegates who have found really greet products that they sell really well.   However once they return to the US they can’t restock unless they return to Ecuador.

If they do reorder but are not present for delivery, they are at the mercy of the manufacturer… which creates a huge quality control problem.  These importers get whatever suppliers here send them.

Many don’t even try to reorder.  They don’t know how. They don’t want to wire  money without seeing the product and being are of delivery.  

Many others just have no idea or find that the income is not worth the time, effort and cost of all the red tape.

The good news is that I do not get in-between the importer and buyer either.  I set a price for my service and the importer knows his product cost.

Our service is provided for a set fee so the importer knows all costs and can price his product accordingly.

This is a great service that provides every detail for importing products into the USA.   We have used this logistics service ourselves for years.  One big benefit is that the service can send each product direct to the buyer in the USA.  We offer the Ecuadorian roses… charge the customer and deliver the order to our logistics service.   Everything else is handled by the service.   The  tracking notice and the roses are delivered direct to the buyer.  The logistics service then charges our credit card and pays the supplier… so no money has to be wired to Ecuador.

Roberto’s Ecuadorshop Logistics service makes large and medium scale Ecuador exporting possible. Our Ecuador Living Club make this service possible from smaller businesses.   As you can imagine a service of this nature requires substantial set up and personal attention. Normally this would be available only to larger businesses such as rose plantations.   Due to the size of our readership… the size limitation for acceptance has been removed.  This is an exclusive service available to our Ecuador Living Club members.

Turning your passion into profit with your own business makes sense in these technological times… if you can outrun growth in red tape.  The Ecuadorshop logistic service can help stop red tape from putting your business in the red.

Once you have a product to sell… then you can use CRO to help that business grow.

Learn how to belong to the Ecuador Living Club

Learn about Ecuador export tours

Gary

Join us throughout 2013  and learn…  new ways to earn… low stress ways… that do the human community… big or small… good.

Belong to the International Club

The Huge 2018 Risk

Here is a huge risk that could explode in 2018.

I hope I am wrong.

According to Treasurydirect.com, as of October 31, 2017 the cost of interest on  the total US public debt of $20,467,375,664,755.32 (20 trillion+) was $24,411,569,716.36 (24 billion+).

The 36 cents isn’t much of a problem.  The other 20 trillion is.

This is good news and bad… the rock and the hard spot.  The bad news is that the rock (US federal debt) is getting bigger….harder to miss.  The Congressional Budget Office (CBO) projected in 2010 (the debt then was a bit over 14 trillion) that, under law at that time, debt held by the public would exceed $16 trillion by 2020, reaching nearly 70 percent of GDP.

They sure goofed on that.  Here we are… not quite into 2018 and debt has shot past 20 trillion.

How could the CBO be so wrong? 

The CBO screwed up because they could never imagine that the Fed would push interest rates so low… and keep them there.  The interest rates are so low that the government can borrow and borrow and still afford the interest.

For example, US Federal government interest this year will amount to around $483 billion on the 20 trillion of debt.  Yet in 2008 on debt of only $9,229,172,659,218.31 (9 trillion +) the interest that year was $451,154,049,950.63 (451 billion +).

Interest payments in 2017 are 7% higher than they were in 2008.  Yet the debt is over 100% higher.  

Very low interest rates have helped the government borrow.  Low interest has also helped the US stocks reach all time high prices.

Here is the very hard spot.  The downside is that low interest has reduced earnings of investors.  Low interest has ruined the lifestyles of many who have retired.

Here is what happened and why the problem may exist for quite a bit longer.

If investors can increase the interest rate to 6% from the lousy 1% (or so) they earn now, they gain 1,263% more over 30 years.  Anyone living off interest, who is drawing down their portfolio over 20 years, makes 57% more annual income every year.

But if investors get 6% interest instead of 1%, the government has to also pay more on it debt.

The government will resist raising rates because it will ruin their budget, cause a collapse of the stock markets and destroy the US dollar.  

Rising interest rates, that we would like to see as investors, will create an almost unimaginable debt crisis.  If government interest goes to 6% it is like the $20+ trillion national debt  rising to 100 trillion!  Unless there are some huge tax increases, a 5% increase in interest rates would increase the national debt by five times.

A tax increase?  The current tax act being proposed reduces, not increases, revenue.

This is not a theoretical problem for the future. This is not something that our children and grandchildren will have to deal with.  This is a problem in the here and now.

Interest rates create a massive problem on two sides of the same coin.  Raise rates the massive national debts ruins the purchasing power of currencies.  Keep interest rates low and capitalism does not work for investors.  Politicians simply borrow more (on our behalf) but for their benefit.

Learn how to have more freedom and time, less stress, better health care, extra income, greater safety and profit in your savings despite America’s deficits, debt and currency risk.

Fortunately there are secrets that will allow a few to live much better, free of debt and worry despite the decline in the dollar’s purchasing power.   My wife, Merri and I, have traveled, lived, worked and invested around the world for nearly 50 years to gain this information.

Let me share the basics of this data and how we can be of help through 2018.

The first fact behind this secret is that things are really good in the western world.  Despite many problems, we are surrounded by more abundance and greater opportunity than almost anyone has ever enjoyed, anywhere, ever.   To enjoy a fair share of this wealth, all we have to do is understand human nature and learn how to invest in the new economy, as it changes and becomes new, again and again.

Merri and I have made seven huge transitions in the 50 years.  Each has allowed us to always stay ahead of losses that the majority of Americans suffer.  We are in another transition right now and want to share why and what to do so you can stay ahead and live a richer, independent life through 2018 and beyond.

A falling US dollar is one of the greatest risks we have to our independence, safety, health, and wealth, but also brings a window of huge profit as I explain below.   Though the greenback has been strong for a number of years, its strength is in serious jeopardy.  The growing federal deficits increase the national debt and this with rising interest rates propels a growing debt service.

When the Dow Jones Industrial Average recently passed 20,000, another milestone of “20” took place that has a much darker meaning to your and my spending power.  The U.S. national debt passed the $20 trillion mark.

The problem is that the Dow will come back down.  National debt will not fall.

The double shock of money fleeing Wall Street and US debt skyrocketing, will destroy the purchasing power of the greenback.

Go to the store even now.  Statistics say inflation is low, but buy some bread or, heaven forbid, some fresh vegetables like peppers or fruit.   Look at the cost of your prescription or hospital bills.  Do something simple like have your car serviced at an auto dealer.  Look at the dollars you spend and you’ll see what I mean.

The loss of the dollar’s purchasing power erodes our independence, our freedom and our savings and wealth as well. 

At the same time, low interest rates by big banks and higher health care costs soak up the ever diminishing income and savings we have left.  According to a Gallup poll, the most unpopular three institutions in America are big corporations & Wall Street banks, HMOs and Congress.

Yet there is little we can do because these institutions are in control.

Over the last 50 years the average income for 90 percent of the American population fell.  Our health system is restricted by a Kafka-esque maze of legislation and insurance regulations that delay, frustrate, and thwart attempts by patients and doctors from proper medical care.  Big banks and corporations restrict our freedom of choice.  The business customer relationships are no longer transactions between free equals.

Banks can trap us in indebtedness at every age from student loans to mortgages to health care costs.  They pay almost nothing on our savings.  They hide unexpected fees and payments in complex and unreadable documents.  Banks and big corporations routinely conceal vital information in small print and then cheat.  Weak regulations and lax enforcement leave consumers with few ways to fight back.  Many of these businesses ranging from cable TV to phone and internet service to health insurance have virtual monopolies that along with deceptive marketing destroys any form of free market.

These same companies control the credit-scoring agencies so if  we don’t pay unfair fees, our credit scores will plunge and we could lose the ability to borrow money, rent an apartment, even to get a job.  Many consumers are forced to accept “arbitration clauses” in lieu of  legal rights.  The alternative is to lose banking, power, and communication services.

Big business has also usurped our privacy.  Internet companies sell our personal data.  Personal information is pulled from WiFi and iPhones track and store our movements.  The government can access this information, sometimes without subpoenas.  There’s a lot that we don’t know, often withheld under the guise of “National Security.”

