Tag Archive | "hardwick gazette"

$240,000 for $175 – If You Like Vermont


Here’s how to buy a newspaper that grosses nearly a quarter million a year for just $175.

Because I love investing in Smalltown USA and especially love SNAP publishing opportunities, I have to share that last week the Hardwick Gazette a Smalltown USA newspaper in Vermont announced an essay contest with a unique prize: the newspaper itself. (1)

There are some catches. The odds of making the investment work are at least 700 to 1.  That’s a lot better odds than a lottery ticket but still heavy odds.

You can make the odds better because there is some skill is involved.  The newspaper is having an essay contest.  You have to submit an essay about why you would like to own the newspaper.

Here is what a winner receives.  The 127-year-old newspaper  has a circulation of 2,200 and covers traditional birth announcements, police blotter, obituaries, high school sports and community news.

The editorial has also included hard-hitting articles about the embezzlement of public funds and a scandal that led to a seven-year prison sentence for a bank’s chief executive.

The newspaper, which has two full-time employees, three part-time workers and a corps of correspondents. The gross income in 2015 was $240,000.  The newspaper’s building is included and  is free of liens or a mortgage.

This is a good way to own a SNAP publication… if you like Vermont.

Gary

(1) You can own a newspaper in Vermont for $175

Here’s An $11,835 a Month Idea

Learn how to earn with Small Niche Area Publishing, (SNAP).

One way to cash in on trends and earn $11,835 a month is with Small Niche Area Publishing (SNAP).

Learn how to use a business plan with income of $11,835 a month in really small – highly defined niche markets.

Here is how to become a well paid publishing professional with “Small Niche Area Publishing (SNAP) or publications, a cutting-edge system that turns the publishing industry upside down.

The SNAP system teaches how to publish magazines that are:

* Hyper Local (Small Distribution Area)

* Focused on Quality Vs. Quantity

* Reaching Readers with Low Distribution Costs

* Published With Low Printing & Operational Costs

* Providing Affordable Advertising Rates – All Businesses (Large & Small) Can Afford & Profit

* Giving Service to the Community

* Engaging Readers because the Publication is About Them and Their Community

You, as a SNAP Publisher, Gain:

* A Proven Business Model

* A course on what to do delivered through the internet.

The Money:  Here is the Proforma Income for a 64-page SNAP Publication

* Ad Revenue    $13,000   (40% ads/$500 per ad page)

* Editorial Revenues   $4,635

* Gross Revenue    $17,635

* Printing  Expense $4,300

* Estimated Operational Expenses  $1,500

* Profit $11,835

Other Advantages of SNAP Publishing:

* Freedom of owning your own business and all the benefits that go along with it.

* Press Credentials

* Prestige (Celebrity Status)

* Service You Provide to the Community

* Philanthropy

* Well Respected Profession

* “In The Know”

The SNAP formula works for more than magazines if you like this idea.  If you want to write, if you want to be a publisher, want to be a bigger part of your community and want to earn an income like this… read on.

What Are the Benefits?

There are many positive benefits.

#1:  Freedom of Choice. When you  own your own business and all the benefits that go along  with it, you can set your own hours.  You work when you want to, not when you are told.   Working at home eliminates a commute unless you count the 8 seconds it takes to walk from the bedroom to your office.   You can even work in your pajamas.  One SNAP publisher who helped develop this program says that this is one of his favorite benefits.  You don’t have to ask permission to take time off to attend sporting events, concerts, plays or any other event.

#2:  Greater control over your earnings and your destiny. If you want to earn more, give yourself a raise by increasing your revenue.  When you work hard, you are working hard for your benefit and wealth not someone else’s.

#3: Tremendous tax benefits.  Many after tax expenditures become tax deductible business expenses.

#4:  You become part of the solution, not part of the problem.  There is so much bad news now all about events, we are powerless to change or stop. Helping build a better positive community is something we can actually do.   Small businesses are the lifeblood of our economy.  Having a successful small business helps develop strong community economics.

