Tag Archive | "Advertising"

Social Sticks & Stones Break More Than Our Bones


Merri and I wish you a rich, happy and prosperous New Year.

Let’s do some good in the year ahead!  

“Sticks and stones may break my bones, but words will never hurt me”

This known chant… tells a flawed message.  Words aren’t solid, but rumors have always been damaging weapons and worse!

That’s why we individually need to do some good.  2019 will see plenty of rumors that can hurt us, even if they start with seemingly harmless words.  We can mitigate the bad with truth.

We have all heard the story about “The Boy Who Cried Wolf”.   It’s an important tale.

wolf

Words are neutral.  They can do good or bad, but their power comes from the communicator… not simply the words.

“The Boy Who Cried Wolf” exemplifies this fact… a lesson that lying, or hyping or distorting is a short term strategy that comes at a high cost.

When we distort the truth too often, we lose the power in our words.  No one believes us anymore.  We are no longer trusted.  We become invalid and are ignored.

Therein lays the powers of truth.  When we speak or write with accuracy… we are believed… respected… valued… trusted… rewarded with attention.

Social media has made truth even more valuable.  In social media, words gain force from attention… not accuracy.  Truth creates power.  Attention generates force.  Power always overcomes force.

social media

The quote above is from The Tow Center for Digital Journalism at Columbia Journalism School.  The Center supports and develops research on how to legitimize digital journalism.

These are such dangerous words… “platformless—rumores sin fronteras”.  Rumors without borders.

Unbounded rumors can kill… us… as in you and me, our friends family, loved ones… innocent strangers caught in rage inflamed by  deceitful words used to promote hidden agendas.

The problem is that today the bad stuff is effective.   Smart communicators are integrating the intermediaries of television, radio and print, by first going to customers individually direct via social networking at sites such as Facebook, YouTube and Twitter.  They use this media to attract and create the news.

The social media playbook being used by politicians as well as businesses creates fake news or exaggerate facts to promote hidden, often very dangerous, agendas.

The system uses consumer data and psychographic data aimed directly at individual buyers (or voters] to manipulate each based on their individual weak points.

This form of communication is so compelling, efficient and effective that although we are aware that fake news exists, we don’t know when we are being manipulated.

Social network advertising adds numerous murky layers to evil.  This type of advertising not only leads us astray, it undermines our ability to believe any news. 

The Tow Center has some interesting articles on how Social Media gives power to rumors whether they are truthful or not.

One research article (1) reviews the rumor about the migrant caravan and how it quickly solidified and was amplified by mainstream outlets’ headlines and fact checks: that George Soros is personally funding the caravan, that he is somehow behind the group Pueblos Sin Fronteras that organized it, and that its purpose was to change the outcome of the midterms to favor the radical left.

The research was on where and when these claims originates, and how they crept into news headlines.  The research was published on Medium and showed the earliest social media posts that kicked off the Soros-funded-migrant caravan narrative.

The study was enlightening as it showed how a rumor gained power and then was instrumental in creating death.

The research shows:

The story of the Central American migrant caravan dominated cable news for weeks; then it turned up in the social media accounts of Cesar Sayoc, who has been accused of mailing pipe bombs to more than a dozen prominent Democrats, and Robert Bowers, who was charged with murdering 11 people during a bris at a synagogue in Pittsburgh.

Mass hysteria is always been a danger, whenever a group of people are willing to fall into a collective delusion.

The Salem witch trials were an example when more than 200 people were accused of practicing witchcraft.  Nineteen were found guilty and executed by hanging (fourteen women and five men) and one man pressed to death.

Social media makes it easier than ever before to create, in fact it relies on mass hysteria and the root of this problem is that there is no boy who cries wolf.   IDs of the perpetrators are obscured behind fake and or online names and tangles of links and  clicks.  Only the most dedicated and sophisticated researchers can bore down to the truth.

We can each do something about this.  We can each, as individuals, do something good with words.

This is why Merri, David and I have been putting a major emphasis on our small area self publishing formula.

Yes, small area writing and publishing  can generate a great income.

One model for small area publications generates $11,835 a month of profit.

Another huge, perhaps even more important, advantage of small area publishing is the ability to spread truth.

Greatness in America, or any country, starts in every small community and works it way up. 

Greatness provided by the political parties in power, for a trickle down effect has never worked.  Power regretfully corrupts.

Wise people, such as Plato, have reminded us of the importance and our responsibility to spread truth.  He said:

“Any man may easily do harm, but not every man can do good to another.”

We have the ability to share truth at a local level where it can be trusted and believed.

Publishing at a local level, or in any small niche where we can spread truth, is a profitable way we can do good in 2019.

Gary

Earn & Do Good

Live anywhere.  Earn everywhere. Make a difference.

Here’s an old idea that offers profits in a new and different way.   This is an idea that’s good for a community you choose as well as those involved… and it can generate $11,835 a month of profit… or maybe even more.

This report shares this new “old idea”, how to gain freedom, live where you chose, be an important part of your community, have an outstanding income and do some good.

Learn how to earn high income in your own back yard.   Choose where you want that back yard to be.

You can create a lifestyle that you previously could only dream.

Gain 7 powerful benefits when you choose to become involved:

Benefit #1: Freedom.   You set your own hours.  You work when you want to, not  when you are told.   Working at home eliminates a commute unless you count the 8 seconds it takes to walk from the bedroom to your office.   You can even work in your pajamas.  One magazine publisher who helped develop this program says that this is one of his favorite benefits.  You don’t have to ask permission to take time off to attend your children’s sporting events, concerts, plays or any other event.  You have greater control over your earnings and your destiny.  If you want to earn more, give yourself a raise by increasing your revenue.  When you work hard, you are working hard for your benefit and wealth not someone else’s.  Being able to fit your business to circumstances can sometimes be the most important benefit of all.  A small niche publisher had just started their magazine when their daughter was diagnosed with bone cancer.   During their daughter’s hospitalization they were able to be there 24/7… yet continue to build the business. That publisher told me… “This is one of the BEST reasons for owning this type of business, the freedom to work from the hospital room on your laptop and be there when your child needs you the most”.

In another case a small area publisher had started a magazine and was then diagnosed with cancer.  In her darkest hours she was able to continue publishing. See why below.

#2:  You become part of the solution, not part of the problem.  There is so much bad news now all about events we are powerless to change or stop. Helping build a better positive community is something we can actually do.   Small businesses are the lifeblood of our economy and having a successful small business helps develop strong community economics.

#3:  Prestige (Near Celebrity Status).  One writer who uses this system said: We get invited to everything because people want our magazine to review their events.  Additionally, we are very well known around town.  You have PRESS Credentials.  Some big venues (like NASCAR) require official credentials which you can get by calling the press office.  Other smaller venues you can create your own “PRESS” badge and it usually gets you “behind the scenes” access.  Not to mention, everyone wants to talk to the press so they can end up in the magazine.

One publisher wrote: Being part of the press also (usually) gets you free admission into most events.  Worst case scenario, you trade/barter an ad to gain admission.  We are going to an event today called the “Big Sip”.  Not only did we get free tickets, we got free VIP tickets which gets us into the show early and gives us access to things non-VIP ticket holders will not have access to.

#4:  Service  to the Community.   You can even be philanthropic.  One of the magazines using this system chose two non-profit organizations to support.  One of the things non-profits need is press coverage and advertising.   They give about $10,000 worth of advertising a year to their non-profits and various other groups to help them get the exposure they need.  The reader told us that he gets raves about how his magazine and the content they publish really shines a positive light on the community.  He wrote: We give a voice organizations that normally wouldn’t have one.  We raise awareness to programs being hosted by the myriad of organizations here in town that most people would normally never hear of.  

Save lives.  In one issue of a hyper local magazine, there was a story about a little boy who was struggling with a rare disease that caused life-threatening seizures.  One day, while his mom was out shopping, the little boy had a seizure so she rushed him to the hospital.  She called ahead and the nurse met her at the emergency room. 

As it happened, the nurse had read the article in the magazine (which someone had brought to the nurse’s lounge) and she recognized the little boy from the article. 

Since she knew immediately what was wrong with him, no time was wasted and he was treated quickly.  The magazine publishers were told that this particular seizure was especially bad and that the article probably saved his life.  

This type of special benefit may not happen everyday, but once in a lifetime is good enough.

#5:  You are in the know.  One publisher said: Because we are part of the press, we get a tremendous amount of Press Releases e-mailed to us on a daily basis.  We are usually the first to know about something new going on in town.  If we aren’t the first, we are always included.  And, as part of the research we do for articles, we tend to uncover information people don’t know or have forgotten about.   You can have big-picture perspective without going broke.

#6: You gain respect.  Publishers are the people who bring the information to the rest of the world in an information era.  They are the ones who affect change and because of this, have a tremendous amount of power.  For this reason, people like to say they “know the publisher” and will extend all sorts of courtesies to get to know the publisher.

#7: Tremendous tax benefits.  Many after tax expenditures become tax deductible business expenses. Sometimes you can eliminate federal and state tax altogether.

Why does small niche publishing offers such great potential.

Sam Buffet… or is it Warren Walton?  Hyper local publishing is based on three cherished beliefs that Sam Walton and Warren Buffet shared.

sam buffet

Forbes Magazine listed the 10 wealthiest Americans in an article entitled “The Faces Of Wealth in America”.  Both Buffet and the Walton family were there.

sam buffet

Imagine combining the wealth Walton created with that of Warren Buffet.  You get 150.1 billions dollars… far more than the wealth created by Bill Gates and any other three of the top ten combined… by just these two men.

Sam Buffet and Warren Walton!  What a combination.

So I ask, “Whose footsteps would you like to follow?”

Buffet and Walton shared several cherished business beliefs that you can gain from a special writing and publishing business that is at its very beginning stage.

Cherished Belief #1: Small is Beautiful.  Both Sam Walton (Bentonville, Arkansas) and Warren Buffet (Omaha, Nebraska) chose America’s heartland away from the big cities as their homes.  What’s more Walton chose to do business in these small places as well… building the largest retail operation in the world almost entirely in small towns.

Warren Buffet believes that potential in small towns offers special value.  He believes this so strongly that he has been buying newspapers in small towns.

Over the last few years Buffet’s company, Berkshire Hathaway purchased 63 small and mid-sized daily and weekly newspapers throughout the United States.

He plans to buy more and says: “I like buying individual papers at the right prices.” 

Buffet stated that Berkshire is not buying big newspapers or more newspaper shares.  He is sticking with small publications because he believes in the value of local communities.

Cherished Belief #2:  Community Orientation.

Buffet is not buying big publications but is grabbing up small community focused publications.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.

The individual papers can be really small as 10,000 circulation with tiny staffs.

He said no one has stopped reading “half-way through a story that was about them or their neighbors.”

He also noted, “Berkshire buys for keeps. I’d rather buy newspapers myself directly,” and is seeking papers that publish in cities and towns with a “Sense of  Community.”

From this vision Wal Mart remains committed not just to expanding the business but to improving the communities.

You can enjoy all these benefits through hyper local publishing because small communities can be places, ideas or ideas within places.