The glow on Western democratic capitalism has dimmed… or so it seems.  The US, leading the way, is still a superpower with economic, innovation and military might, but the institutions that should serve the people have become flawed or broken.

America’s infrastructure is in shambles.  The nation’s bridges are crumbling, many water systems are filled with toxins, yet instead of spending more to fix this, we build more prisons.  The 2.2 million people currently in  jail is a 500 percent increase over the past thirty years.  60% of the inmates belong to ethnic groups.  Not just non-white ethnic groups are suffering.  Annual death rates are falling for every group except for middle-aged white Americans.  Death rates are rising among this group driven by an epidemic of suicides and afflictions stemming from substance abuse, alcoholic liver disease and overdoses of heroin and prescription opioids.

America’s middle class is shrinking.  Nearly  half of America’s income goes to upper-income households now.  In 1970 only 29 percent went to this group.  How can we regain our freedom, our happiness and our well being in such a world?

What can we do?

Gain a better, freer life is to combine better health, higher income and greater savings for a happier, more resilient lifestyle. 

Merri and I will celebrate our 50th year of global living, working, investing and researching to find and share ideas on how to have simpler, low stress, healthier, more affluent lifestyles.  Our courses, reports and email messages look at ways to gain:

#1:  Global micro business income.

#2:  Low cost, natural health.

#3:  Safer, more profitable, investments that take little time or cost to buy and hold… so you can focus on earning more instead

Many readers use our services for just one of these three benefits.  They focus only on health or on earning more or on better, easier investing.

27 years ago Merri and I created the International Club as a way for readers to join us and be immersed in all three of these benefits.   The International Club is a year long learning program aimed at helping members earn worry free income, have better affordable good health and gain extra safety and profits with value investments.

Join us for all of 2018 NOW.

The three disciplines, earning, health and investing, work best when coordinated together.  Regretfully the attacks on our freedom are realities of life.  There is little we can do to change this big picture.  However we can change how we care for our health, how we earn and how we save so that we are among the few who live better despite the dollar’s fall.

We start with better lower cost health care.

Club membership begins by sharing ways to be free of the “Secret Hospital Charge Master”.   Just as governments hide truth behind “National Security”, big health care businesses hide medical truths behind “Charge masters”.  Most hospital charge masters are secret because big business does not want us to know how much hospital costs have risen.  Motivations beyond our good health, like corporate greed, want to keep us in the dark about health care cost.

Despite rising health care costs, a report from the Centers for Disease Control & Prevention shows that hospitals are the last place we want to be for good health.  One report shows that hospital-acquired infections alone kills 57% more Americans every year than all car accidents and falls put together.

Often, what patients catch in the hospital can be worse than what sent them there.  Governments and health care agencies agree  – antibiotic resistance is a “nightmare.”  An antibiotic-resistant bacteria may be spreading in more hospitals than patients know.  About one in every 25 hospitalized patients gets an infection and a 2013 report from the Journal of Patient Safety showed that medical errors are the third-leading cause of death in the country.

Along with the risk of hospital acquired illness and medical errors, the second huge threat to our well being… is health care costs, especially at hospitals.  This is why charge masters are so often secret.  There are few risks to our wealth that are greater than a hospital stay.

I have created three natural health reports are about:

#1: Nutrition

#2: Purification

#3: Exercise

Each report is available for $19.95.  However you’ll receive this free as club member and save $59.85.

Club members also receive seven workshops and courses on how earn everywhere with at home micro businesses.  We call this our “Live Well and Free Anywhere Program”.   The program contains a series of courses and reports that show ways to earn and be free. These courses and reports are:

  • “International Business Made EZ”
  • “Self Fulfilled – How to Write to Sell”
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • The course “Event-Full – How to Earn Conducting Seminars and Tours”

This program is offered at $299, but is available to you as a club member free.  You save $299 more.

Next, club members participate in an intensive program called the Purposeful investing Course (Pi).  The purpose of Pi is finding value investments that increase safety and profit.  Learn Slow, Worry Free, Good Value Investing.

Stress, worry and fear are three of an investor’s worst enemies.  These destroyers of wealth can create a Behavior Gap, that causes investors to underperform in any market good or bad.  The behavior gap is created by natural human responses to fear.  Pi helps create profitable strategies that avoid losses from this gap.

Lessons from Pi are based on the creation and management of a Primary Pi Model Portfolio, called the Pifolio.  There are no secrets about this portfolio except that it ignores the stories from economic news (often created by someone with vested interests) and is based mainly on good math that reveals the truth through financial news.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets using my 50 years of global experience and my study of the analysis of four mathematical investing geniuses (and friends).

There are seven layers of tactics in the Pi strategy.

Pi Tactic #1: Determine purpose and good value.

Pi Tactic #2: Diversify 70% to 80% of portfolio equally in good value developed markets.

Pi Tactic #3: Invest 20% to 30% equally in good value emerging markets.

Pi Tactic  #4:  Use trending algorithms to buy sell or hold these markets.

Pi Tactic  #5:  Add spice speculating with ideal conditions.

Pi Tactic  #6: Add spice speculating with leverage.

Pi Tactic  #7:  Add spice speculating with forex potential.

The Pifolio analysis begins with a continual research of international major stock markets that compares their value based on:

#1:  Current book to price

#2:  Cash flow to price

#3:  Earnings to price

#4:  Average dividend yield

#5:  Return on equity

#6:  Cash flow return

#7:  Market history

We combine the research of several brilliant mathematicians and money managers with my years of investing experience.

This is a complete and continual study of what to do about the movement of international major and emerging stock markets.  I want to share this study throughout the next year with you.

This analysis forms the basis of a Good Value Stock Market Strategy.  The analysis is rational, mathematical and does not worry about short term ups and downs.  This strategy is easy for anyone to follow and use.  Pi reveals the best value markets and provides contacts to managers and analysts and Country Index ETFs so almost anyone can create and follow their own strategy.

The costs are low and this type of ETF is one of the hardest for institutions to cheat.  Expense ratios for most ETFs are lower than those of the average mutual fund.  Little knowledge, time, management or guesswork are required.  The investment is simply a diversified portfolio of good value indices.  Investments in an index are like investments in all the shares of a good value market.

Pi opens insights to numerous long term cycles that most investors miss because they have not been investing long enough to see them.

The Pi subscription is normally $299 per annum but as a club member you receive Pi at no charge and save an additional $299.

Profit from the US dollar’s fall.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

Club members receive a report about opportunity in the  current strength of the US dollar is a second remarkable similarity to 30 years ago.   The dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but when you become a club member you receive the report, “Three Currency Patterns For 50% Profits or More” FREE.

Plus get the $39.99 report, “The Platinum Dip 2018” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80 and has remained near this level, compared to a range of the 230s only two years ago.

Now there is a new distortion ready to ripen in the year ahead.

These two events are a strong sign to invest in precious metals.

I prepared a special report “Platinum Dip 2018”.   The report explains the exact conditions you need to make leveraged precious metal speculations that can increase the returns in a safe portfolio by as much as eight times.  The purpose of the report is to share long term lessons about speculating in precious metals gained through 30 years of speculating and investing in gold and silver.

The low price of silver offers special value now so I want to send you this report because the “Platinum Dip 2018” offers enormous profit potential in 2018.

The report “Platinum Dip 2018” sells for $39.95 but club members receive it free as well.

The $39.95 new “Live Anywhere – Earn Everywhere Report” is also free.

There is an incredible new economy that’s opening for those who know what to do.  There are great new opportunities and many of them offer enormous income potential but also work well in disaster scenarios.

There are are specific places where you can reduce your living expenses and easily increase your income.  Scientific research has shown that being in such places actually make you smarter and healthier.  Top this off with the fact that they provide tax benefits as well and you have to ask, “Where are these places?”.

Learn about these specific places.  More important learn what makes them special.  Discover seven freedom producing steps that you can use to find other similar places of opportunity.

The report includes a tax and career plan broken into four age groups, before you finish school, from age 25 to 50 – age 50-to 65 and what to do when you reach the age where tradition wants you to re-tire.  (Another clue-you do not need to retire and probably should not!)

The report is very specific because it describes what Merri and I, our children and even my sister and thousands of our readers have done and are doing, right now.