#5:  You have PRESS Credentials.  Some big venues (like NASCAR) require official credentials which you can get by calling the press office.  Other smaller venues, you can create your own “PRESS” badge and it usually gets you “Behind the Scenes” access.  Not to mention, everyone wants to talk to the press so they can end up in the magazine.

One SNAP publisher wrote: Being part of the press also (usually) gets you free admission into most events.  Worst case scenario, you trade/barter an ad to gain admission.  We are going to an event today called the “Big Sip”.  Not only did we get free tickets, we got free VIP tickets which gets us into the show early and gives us access to things non-VIP ticket holders will not have access to.

#6: Prestige (Near Celebrity Status).   He also said: We get invited to everything because people want our magazine to review their events.  Additionally, we are very well known around town.

#7:  Service  to the Community.   He told us that he gets raves about how his publication and the content they publish really shines a positive light on the community.  He wrote: We give a voice organizations that normally wouldn’t have one.  We raise awareness to programs being hosted by the myriad of organizations here in town that most people would normally never hear of.  

Save lives.  In one issue of a community magazine we studied, there was a story about a little boy who was struggling with a rare disease that caused life-threatening seizures.  One day, while his mom was out shopping, the little boy had a seizure so she rushed him to the hospital.  She called ahead and the nurse met her at the emergency room. 

As it happened, the nurse had read the article in the magazine (which someone had brought to the nurse’s lounge) and she recognized the little boy from the article. 

Since she knew immediately what was wrong with him, no time was wasted and he was treated quickly.  The magazine publishers were told that this particular seizure was especially bad and that the article could have  saved his life. 

Obviously, this type of special benefit doesn’t happen everyday but once in a lifetime is good enough.

#8:  You can be philanthropic.  One of the publications we studied chose two non-profit organizations to support.  One of the things non-profits need is press coverage and advertising.  They give about $10,000 worth of advertising a year to their non-profits and various other groups to help them get the exposure they need.

#9: You gain respect.  Publishers are the people who bring the information to the rest of the world in an information era.  They are the ones that affect change and because of this, have a tremendous amount of power.  For this reason, people like to say they “know the publisher” and will extend all sorts of courtesies to get to know the publisher.

#10:  You are in the know.  One publisher said: Because we are part of the press, we get a tremendous amount of Press Releases e-mailed to us on a daily basis.  We are usually the first to know about something new going on in town.  If we aren’t the first, we are always included.  And, as part of the research we do for articles, we tend to uncover information people don’t know or have forgotten about.

#11:  You can have big-picture perspective without going broke. Being able to fit your business to circumstances can sometimes be the most important benefit of all.  A small niche publisher had just started their magazine when their daughter was diagnosed with bone cancer.   During their daughter’s hospitalization they were able to be there 24/7… yet continue to build the business.

That publisher told me… “This is one of the BEST reasons for owning this type of business, the freedom to work from the hospital room on your laptop and be there when your child needs you the most”.

In another case, a SNAP publisher had started a snap magazine and was then diagnosed with cancer.  In her darkest hours she was able to continue publishing. See why below.

First, now that we see many benefits, let’s now look at why small niche area publishing offers such great potential.

Sam Buffet… or is it Warren Walton?  SNAP publishing is based on three cherished beliefs that two of the wealthiest people in the world, Sam Walton and Warren Buffet, shared.

Buffet and Walton shared several cherished business beliefs that you can gain from a special writing and publishing business that is at its very beginning stage.

Cherished Belief #1:  Small is Beautiful.  Both Sam Walton (Bentonville, Arkansas) and Warren Buffet (Omaha, Nebraska) chose America’s heartland away from the big cities as their homes.  What’s more, Walton chose to do business in these small places as well… building the largest retail operation in the world almost entirely in small towns.

Warren Buffet believes that potential in small towns offers special value.  He believes this so strongly that he has been buying newspapers in small towns.

Over the last few years Berkshire Hathaway purchased 63 small and mid-sized daily and weekly newspapers throughout the United States.

He plans to buy more and says: “I like buying individual papers at the right prices.” 

Buffet stated that Berkshire is not buying big newspapers or more newspaper shares. He is sticking with small publications because he believes in the value of local communities.

Cherished Belief #2:  Community Orientation.