For example Burnie Miller, one publisher who attended a Writer’s Camp that Merri and I conducted, founded Healthtrucker.com

There are many magazines about trucking and for truckers, but Healthtrucker.com is just about trucker health and wellness.  Burnie’s business shares his  adventures losing weight, driving truck, and staying healthy on the road.

The factor that makes publications like this successful are common interests.  Common interest can be focused on a geographical area or a niche idea that targets a niche of a larger market. For example the market for truckers is quite large, but trackers that look after their health is a much smaller niche.   One benefit of this type of publishing is it surrounds you with people who have a common interest, so your readers are like minded souls.

Cherished Belief #3:  Seek Good Value.

Sam Walton built one of the largest fortunes in the world… with the simple goals of providing great value and great customer service.  Warren Buffett’s belief is that the essence of value investing is buying stocks at less than their intrinsic value.   The discount is called the “Margin of Safety”.

Both Buffet and Walton shared a vision that small towns… ignored by the mainstream offered good value.  You tap into extra profit potential as a SNAP publisher who helps a small community.

Knowing BOTH successful niche magazine publishers and internet marketing geniuses is important for a reason that Buffet outlined to his publishers when he purchased their papers.  Buffet believes that small newspapers will change and that they serve an important purpose.  He said, “Papers must rethink the industry’s initial response to the Internet as focus on continuing to maintain a strong sense of community“.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.  Buffet has said that giving news away free online is “unsustainable” and has sought papers that publish in cities and towns with a “sense of community.

The need for a sense of community is greater than ever before.   Community creates trust.  As the world has expanded on big is better,  the public has lost trust.  We no longer trust big business, big government, big hospitals, big banks, big publications etc.  Yet publications are of little value if they do not have the reader’s trust.   Internet publishing on the big scale has reduced trust.  Anyone can say anything on the internet and thus internet information is highly suspect.   Publishers who use a small niche to create trust have an advantage.

To begin this introduction let me add one more point and outline the value of what I am about to offer.  One model of publishing in the course shows how to make up to $11,835 a month… or more for a fully guaranteed investment of just $299.  That’s value… plain and simple.

I already knew the person I call the Warren Buffet of the internet… my webmaster, David Cross.

david-cross-image tags:"2012-4-21"

David has an unparalleled, hands-on marketing experience spanning 25 years in 22 countries for companies and charities large and small. He’s guided many companies and individuals to success in business and helped them achieve their marketing goals, both online and offline.   He started working with the internet from the getgo and Merri and I have been lucky that he helped start my website in the 1990s.

He was also Senior Internet Consultant to Agora Inc. in Baltimore, MD.  David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million.

So half of Buffet’s value equation was there.

Merri’s and my lives have been involved in the second half of this equation.

Merri’s first publishing career was as executive editor of Gulfshore Life.  Gulfshore Life magazine began in 1970 and not long after Merri became executive editor.  The niche was Southwest Florida’s Gulf Coast, from Fort Myers and Cape Coral down to Naples and Marco Island.  The magazine covered local personalities and pursuits, from arts and entertainment to fashion, real estate and earned many awards for writing, design and publishing excellence, including recognition as Best Overall Magazine two years in a row from the Florida Magazine Association.

While Merri was editor she was well paid for the exciting privilege of addressing the leading edge of important issues.

Merri attacked pollution in Naples Bay with an “Our Water Dilemma.” story in 1977, and was writing about computers before they became  mainstream. One of her stories was  “Don’t let the word ‘computer’ frighten you”.

She enjoyed putting together travel stories and was invited to many places including Haiti, St.Kitts and many other exotic Caribbean ventures and to the record-breaking opening tour of the “Treasures of  Tutankhamun”.  Her ventures through the years in Haiti working with the Mellon family with leprosy changed her life forever.  She had many experiences there and wrote articles and encouraged the lepers to utilize their artistic talents through weaving and painting.  Even today, when I ask her about that period of her life (onstage or off), she always breaks into tears remembering the suffering of those people.

Merri

Merri with the artist the late Robert Rauschenberg

She was able to meet many famous people like author John D. MacDonald, Robert Rauschenberg, and Lilly Pulitzer and many others.  She became acquainted with the best selling English authoress, P.D. James, who shared many of her writing secrets which became a major influence in Merri’s writing life.

These personal examples show that a small area publishing business can help you immerse your lifestyle with like minded souls and people who have common interest from all walks of life.

Of course, there is capital gain potential as well.

The major focus of this report looks at how to earn a good income, in some instances, niche magazines can create huge capital gains.  In the case of Gulfshore Life, when the cost of Naples real estate exploded into the stratosphere, this magazine sold to Curtco, publisher  of Robb Report and several other luxury niche magazines, for a strong eight figure price.  I have been told $23 million though I have not been able to confirm this price.

In another example, Felix Dennis made $250 million on selling a few small niche area magazines.

Felix Dennis, a niche magazine publisher of small niche magazines such as Kung Fu World,  ComputerShopper, PCWorld, Maxim and The Wee sold his US small niche magazines Blender, Maxim and Stuff for a reported $250 million dollars.

That was a really healthy capital gain.

He continued to publish small niche magazines and was publishing more than 50 magazines at his passing in 2013.  Profits in that year were more than $100 million. His estate was estimated at near $1 billion dollars.

Felix did not inherit this either.  His beginnings were modest.  His grandparents raised him in a house with no electricity or indoor bathroom.  He left school at 15 to work as a gravedigger, store-window dresser, sign painter and blues drummer before getting a job as at the small magazine Oz.

He built these humble origins into a fortune that provided him with a garage full of Rolls-Royces and Bentleys, a 16th-century thatched manor on his estate near Stratford-upon-Avon, a house in London, an apartment in Manhattan and houses in Connecticut and on the Caribbean island of Mustique.

What are the odds of getting this rich?

Dennis himself shares the fact that most niche publishers will not make a hundred million dollar capital gains.  He notes that the odds are only 25 chances in a million.  Not as bad as the lottery, but not that encouraging either.

Though it is unlikely that you’ll earn this type of capital gains with a small niche publishing business, I mention this fact because the possibility does exist.

Purpose, income and lifestyle opportunities are the main reasons to be a small niche publisher.  

Dennis for example felt that his passions were more important than the money.  He had a passion for forestry conservation and used his niches to plant a large native broadleaf forest, and found a registered charity The Heart of England Forest Ltd.   Not long before his passing, Dennis planted the millionth tree, an oak sapling, at a special ceremony.

He bequeathed a reported 80% of his fortune to ensure that the project will continue. Over a thousand acres have been planted and will will continue indefinitely with the aim of eventually providing between 10,000 and 20,000 acres, the largest private forest in England opened to the public with educational facilities for schools as well as provide green burial services to the local area.

A more typical example of small niche magazine publishing are Dave and Sherry Johnson who attended one of our Self Publishing courses.  I discovered that Dave and Sherry published a couple of magazines in North Carolina when they enrolled for the course… but what I did not know was the value of what they had developed in publishing small town community magazines.

Dave started as a media marketer and has sold most media including radio, cable television, direct mail, magazine, yellow pages, newspaper and Internet.

He enjoyed great success until times turn sour during the 2007 recession as they did for so many.  Being under the gun, Dave and Sherry lost everything so they moved to Asheboro, North Carolina and started their own magazine which has risen from success to success.

Time and Place

The old adage is to be in the right time and at the right place.  Imagine this timing… 2009 with the US facing a sluggish economy and risking a double dip recession.

The place?   Forbes magazine highlighted Asheboro, North Carolina in 2008 but not in a way you would think.

Forbes’s article was entitled “In Depth: America’s Fastest-Dying Towns” and said:  Asheboro is one of the few places in North Carolina where domestic migration rates fell between 2000 and 2007, from 10.5% to 1.9%. Poverty surged from 15.7% to 26.7% as incomes declined by 9.5%. The city, built on manufacturing and heavy industry for everything from batteries to tires, has yet to find a new niche.

There they were… Dave and Sherry… starting a magazine on a shoestring… (or  perhaps a little less)… in the fourth fastest dying town in the US.  Sherry put it this way…  “Failure was not an option.  We had to make a profit before we published our first edition”.   They did and the magazine rose from success to success.

asheboro

This is the issue they published on their 5th year anniversary of Asheboro Magazine (1).

The Johnson’s hyper local business created enormous freedom as well.

When they fell in love with Ecuador, their move there was supported by a new small area magazine when they created Cuenca Expat Life (2).

snap magazine

When I heard this story and read their magazine I let no moss gather beneath my feet and began testing ways to help subscribers publish their own hyper local publication… profitably… immediately… in just a month or two.

Part of this course shows how to create income with a Small Niche publication.

Here is how we can serve you.  Merri and I have had a long career in publishing.   As mentioned after Merri’s stint as executive editor of Gulfshore Life she then joined me in publishing our newsletters and later producing our daily ezine.  Later we helped a small niche regional magazine, Natural Awakenings, which was on the verge of bankruptcy, turn itself around and become a national publication.

Today Natural Awakenings claims to be growing as they have reached 90 markets in a thriving niche community of over 3.8 million responsive readers.   Each magazine is operated by an independent small niche magazine publisher.

We also worked with a SNAP magazine in Spain that had Latin American potential.

snap

This is an English language magazine in Spain that has South American expansion possibilities.

The owner stated that this magazine is earning around $250,000 a year.

The Sentinella (3) is an English magazine on the Costa del Sol, known as the ‘little mag that fits in your bag’.  It is aimed at expats who have moved abroad for a better life. The Sentinella has been established in Spain for more than seven and a half years. There are now five magazines operating along the Costa del Sol, Costa Tropical and the coast of Almeria.

We have combined all these experiences into a 31 step checklist that can help help you publish your own small niche magazine.

Your own small magazine allows you to put your desire to profit through writing to work.

As an small niche publisher you can publish niche publications dedicated to representing, encouraging and celebrating the community (whether it is a place or an idea) you serve by focusing on the lifestyles, talents, gifts and contributions of the people who are like minded souls.

Our course is designed to show you how to earn as much as $11,835 a month.

Merri and I see hyper local magazines as one of the most important services we have been able to bring to our readers… ever.  This service helps our readers write to sell… to enjoy working with like minded souls and to bring a positive influence to communities.

We tested the market and found that the principles of this type publishing are so powerful that it is possible to achieve success even in the most adverse circumstances.  Take for example the success story that Perla Crosby has achieved in Sanford Florida.

Benny and Perla Crosby used the course to start a magazine dedicated to Sanford Florida, a small charming town on Lake Monroe, the headwaters of the St. John River.    Perla’s magazine MySanford Magazine (4) magazine began with a great success but as it started to develop, disaster struck.

Here is what Benny Crosby wrote about how the course helped  during her hardest of times:

mysanford magazine

Benny & Perla Crosby from an issue of Mysandfordmagazine.

I might add that my wife Perla, even during some dark moments during two cancer surgeries was able to continue her focus on getting the latest issue of her magazine out on time.  Her advertisers have continued to increase and I am pleased to announce that the Chamber of Commerce, The Orlando Sanford Airport Authority and National Airlines are having an event on March 29th, 2016 in Sanford (wish you both could be here) to recognize Perla and the magazine and to announce that “My Sanford Magazine” has been adopted as the official seat back magazine for the airline.