Live Anywhere – Earn Everywhere focuses on a system that takes advantage of living in Smalltown USA, but earning locally and globally.

This report is available online for $39.99 but International Club members receive it free.

Save $418.78… “plus more” when you become a club member.

Join the International Club and receive:

#1: The $299 Personal investing Course (Pi).   Free.

#2: The $299 “Live Well and Free Anywhere Program”. Free.

#3: The $29.95 report “Three Currency Patterns For 50% Profits or More”. Free.

#4: The $39.99 report “Platinum Dip 2018”. Free

#5: The three $19.99 reports “Shamanic Natural Health”.  All three free.

#6: The $39.99 “Live Anywhere – Earn Everywhere” report. Free.

#7: A subscription to the Purposeful investing course… Plus more.

These reports, courses and programs would cost $767.78 so the 2018 membership saves $418.78, “plus more”.

What’s the “plus more”?

The International Club membership is $499, but we want to encourage our first 100 members for 2018 to join quickly so we are currently accepting discounted membership at $349. 

To encourage our first 100 members for 2018 to join quickly so we are currently accepting discounted membership at $349.

Save $418.78.  Join the International Club for $349 and receive all the above online now, plus all reports, course updates and Pi lessons through the rest of 2017 and all of 2018 at no additional fee.

Click here to become a member at the discounted rate of $349

Gary 

Twitter – You Scratch My Back


One way to describe social media… you scratch my back, I’ll scratch yours.

Twitter-images

Two of our horses, Goliath and Harriet are always scratching one another’s back.

Social media such as Twitter can be an important marketing tools for writers and event planners. Here is an except from the latest lesson in our online writer’s course “Self Fulfilled – How to be a Self Publisher“.

Before explaining our latest testing of marketing  for writers through social media let me clarify that the key to success in publishing is to have a way of communicating to a list of people who are interested, willing and able to pay for your publication or event.

Social networking is simply one more way to develop such a list… nothing more.  Social networking is a prospecting tool and nothing more.  This is a great tool but no magical be all, end all.

My sister, Sandra, is an artist and started using social networking to build her list of followers based around arts and crafts.  She now has:

Twitter-1126 followers
Facebook home page-260 friends,
Life Imitates Doodle fanpage: 94 (She just launched this two nights ago)
Flickr-775 followers; 1,030,079 page views
Google+-565 followers
Life Imitates Doodles Blog-608,174 page views; 521 followers

Her site is http://lifeimitatesdoodles.blogspot.com/

We invited Sandra to come to our previous Writer’s Camp to help the delegates learn how to use Twitter and social networking to market their publications.

Thomas Fischer from Copenhagen also came along so he could learn how to spread the word about Jyske Bank’s great global asset management’s service for American investors.

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Thomas Fischer speaking with delegates of our latest Writer’s Camp during a coffee break.

We have started to add tweets in our system now.

There are three goals in our social networking approach:

#1: To extend reach.
#2: To gain more engagement.
#3: To obtain better focus for our readers through interest extraction.

Reach means that we’ll get tweets about our daily messages to our list and to my sister’s names.

Engagement starts with having something of interest for those who receive the tweet.   For example I just posted a three part Great Pension Robbery series.

You can read them at Great Pension Robbery

Great Pension Robbery II

Great Pension Robbery III

Note that each of these messages is about Jyske, investing and business but also had some element about arts and crafts.   The arts and crafts element was tied to earning through arts and crafts.  This is because Sandra’s Twitter list has been built around art and crafts.  We are trying to extract those on the list who are interested in earning through arts and crafts.

There needs to be something in the message linked to the tweet that is of interest and engaging.

Then as we develop interest through engagement we’ll begin adding offers of free reports… such as “How to Cash in on Brazilian Bonds or “How to Have a Forex Account” to extract and identify those in the reach who are interested in engaging on the subjects that we have to offer.

As this evolves, we’ll begin developing separate Tweet Lists so we can focus different ideas and keep a high level of engagement.

For example, we might have a speculation list… a pension protection list… a leverage list… an earning through arts and crafts list etc.

Scratch My Back

Social networking is a two way street.  My sister explained it this way:

Engagement is about what followers do with your tweets and what you do with theirs.  

This can be reading it, following any links, replying, and retweeting it.  

Over time, part of the engagement will be loyalty… certain people looking for your tweets on a regular basis.  

Another component is your response–replying to a reply, RT’ing (retweeting) what they’ve said about your tweet, or interacting with your loyal followers by following and engaging with their tweets.  

The ultimate engagement hoped for is to buy a product, but I’m valued as a loyal follower even if I never buy anything (from those who tweet me) because my tweets and blog posts sell for them.

Retweets

A backbone of Twitter is to look for tweets you receive that are of interest to your list and retweet.  When you scratch some other Tweeters back, they are more likely to retweet your tweets to their list.

We have employed our daughter to read all the tweets that come to us and decide which should be retweeted and to which list.

She will also be keeping a continual trending review… looking for hot subjects.

For example recently we saw that there was a strong trend of growing tweets about Paula Deen (a popular chef in the US) having diabetes.  When I spotted this I created a post at our website about one of our reports we have on nutrition and sent a tweet that said “Paula Deen needs to read a report about nutrition at our link”.

Had we been working on a Tweet system for our multi currency focus we might have created a post at our site about Novo Nordisk the Danish Insulin maker and sent a tweet that said “See at link a  share that might make a multi currency profit from Paula Deen’s diabetes”.

The post then would have talked about Novo Nordisk… how diabetes is a growth industry… about Danish shares and of course have a link to our multi currency report.  Those who subscribe to that multi currency report would then be added to our multi currency list.

Our goal is to sell reports… to refine out lists and spot areas of interest that might lead to the creation of sale of other reports or give us lists that are effective at selling our other courses and reports and or events.

Twitter is one result of modern technology that can greatly help new writers.  When you have an itch to write, others can scratch it if you’ll scratch theirs!

Gary

The Problem with Having A Website…


The Problem with Having a Website….by David Cross

Having the ability to earn income wherever you are is increasingly important in this fast changing world.

Over the last month our webmaster, David Cross, has been providing ideas on how to use the internet to earn globally.

See the previous articles:

 #1: So You Want to be #1 at Google?

#2: So You Want to be #1 at Google II?

 #3: So You Want to be #1 at Google III?

“We’ll pass each other on the road in about 5 minutes!”

My wife was heading to work and I was heading back home after dropping our daughters off at school.  She called me, excited to wave as we passed each other.

Feeling characteristically clever I decided I’d open the sunroof and wave through it as we passed. However it slipped my mind that it had snowed last night and as I opened the sunroof I was showered with a couple of cubic feet of cold, wet, slushy snow and freezing cold water.

You don’t always get what you expect! (though my wife got much more laughter than if I’d only waved!)

In our last 3 articles we shared how to get that fabled #1 position on Google:

  1. How to develop your niche
  2. What to do when the traffic arrives at your website
  3. How to get to a top spot on Google

Today I will share how to keep your visitors engaged because – contrary to popular belief – your website isn’t enough to keep people engaged.  On its own, a website is definitely not enough to convert interest into sales.

Businesses generally employ either pull marketing or push marketing as part of their marketing and promotional strategies. In pull marketing you wait for your prospects or customers to come to you when they’re ready or searching for what you’re offering. In push marketing you actively and proactively target your customers or prospects.

A website is an example of pull marketing. People choose when to visit it and may arrive by searching for terms related to the content you publish at Google, as we discussed last week. This is akin to a fledgling bird in the nest with its mouth open waiting for momma bird to arrive with food.

The problem with employing only this strategy is that many products do not have a natural demand.  An investing newsletter is an example of this.

Push marketing on the other hand proactively and actively markets to an audience. Push marketing doesn’t wait for them to passively search. That investment newsletter, credit card, vacation rental, fishing getaway, Groupon for a local Thai restaurant or the gardening catalog with included coupons are all examples of push marketing.

You probably wouldn’t have bought that investment newsletter if the email hadn’t arrived in your inbox. You may never have decided to eat at that Thai restaurant if the offer hadn’t enticed you.   Although you love trout fishing, it was that letter you received describing the pristine natural beauty of the streams in Montana that motivated you to take action.  It’s Push, Not Shove!