Buffet is not buying big publications but is grabbing up small community focused publications.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.

The individual papers can be really small as 10,000 circulation with tiny staffs.

He said no one has stopped reading “half-way through a story that was about them or their neighbors.”

He also noted, “Berkshire buys for keeps. I’d rather buy newspapers myself directly,” and is seeking papers that publish in cities and towns with a “Sense of  Community.”

From this vision WalMart remains committed not just to expanding the business but to improving the communities.

You can enjoy all these benefits through SNAP Publishing because small communities can be places, ideas or ideas within places.

The factor that makes publications like this successful are its common interests.  Common interest can be focused on a geographical area or a niche idea that targets a niche of a larger market. For example, the market for truckers is quite large, but trackers that look after their health is a much smaller niche.   One benefit of SNAP publishing is it surrounds you with people who have a common interest, so your readers are like-minded souls.

Cherished Belief #3:  Seek Good Value.

Sam Walton built one of the largest fortunes in the world… with the simple goals of providing great value and great customer service.  Warren Buffett’s belief is that the essence of value investing is buying stocks at less than their intrinsic value.   The discount is called the “Margin of Safety”.

Both Buffet and Walton shared a vision that small towns… ignored by the mainstream offered good value.  You tap into extra profit potential as a SNAP publisher who helps a small community.

Knowing BOTH successful niche magazine publishers and internet marketing geniuses is important for a reason that Buffet outlined to his publishers when he purchased their papers.  Buffet believes that small newspapers will change and that they serve an important purpose.  He said, “Papers must rethink the industry’s initial response to the Internet as focus on continuing to maintain a strong sense of community“.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.  Buffet has said that giving news away free online is “unsustainable” and has sought papers that publish in cities and towns with a “sense of community.

We have never seen this need for a sense of community as we do know because community creates trust.  As the world has expanded on big is better,  the public has lost trust.  We no longer trust big business, big government, big hospitals, big banks, etc.  Yet publications offer nothing if they do not have the reader’s trust.  Internet publishing on the big scale has reduced trust.  Anyone can say anything on the internet and thus internet information is highly suspect.   Publishers who use a small niche to create trust have an advantage.

To begin this introduction let me add one more point and outline the value of what I am about to offer.  A SNAP publication may eventually require $5,000, $10,000 or even $15,000 in start up costs but can make up to $11,835 a month… or more.  That’s value… plain and simple.

How We Can Help

Merri’s and I have extensive experience to share.

Merri’s first publishing career was as executive editor of Gulfshore Life.  Gulfshore Life magazine began in 1970 and not long after Merri became executive editor.  The niche was Southwest Florida’s Gulf Coast, from Fort Myers and Cape Coral down to Naples and Marco Island.  The magazine covered local personalities and pursuits, from arts and entertainment to fashion, real estate and earned many awards for writing, design and publishing excellence, including recognition as Best Overall Magazine two years in a row from the Florida Magazine Association.

While Merri was editor she was well paid for the exciting privilege of addressing the leading edge of important issues.

Merri attacked pollution in Naples Bay with an “Our Water Dilemma.” story in 1977, and was writing about computers before they became  mainstream. One of her stories was “Don’t let the word ‘computer’ frighten you”.

She enjoyed putting together travel stories and was invited to many places and worked there including Haiti, St.Kitts and many other exotic Caribbean ventures and to the record-breaking opening tour of the “Treasures of  Tutankhamun”.  Her ventures through the years in Haiti working with the Mellon family who had created for all of those with  leprosy changed her life forever.  She had many experiences there and wrote articles and encouraged the lepers to utilize their artistic talents through weaving and painting.  Even today, when I ask her about that period of her life (onstage or off), she always breaks into tears remembering the suffering of all those people.

Merri

Merri with the artist, the late Robert Rauschenberg

She was able to meet many famous people through publishing like author John D. MacDonald, Robert Rauschenberg, and Lilly Pulitzer and many others.  She became acquainted with the best selling English authoress, P.D. James, who shared many of her writing secrets which became a major influence in Merri’s writing life.

Merri

Note to Merri from John D. MacDonald

I have been writing about my global travels since 1968.