It will be available on all National airlines flights out of Sanford to Puerto Rico and British Columbia.  I thought you might be proud to know that you both have contributed to Perla’s success and we wanted to share this exciting news with you.

mysanford magazine

Read MYSANFORDMAGAZINE below.

You can earn this type of income by building a hyper local publication focused on what you love.

Hyper local does not have to focus on a place.  It can zero in on a hobby, sport, profession or common interest.  What do you love?  Rare cars?  You can make a fortune publishing to sell in the genre you love.  Do you prefer fine art?   Or do you love beautiful jewelry, coins, gems, real estate, furs, model railways, dolls, scientific equipment, war memorabilia, old and rare books, or whatever?

Do you prefer social subjects rather than objects?  Are you concerned with the environmental problems, with crimes, war, poverty?  Would you like to help wipe them out?  Each of these offers opportunity in publishing.

Are you a golfer?  Do you love to travel?  Why not make the kinds of money I’ve just mentioned publishing reports about golf courses all over the world?

Would you like to help the world be a more spiritual place, help people get along better together?  You can do something good for the world, increase your income in the process and live wherever you please!   You can make a fortune by publishing information that sells products and services that are interesting to you.

You can publish about almost anything that interests you.

Take the small area magazine Rebel Riders… “because all of us have a little renegade in us”, a perfect example of how focused on a passion one can be.

snap mag

This magazine is about closely focused as a publication can get… not just for riders, but for rebel riders… in Central Florida.   Advertisers include three full pages from attorneys… “Been in an accident – Call us”.  There are many biking events and bike fests… meets and swaps advertised.  Dozens of bars and restaurants that cater to bikers have ads.  Several motorcycle dealers, sales, repairs and custom cycle shops.  American Legion Post 35 (“For God and Country”) has an ad.  There is a full page for Twisted Tea (“True Iced Tea taste”), a couple of insurance agencies, one financial planner and Theater X (“adult novelties and DVDs”).

Small area publishing can also help you travel, even have an international lifestyle so you can live anywhere and still earn everywhere.  This is especially valuable if you love to travel.  For example, one shrewd publisher realized that Panama was a great place to live and published information on Panama that sold Panama real estate seminars.

Other publishers reaped rich rewards selling information on their own country.  Merri and I, for example, lived in Europe for years, then fell in love with Ecuador for 15 years.  We earned by publishing our experiences there.

Now in our 70s, we live in Smalltown USA.  We love the peace and quiet, are closer to my mom, our children and grandchildren.  We still write (and publish) about what we love and are doing!   In each phase of our lives, the idea of tight focus has allowed us to move and live where we desired.

Imagine what this type of business means if you love to travel.  Part of every trip you take can be tax deductible!  You can honestly write off every trip that is related to your publishing business.  Every journey can become a research oriented adventure and a tax deductible event

Many benefits come in the form of reduced tax.  As a publisher, you’ll have one of the most respected and tax protected businesses in the country.  Other benefits come in the form of legal protection.  Publishers are protected by the U.S. constitution.  You do not need a license to publish.  There is no government watchdog nor do you have bureaucratic red tape involved in publishing.  The biggest benefits are the freedom, the independence to work wherever you choose in any field you desire.

The 2018 tax law means that you can create a publishing-to-sell business where you only pay tax on 80% of your income.

We created an entire system to help our readers have their own publish to sell business.  This system is unique because my wife, Merri, and I are unique.  We started our publishing business together.  Since we’re almost recluses, we decided to do the whole business by ourselves.  We began working at home.  Today, though we have tens of thousands of readers and have made millions, we still work at home and do not employ a single person.  When we switched to online publishing to sell, we added one business partner, our webmaster, who created and runs our website.  You’ll can learn how to do this in the course I am about to introduce.

May I introduce you to our course, “SELF-FULFILLED – How to Be a Publisher to Sell”.

The course teaches all you need to know on how to start and run your own publishing-to-sell business by yourself.   The first lessons in the course answers your questions and get you started!

This course can put you well on your way to publishing to sell and give you the freedom to live wherever you choose!  It covers numerous income producing secrets:

Secret #1:  How to gain 1,000% returns.  See why some of the wealthiest families in the world today come from publishing.  Learn how margins can be so incredible that few would believe them.  This online course contains many case studies.  Case Study #3 for example shows one publisher who sold an idea delivered on one photocopied page.  His cost was only three cents, his selling price $12.50!

Secret #2:  How to create and market your product or find products to sell.  Learn 11 steps in creating the perfect product.  Understand how to review ideas, test focus, aim at markets.  See why you don’t have to write anything if you don’t want to!  Learn where and how to get your data and get others to write for you almost FREE.

For example, the course shows how one friend, before the Internet, never wanted to write and decided instead to publish on cassette tape.  He later switched to webinars.  He started part time and built a career that brought in millions and brought him to know some of the most interesting people.  Now of course publishers who do not want to write can use the internet.

Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus.  Gain samples of winning marketing pieces.  Learn 21 frequently committed marketing blunders and what to do about each.

You’ll learn how to turn advertising dollars into a fortune.  How to create your own ads.  When to use classifieds, space ads, direct mail or word of mouth.  See how to build a PR list and get thousands of dollars in free publicity.  I share my most secret results on recent mailings so you will know why sometimes you sell more units of a publication at $49 instead of $29.  I show how one couple used ads about retirement to supplement their retirement income and get free trips all over the world.

Secret #3: When to print, how to print and when to go online only.  How to print and fulfill.  Learn how to cut your printing bill in half by asking for quotes differently.  Learn tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers.

Secret #4: How to compute and use the Internet.  With an inexpensive computer, you can easily run a business from home and still have tons of time left over-even if you are computer illiterate.  Merri and I have proven this!  The secrets in the course include a step-by-step approach on what to do.   Our partner, the internet expert includes what you need to know for online publishing.

The course contains information on how to use computers and the Internet for your publishing business.  For example you will learn how I have eliminated hundreds of thousands of dollars of printing and postage by switching all of my business onto the net.

We unlock all the secrets of publishing so you can have increased lasting income and reduced taxation.  This course is perfect for those with great computer skills and can help you learn how to focus these skills into a profitable publishing business.

See how when we reached retirement age, we slowed down our self publishing business but still earned $2,404725.98, tax free, over the next ten years.

However, the course also helps computer illiterates like myself and shows how to get your computer work done with no upfront cost.

I have created this course in an easy to understand style.  Everything is explained what to do in vivid detail.  We share all, how we have done it ourselves.  The course is full of publishing ideas and case studies.  You’ll learn about a pilot who published a book on the best airport cafes.  All his flying became tax deductible!

You’ll see how one couple who loved an island wrote a guide on the place and made enough to buy a home on the beach there.

Another made millions with one simple legal idea.

I give names, resources and addresses of contacts in marketing, printing, plus attorneys, accountants, Internet whiz kids who can give help.

This course is not theoretical.  It describes on a step-by-step basis, how Merri and I built a million dollar international business in just 7 years and how you can do the same.

The course is designed so you can get your own publishing-to-sell business going, full or part time right away.  I’ll explain how and why by sharing one other amazing experience that makes this special offer available for you now so you can have the course for pennies on the dollar.

I have previously exposed this idea only to my readers and never to the general public.  We conducted a course charging $2,000.  Here are raves from delegates who have used our course.

For example, one delegate, a publisher from California said:  “Your publishing course is outstanding! Just two hours of study on Sunday alone were worth more than the price.”

An engineer from Ohio wrote, “Basically, I learned how to be a publisher, especially the selling and marketing implications. The course is absolutely worth the cost!”

A retired railway worker from Michigan said, “Your course opened my eyes to the merits, profits, and prestige of becoming a publisher, particularly the idea of publishing in Canada for distribution in the U.S. (for total tax protection).” An employed couple from New York wrote, “We found the course interesting and informative. We were inspired to start work on a booklet. When we came down, we had no idea on what to publish.” And an attorney from Germany stated, “What I like most is that it is a nuts and bolts course-not pie in the sky.” While a business woman from Atlanta exclaimed, “It was great going through your steps, being 100% honest without fear of giving trade secrets since you have paid the price (to gain this knowledge).”

Merri and I have been overwhelmed by how much the course helped so we conducted another course and recorded it.  We then reproduced it in written form so it can be delivered entirely online at a huge reduction.  Though many readers have paid up to $2,000 for this course, you can start for only $299.

Here are some of the lessons you will learn in the online course:

Lesson #1:  A Day in the Life of a Publisher.  See how you can start with only a very small amount of money, work as little as four hours a day (if you are operating full time) even less if you start part time. Learn how two of my publishing friends, one an M.D.-the other a pilot ran their own money letters.  This gave them incredible tax protection, took them on many free, exotic trips, widened their perspective and field of friendships, helped them keep the money they were making in their fields and gave them a backup business that they loved for retirement.

Lesson #2:  How to Create Your Product.  Learn 11 steps in creating the perfect product.  Understand how to review ideas, test focus, aim at markets. See why you don’t have to write anything if you don’t want to!  Learn where and how to get your data and get others to write for you almost FREE.

Lesson #3:  How to Choose Your Format.  Some ideas are timeless and can be sold in a book for years on end.  Others are better in a magazine, newsletter or other periodic publication. Some products can just be lists, simple one page photocopied ideas or names and addresses. Understand when to print, record (on audio or video) and when to transfer through the Internet. Learn how to choose the format that suits you, full or part time.

Lesson #4:  How to Publish to Sell.  Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus.  Gain samples of winning marketing pieces.  Learn 21 frequently committed marketing mistakes and what to do about each. Know where and when to advertise (such as never near Easter-Christmas is OK).

You’ll learn how to turn a few advertising dollars into a fortune.  How to write or have ads written.  When to use classifieds, space ads, direct mail or word of mouth.  See how to build a PR list and get thousands of Dollars in free publicity.  Learn the tricks of the Internet to easily focus and capture a market there.

Lesson #5:  If You Print-How to Print?  Did you know that you can reduce your printing bill by half just asking for a job in the right way?  Learn all the tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers.  Learn how to choose the right graphics, correct paper, envelope, style, letter fonts.  When on demand printing is best.  Every Secret is included.

Lesson #6:  How to Fulfill.  This session is a practical guide on how to administer your business.  How to set up a computerized fulfilment system, get local families to do all your work for you and run your business (if you wish) from your home.  Learn how and why to use low and variable overheads, yet give one day turn-around delivery.  Learn when to choose delivery services, to fulfill yourself or build your own system…or when to simply fulfill via the Internet.

Lesson #7:  How to Finance.  Learn all you’ll need about the financial end, of the business, how to control physical or online inventory, keep overheads down, check ad results, get 30 day free credit and stay on top of your business.  Learn 11 hazards to avoid and tricks to stay profitable without a daily accountant.  The course and manual contain all these secrets and more.  The computer/internet workshop personalizes the knowledge so you can get started.

Who is This Course For?