Push marketing has gained a bad rap since the advent of the Internet and people falsely assumed it meant that pushing your message to someone was no longer relevant, effective or desirable and that pull marketing is all that is necessary. It isn’t.

But push marketing doesn’t mean shove marketing. You are more nudging your customer or prospect to take action rather than overtly shoving them or coercing them to take action.

The trick is to build your list of interested prospects and customers and then target that list with a specific message relevant to that group of people. In my opinion, any “marketing” that isn’t targeted isn’t marketing, it’s buckshot promoting and it doesn’t work. Any results gained this way are miniscule and ignore the greater mass of people that it irks.   I manage Gary and Merri Scott’s Ecuador Living website and help them stay in touch with the most frequently viewed phrases at that site.  So we know what interests Ecuador Living readers the most.  Gary then makes sure that the articles, contacts and information that he sends readers are focused around those interest.  For example, one of the  most frequently viewed phrases is “Retirement in Ecuador” .  Therefore, many of  the site’s messages are about ideas that relate directly to retirement.

In our article on gaining a top spot in Google I mentioned the idea of converting that traffic of interested prospects by offering a free report, free guide or “white paper” depending on what is relevant for your business and attractive to your prospect. A free report to a group of attorneys may put them off and a white paper to a group of keen amateur chefs will seem dull and boring.

People like to receive information on topics they are interested in. If you are able to stay in contact with people about those topics and provide useful, timely and relevant information and find a way to capitalize on that interest then both you and your prospect are able to benefit from it.

An Ongoing Conversation

We shared some ideas on developing your niche, driving traffic and converting that traffic. But conversion happens many times during the life of a reader. You’ve only started that process by offering a free report. If I had ended my relationship with my wife after our first date my life would have turned out very differently!

When someone arrives at your website, requests your free report, guide or white paper they’ve indicated their interest on that topic. If you now follow-up with relevant information to their initial interest (offering a free emailed newsletter subscription as part of the free report request is one way to do this) and provide more, useful, timely and relevant information, tips, ideas, stories and actionable advice and information.

And if you make sure to tie-in next steps in the conversion process, so much the better. Examples of this in the first month of a person’s subscription are:

  1. Introductory products or services in the $20-$50 range
  2. Bundled offers (buy this widget for $40 in the next 7 days and receive this additional doohickey worth $20 free.)
  3. Additional free report, video or exclusive information

A word of caution:  Many businesses can’t wait to convert a prospect’s interest into business and fall over themselves by offering free shipping, money-off coupons and discounts galore the moment someone signs-up. Don’t. You may be discounting a new segment of customers before you know whether they needed any financial encouragement to make a purchase.

I’ve seen this happen so many times where I sign-up for more information on a product (everything from farm gear to fishing gear to kitchen and chef equipment) and immediately I receive coupons and money-off offers. Fact is I already had enough interest in the products to make a purchase without a discount. These businesses which offer discounts willy-nilly fail to realize that they are discounting where it wasn’t required. There are many ways to convert interest into a sale without immediately resorting to discounting.

One excellent way to continue a discussion with a customer or prospect is by starting an email newsletter. Gary publishes his everyday but you don’t have to do it that regularly. Once a month is OK (though may be too infrequent).  Generally speaking, you should write when you have something useful, timely and relevant to say. Don’t write for the sake of it….but don’t hesitate to send something of interest to your readers!

All the main email newsletter companies use an autoresponder.  We use Mailchimpand think they’re great.  Aweber, Get Response, iContact, etc. are other choices worth considering.  All of these offer the ability to email a free report or set up a series of automated emails (“autoresponders”).  This enables you to email your new prospects on a schedule of your choice…. every day, every few days, every week.  This is the way to cement your initial contact with someone. I’ll discuss more next week about how to use autoresponders as part of your online marketing efforts.

And don’t just include data in your newsletter. Remember that data is free on the Internet and almost worthless. Give opinion and insight. Share tips and advice that can save your prospect money, make them money or improve their life by their doing something or taking action. Show how to use the data to benefit from them. Make sure to provide a way for your prospect to take action and fulfill the ideas you’ve discussed…ideally a link where they can purchase your course, seminar or product that fulfills the ideas you’ve shared.

Winning your client’s business takes time and trust AND requires an ongoing discussion.

Next week I’ll show you how to harness the power of autoresponders to facilitate that ongoing conversation and help you put some of your marketing on autopilot.

David

Funky Income Ideas – Investors Get Screwed


The recession and rapid economic change means that investors are getting screwed.

Our daughter’s recent Cotswold wedding had an investing lesson.  The…

micro-business-ideas

bridesmaids (our daughter Fran is #2 from the left in pink) and the…

micro-business-ideas

bride…daughter, Eleanor… were all dressed up and ready to go.

Then as we were ready to head to the church, it…

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began to rain.  Everyone was dismayed. There was a long outside walk to the church.

“This is fantastic,” I told them.  “In Ecuador the Yatchaks and in India, the Pundits believe that rain at the beginning of a ceremony is a most auspicious sign!”

That changed their attitude and made them feel better about getting wet.

micro-business-ideas

Then we hauled out the umbrellas so we were not get soaked.

The lessons are simple.  Have a positive attitude about conditions… because they are what they are.  Accept reality and grasp the opportunities it presents.  Change brings problems and problems create opportunities.  So we go for it!  But we also have umbrellas… just in case.

It is with investments today.  The global investing scene means that financing costs are really low. This is a great time to expand a business… that can take advantage of the change in the economy.

Yet low costs mean that seemingly safe investments have such low returns that they are sure to be eaten by the inflation that will emerge. In today’s environment decent returns only come with increased risk, plus… if there is a double dip, even safe investment may become illiquid and lose value… at least in the short term.

The greatest safety… our financial umbrella… comes from increasing our ability to serve.

This is why our website increasingly supports ideas on how to develop micro businesses to earn income.   They should be profitable, good for owners, employees, customers and society now and in the future… green… humanitarian… fair trade…  at least.

We believe in self fulfillment…  and that business should be fun and can be unusual… funky… even off the wall.

So we have created our Hall of Funky micro business ideas… to inspire… share and show the incredible number of ways that you can have a micro business.

Here is a really funky idea… set up an upscale butcher in a foreign place. A reader sent this note to another reader in Afghanistan who is thinking of opening a sandwich and butcher shop there.  More and more boomers are exploring retirement outside the U.S.  Many of them have been forced to do this because they can no longer afford to live here so the idea of affordable housing, built to western standards, is interesting.  Of course, there will be local competition and real estate prices in Ecuador are already quite a bit lower than in the U.S.

The key would be what you offered and the price range.

Since you work in Afghanistan, you already know the challenges of working with a different labor force, materials, etc and how important it is to hire locals and involve them rather than compete with them.

The sandwich shoppe is also a good idea.  I have friends who want to do just that in Cotacachi.  Instead of a butcher shop, they would do a small deli with sliced cheeses and cold cuts for sale.  Otavalo has a similar shop.  I didn’t see any in Cuenca or Manta, you would want to consider an area with a large expat community since Ecuadorians aren’t sandwich eaters—yet!

There are butcher shops scattered around every town and market and I never encourage direct competition with the locals.  We don’t want to be the “WalMart” of Ecuador and run the locals out of business. Maybe I’ll see you in Ecuador soon.

When I lived in Hong Kong, (the 1970s) an American serviceman had a high quality butcher shop there.  The local Chinese were sophisticated master butchers when it came to pork, chicken and duck… but their style differed from what Americans were used to.  Perhaps you can see in this picture why.

chinese-butcher

This expat focused on American expat customers and offered Omaha corn fed beef… great hamburger and American style cuts.

See how one Ecuadorian has the right idea to attract American customers in Ecuador here.

If you live abroad amidst a growing expat market… such as in Ecuador… a micro business idea like this may work for you.

This is why we’ll have a special focus on how to create your own international micro business at our October 7-10 course in the Blue Ridge Mountains of North Carolina.

Come join us for this course and the gold, yellow and orange of  the leaf change  See the schedule below.