The third contributor to our SNAP course is  webmaster, David Cross.

David has an unparalleled, hands-on marketing experience spanning 25 years in 22 countries for companies and charities large and small. He’s guided many companies and individuals to success in business and helped them achieve their marketing goals, both online and offline.   He started working with the internet from the getgo and Merri and I have been lucky that he helped start my website in the 1990s.

He was also Senior Internet Consultant to Agora Inc. in Baltimore, MD.  David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million in 2009 until he came to work with Merri and me full time.

There is capital gain potential as well!

The major focus of this report looks at how to earn a good income, in some instances, niche magazines can create huge capital gains.  In the case of Gulfshore Life, when the cost of Naples real estate exploded into the stratosphere, this magazine sold to Curtco, publisher  of Robb Report and several other luxury niche magazines, for a strong eight figure price.  I have been told $23 million though I have not been able to confirm this price.   That owner of Gulfshore Life published a number of small niche magazines in San Antonio and Austin, Oklahoma City and Marin County California.

In another example, Felix Dennis made $250 million on selling a few small niche area magazines.

Felix Dennis, a niche magazine publisher of small niche magazines such as Kung Fu World,  ComputerShopper, PCWorld, Maxim and The Wee sold his US small niche magazines Blender, Maxim and Stuff for a reported $250 million dollars.

That was a really healthy capital gain!

He continued to publish small niche magazines and was publishing more than 50 magazines at his passing in 2013.  Profits in that year were more than $100 million. His estate was estimated at near $1 billion dollars.

Felix did not inherit this either.  His beginnings were modest.  His grandparents raised him in a house with no electricity or indoor bathroom.  He left school at 15 to work as a gravedigger, store-window dresser, sign painter and blues drummer before getting a job as at the small magazine, Oz.

He built these humble origins into a fortune that provided him with a garage full of Rolls-Royces and Bentleys, a 16th-century thatched manor on his estate near Stratford-upon-Avon, a house in London, an apartment in Manhattan and houses in Connecticut and on the Caribbean island of Mustique.

What are the odds of getting this rich?

Dennis himself shared the fact that most niche publishers will not make a hundred million dollar capital gains.  He noted that the odds are only 25 chances in a million.  Not as bad as the lottery, but not that encouraging either.

Though it is unlikely that it is possible to earn this type of capital gains with a small niche publishing business, I mention this fact because the possibility does exist.

Purpose, income and lifestyle opportunities are the main reason to be a small niche publisher.  

Dennis for example felt that his passions were more important than the money.  He had a passion for forestry conservation and used his niches to plant a large native broadleaf forest, and found a registered charity, The Heart of England Forest Ltd.   Not long before his passing, Dennis planted the millionth tree, an oak sapling, at a special ceremony.

He bequeathed a reported 80% of his fortune to ensure that the project will continue. Over a thousand acres have been planted and will continue indefinitely with the aim of eventually providing between 10,000 and 20,000 acres, the largest private forest in England opened to the public with educational facilities for schools as well as provide green burial services to the local area.

A more typical example of small niche magazine publishing are Dave and Sherry Johnson who attended one of our Super Thinking courses.  I discovered that Dave and Sherry published a couple of magazines in North Carolina when they enrolled for the course… but what I did not know was the value of what they had developed in publishing small town community magazines.

Dave started as a media marketer and has sold most media including radio, cable television, direct mail, magazine, yellow pages, newspaper and Internet.

He enjoyed great success until times turn sour during the 2007 recession as they did for so many.  Being under the gun, Dave and Sherry lost everything so they moved to Asheboro, North Carolina and started their own magazine.   Now they have another magazine in Ecuador.

Time and Place

The old adage is to be in the right time and at the right place.  Imagine this timing… 2009 with the US facing a sluggish economy and risking a double dip recession.

The place?   Forbes magazine highlighted Asheboro, North Carolina in 2008 but not in a way you would think.

Forbes’s article was entitled “In Depth: America’s Fastest-Dying Towns” and said:  Asheboro is one of the few places in North Carolina where domestic migration rates fell between 2000 and 2007, from 10.5% to 1.9%. Poverty surged from 15.7% to 26.7% as incomes declined by 9.5%. The city, built on manufacturing and heavy industry for everything from batteries to tires, has yet to find a new niche.