This course is for those who would like their own publishing business for fun and profit but also helps business people, brokers and professionals, insurance agents and marketers who want to enhance their existing business or build a second source of income.

Publishing can be used to shift the cost of marketing into a profit center.  If you want your own full or part time publishing business, or want to build your existing business through publishing you should sign up for this course right now with a special pennies on the dollar offer.

This course is for individuals and couples.  You can order the course but your entire immediate family has permission to use it.  We include those who want their own business or who want to have a business together or a family business.  Business people or professionals who want to add an extra profit center to their business or who want to change their business entirely will benefit.  Those who want more control over their career should take this course.  Plus those who love travel and want to turn their trips into profitable tax deductions!

Only those who really want to publish for profit or to expand their business should sign up for this course.  We have created a proposition where you cannot lose, but the course is not for idle curiosity.  We are giving away every business secret we possess and expect those who use it to reap fortunes in extra income, tax savings or expanded business. We expect this knowledge will change your life for the better.  You’ll gain extra income, more fun, adventure, friends, freedom, independence and prestige too.

You receive a complete manual provided by me, Merri and our webmaster, David Cross (who teaches the internet aspects of publishing).

Due to the enormous savings of an online course, you save over $1,700 with a full money back if not satisfied guarantee.

Though many readers have paid up to $2,000 for this course, you can have the entire program including an entire course on creating small niche publications, for only $299.

You could not duplicate the computer and Internet knowledge for $2,000.  It covers what you need to get on the Net, how to use the Web to publish, how to define your Internet market, how to develop your site, target your market and start getting visits, the top ten Internet tips to use, the top ten traps to avoid, and many other lessons our Webmaster has used in his 20+ years on the net.  In many cases your tax savings will be five to ten times the cost of the system alone, plus you will learn how to gain thousands of FREEBEES and earn hundreds of thousands a year.

Our publishing business has brought us more wealth, satisfaction, fun and friendship than I imagined possible.  It has brought so much to my life, I would like to help everyone be in publishing and I hope you are one with whom I will have the pleasure sharing this exciting and profitable way of life!

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee to share all we know to help you start and run your own publishing business.

Don’t miss this opportunity.  Sign up with this special $299 offer.   We’ll send the full original of the course “Self Fulfilled – How to Publish to Sell” and for just $299.

Here is what to do.  If you’re not sure whether you really want to have a publishing business, consider the ways that such a way of living can improve your life.

Then look at this no risk guaranteed offer.

Our Guarantee

If you are not fully satisfied, you can cancel the course any time in the first 60 days for a full refund  and there will be no additional fee.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us any time during the first two months for a full refund. 

Order “Self Fulfilled – How to Publish to Sell” $299.  Click Here.      

Gary

Learn more about small area magazines.

(1) Asheboro Magazine

snap magazine

(2) Cuenca Expats Magazine

cuenca mag

(3)  The Sentinella Magazine

snap

(4) Perla Crosby publishes MySanford magazine

mysanford magazine

 

(1) www.cjr.org: caravan rumor from Twitter reply to disaster

(2) www.twainquotes.com/Advertising.html

(3) www.businesspundit.com/13-most-evil-vintage-ads-in-history

Do Good


Let’s do some good!   Advertising is neutral.  It can do good or bad.

One of the great advertising gurus, David Olgivy, once said this.

“ADVERTISING IS ONLY EVIL WHEN IT ADVERTISES EVIL THINGS. “

Regretfully there seems to be a lot of evil in advertising today.

advertising

The great American commentator, Mark Twain, put it this way (image from Twainquotes.com (1).

“Many a small thing has been made large by the right kind of advertising.”

We must ask….”How is evil advertising worse today than the past?”

Advertising can be used for good or evil, and there always have been some evil ads.

Take for example, the Camel cigarette ads of the 1930s… “Smoke Camels For Digestion’s Sake” and “More Doctors Smoke Camels than any Other Cigarette!”

Many (maybe most) world leaders have been involved in evil advertising at one time or another.

advertising


The problem is that today the bad stuff is more effective. 
  Smart advertisers are bypassing the intermediaries of television, radio and print, going to customers individually direct via social networking at sites such as Facebook, YouTube and Twitter.

This directness can do good for the world, yes, but so far the playbook being used by politicians as well as businesses appears to be the opposite, using fake news.

Advertisers use consumer data and psychographic data aimed directly at individual buyers (or voters] to manipulate each based on their individual weak points.

This form of advertising is so compelling, efficient and effective that although we are aware that fake news exists, we don’t know when we are being manipulated.

Social network advertising adds numerous murky layers to evil.  This type of advertising not only leads us astray, it undermines our ability to believe any news. 

We can each do something about this.  We can each, as individuals, do something good.

This is why Merri, David and I have been putting a major emphasis on the SNAP (Small Niche Area Publishing) formula.

Yes, it generates a great income, $11,835 a month, but another huge, perhaps even more important, advantage of SNAP publishing is the ability to spread truth.

Greatness in America, or any country, starts in every small community and works it way up. 

Greatness provided by the political parties in power, for a trickle down effect has never worked.  Power regretfully corrupts.

Wise people, such as Plato, have reminded us of the importance and our responsibility to spread truth.  He said:

“Any man may easily do harm, but not every man can do good to another.”

SNAP publishers have the ability to share truth at a local level where it can be trusted and believed.

Publishing at a local level, or in any small niche where we can spread truth, is a way we can do good.

Gary

Earn & Do Good

Live anywhere.  Earn everywhere. Make a difference.

Here’s an old idea that offers profits in a new and different way.   This is an idea that’s good for a community you choose as well as those involved… and it can generate $11,835 a month of profit… or maybe even more.

This report shares this new “old idea”, how to gain freedom, live where you chose, be an important part of your community, have an outstanding income and do some good.

Learn how to earn high income in your own back yard.   Choose where you want that back yard to be.

You can create a lifestyle that you previously could only dream.

Gain 7 powerful benefits when you choose to become involved:

Benefit #1: Freedom.   You set your own hours.  You work when you want to, not  when you are told.   Working at home eliminates a commute unless you count the 8 seconds it takes to walk from the bedroom to your office.   You can even work in your pajamas.  One magazine publisher who helped develop this program says that this is one of his favorite benefits.  You don’t have to ask permission to take time off to attend your children’s sporting events, concerts, plays or any other event.  You have greater control over your earnings and your destiny.  If you want to earn more, give yourself a raise by increasing your revenue.  When you work hard, you are working hard for your benefit and wealth not someone else’s.  Being able to fit your business to circumstances can sometimes be the most important benefit of all.  A small niche publisher had just started their magazine when their daughter was diagnosed with bone cancer.   During their daughter’s hospitalization they were able to be there 24/7… yet continue to build the business. That publisher told me… “This is one of the BEST reasons for owning this type of business, the freedom to work from the hospital room on your laptop and be there when your child needs you the most”.

In another case a small area publisher had started a magazine and was then diagnosed with cancer.  In her darkest hours she was able to continue publishing. See why below.

#2:  You become part of the solution, not part of the problem.  There is so much bad news now all about events we are powerless to change or stop. Helping build a better positive community is something we can actually do.   Small businesses are the lifeblood of our economy and having a successful small business helps develop strong community economics.

#3:  Prestige (Near Celebrity Status).  One writer who uses this system said: We get invited to everything because people want our magazine to review their events.  Additionally, we are very well known around town.  You have PRESS Credentials.  Some big venues (like NASCAR) require official credentials which you can get by calling the press office.  Other smaller venues you can create your own “PRESS” badge and it usually gets you “behind the scenes” access.  Not to mention, everyone wants to talk to the press so they can end up in the magazine.

One publisher wrote: Being part of the press also (usually) gets you free admission into most events.  Worst case scenario, you trade/barter an ad to gain admission.  We are going to an event today called the “Big Sip”.  Not only did we get free tickets, we got free VIP tickets which gets us into the show early and gives us access to things non-VIP ticket holders will not have access to.

#4:  Service  to the Community.   You can even be philanthropic.  One of the magazines using this system chose two non-profit organizations to support.  One of the things non-profits need is press coverage and advertising.   They give about $10,000 worth of advertising a year to their non-profits and various other groups to help them get the exposure they need.  The reader told us that he gets raves about how his magazine and the content they publish really shines a positive light on the community.  He wrote: We give a voice organizations that normally wouldn’t have one.  We raise awareness to programs being hosted by the myriad of organizations here in town that most people would normally never hear of.  

Save lives.  In one issue of a hyper local magazine, there was a story about a little boy who was struggling with a rare disease that caused life-threatening seizures.  One day, while his mom was out shopping, the little boy had a seizure so she rushed him to the hospital.  She called ahead and the nurse met her at the emergency room. 

As it happened, the nurse had read the article in the magazine (which someone had brought to the nurse’s lounge) and she recognized the little boy from the article. 

Since she knew immediately what was wrong with him, no time was wasted and he was treated quickly.  The magazine publishers were told that this particular seizure was especially bad and that the article probably saved his life.  

This type of special benefit may not happen everyday, but once in a lifetime is good enough.

#5:  You are in the know.  One publisher said: Because we are part of the press, we get a tremendous amount of Press Releases e-mailed to us on a daily basis.  We are usually the first to know about something new going on in town.  If we aren’t the first, we are always included.  And, as part of the research we do for articles, we tend to uncover information people don’t know or have forgotten about.   You can have big-picture perspective without going broke.

#6: You gain respect.  Publishers are the people who bring the information to the rest of the world in an information era.  They are the ones who affect change and because of this, have a tremendous amount of power.  For this reason, people like to say they “know the publisher” and will extend all sorts of courtesies to get to know the publisher.

#7: Tremendous tax benefits.  Many after tax expenditures become tax deductible business expenses. Sometimes you can eliminate federal and state tax altogether.

Why does small niche publishing offers such great potential.

Sam Buffet… or is it Warren Walton?  Hyper local publishing is based on three cherished beliefs that Sam Walton and Warren Buffet shared.

sam buffet

Forbes Magazine listed the 10 wealthiest Americans in an article entitled “The Faces Of Wealth in America”.  Both Buffet and the Walton family were there.

sam buffet

Imagine combining the wealth Walton created with that of Warren Buffet.  You get 150.1 billions dollars… far more than the wealth created by Bill Gates and any other three of the top ten combined… by just these two men.

Sam Buffet and Warren Walton!  What a combination.

So I ask, “Whose footsteps would you like to follow?”

Buffet and Walton shared several cherished business beliefs that you can gain from a special writing and publishing business that is at its very beginning stage.

Cherished Belief #1: Small is Beautiful.  Both Sam Walton (Bentonville, Arkansas) and Warren Buffet (Omaha, Nebraska) chose America’s heartland away from the big cities as their homes.  What’s more Walton chose to do business in these small places as well… building the largest retail operation in the world almost entirely in small towns.

Warren Buffet believes that potential in small towns offers special value.  He believes this so strongly that he has been buying newspapers in small towns.

Over the last few years Buffet’s company, Berkshire Hathaway purchased 63 small and mid-sized daily and weekly newspapers throughout the United States.

He plans to buy more and says: “I like buying individual papers at the right prices.” 