Gary

International Investing and Business Seminar plus Quantum Wealth 2010

Oct.    7-10   West Jefferson, North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two

We look at investments as well as business opportunities like four shares I hold in my portfolio. One is an Italian bank… Unicredit.

Learn how you can grab profits from shares like this at our 150th International Investing & Business seminar.

We are approaching our 30th year of conducting these seminars… each updates global investing and business opportunity and we would like to share why these bank shares may seem an unlikely investment just when European banks are undergoing 2010 stress tests… but the stress is exactly why I hold these shares, plus…

Learn why the price, shown in this finance.yahoo.uk chart, of the Unicredit Bank share has more than doubled in just months, plus find out about a profit kicker that pushes those profits even higher than 100%.

At our October seminar you can see all the shares I am invested in at the moment… and why as we look far beyond Italy into a world of global investing, business and more.

The seminar is divided into three sessions. The first is International Investing…  How to Have a Global Income and Quantum Wealth.

Part One of the Seminar:  International Investing. Protect your purchasing power byinvested wisely… globally.

There are two benefits in multi currency investing now.

First, if you choose the right currencies you gain a profit kicker.

For example the Unicredit Bank shares in my portfolio recently rose from 1 euro per share to 2 euro.  This was a 100% increase. However in the same period the euro rose from 1.17 dollars per euro to 1.33 dollars per euro.

The profit kicker is the euro. If one had invested $10,000 when Unicredit Bank shares were 2 euro per share… but the euro just 117 dollars a euro… and sold when the euro rose, a profit was kicked up even though the share price had not grown.  $10,000 purchased 8,547 euro at 1.17.  This would have purchased 4,273 shares.  At 1.33 those same shares are worth  $11,367… a 13.67% profit in just two months.

Make no mistake… the euro could have moved in the opposite direction and profits would have been destroyed… losses would incur even though the share prices did not drop.

Session One of the seminar looks at how to choose currencies when they are more likely to rise than fall.

The session also looks at the second benefit of multi currency investing… diversification and borrowing low to deposit high.

In the investing sessions we reveiw my updated portfolio and why I have made changes, plus my current seven favorite places to invest.

At the last seminar (June 2010) my seven picks were:

#1: Multi Currency Investments.

#2: Emerging Market Bonds.

#3: Good Value European and Emerging Equity Markets.

#4: Turkey & Brazil.

#5: Ecuador Real Estate.

#6: Florida Real Estate.

#7: Water Shares.

Most teachers do not actually share their own personal portfolios… I do and explain why my portfolio is designed by me for my circumstances at any one time.

This provides you with two benefits. First sharing why I adjust my investments might be of help to you to understand how to adjust yours.

Second and most important,  I invest real time. The data shared in our courses is about global investments you can make in the here and now. What you learn is not dated theory, but up to the minute fact! Many delegates come to course after course to update their portfolios.

Part Two of the Seminar: Global Internet Business Sessions – How to Use Words to Earn Global Income..

This is why the  “How to have a small international business” sessions in our seminar are highly practical and usable. They focus on how to use modern technology to start global micro businesses with minimal investments of time and capital… that can create valuable extra income.

By starting small and building with stepping stones and a harmonious focus, Merri and I have learned how to almost own several profit generating phrases at Google.  We, along with our webmaster David Cross share the secrets of how you can use words to create your own global income as well.

The seminar shares how we use the first four of “Seven Ps”  (Person, Problem and Promise, Product) to zero in on key word phrases.  Then you learn how to use the Fifth P Promise to develop new customers. The Sixth P is the Prospecting Path and Seventh P is the Presentation to create income.

We use this system successfully on the internet and share what we do with you as we look at ways you too can have a high income generating business… even if you never leave your home.

This is a perfect era to increase your wealth and improve your lifestyle as you reduce stress with investments in the ideas below or your own a micro internet business.

Merri and I enjoy having an international internet business and it is doing well.  Almost every month our internet business sales are higher than they were in the same month a year before.

We are very thankful to be one of the most read sites in Ecuador and do very well in the US and Canada too.

David Cross… our webmaster will help Merri and me unveil the secrets of gaining fun and freedom with a profitable, global micro, internet business.

May we share our experiences to help you learn how to enjoy this satisfaction and success though international investments or micro business?

Part Three of the Seminar: Quantum Wealth.

Modern science is once again rediscovering the fact that we cannot separate wealth from health so the quantum wealth portion of the seminar is about balance… the union between the body and mind… and how to remain balanced physically, emotionally and mentally in an ever increasingly unbalanced world.   We call this Quantum Science.

In the Quantum Wealth sessions you learn ideas about how to have Quantum Health… beginning first with nutrition.

You make valuable health contacts. For example, our Quantum Health sessions will be enhanced by…. Bob Shane.  Bob is a space scientist who has been involved at the quantum scientific level of the  aerospace industry for his entire career.   His studies in quantum physics helped him apply space science to understanding the deepest levels of balance in health.  Besides being the first person we turn to when we have health questions or concerns, he and his wife have been our very best friends for almost two decades.  He has helped Merri and me with our health enumerable times over these years.

Bob will be available in October to demonstrate the most scientific and modern methods of physical balancing at the quantum level. He will bring three special instruments for balancing at the Quantum level…the Scenar, ESTeck and Core Inergetix.

Learn more about Bob at Ecuador shamans use quantum science.

Jean Marie Butterlin will travel from Cotacachi, Ecuador to speak.

Jean Marie… a Parisian, after living in Houston and exporting French products to the USA, moved to Spain and built a business exporting natural health products and quantum balancing instruments throughout Europe.  He has now moved to Cotacachi, Ecuador and has developed a natural health business there…  plus he conducts our shamanic minga and Super Learning courses.

Jean Marie will speak about Ecuador business and investing opportunities but also Ecuador health care and shamanic health.

We asked our friend Ann Russell Roberts (Vitale) who has been professionally dancing and teaching yoga and dance for 33 years.

Ann  has been professionally teaching yoga, dance, etc. for 33 years to interesting people… such as Jon Bon Jovi. Ann is now a professor at Elon University.

Receiving a scholarship to dance in New York City she moved and professionally danced, choreographed and taught there for 20 years.

Her teaching extended to NYC  businesses including CBS, IBM, McGraw Hill and Columbia Artists.   For example, she taught Jon Bon Jovi Kundalini yoga, the Warrior yoga from India that she learned from Yogi Bhajan Siri Singh Sahib.  She says: “Jon truly was a warrior-totally focused, concentrated and with a great sense of humor!”

Ann will conduct the yoga-meditation portion of Quantum Wealth course to help you learn ways to integrate daily knowledge…. your logic with your own deeper peace and wisdom.

We go far beyond yoga in our quantum wealth sessions shown in the total syllabus (subject to change with economic evolution) below.

International Investing & Business Made EZ
West Jefferson, NC  October 7 to 10.

Thursday, October 7, 2010:

1pm:  1000 Year Economic Review‚  What Now? How to cash in on the multi currency evolution.  Gary Scott. Knowing 1000 years of global economics can enhance your international investments and international business now. Learn how history reveals currency distortions that create international investment opportunities to borrow low and deposit high. For example right now you can borrow Japanese yen at below 3%, Swiss francs below 4% to invest in international investments, international business, international real estate or other international currencies that pay 5%, 6%, 7% and even more. In one case we’ll show why it is smart to borrow Swiss francs at 3.75% and invest in international Brazilian bonds that pay up to 10% or more!

3:30pm. How & Where to Bank Abroad.   Thomas Fischer. Learn how to choose an overseas bank… what type of account to open… how to review of global stock markets, international currencies and international interest rates and how to spot shifts versus the US dollar.

Thomas Fischer, Jyske Global Asset Management. Thomas is the senior VP at JGAM and  JGAM is in charge of investor multi currency allocation strategy.  He will speak about global and multi currency investing and how to borrow low and deposit high.

Thomas Fischer speaking with delegates at a previous seminar.

5pm: International investment portfolios for diversification. in several cases into nine currencies and nine different investments of which more than half have strong A to AAA ratings. We will review any changes made in the international investments portfolios we track and update what and how currencies and interest rates may move in the months ahead.

