Socially Acceptable Wealth

Social networking in self publishing is a socially acceptable way to create wealth, make friends and have fun.


Image from my sister’s main blog    This site has 755 followers and 1,460,549 views.

I do not use social networking in my business.  You may want to even though I do not.  Let me explain why.  Merri and I started our self publishing business in the 1980s before computers were mainstream.  Our publications were printed on paper.  Our main focus was on international investing. Our paid advertising was placed in newsletters, magazines and sent through direct mail.  We built our readership to about 23,000 readers.

In the mid 1990s we shifted focus in every way.  We sold our print business and headed to Ecuador.  We changed our focus to Ecuador Living, started a website and stopped advertising altogether.  Our readership began at 1,000 readers (who followed us from our print business).   Our primary goals in Ecuador was not business.  Then we saw such incredible value that we had to share it with readers. We started pay per click advertising and built our readership to over 30,000.

As we shift focus again, our business is oriented to lifestyle rather than growth.  Don’t get me wrong.  We like to see a healthy growing readership, but we are well past retirement age, finances are just fine, so fun and fulfillment are bigger factors than profit.  There are many steps we could take to increase business that we don’t and won’t.  We like our small (just Merri me and our webmaster, David) compact business that we operate from home.

We know how to advertise to build a readership and that is enough, so we have never added social networking.

This means that our Self Publishing course “Self Fulfilled – How to Self Publish” does not have much about how to use social networking in business.

I decided to fill this gap with help from my baby sister, Sandra Kay Strait.  Sandy (I call her Babsis for baby sister and I am Bigbro) is a genius and great artist.  While I love writing every day, Babsis loves to create art and after she retired she turned her hand to creating a website that she has expanded only through social networking.

She has done really well and uses her blog above, plus Life Imitates Doodles WordPress with 218 followers and 163,097 views  (this blog is for people on older PCs who have trouble with Blogger).  She posts exactly the same content on both blogs, except for giveaways, which are only on Blogger.

She uses Flickr, has 1,406 contacts and has had over 4 million views…to be exact 4,613,672.

Her Life Imitates Doodles Google+ account has 55 followers and has had 41,138 views.

(I set up this page just to reserve the Life Imitates Doodles name)

On Twitter she has 1,981 followers.

Her personal Facebook page has 547 friends. Her Life Imitates Doodles Facebook page has 475 Likes.

At Tumblr she has 147 followers.  At Pinterest she has 1,139 followers.

At her main Google+ page “Rooibas Google+”  she has 863 followers and has had an incredible 7 million view (actually 7,421,032)!

All of this activity has steamrolled into press that has expanded her reach even more.  She was just featured in a 4 page spread in Rubber Stamp Madness magazine which got her featured on the Rhodia Drive Blog and the Quo Vadis Blog.

She used Rhodia paper for the artwork she created for the magazine spread and wrote to the main company (Exaclair, Inc.) to let them know what she had written.  They responded by asking her to do a write-up on the piece that they put at their website.

sandra art

Sandy’s artwork at the Rhodia website.

See her write up at

She gained 89 followers on her Life Imitates Doodles Facebook page the day the feature appeared.

I asked Sandra if she would help me teach my readers how she uses social networking.   I’ll be adding what I learn about how she has built this social networking success in our self publishing course.


Head Start Publishing

Merri and I have been early adapters in the self publishing field for over 45 years.   When we see the glimmerings of a really new, powerful idea, we do our best to get a head start and immediately jump on board.   This is the way to maximize profits and establish one self as a leader in new technology.

What’s Next? – Huge Profits For the Early Adapter – Be a Micro

The goal of “Self Fulfilled – How to Self Publish” is to help readers get into the very beginning of new trends.  The internet has created the broad band era where smaller is bigger.

We are in a perfect position to help because we have self published for 45 years and developed the 7P fundamentals of publishing that always work:  Reach, Engage, Focus, Monetize.

Whatever change takes place in the publishing world,  the 7Ps create opportunity for micro businesses.  The 7Ps identify, reach, engage, focus and solidify buyers at a profit.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation.

The Ps are really important to any writer, publisher or micro business because they transcend all forms of technology.  They are a constant in an ever changing world.

The 7Ps reflect an immutable logic that worked in paper direct mail before computers.  The 7Ps worked with computerized Cheshire labels.  The 7Ps worked  with jet printing on envelopes and personalized emails. They work for websites and blogs.  They work at  Our Writer’s Camp and online Self Fulfilled delegates and Event Full subscribers are using the 7Ps successfully right now at and in numerous micro businesses.

The 7Ps will work even better in this next communications revolution.

Learn how to get in early on the next self publishing technology using the 7Ps.

Changes are taking place in the internet world.  They will not shift overnight.  No one is totally sure of the end product… but that change is starting now.

This is a new exciting era for writers.

Smart self publishers can begin earning quickly with no obstacles between their publication and the reading public.  New technology provides self publishers with the following benefits:

* Printing, shipping and disposal (of unsold books) costs eliminated.

* Shelf space unlimited and almost free with no capital costs.

* Increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.

Get a great head start on earning income through the the evolving online self publishing process that we reveal in our course.

Technology favors self publishers today.  Portable computers, the internet, wireless access, on demand printing, smart phones and electronic readers all create enormous new, quick earning potential for self publishers.

“Self Fulfilled – How to be a Self Publisher”  teaches our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

Here are just a few of the subjects you learn in Self Fulfilled – How to be a Self Publisher:

* How you can start earning quickly  with a very small amount of money even if you do not write full time.

* 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

Gain practical publishing ideas and case studies.

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

You learn:

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* How to define and target your internet market, and start getting visits

* How to develop your website

* The top 10 internet tips to use and the top 10 traps to avoid

Why This Unique System Is Guaranteed to Put You on the Road to Publishing Success

In “Self Fulfilled – How to be a Self Publisher” Merri and I give away every publishing secret we know to write to sell for a solid income.

Why we’ll add the Self Published Kindle 202 & 303

Our self publishing course is updated regularly.  No course on self publishing can remain valid for long in this era of rapid change.  The course is based on our actual the trial and error experiences that Merri and I have had for the past 45 years… and continue to have.
We are continually adapting our business as the industry evolves.  Our course helps readers evolve with us.

To help you start, I have created a special offer… our course on how to be a self publisher, our course on how to use the internet and a website in your business  and three bonuses for you.

Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross.

Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop is a $199 value.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

Save $597 total.

Self Fulfilled Special $299

GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $299


Gary Scott