Buffet stated that Berkshire is not buying big newspapers or more newspaper shares.  He is sticking with small publications because he believes in the value of local communities.

Cherished Belief #2:  Community Orientation.

Buffet is not buying big publications but is grabbing up small community focused publications.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.

The individual papers can be really small as 10,000 circulation with tiny staffs.

He said no one has stopped reading “half-way through a story that was about them or their neighbors.”

He also noted, “Berkshire buys for keeps. I’d rather buy newspapers myself directly,” and is seeking papers that publish in cities and towns with a “Sense of  Community.”

From this vision Wal Mart remains committed not just to expanding the business but to improving the communities.

You can enjoy all these benefits through hyper local publishing because small communities can be places, ideas or ideas within places.

For example Burnie Miller, one publisher who attended a Writer’s Camp that Merri and I conducted, founded Healthtrucker.com

There are many magazines about trucking and for truckers, but Healthtrucker.com is just about trucker health and wellness.  Burnie’s business shares his  adventures losing weight, driving truck, and staying healthy on the road.

The factor that makes publications like this successful are common interests.  Common interest can be focused on a geographical area or a niche idea that targets a niche of a larger market. For example the market for truckers is quite large, but trackers that look after their health is a much smaller niche.   One benefit of this type of publishing is it surrounds you with people who have a common interest, so your readers are like minded souls.

Cherished Belief #3:  Seek Good Value.

Sam Walton built one of the largest fortunes in the world… with the simple goals of providing great value and great customer service.  Warren Buffett’s belief is that the essence of value investing is buying stocks at less than their intrinsic value.   The discount is called the “Margin of Safety”.

Both Buffet and Walton shared a vision that small towns… ignored by the mainstream offered good value.  You tap into extra profit potential as a SNAP publisher who helps a small community.

Knowing BOTH successful niche magazine publishers and internet marketing geniuses is important for a reason that Buffet outlined to his publishers when he purchased their papers.  Buffet believes that small newspapers will change and that they serve an important purpose.  He said, “Papers must rethink the industry’s initial response to the Internet as focus on continuing to maintain a strong sense of community“.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.  Buffet has said that giving news away free online is “unsustainable” and has sought papers that publish in cities and towns with a “sense of community.

The need for a sense of community is greater than ever before.   Community creates trust.  As the world has expanded on big is better,  the public has lost trust.  We no longer trust big business, big government, big hospitals, big banks, big publications etc.  Yet publications are of little value if they do not have the reader’s trust.   Internet publishing on the big scale has reduced trust.  Anyone can say anything on the internet and thus internet information is highly suspect.   Publishers who use a small niche to create trust have an advantage.

To begin this introduction let me add one more point and outline the value of what I am about to offer.  One model of publishing in the course shows how to make up to $11,835 a month… or more for a fully guaranteed investment of just $299.  That’s value… plain and simple.

I already knew the person I call the Warren Buffet of the internet… my webmaster, David Cross.

david-cross-image tags:"2012-4-21"

David has an unparalleled, hands-on marketing experience spanning 25 years in 22 countries for companies and charities large and small. He’s guided many companies and individuals to success in business and helped them achieve their marketing goals, both online and offline.   He started working with the internet from the getgo and Merri and I have been lucky that he helped start my website in the 1990s.

He was also Senior Internet Consultant to Agora Inc. in Baltimore, MD.  David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million.

So half of Buffet’s value equation was there.

Merri’s and my lives have been involved in the second half of this equation.

Merri’s first publishing career was as executive editor of Gulfshore Life.  Gulfshore Life magazine began in 1970 and not long after Merri became executive editor.  The niche was Southwest Florida’s Gulf Coast, from Fort Myers and Cape Coral down to Naples and Marco Island.  The magazine covered local personalities and pursuits, from arts and entertainment to fashion, real estate and earned many awards for writing, design and publishing excellence, including recognition as Best Overall Magazine two years in a row from the Florida Magazine Association.

While Merri was editor she was well paid for the exciting privilege of addressing the leading edge of important issues.

Merri attacked pollution in Naples Bay with an “Our Water Dilemma.” story in 1977, and was writing about computers before they became  mainstream. One of her stories was  “Don’t let the word ‘computer’ frighten you”.

She enjoyed putting together travel stories and was invited to many places including Haiti, St.Kitts and many other exotic Caribbean ventures and to the record-breaking opening tour of the “Treasures of  Tutankhamun”.  Her ventures through the years in Haiti working with the Mellon family with leprosy changed her life forever.  She had many experiences there and wrote articles and encouraged the lepers to utilize their artistic talents through weaving and painting.  Even today, when I ask her about that period of her life (onstage or off), she always breaks into tears remembering the suffering of those people.

Merri

Merri with the artist the late Robert Rauschenberg

She was able to meet many famous people like author John D. MacDonald, Robert Rauschenberg, and Lilly Pulitzer and many others.  She became acquainted with the best selling English authoress, P.D. James, who shared many of her writing secrets which became a major influence in Merri’s writing life.

These personal examples show that a small area publishing business can help you immerse your lifestyle with like minded souls and people who have common interest from all walks of life.

Of course, there is capital gain potential as well.

The major focus of this report looks at how to earn a good income, in some instances, niche magazines can create huge capital gains.  In the case of Gulfshore Life, when the cost of Naples real estate exploded into the stratosphere, this magazine sold to Curtco, publisher  of Robb Report and several other luxury niche magazines, for a strong eight figure price.  I have been told $23 million though I have not been able to confirm this price.

In another example, Felix Dennis made $250 million on selling a few small niche area magazines.

Felix Dennis, a niche magazine publisher of small niche magazines such as Kung Fu World,  ComputerShopper, PCWorld, Maxim and The Wee sold his US small niche magazines Blender, Maxim and Stuff for a reported $250 million dollars.

That was a really healthy capital gain.

He continued to publish small niche magazines and was publishing more than 50 magazines at his passing in 2013.  Profits in that year were more than $100 million. His estate was estimated at near $1 billion dollars.

Felix did not inherit this either.  His beginnings were modest.  His grandparents raised him in a house with no electricity or indoor bathroom.  He left school at 15 to work as a gravedigger, store-window dresser, sign painter and blues drummer before getting a job as at the small magazine Oz.

He built these humble origins into a fortune that provided him with a garage full of Rolls-Royces and Bentleys, a 16th-century thatched manor on his estate near Stratford-upon-Avon, a house in London, an apartment in Manhattan and houses in Connecticut and on the Caribbean island of Mustique.

What are the odds of getting this rich?

Dennis himself shares the fact that most niche publishers will not make a hundred million dollar capital gains.  He notes that the odds are only 25 chances in a million.  Not as bad as the lottery, but not that encouraging either.

Though it is unlikely that you’ll earn this type of capital gains with a small niche publishing business, I mention this fact because the possibility does exist.

Purpose, income and lifestyle opportunities are the main reasons to be a small niche publisher.  

Dennis for example felt that his passions were more important than the money.  He had a passion for forestry conservation and used his niches to plant a large native broadleaf forest, and found a registered charity The Heart of England Forest Ltd.   Not long before his passing, Dennis planted the millionth tree, an oak sapling, at a special ceremony.

He bequeathed a reported 80% of his fortune to ensure that the project will continue. Over a thousand acres have been planted and will will continue indefinitely with the aim of eventually providing between 10,000 and 20,000 acres, the largest private forest in England opened to the public with educational facilities for schools as well as provide green burial services to the local area.

A more typical example of small niche magazine publishing are Dave and Sherry Johnson who attended one of our Self Publishing courses.  I discovered that Dave and Sherry published a couple of magazines in North Carolina when they enrolled for the course… but what I did not know was the value of what they had developed in publishing small town community magazines.

Dave started as a media marketer and has sold most media including radio, cable television, direct mail, magazine, yellow pages, newspaper and Internet.

He enjoyed great success until times turn sour during the 2007 recession as they did for so many.  Being under the gun, Dave and Sherry lost everything so they moved to Asheboro, North Carolina and started their own magazine which has risen from success to success.

Time and Place

The old adage is to be in the right time and at the right place.  Imagine this timing… 2009 with the US facing a sluggish economy and risking a double dip recession.

The place?   Forbes magazine highlighted Asheboro, North Carolina in 2008 but not in a way you would think.

Forbes’s article was entitled “In Depth: America’s Fastest-Dying Towns” and said:  Asheboro is one of the few places in North Carolina where domestic migration rates fell between 2000 and 2007, from 10.5% to 1.9%. Poverty surged from 15.7% to 26.7% as incomes declined by 9.5%. The city, built on manufacturing and heavy industry for everything from batteries to tires, has yet to find a new niche.

There they were… Dave and Sherry… starting a magazine on a shoestring… (or  perhaps a little less)… in the fourth fastest dying town in the US.  Sherry put it this way…  “Failure was not an option.  We had to make a profit before we published our first edition”.   They did and the magazine rose from success to success.

asheboro

This is the issue they published on their 5th year anniversary of Asheboro Magazine (1).

The Johnson’s hyper local business created enormous freedom as well.

When they fell in love with Ecuador, their move there was supported by a new small area magazine when they created Cuenca Expat Life (2).

snap magazine

When I heard this story and read their magazine I let no moss gather beneath my feet and began testing ways to help subscribers publish their own hyper local publication… profitably… immediately… in just a month or two.

Part of this course shows how to create income with a Small Niche publication.

Here is how we can serve you.  Merri and I have had a long career in publishing.   As mentioned after Merri’s stint as executive editor of Gulfshore Life she then joined me in publishing our newsletters and later producing our daily ezine.  Later we helped a small niche regional magazine, Natural Awakenings, which was on the verge of bankruptcy, turn itself around and become a national publication.

Today Natural Awakenings claims to be growing as they have reached 90 markets in a thriving niche community of over 3.8 million responsive readers.   Each magazine is operated by an independent small niche magazine publisher.

We also worked with a SNAP magazine in Spain that had Latin American potential.

snap

This is an English language magazine in Spain that has South American expansion possibilities.

The owner stated that this magazine is earning around $250,000 a year.

The Sentinella (3) is an English magazine on the Costa del Sol, known as the ‘little mag that fits in your bag’.  It is aimed at expats who have moved abroad for a better life. The Sentinella has been established in Spain for more than seven and a half years. There are now five magazines operating along the Costa del Sol, Costa Tropical and the coast of Almeria.

We have combined all these experiences into a 31 step checklist that can help help you publish your own small niche magazine.

Your own small magazine allows you to put your desire to profit through writing to work.

As an small niche publisher you can publish niche publications dedicated to representing, encouraging and celebrating the community (whether it is a place or an idea) you serve by focusing on the lifestyles, talents, gifts and contributions of the people who are like minded souls.

Our course is designed to show you how to earn as much as $11,835 a month.

Merri and I see hyper local magazines as one of the most important services we have been able to bring to our readers… ever.  This service helps our readers write to sell… to enjoy working with like minded souls and to bring a positive influence to communities.

We tested the market and found that the principles of this type publishing are so powerful that it is possible to achieve success even in the most adverse circumstances.  Take for example the success story that Perla Crosby has achieved in Sanford Florida.