See good places to invest now.  Always updated, currently our list includes #1: emerging stock markets. Emerging markets outperformed developed markets for seven years through 2007.  In 2007 the MSCI overall Emerging Markets benchmark was up 23.8 % in US dollars compared to the MSCI World Total Return Index being down 0.08 % in US dollars.   Emerging markets fell faster in 2008 but rebounded in 2009 and led the global investment pack.

In 2009 the emerging markets index (in US dollars) was up 58.99% compared to 23.05% for the same world index. Over three years the index on emerging markets was up 37.88% versus 17.27% for the world index. The emerging market index was up 35.63% compared to the world’s index rise of 18.43% over five years.

You’ll learn why in 2009 we were investing in BRIC countries (Brazil, Russia, India and China).These 4 countries now generate approximately 27% of the world´s Gross Domestic Product (GDP).  The average annual GDP growth of a BRIC nation was greater than 7% before the recession, as compared to approximately 2% for a G-7 nation.  In the first three quarters of 2009, the growth rate for the Chinese economy beat expectations with an outstanding 8.9%.   We look at a special BRIC trading idea in our 2010 seminars. The October seminar updates markets for 2010 and compares emerging and major market opportunity for 2011.

Friday October 8, 2010.

9am:  Good investing sector #2: Emerging market bonds. You’ll see how I am earning up to 12% on safe emerging market bonds in Brazil and Turkey. Good investing sector #3: international investments in alternate energy and water. For example we’ll see why Hyflux (water cleaning membranes mainly in China ) rose from $1.50 to $5 in less than a year (and why it then fell dramatically). We’ll see why water shares are destined to grow. We’ll look at Vestas (windmills) shares also up from $50 to $106. Plus we’ll update our Green Portfolio. Good sector #4: How to Cash in on Smalltown USA.

We’ll look at properties for sale in Ashe County, North Carolina and Central Florida. These areas have two unique features. First, they offer great real estate value. Second, they are great places to visit and live…Smalltown USA!

Many readers combine a trip to our Florida or Blue Ridge courses with a chance to look around and inspect some property for sale.  Learn how demographics and population push (plus the water) and new Florida investments that have come to this area are likely to make this a hot spot in the decade ahead.  In Florida they often visit Orlando about an hour away… plus look at the great lake front properties available at really low prices.

10:30pm: Good investing sector #5: real estate in Ecuador. We have gained much more than just profit and international business and international investing opportunity in our international real estate searches. We have gained incredible luxury, heart- warming sweetness, breath-taking beauty, much better health and pleasant surprises at every turn. Having lived, worked and played in Ecuador now for over a decade, we’ll focus heavily there.

For example we’ll see how to own condos like this for as little as $59,500.

These condos have excellent view are near the village center, have a small park nearby and this view.

This session reviews a list of current Ecuador property for sale.

2pm: Global Investing Q&A plus How to use the latest tax savings and offshore legal structures to gain the ultimate asset protection. Learn how to gain more than cash-freedom, friendship, financial security, prestige, tax savings, legal protection, fun, adventure, self-sufficiency, fulfillment and more satisfaction…by combining very small amounts of money with your time and energy in an international business.

3:30pm The Ultimate Asset… Your Own International Micro Internet Business. How to use the internet in your micro business.

Saturday, October  9, 2010.

9am:  How to monetize your micro business. Learn eleven ways to develop income. One section in this session shows how I turned a $950 direct mailing into $118,500 in three weeks. I added $9,875 a month to my income! This information is worth the cost of the course alone.

10:30am: How to write and use publishing, seminars and how to use international internet opportunities to create your own global business from your home. You can run your global business from an office or at home! The internet makes this more possible than ever before.

11:30m: How to have an International and Ecuador Import-Export Business anywhere. We’ll especially zero in on Ecuador export business opportunities in carved wood, ceramics from Cuenca, carpets from Guano, silver and gold jewelry from Chordeleg, paintings and art, textiles from Otavalo, leathers from Cotacatchi and flowers from the Andes . For example you’ll learn how factories make bread dough jewelry that can be fashioned into high school and college mascots and purchased for pennies apiece (to be sold for dollars abroad). You see how the only native American owned mill produces coats, shirts, sweaters, hats, gloves and scarves in school colors of your choice (at really low prices). These can be sold for ten times their cost.

One session in the courses focuses on how to profit from an import export business… especially in Ecuador.

Bonnie Keough will be available at the seminar.  Bonnie conducts export tours and will be on hand in North Carolina to display Ecuador export products and speak about how to export from Ecuador.  She brings extensive knowledge about Ecuadorian products and sales back in the USA…plus never ceases to amaze us with her outstanding array and excellent prices of goods from Ecuador.

Plus we’ll have Micro business case studies. What we are doing now. How readers have started small and grown on the internet! Imagine this. Merri and I have a tiny international business. Just two of us run this operation from a remote farm in the Blue Ridge, a small village in Ecuador and the Florida countryside. Yet our website is ranked as one of the top 16,000 sites in the USA.  One case study at the course will review how our daughter has turned the Love-Recognition and Care markets into a huge success teaching her love of the performing arts dancing…. singing and drama.

2pm. Quantum Wealth. Multi-Dimensional Micro Business for Fulfillment & Wealth.  The Sound of Wealth & Health. Quantum Mechanics & Frequency and how they affect markets and connect business and investing with health & wealth.

10:30am The Importance of Balance. Integrating brain waves and being in the zone… 60 cycle sound, meditation and beyond. The importance of being wise and how to have a global view.

2:00 Quantum Science in Health and Wealth. Bob Shane.

3:00 Balancing with the ancient, Tibetan Yoga Tsa Lung/Trul Khor  as received from Tenzin Wangyal Rinpoche and Alejandro Raoul.

6:30pm   Wine & Cheese Reception at the New River Winery hosted by Jyske Global Asset Management.

Sunday, October 10, 2010.

9am: The Andean – Indian Connection. Three fundamentals of longevity.  How this helps improve business & investing. Three Foundations of Quantum Wealth.

10:00. Balancing with the ancient, Tibetan Yoga Tsa Lung/Trul Khor  as received from Tenzin Wangyal Rinpoche and Alejandro Raoul.

1pm: End of course. Delegates who have time are invited to our farm for afternoon tea.

Previous course delegates have included business people, brokers and professionals, doctors, dentists, lawyers, retirees, couples wanting to get into international business together, insurance agents and marketers who want to enhance their existing business or build a second sources of income through international investments and international business.

If you have or want to make international investments or have your own full or part time international business, you should contact us and make a reservation.

Gary

Oct.  7-10   West Jefferson North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two

We invite you to join us in North Carolina for the leaf change and this weekend of learning and sharing.

Oct.  7-10   West Jefferson North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two

Micro Web Business Clue


Here is a micro web business clue… have a really tight niche in your internet business.

Internet-export-idea

Many readers learn how to have an Ecuador export and internet business. Here are delegates at our October 2009 Ecuador export course visiting the Hilana factory which makes a variety of textile products from Llama wool and cotton.

This is also why we are sharing a free course on how to create your own website without a webmaster written by Michelle Toole. Here is the 39th lesson in this FREE course.

The Power of a Super-Tight Niche
By Michelle Toole

When building a web business, ‘niches’ are where it’s at. You ask what’s a niche? Well a niche is web site idea or concept that addresses a particular target audience and the key is to find that sweet spot where you have high demand and low supply or competition.  Match that with your passion and the perfect set of web business building tools and that equals success.

But the question is what if your target audience is really small, low supply, low demand, should you still consider building a web business around a small or ‘super tight niche?’

Logically one would say no, a high demand, low supply niche drives large amounts of targeted readers/buyers to your site which means money in your pocket.  So why would someone deviate from a successful e-commerce formula?  Good Question and the simple answer is that at times a ‘super tight niche’ can be just right especially if it’s your passion!

Freeing yourself from the typical niche formula, low supply and high demand can open up some very tiny niches that one would otherwise overlook. If time is limited, passion is high, and the monetization model fits well, there are indeed times when a ‘super-tight niche’ can make perfect sense financially.