There they were… Dave and Sherry… starting a magazine on a shoestring… (or  perhaps a little less)… in the fourth fastest dying town in the US.  Sherry put it this way…  “Failure was not an option.  We had to make a profit before we published our first edition”.   They did and the magazine rose from success to success.

asheboro

This is the issue they published on their 5th year anniversary of Asheboro Magazine (1).

The Johnson’s SNAP business created enormous freedom as well.

snap magazine

When they fell in love with Ecuador, their move there was supported by a new SNAP magazine when they became involved in creating Cuenca Expat Life (2).  This magazine went on to become Ecuador’s largest English-Language print publication.

When I heard this story and read their magazine I let no moss gather beneath my feet and began testing ways to help you  publish your own SNAP magazine… profitably… immediately… in just a month or two.

Part of this course is the “SNAP Earnings” program.  SNAP earnings shows how to create income with a Small Niche Area publication.

Here is how we can serve you.  Merri and I have had a long career in publishing.  As mentioned after Merri’s stint as executive editor of Gulfshore Life, she then joined me in publishing our newsletters and later producing our daily ezine.  Later we helped a small niche regional magazine, Natural Awakenings, which was on the verge of bankruptcy, turn itself around and become a national publication.

Today Natural Awakenings claims to be growing as they have reached 90 markets in a thriving niche community of over 3.8 million responsive readers.   Each magazine is operated by an independent small niche magazine publisher.

We have combined all these experiences into a 31 step checklist that can help help you publish your own small niche magazine.

Your own small magazine allows you to put your desire to profit through writing to work.

As an small niche publisher you can publish niche publications dedicated to representing, encouraging and celebrating the community (whether it is a place or an idea) you serve by focusing on the lifestyles, talents, gifts and contributions of the people who are like minded souls.

Our course is designed to show you how to earn!

Merri and I see SNAP Magazines as one of the most important services we have been able to bring to our readers ever.  This service helps our readers write to sell… to help readers enjoy working with like minded souls and to bring a positive influence to that community.

However, let me make two extremely important points clear.

First, the key to success will depend on your effort.  Your dedication to your local community and especially your ability (or an associate) to sell advertising.  The small nice magazine business will succeed or fail based on sales training and support.  No matter how good the editorial, chances are success will require that someone meet with local businesses and ask for their advertising support.

We want to make sure that your own magazine business is right for you.  We know that the principles of SNAP are so powerful that it is possible to achieve success even in the most adverse circumstances.  Take for example the success story that Perla Crosby has achieved in Sanford, Florida.

Benny and Perla Crosby used SNAP to start a magazine dedicated to Sanford Florida, a small charming town on Lake Monroe, the headwaters of the St. John River.    Perla’s magazine My Sanford Magazine (3) magazine began with a great success but as it started to develop, disaster struck with a medical emergency.

Here is what Benny Crosby wrote about how SNAP helped  during her hardest of times:

mysanford magazine

Benny & Perla Crosby from the February issue of My Sandford magazine.

I might add that my wife Perla, even during some dark moments during two surgeries was able to continue her focus on getting the latest issue of her magazine out on time.  Her advertisers have continued to increase and I am pleased to announce that the Chamber of Commerce, The Orlando Sanford Airport Authority and National Airlines are having an event on March 29th, 2016 in Sanford (wish you both could be here) to recognize Perla and the magazine and to announce that “My Sanford Magazine” has been adopted as the official seat back magazine for the airline.

It will be available on all National airlines flights out of Sanford to Puerto Rico and British Columbia.  I thought you might be proud to know that you both have contributed to Perla’s success and we wanted to share this exciting news with you.

my sanford magazine

Read My Sanford magazine below.

The “SNAP Up” course is available for $299. Order here  $299

Gary

Here are magazine that use the SNAP principles.

(1) Asheboro Magazine

snap magazine

(2) Cuenca Expats Magazine

cuenca mag

(3) Perla Crosby publishes MySanford magazine

mysanford magazine