Benny and Perla Crosby used the course to start a magazine dedicated to Sanford Florida, a small charming town on Lake Monroe, the headwaters of the St. John River.    Perla’s magazine MySanford Magazine (4) magazine began with a great success but as it started to develop, disaster struck.

Here is what Benny Crosby wrote about how the course helped  during her hardest of times:

mysanford magazine

Benny & Perla Crosby from an issue of Mysandfordmagazine.

I might add that my wife Perla, even during some dark moments during two cancer surgeries was able to continue her focus on getting the latest issue of her magazine out on time.  Her advertisers have continued to increase and I am pleased to announce that the Chamber of Commerce, The Orlando Sanford Airport Authority and National Airlines are having an event on March 29th, 2016 in Sanford (wish you both could be here) to recognize Perla and the magazine and to announce that “My Sanford Magazine” has been adopted as the official seat back magazine for the airline.

It will be available on all National airlines flights out of Sanford to Puerto Rico and British Columbia.  I thought you might be proud to know that you both have contributed to Perla’s success and we wanted to share this exciting news with you.

mysanford magazine

Read MYSANFORDMAGAZINE below.

You can earn this type of income by building a hyper local publication focused on what you love.

Hyper local does not have to focus on a place.  It can zero in on a hobby, sport, profession or common interest.  What do you love?  Rare cars?  You can make a fortune publishing to sell in the genre you love.  Do you prefer fine art?   Or do you love beautiful jewelry, coins, gems, real estate, furs, model railways, dolls, scientific equipment, war memorabilia, old and rare books, or whatever?

Do you prefer social subjects rather than objects?  Are you concerned with the environmental problems, with crimes, war, poverty?  Would you like to help wipe them out?  Each of these offers opportunity in publishing.

Are you a golfer?  Do you love to travel?  Why not make the kinds of money I’ve just mentioned publishing reports about golf courses all over the world?

Would you like to help the world be a more spiritual place, help people get along better together?  You can do something good for the world, increase your income in the process and live wherever you please!   You can make a fortune by publishing information that sells products and services that are interesting to you.

You can publish about almost anything that interests you.

Take the small area magazine Rebel Riders… “because all of us have a little renegade in us”, a perfect example of how focused on a passion one can be.

snap mag

This magazine is about closely focused as a publication can get… not just for riders, but for rebel riders… in Central Florida.   Advertisers include three full pages from attorneys… “Been in an accident – Call us”.  There are many biking events and bike fests… meets and swaps advertised.  Dozens of bars and restaurants that cater to bikers have ads.  Several motorcycle dealers, sales, repairs and custom cycle shops.  American Legion Post 35 (“For God and Country”) has an ad.  There is a full page for Twisted Tea (“True Iced Tea taste”), a couple of insurance agencies, one financial planner and Theater X (“adult novelties and DVDs”).

Small area publishing can also help you travel, even have an international lifestyle so you can live anywhere and still earn everywhere.  This is especially valuable if you love to travel.  For example, one shrewd publisher realized that Panama was a great place to live and published information on Panama that sold Panama real estate seminars.

Other publishers reaped rich rewards selling information on their own country.  Merri and I, for example, lived in Europe for years, then fell in love with Ecuador for 15 years.  We earned by publishing our experiences there.

Now in our 70s, we live in Smalltown USA.  We love the peace and quiet, are closer to my mom, our children and grandchildren.  We still write (and publish) about what we love and are doing!   In each phase of our lives, the idea of tight focus has allowed us to move and live where we desired.

Imagine what this type of business means if you love to travel.  Part of every trip you take can be tax deductible!  You can honestly write off every trip that is related to your publishing business.  Every journey can become a research oriented adventure and a tax deductible event

Many benefits come in the form of reduced tax.  As a publisher, you’ll have one of the most respected and tax protected businesses in the country.  Other benefits come in the form of legal protection.  Publishers are protected by the U.S. constitution.  You do not need a license to publish.  There is no government watchdog nor do you have bureaucratic red tape involved in publishing.  The biggest benefits are the freedom, the independence to work wherever you choose in any field you desire.

The 2018 tax law means that you can create a publishing-to-sell business where you only pay tax on 80% of your income.

We created an entire system to help our readers have their own publish to sell business.  This system is unique because my wife, Merri, and I are unique.  We started our publishing business together.  Since we’re almost recluses, we decided to do the whole business by ourselves.  We began working at home.  Today, though we have tens of thousands of readers and have made millions, we still work at home and do not employ a single person.  When we switched to online publishing to sell, we added one business partner, our webmaster, who created and runs our website.  You’ll can learn how to do this in the course I am about to introduce.

May I introduce you to our course, “SELF-FULFILLED – How to Be a Publisher to Sell”.

The course teaches all you need to know on how to start and run your own publishing-to-sell business by yourself.   The first lessons in the course answers your questions and get you started!

This course can put you well on your way to publishing to sell and give you the freedom to live wherever you choose!  It covers numerous income producing secrets:

Secret #1:  How to gain 1,000% returns.  See why some of the wealthiest families in the world today come from publishing.  Learn how margins can be so incredible that few would believe them.  This online course contains many case studies.  Case Study #3 for example shows one publisher who sold an idea delivered on one photocopied page.  His cost was only three cents, his selling price $12.50!

Secret #2:  How to create and market your product or find products to sell.  Learn 11 steps in creating the perfect product.  Understand how to review ideas, test focus, aim at markets.  See why you don’t have to write anything if you don’t want to!  Learn where and how to get your data and get others to write for you almost FREE.

For example, the course shows how one friend, before the Internet, never wanted to write and decided instead to publish on cassette tape.  He later switched to webinars.  He started part time and built a career that brought in millions and brought him to know some of the most interesting people.  Now of course publishers who do not want to write can use the internet.

Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus.  Gain samples of winning marketing pieces.  Learn 21 frequently committed marketing blunders and what to do about each.

You’ll learn how to turn advertising dollars into a fortune.  How to create your own ads.  When to use classifieds, space ads, direct mail or word of mouth.  See how to build a PR list and get thousands of dollars in free publicity.  I share my most secret results on recent mailings so you will know why sometimes you sell more units of a publication at $49 instead of $29.  I show how one couple used ads about retirement to supplement their retirement income and get free trips all over the world.

Secret #3: When to print, how to print and when to go online only.  How to print and fulfill.  Learn how to cut your printing bill in half by asking for quotes differently.  Learn tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers.

Secret #4: How to compute and use the Internet.  With an inexpensive computer, you can easily run a business from home and still have tons of time left over-even if you are computer illiterate.  Merri and I have proven this!  The secrets in the course include a step-by-step approach on what to do.   Our partner, the internet expert includes what you need to know for online publishing.

The course contains information on how to use computers and the Internet for your publishing business.  For example you will learn how I have eliminated hundreds of thousands of dollars of printing and postage by switching all of my business onto the net.

We unlock all the secrets of publishing so you can have increased lasting income and reduced taxation.  This course is perfect for those with great computer skills and can help you learn how to focus these skills into a profitable publishing business.

See how when we reached retirement age, we slowed down our self publishing business but still earned $2,404725.98, tax free, over the next ten years.

However, the course also helps computer illiterates like myself and shows how to get your computer work done with no upfront cost.

I have created this course in an easy to understand style.  Everything is explained what to do in vivid detail.  We share all, how we have done it ourselves.  The course is full of publishing ideas and case studies.  You’ll learn about a pilot who published a book on the best airport cafes.  All his flying became tax deductible!

You’ll see how one couple who loved an island wrote a guide on the place and made enough to buy a home on the beach there.

Another made millions with one simple legal idea.

I give names, resources and addresses of contacts in marketing, printing, plus attorneys, accountants, Internet whiz kids who can give help.

This course is not theoretical.  It describes on a step-by-step basis, how Merri and I built a million dollar international business in just 7 years and how you can do the same.

The course is designed so you can get your own publishing-to-sell business going, full or part time right away.  I’ll explain how and why by sharing one other amazing experience that makes this special offer available for you now so you can have the course for pennies on the dollar.

I have previously exposed this idea only to my readers and never to the general public.  We conducted a course charging $2,000.  Here are raves from delegates who have used our course.

For example, one delegate, a publisher from California said:  “Your publishing course is outstanding! Just two hours of study on Sunday alone were worth more than the price.”

An engineer from Ohio wrote, “Basically, I learned how to be a publisher, especially the selling and marketing implications. The course is absolutely worth the cost!”

A retired railway worker from Michigan said, “Your course opened my eyes to the merits, profits, and prestige of becoming a publisher, particularly the idea of publishing in Canada for distribution in the U.S. (for total tax protection).” An employed couple from New York wrote, “We found the course interesting and informative. We were inspired to start work on a booklet. When we came down, we had no idea on what to publish.” And an attorney from Germany stated, “What I like most is that it is a nuts and bolts course-not pie in the sky.” While a business woman from Atlanta exclaimed, “It was great going through your steps, being 100% honest without fear of giving trade secrets since you have paid the price (to gain this knowledge).”

Merri and I have been overwhelmed by how much the course helped so we conducted another course and recorded it.  We then reproduced it in written form so it can be delivered entirely online at a huge reduction.  Though many readers have paid up to $2,000 for this course, you can start for only $299.

Here are some of the lessons you will learn in the online course:

Lesson #1:  A Day in the Life of a Publisher.  See how you can start with only a very small amount of money, work as little as four hours a day (if you are operating full time) even less if you start part time. Learn how two of my publishing friends, one an M.D.-the other a pilot ran their own money letters.  This gave them incredible tax protection, took them on many free, exotic trips, widened their perspective and field of friendships, helped them keep the money they were making in their fields and gave them a backup business that they loved for retirement.

Lesson #2:  How to Create Your Product.  Learn 11 steps in creating the perfect product.  Understand how to review ideas, test focus, aim at markets. See why you don’t have to write anything if you don’t want to!  Learn where and how to get your data and get others to write for you almost FREE.

Lesson #3:  How to Choose Your Format.  Some ideas are timeless and can be sold in a book for years on end.  Others are better in a magazine, newsletter or other periodic publication. Some products can just be lists, simple one page photocopied ideas or names and addresses. Understand when to print, record (on audio or video) and when to transfer through the Internet. Learn how to choose the format that suits you, full or part time.

Lesson #4:  How to Publish to Sell.  Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus.  Gain samples of winning marketing pieces.  Learn 21 frequently committed marketing mistakes and what to do about each. Know where and when to advertise (such as never near Easter-Christmas is OK).

You’ll learn how to turn a few advertising dollars into a fortune.  How to write or have ads written.  When to use classifieds, space ads, direct mail or word of mouth.  See how to build a PR list and get thousands of Dollars in free publicity.  Learn the tricks of the Internet to easily focus and capture a market there.

Lesson #5:  If You Print-How to Print?  Did you know that you can reduce your printing bill by half just asking for a job in the right way?  Learn all the tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers.  Learn how to choose the right graphics, correct paper, envelope, style, letter fonts.  When on demand printing is best.  Every Secret is included.