Let’s say that your web site niche concept has a demand of less than 1,000 which means less than a 1,000 people search for that term each month which is pretty small.  And there are around 250,000 pages containing that niche keyword, which is limited competition.  Should you say “Yeah” or “Nay” to that site concept?  Well it’s a challenging question and the key is in your monetization model.  If you are fairly confident that your planned monetization model(s) can support a narrow niche, meaning minimal traffic and you have a high return on investment per sale then ‘Go for it!’

Advantages to a Super Tight Niche

So what’s the first advantage of a super-tight niche?  A fast rise to fame.  With your focused content, optimized pages, and quality in-pointing links you win the keyword battles at the engines quite quickly.

With less competition it will be easier to find you in the search engines meaning you can rank higher sooner. And that means the faster your web site appears on the first page of Google.  Keep in mind, though, that while you will get traffic faster, you will max out your market that much faster as well. Your monetization plan must be rock solid and a natural fit.

You don’t need a lot of traffic if your monetization method includes a ‘very high return on investment’ (ROI). If your business is mortgages on Hollywood or New York City real estate, you may only need 100 customers a year to earn a very comfortable income.

The second advantage of a ‘super tight niche’ is the devoted following (i.e., your target market). If your content is excellent (which it has to be in a tight niche), your passion is real and your writing is appealing, you’ll win a loyal PREsold audience. In fact, the more passionate and knowledgeable you are, the stronger will be your audience’s attraction and attachment to your site which if you have a solid monetization model leads to that all important sale.

And finally and most importantly is that with a super tight niche your traffic tends to convert more easily into click-throughs and sales. This is because the visitors who are seeking information using your super tight niche keywords know exactly what they are looking for and generally it is something very specific. And that ‘specific need’ will be the basis of your monetization model.  Your visitors will be ‘highly targeted traffic’,  just the kind you want!

Bottom Line… A decently written “tight site” is a shoe-in to score well and generate super-focused traffic. Even though you’ll hit your max more quickly than wider niches do, what you “gain” overall more than compensates; a solid business that brings you both income and pleasure as you interact with people who share the same passion.

Gary

How We Can Serve You

How to Have Real Safety

garyheadshot

There are only three reasons why we should invest.  We invest for income.  We invest to resell our investments for more than we had invested.  We invest to make our world a better place.

We should not invest for fun, excitement or to get rich quick, or in a panic due to market corrections.

This is why the core Pi model portfolio (that forms the bulk of my own equity portfolio) consists of 19 shares and this position has not changed in over two years.  During these two years we have been steadily accumulating the same 19 shares and have not traded once.

The portfolio has done well in 2017, up 22.6%, better than the DJI Index.

motif

However one or even two year’s performance is not enough data to create a safe strategy.

The good value portfolio above is based entirely on good value financial information and mathematically based safety programs developed around models that date back 91 and 24 years.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets developed combining my 50 years of investing experience with study of the mathematical market value analysis of Keppler Asset Management and the mathematical trend analysis of Tradestops.com.

In my opinion, Keppler is one of the best market statisticians in the world.  Numerous very large fund managers, such as State Street Global Advisers, use his analysis to manage over $2.5 billion of funds.

The Pifolio analysis begins with Keppler who continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each major stock market’s history.

Fwd: keppler

Michael Kepler CEO Keppler Asset Management.

Michael is a brilliant mathematician.  We have tracked his analysis for over 20 years.   He continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each stock market’s history.  From this, he develops his Good Value Stock Market Strategy and rates each market as a Buy, Neutral or Sell market.  His analysis is rational, mathematical and does not cause worry about short term ups and downs.  Keppler’s strategy is to diversify into an equally weighted portfolio of the MSCI Indices of each BUY market.

This is an easy, simple and effective approach to zeroing in on value because little time, management and guesswork is required.  You are investing in a diversified portfolio of good value indices.

A BUY rating for an index does NOT imply that any stock in that country is an attractive investment, so you do not have to spend hours of research aimed at picking specific shares.  It is not appropriate or enough to instruct a stockbroker to simply select stocks in the BUY rated countries.  Investing in the index is like investing in all the shares in the index.  You save time because all you have to do is invest in the ETF to gain the profit potential of the entire market.

To achieve this goal of diversification the Pifolio consists of Country Index ETFs.

Country Index ETFs are similar to an index mutual fund but are shares normally traded on a major stock exchange that tracks an index of shares in a specific country.  ETFs do not try to beat the index they represent.  The management is passive and tries to emulate the performance of the index.

A country ETF provides diversification into a basket of equities in the country covered.  The expense ratios for most ETFs are lower than those of the average mutual fund as well so such ETFs provide diversification and cost efficiency.

Here is the Pifolio I personally use.

70% is diversified into Keppler’s good value (BUY rated) developed markets: Australia, Austria, France, Germany, Hong Kong, Italy, Japan, Norway, Singapore and the United Kingdom.

30% of the Pifolio is invested in Keppler’s good value (BUY rated) emerging markets: Brazil, Chile, China, Colombia, the Czech Republic, South Korea, Malaysia and Taiwan.

The Pifolio consists of iShares ETFs that invested in each of the MSCI indicies of the good value BUY markets.

For example, the iShares MSCI Australia (symbol EWA) is a Country Index ETF that tracks the investment results the Morgan Stanley Capital Index MSCI Australia Index which is composed mainly of large cap and small cap stocks traded primarily on the Australian Stock Exchange mainly of companies in consumer staples, financials and materials. This ETF is non-diversified outside of Australia.

iShares is owned by Black Rock, Inc. the world’s largest asset manager with over $4 trillion in assets under management.

Pi uses math to reveal the best value markets then protects its positions using more math created by Richard Smith founder and CEO of Tradestops.com to track each share’s trend.

We use Smith’s  algorithms that calculate momentum of the good value markets.

dr richard smith

The Stock State Indicators at Tradestops.com act as a full life-cycle measure that indicates the health of each stock. They are designed to tell you at a glance exactly where any stock stands relative to Dr. Smith’s proprietary algorithms.

Kepppler’s analysis shows the value of markets.  The SSI signal indicates the current trend of each stock (performing well, or in a period of correction, or stopped out).

The SSI tells you one of five things:

Screen Shot 2017-08-08 at 6.51.59 AM

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Akey component of the Stock State Indicator (SSI) system is momentum based on the latest 521 days of trading.  A stock changes from red to green in the SSI system only after it has already gone up a healthy amount and has started a solid uptrend.

How SSI Alerts Are Triggered

If the position has already moved more than its Volatility Quotient below a recent high, the SSI Stop Loss will trigger.  This is an indicator that the position has corrected more than what is normal for this stock.  It means to take caution.

Below is an example of how SSIs work.  This example shows the Developed Market Pifolio that we track at Tradestops.com.

tradestops

Equal Weight Good Value Developed Market Pifolio.

At the time this example was copied, all the ETFs in the Developed Market Pifolio (above) currently had a green SSI.

We do not know when the US market will fall.  We only do know that it will.  We also do not know if, when the US market corrects, global markets will follow or rise instead.

The fact that the Pifilios are invested in good value markets reduces long term risk.

Additional protection is added by using trailing stops based on the 521 day momentum of each stock in the Pifolio.

Take for example the graph below from our Tradestops account that shows the iShares MSCI United Kingdom ETF.  This ETF had a green SSI and a Volatility Index (VQ) of 13.26%.  This means the share can move 13.26% before there is a trend shift.

tradestops

iShares MSCI United Kingdom ETF (Symbol EWU)

Pi purchased the share at$31.26 and in this example the share was $34.43 and rising.  Tradestop’s algorithms suggested that if the price drops to $31.69 its momentum would have stopped and it would have shifted into trading sideways.   The stop loss price is currently $29.86.  If EWU continues to rise, both the yellow warning and the stop loss price will rise as well.

When the US stock market bull ends, know one knows for sure how long or how severe the correction will be.

When the bear arrives, what will happen to global and especially good value markets?

No  one knows the answer to this question.

What we do know is that the equally weighted, good value market Pifolios have the greatest potential long term and that math based trailing stops can be used to protect against a secular global stock market correction when it comes.