Lesson #6:  How to Fulfill.  This session is a practical guide on how to administer your business.  How to set up a computerized fulfilment system, get local families to do all your work for you and run your business (if you wish) from your home.  Learn how and why to use low and variable overheads, yet give one day turn-around delivery.  Learn when to choose delivery services, to fulfill yourself or build your own system…or when to simply fulfill via the Internet.

Lesson #7:  How to Finance.  Learn all you’ll need about the financial end, of the business, how to control physical or online inventory, keep overheads down, check ad results, get 30 day free credit and stay on top of your business.  Learn 11 hazards to avoid and tricks to stay profitable without a daily accountant.  The course and manual contain all these secrets and more.  The computer/internet workshop personalizes the knowledge so you can get started.

Who is This Course For?

This course is for those who would like their own publishing business for fun and profit but also helps business people, brokers and professionals, insurance agents and marketers who want to enhance their existing business or build a second source of income.

Publishing can be used to shift the cost of marketing into a profit center.  If you want your own full or part time publishing business, or want to build your existing business through publishing you should sign up for this course right now with a special pennies on the dollar offer.

This course is for individuals and couples.  You can order the course but your entire immediate family has permission to use it.  We include those who want their own business or who want to have a business together or a family business.  Business people or professionals who want to add an extra profit center to their business or who want to change their business entirely will benefit.  Those who want more control over their career should take this course.  Plus those who love travel and want to turn their trips into profitable tax deductions!

Only those who really want to publish for profit or to expand their business should sign up for this course.  We have created a proposition where you cannot lose, but the course is not for idle curiosity.  We are giving away every business secret we possess and expect those who use it to reap fortunes in extra income, tax savings or expanded business. We expect this knowledge will change your life for the better.  You’ll gain extra income, more fun, adventure, friends, freedom, independence and prestige too.

You receive a complete manual provided by me, Merri and our webmaster, David Cross (who teaches the internet aspects of publishing).

Due to the enormous savings of an online course, you save over $1,700 with a full money back if not satisfied guarantee.

Though many readers have paid up to $2,000 for this course, you can have the entire program including an entire course on creating small niche publications, for only $299.

You could not duplicate the computer and Internet knowledge for $2,000.  It covers what you need to get on the Net, how to use the Web to publish, how to define your Internet market, how to develop your site, target your market and start getting visits, the top ten Internet tips to use, the top ten traps to avoid, and many other lessons our Webmaster has used in his 20+ years on the net.  In many cases your tax savings will be five to ten times the cost of the system alone, plus you will learn how to gain thousands of FREEBEES and earn hundreds of thousands a year.

Our publishing business has brought us more wealth, satisfaction, fun and friendship than I imagined possible.  It has brought so much to my life, I would like to help everyone be in publishing and I hope you are one with whom I will have the pleasure sharing this exciting and profitable way of life!

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee to share all we know to help you start and run your own publishing business.

Don’t miss this opportunity.  Sign up with this special $299 offer.   We’ll send the full original of the course “Self Fulfilled – How to Publish to Sell” and for just $299.

Here is what to do.  If you’re not sure whether you really want to have a publishing business, consider the ways that such a way of living can improve your life.

Then look at this no risk guaranteed offer.

Our Guarantee

If you are not fully satisfied, you can cancel the course any time in the first 60 days for a full refund  and there will be no additional fee.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us any time during the first two months for a full refund. 

Order “Self Fulfilled – How to Publish to Sell” $299.  Click Here.      

Gary

Learn more about small area magazines.

(1) Asheboro Magazine

snap magazine

(2) Cuenca Expats Magazine

cuenca mag

(3)  The Sentinella Magazine

snap

(4) Perla Crosby publishes MySanford magazine

mysanford magazine

 

(1) www.twainquotes.com/Advertising.html

(2) www.businesspundit.com/13-most-evil-vintage-ads-in-history

Funky Income Ideas – Investors Get Screwed


The recession and rapid economic change means that investors are getting screwed.

Our daughter’s recent Cotswold wedding had an investing lesson.  The…

micro-business-ideas

bridesmaids (our daughter Fran is #2 from the left in pink) and the…

micro-business-ideas

bride…daughter, Eleanor… were all dressed up and ready to go.

Then as we were ready to head to the church, it…

micro-business-ideas

began to rain.  Everyone was dismayed. There was a long outside walk to the church.

“This is fantastic,” I told them.  “In Ecuador the Yatchaks and in India, the Pundits believe that rain at the beginning of a ceremony is a most auspicious sign!”

That changed their attitude and made them feel better about getting wet.

micro-business-ideas

Then we hauled out the umbrellas so we were not get soaked.

The lessons are simple.  Have a positive attitude about conditions… because they are what they are.  Accept reality and grasp the opportunities it presents.  Change brings problems and problems create opportunities.  So we go for it!  But we also have umbrellas… just in case.

It is with investments today.  The global investing scene means that financing costs are really low. This is a great time to expand a business… that can take advantage of the change in the economy.

Yet low costs mean that seemingly safe investments have such low returns that they are sure to be eaten by the inflation that will emerge. In today’s environment decent returns only come with increased risk, plus… if there is a double dip, even safe investment may become illiquid and lose value… at least in the short term.

The greatest safety… our financial umbrella… comes from increasing our ability to serve.

This is why our website increasingly supports ideas on how to develop micro businesses to earn income.   They should be profitable, good for owners, employees, customers and society now and in the future… green… humanitarian… fair trade…  at least.

We believe in self fulfillment…  and that business should be fun and can be unusual… funky… even off the wall.

So we have created our Hall of Funky micro business ideas… to inspire… share and show the incredible number of ways that you can have a micro business.

Here is a really funky idea… set up an upscale butcher in a foreign place. A reader sent this note to another reader in Afghanistan who is thinking of opening a sandwich and butcher shop there.  More and more boomers are exploring retirement outside the U.S.  Many of them have been forced to do this because they can no longer afford to live here so the idea of affordable housing, built to western standards, is interesting.  Of course, there will be local competition and real estate prices in Ecuador are already quite a bit lower than in the U.S.

The key would be what you offered and the price range.

Since you work in Afghanistan, you already know the challenges of working with a different labor force, materials, etc and how important it is to hire locals and involve them rather than compete with them.

The sandwich shoppe is also a good idea.  I have friends who want to do just that in Cotacachi.  Instead of a butcher shop, they would do a small deli with sliced cheeses and cold cuts for sale.  Otavalo has a similar shop.  I didn’t see any in Cuenca or Manta, you would want to consider an area with a large expat community since Ecuadorians aren’t sandwich eaters—yet!

There are butcher shops scattered around every town and market and I never encourage direct competition with the locals.  We don’t want to be the “WalMart” of Ecuador and run the locals out of business. Maybe I’ll see you in Ecuador soon.

When I lived in Hong Kong, (the 1970s) an American serviceman had a high quality butcher shop there.  The local Chinese were sophisticated master butchers when it came to pork, chicken and duck… but their style differed from what Americans were used to.  Perhaps you can see in this picture why.

chinese-butcher

This expat focused on American expat customers and offered Omaha corn fed beef… great hamburger and American style cuts.

See how one Ecuadorian has the right idea to attract American customers in Ecuador here.

If you live abroad amidst a growing expat market… such as in Ecuador… a micro business idea like this may work for you.

This is why we’ll have a special focus on how to create your own international micro business at our October 7-10 course in the Blue Ridge Mountains of North Carolina.

Come join us for this course and the gold, yellow and orange of  the leaf change  See the schedule below.

Gary

International Investing and Business Seminar plus Quantum Wealth 2010

Oct.    7-10   West Jefferson, North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two

We look at investments as well as business opportunities like four shares I hold in my portfolio. One is an Italian bank… Unicredit.

Learn how you can grab profits from shares like this at our 150th International Investing & Business seminar.

We are approaching our 30th year of conducting these seminars… each updates global investing and business opportunity and we would like to share why these bank shares may seem an unlikely investment just when European banks are undergoing 2010 stress tests… but the stress is exactly why I hold these shares, plus…

Learn why the price, shown in this finance.yahoo.uk chart, of the Unicredit Bank share has more than doubled in just months, plus find out about a profit kicker that pushes those profits even higher than 100%.

At our October seminar you can see all the shares I am invested in at the moment… and why as we look far beyond Italy into a world of global investing, business and more.

The seminar is divided into three sessions. The first is International Investing…  How to Have a Global Income and Quantum Wealth.

Part One of the Seminar:  International Investing. Protect your purchasing power byinvested wisely… globally.

There are two benefits in multi currency investing now.

First, if you choose the right currencies you gain a profit kicker.

For example the Unicredit Bank shares in my portfolio recently rose from 1 euro per share to 2 euro.  This was a 100% increase. However in the same period the euro rose from 1.17 dollars per euro to 1.33 dollars per euro.

The profit kicker is the euro. If one had invested $10,000 when Unicredit Bank shares were 2 euro per share… but the euro just 117 dollars a euro… and sold when the euro rose, a profit was kicked up even though the share price had not grown.  $10,000 purchased 8,547 euro at 1.17.  This would have purchased 4,273 shares.  At 1.33 those same shares are worth  $11,367… a 13.67% profit in just two months.

Make no mistake… the euro could have moved in the opposite direction and profits would have been destroyed… losses would incur even though the share prices did not drop.

Session One of the seminar looks at how to choose currencies when they are more likely to rise than fall.

The session also looks at the second benefit of multi currency investing… diversification and borrowing low to deposit high.

In the investing sessions we reveiw my updated portfolio and why I have made changes, plus my current seven favorite places to invest.

At the last seminar (June 2010) my seven picks were:

#1: Multi Currency Investments.

#2: Emerging Market Bonds.

#3: Good Value European and Emerging Equity Markets.

#4: Turkey & Brazil.

#5: Ecuador Real Estate.

#6: Florida Real Estate.

#7: Water Shares.

Most teachers do not actually share their own personal portfolios… I do and explain why my portfolio is designed by me for my circumstances at any one time.

This provides you with two benefits. First sharing why I adjust my investments might be of help to you to understand how to adjust yours.

Second and most important,  I invest real time. The data shared in our courses is about global investments you can make in the here and now. What you learn is not dated theory, but up to the minute fact! Many delegates come to course after course to update their portfolios.

Part Two of the Seminar: Global Internet Business Sessions – How to Use Words to Earn Global Income..

This is why the  “How to have a small international business” sessions in our seminar are highly practical and usable. They focus on how to use modern technology to start global micro businesses with minimal investments of time and capital… that can create valuable extra income.

By starting small and building with stepping stones and a harmonious focus, Merri and I have learned how to almost own several profit generating phrases at Google.  We, along with our webmaster David Cross share the secrets of how you can use words to create your own global income as well.

The seminar shares how we use the first four of “Seven Ps”  (Person, Problem and Promise, Product) to zero in on key word phrases.  Then you learn how to use the Fifth P Promise to develop new customers. The Sixth P is the Prospecting Path and Seventh P is the Presentation to create income.

We use this system successfully on the internet and share what we do with you as we look at ways you too can have a high income generating business… even if you never leave your home.

This is a perfect era to increase your wealth and improve your lifestyle as you reduce stress with investments in the ideas below or your own a micro internet business.