My fifty years of global investing experience helps take advantage of numerous long term cycles that are part of the universal math that affects all investments.

What you get when you subscribe to Pi.

You immediately receive a 120 page basic training course that teaches the Pi Strategy.   You learn all the Pi strategies, what they are, how to use them and what each can do for you, your lifestyle and investing.

You also begin receiving regular emailed Pifiolio updates and online access to all the Pifolio updates of the last two years.  Each update examines the current activity in a Pifolio, how it is changing, why and how the changes might help your investing or not.

Included in the basic training is an additional 120 page PDF value analysis of 46 stock markets (23 developed markets and 23 emerging stock markets).  This analysis looks at the price to book, price to earnings, average yield and much more.

You also receive two special reports.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

I did well then, but always thought, “I should have invested more!”  Now those circumstances have come together and I am investing in them again.

The circumstances that created fortunes 30 years ago were an overvalued US market (compared to global markets) and an overvalued US dollar.  The two conditions are in place again!

30 years ago, the US dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I have created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but in this special offer, you receive the report, “Three Currency Patterns for 50% Profits or More” FREE when you subscribe to Pi.

Plus get the $39.95 report “The Platinum Dip 2018” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events over the last two years.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80, compared to a ratio of 230 only two years before.

In September 2015, I prepared a special report “Silver Dip 2015” about a silver speculation, leveraged with a British pound loan, that could increase the returns in a safe portfolio by as much as eight times.  The tactics described in that report generated 62.48% profit in just nine months.

I have updated this report and added how to use the Dip Strategy with platinum.   The “Platinum Dip 2018” report shares the latest in a series of long term lessons gained through 40 years of speculating and investing in precious metals.  I released the 2015 report, when the gold silver ratio slipped to 80.  The ratio has corrected and that profit has been taken and now a new precious metals dip has emerged.

I have prepared a new special report “Platinum Dip 2018” about a leveraged speculation that can increase the returns in a safe portfolio by as much as eight times.

You also learn from the Value Investing Seminar, our premier course, that we have been conducting for over 30 years.  Tens of thousands of delegates have paid up to $999 to attend.  Now you can join the seminar online FREE in this special offer.

This three day course is available in sessions that are 10 to 20 minutes long for easy, convenient learning.   You can listen to each session any time and as often as you desire.

The sooner you hear what I have to say about current markets, the better you’ll be able to cash in on perhaps the best investing opportunity since 1982.

seminars

Tens of thousands have paid up to $999 to attend.

In 2018 I celebrate my 52nd anniversary in the investing business and 50th year of writing about global investing.  Our reports and seminars have helped readers have better lives, with less stress yet make fortunes during up and down markets for decades.  This information is invaluable to investors large and small because even small amounts can easily be invested in the good value shares we cover in our seminar.

Stock and currency markets are cyclical.  These cycles create extra profit for value investors who invest when everyone else has the markets wrong.  One special seminar session looks at how to spot value from cycles.  Stocks rise from the cycle of war, productivity and demographics.  Cycles create recurring profits.  Economies and stock markets cycle up and down around every 15 to 20 years as shown in this graph.

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The effect of war cycles on the US Stock Market since 1906.

Bull and bear cycles are based on cycles of human interaction, war, technology and productivity.  Economic downturns can create war.

The chart above shows the war – stock market cycle.  Military struggles (like the Civil War, WWI, WWII and the Cold War: WW III) super charge inventiveness that creates new forms of productivity…the steam engine, the internal combustion engine,  production line processes, jet engines, TV, farming techniques, plastics, telephone, computer and lastly during the Cold War, the internet.  The military technology shifts to domestic use.  A boom is created that leads to excess.  Excess leads to correction. Correction creates an economic downturn and again to war.

Details in the online seminar include:

* How to easily buy global currencies, shares and bonds.

* Trading down and the benefits of investing in real estate in Small Town USA.  We will share why this breakout value is special and why we have been recommending good value real estate in this area since 2009.

* What’s up with gold and silver?  One session looks at my current position on gold and silver and asset protection.  We review the state of the precious metal markets and potential problems ahead for US dollars.  Learn how low interest rates eliminate  opportunity costs of diversification in precious metals and foreign currencies.

* How to improve safety and increase profit with leverage and staying power.  The seminar reveals Warren Buffett’s value investing strategy from research published at Yale University’s website.  This research shows that the stocks Buffet chooses are safe (with low beta and low volatility), cheap (value stocks with low price-to-book ratios), and high quality (stocks of companies that are profitable, stable, growing, and with high payout ratios). His big, extra profits come from leverage and staying power.  At times Buffet’s portfolio, as all value portfolios, has fallen, but he has been willing and able to wait long periods for the value to reveal itself and prices to recover.

keppler asset management chart

This chart based on a 45 year portfolio study shows that holding a diversified good value portfolio (based on a  good value strategy) for 13 month’s time, increases the probability of out performance to 70%.  However those who can hold the portfolio for five years gain a 88% probability of beating the bellwether in the market and after ten years the probability increases to 97.5%.

Time is your friend when you use a good value strategy.  The longer you can hold onto a well balanced good value portfolio, the better the odds of outstanding success.

Learn how much leverage to use.  Leverage is like medicine, the key is dose.  The best ratio is normally 1.6 to 1.  We’ll sum up the strategy; how to leverage cheap, safe, quality stocks and for what period of time based on the times and each individual’s circumstances.

Learn to plan in a way so you never run out of money.  The seminar also has a session on the importance of having and sticking to a plan.  See how success is dependent on conviction, wherewithal, and skill to operate with leverage and significant risk.  Learn a three point strategy based on my 50 years of investing experience combined with wisdom gained from some of the world’s best investment managers and economic mathematical scientists.

The online seminar also reveals  the results of a $80,000 share purchase cost test that found the least expensive way to invest in good value.  The keys to this portfolio are good value, low cost, minimal fuss and bother.  Plus a great savings of time.  Trading is minimal, usually not more than one or two shares are bought or sold in a year.  I wanted to find the very least expensive way to create and hold this portfolio so I performed this test.

I have good news about the cost of the seminar as well.   For almost three decades the seminar fee has been $799 for one or $999 for a couple. Tens of thousands paid this price, but online the seminar is $297.

In this special offer, you can get this online seminar FREE when you subscribe to our Personal investing Course.

Save $468.90 If You Act Now

Subscribe to the first year of The Personal investing Course (Pi).  The annual fee is $299, but to introduce you to this online, course that is based on real time investing, I am knocking $102 off the subscription.  Plus you receive FREE the $29.95 report “Three Currency Patterns for 50% Profits or More”, the $39.95 report “Silver Dip 2017” and our latest $297 online seminar for a total savings of $468.90.

ecuador-seminar

Triple Guarantee

Enroll in Pi.  Get the basic training, the 46 market value report, access to all the updates of the past two years, the two reports and the Value Investing Seminar right away. 

#1:  I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free, easy diversified investing.

If you are not totally happy, simply let me know.

#2:  I guarantee you can cancel your subscription within 60 days and I’ll refund your subscription fee in full, no questions asked.

#3:  You can keep the two reports and Value Investing Seminar as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Subscribe to Pi now, get the 130 page basic training, the 120 page 46 market value analysis, access to over 100 previous Pifolio updates, the “Platinum Dip 2018” and “Three Currency Patterns For 50% Profits or More” reports, and value investment seminar, plus begin receiving regular Pifolio updates throughout the year.

Subscribe to a Pi annual subscription for $197 and receive all the above.

Gary

Here is an Ecuador export delegate at Hilana.

Internet-export-idea

Learn about and see more Hilana export products below.

ecuador-exports

Hilana products are one of many great Ecuador exports… the warmth of wool but the softness of cotton.  Merri and I love our Hilana bedspreads (we have them in many of the rooms at our hotel Inn Land of the Sun (formerly Meson de las Flores),  shirts and coats.  The minute the temperatures drop here in north Carolina we don our Hilana shirts like this one.

Here is a Hilana bedspread at our hotel eson de las Flores.

Ecuador visit

You can check out Michelle’s Toole’s web sites at http://healthy-holistic-living.com and http://home-remedies-and-natural-cures.com.

To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com