Merri and I enjoy having an international internet business and it is doing well.  Almost every month our internet business sales are higher than they were in the same month a year before.

We are very thankful to be one of the most read sites in Ecuador and do very well in the US and Canada too.

David Cross… our webmaster will help Merri and me unveil the secrets of gaining fun and freedom with a profitable, global micro, internet business.

May we share our experiences to help you learn how to enjoy this satisfaction and success though international investments or micro business?

Part Three of the Seminar: Quantum Wealth.

Modern science is once again rediscovering the fact that we cannot separate wealth from health so the quantum wealth portion of the seminar is about balance… the union between the body and mind… and how to remain balanced physically, emotionally and mentally in an ever increasingly unbalanced world.   We call this Quantum Science.

In the Quantum Wealth sessions you learn ideas about how to have Quantum Health… beginning first with nutrition.

You make valuable health contacts. For example, our Quantum Health sessions will be enhanced by…. Bob Shane.  Bob is a space scientist who has been involved at the quantum scientific level of the  aerospace industry for his entire career.   His studies in quantum physics helped him apply space science to understanding the deepest levels of balance in health.  Besides being the first person we turn to when we have health questions or concerns, he and his wife have been our very best friends for almost two decades.  He has helped Merri and me with our health enumerable times over these years.

Bob will be available in October to demonstrate the most scientific and modern methods of physical balancing at the quantum level. He will bring three special instruments for balancing at the Quantum level…the Scenar, ESTeck and Core Inergetix.

Learn more about Bob at Ecuador shamans use quantum science.

Jean Marie Butterlin will travel from Cotacachi, Ecuador to speak.

Jean Marie… a Parisian, after living in Houston and exporting French products to the USA, moved to Spain and built a business exporting natural health products and quantum balancing instruments throughout Europe.  He has now moved to Cotacachi, Ecuador and has developed a natural health business there…  plus he conducts our shamanic minga and Super Learning courses.

Jean Marie will speak about Ecuador business and investing opportunities but also Ecuador health care and shamanic health.

We asked our friend Ann Russell Roberts (Vitale) who has been professionally dancing and teaching yoga and dance for 33 years.

Ann  has been professionally teaching yoga, dance, etc. for 33 years to interesting people… such as Jon Bon Jovi. Ann is now a professor at Elon University.

Receiving a scholarship to dance in New York City she moved and professionally danced, choreographed and taught there for 20 years.

Her teaching extended to NYC  businesses including CBS, IBM, McGraw Hill and Columbia Artists.   For example, she taught Jon Bon Jovi Kundalini yoga, the Warrior yoga from India that she learned from Yogi Bhajan Siri Singh Sahib.  She says: “Jon truly was a warrior-totally focused, concentrated and with a great sense of humor!”

Ann will conduct the yoga-meditation portion of Quantum Wealth course to help you learn ways to integrate daily knowledge…. your logic with your own deeper peace and wisdom.

We go far beyond yoga in our quantum wealth sessions shown in the total syllabus (subject to change with economic evolution) below.

International Investing & Business Made EZ
West Jefferson, NC  October 7 to 10.

Thursday, October 7, 2010:

1pm:  1000 Year Economic Review‚  What Now? How to cash in on the multi currency evolution.  Gary Scott. Knowing 1000 years of global economics can enhance your international investments and international business now. Learn how history reveals currency distortions that create international investment opportunities to borrow low and deposit high. For example right now you can borrow Japanese yen at below 3%, Swiss francs below 4% to invest in international investments, international business, international real estate or other international currencies that pay 5%, 6%, 7% and even more. In one case we’ll show why it is smart to borrow Swiss francs at 3.75% and invest in international Brazilian bonds that pay up to 10% or more!

3:30pm. How & Where to Bank Abroad.   Thomas Fischer. Learn how to choose an overseas bank… what type of account to open… how to review of global stock markets, international currencies and international interest rates and how to spot shifts versus the US dollar.

Thomas Fischer, Jyske Global Asset Management. Thomas is the senior VP at JGAM and  JGAM is in charge of investor multi currency allocation strategy.  He will speak about global and multi currency investing and how to borrow low and deposit high.

Thomas Fischer speaking with delegates at a previous seminar.

5pm: International investment portfolios for diversification. in several cases into nine currencies and nine different investments of which more than half have strong A to AAA ratings. We will review any changes made in the international investments portfolios we track and update what and how currencies and interest rates may move in the months ahead.

See good places to invest now.  Always updated, currently our list includes #1: emerging stock markets. Emerging markets outperformed developed markets for seven years through 2007.  In 2007 the MSCI overall Emerging Markets benchmark was up 23.8 % in US dollars compared to the MSCI World Total Return Index being down 0.08 % in US dollars.   Emerging markets fell faster in 2008 but rebounded in 2009 and led the global investment pack.

In 2009 the emerging markets index (in US dollars) was up 58.99% compared to 23.05% for the same world index. Over three years the index on emerging markets was up 37.88% versus 17.27% for the world index. The emerging market index was up 35.63% compared to the world’s index rise of 18.43% over five years.

You’ll learn why in 2009 we were investing in BRIC countries (Brazil, Russia, India and China).These 4 countries now generate approximately 27% of the world´s Gross Domestic Product (GDP).  The average annual GDP growth of a BRIC nation was greater than 7% before the recession, as compared to approximately 2% for a G-7 nation.  In the first three quarters of 2009, the growth rate for the Chinese economy beat expectations with an outstanding 8.9%.   We look at a special BRIC trading idea in our 2010 seminars. The October seminar updates markets for 2010 and compares emerging and major market opportunity for 2011.

Friday October 8, 2010.

9am:  Good investing sector #2: Emerging market bonds. You’ll see how I am earning up to 12% on safe emerging market bonds in Brazil and Turkey. Good investing sector #3: international investments in alternate energy and water. For example we’ll see why Hyflux (water cleaning membranes mainly in China ) rose from $1.50 to $5 in less than a year (and why it then fell dramatically). We’ll see why water shares are destined to grow. We’ll look at Vestas (windmills) shares also up from $50 to $106. Plus we’ll update our Green Portfolio. Good sector #4: How to Cash in on Smalltown USA.

We’ll look at properties for sale in Ashe County, North Carolina and Central Florida. These areas have two unique features. First, they offer great real estate value. Second, they are great places to visit and live…Smalltown USA!

Many readers combine a trip to our Florida or Blue Ridge courses with a chance to look around and inspect some property for sale.  Learn how demographics and population push (plus the water) and new Florida investments that have come to this area are likely to make this a hot spot in the decade ahead.  In Florida they often visit Orlando about an hour away… plus look at the great lake front properties available at really low prices.

10:30pm: Good investing sector #5: real estate in Ecuador. We have gained much more than just profit and international business and international investing opportunity in our international real estate searches. We have gained incredible luxury, heart- warming sweetness, breath-taking beauty, much better health and pleasant surprises at every turn. Having lived, worked and played in Ecuador now for over a decade, we’ll focus heavily there.

For example we’ll see how to own condos like this for as little as $59,500.

These condos have excellent view are near the village center, have a small park nearby and this view.

This session reviews a list of current Ecuador property for sale.

2pm: Global Investing Q&A plus How to use the latest tax savings and offshore legal structures to gain the ultimate asset protection. Learn how to gain more than cash-freedom, friendship, financial security, prestige, tax savings, legal protection, fun, adventure, self-sufficiency, fulfillment and more satisfaction…by combining very small amounts of money with your time and energy in an international business.

3:30pm The Ultimate Asset… Your Own International Micro Internet Business. How to use the internet in your micro business.

Saturday, October  9, 2010.

9am:  How to monetize your micro business. Learn eleven ways to develop income. One section in this session shows how I turned a $950 direct mailing into $118,500 in three weeks. I added $9,875 a month to my income! This information is worth the cost of the course alone.

10:30am: How to write and use publishing, seminars and how to use international internet opportunities to create your own global business from your home. You can run your global business from an office or at home! The internet makes this more possible than ever before.

11:30m: How to have an International and Ecuador Import-Export Business anywhere. We’ll especially zero in on Ecuador export business opportunities in carved wood, ceramics from Cuenca, carpets from Guano, silver and gold jewelry from Chordeleg, paintings and art, textiles from Otavalo, leathers from Cotacatchi and flowers from the Andes . For example you’ll learn how factories make bread dough jewelry that can be fashioned into high school and college mascots and purchased for pennies apiece (to be sold for dollars abroad). You see how the only native American owned mill produces coats, shirts, sweaters, hats, gloves and scarves in school colors of your choice (at really low prices). These can be sold for ten times their cost.

One session in the courses focuses on how to profit from an import export business… especially in Ecuador.

Bonnie Keough will be available at the seminar.  Bonnie conducts export tours and will be on hand in North Carolina to display Ecuador export products and speak about how to export from Ecuador.  She brings extensive knowledge about Ecuadorian products and sales back in the USA…plus never ceases to amaze us with her outstanding array and excellent prices of goods from Ecuador.

Plus we’ll have Micro business case studies. What we are doing now. How readers have started small and grown on the internet! Imagine this. Merri and I have a tiny international business. Just two of us run this operation from a remote farm in the Blue Ridge, a small village in Ecuador and the Florida countryside. Yet our website is ranked as one of the top 16,000 sites in the USA.  One case study at the course will review how our daughter has turned the Love-Recognition and Care markets into a huge success teaching her love of the performing arts dancing…. singing and drama.

2pm. Quantum Wealth. Multi-Dimensional Micro Business for Fulfillment & Wealth.  The Sound of Wealth & Health. Quantum Mechanics & Frequency and how they affect markets and connect business and investing with health & wealth.

10:30am The Importance of Balance. Integrating brain waves and being in the zone… 60 cycle sound, meditation and beyond. The importance of being wise and how to have a global view.

2:00 Quantum Science in Health and Wealth. Bob Shane.

3:00 Balancing with the ancient, Tibetan Yoga Tsa Lung/Trul Khor  as received from Tenzin Wangyal Rinpoche and Alejandro Raoul.

6:30pm   Wine & Cheese Reception at the New River Winery hosted by Jyske Global Asset Management.

Sunday, October 10, 2010.

9am: The Andean – Indian Connection. Three fundamentals of longevity.  How this helps improve business & investing. Three Foundations of Quantum Wealth.

10:00. Balancing with the ancient, Tibetan Yoga Tsa Lung/Trul Khor  as received from Tenzin Wangyal Rinpoche and Alejandro Raoul.

1pm: End of course. Delegates who have time are invited to our farm for afternoon tea.

Previous course delegates have included business people, brokers and professionals, doctors, dentists, lawyers, retirees, couples wanting to get into international business together, insurance agents and marketers who want to enhance their existing business or build a second sources of income through international investments and international business.

If you have or want to make international investments or have your own full or part time international business, you should contact us and make a reservation.

Gary

Oct.  7-10   West Jefferson North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two

We invite you to join us in North Carolina for the leaf change and this weekend of learning and sharing.

Oct.  7-10   West Jefferson North Carolina

Enroll here. $749 Reserve here –  $999  Reserve for two