Business Evolutionary Cycle Case Study


Think about what you really, I mean really want to do.   Our mantra for over 30 years has been to turn your passion into profit.   Examine… what is your passion, your purpose, not what type of type of business will make money.  Then figure out how to earn in the process and make your life and business more fulfilling and usually more profitable as well.  Good luck in your quest. Look for your passion first… the money will follow.

Your own micro business allows you to earn by being involved in something you love.

Merri used this approach in one of her very first publishing projects decades ago when she lived in Georgia.   Merri loved to help others publish and sell but she was not a great artist.   One of her friends asked her to help someone who was a great needle stitch artist.  Merri created and published a book of all of her friend’s designs.  Even though it was a town of only 18,000, they sold 10,000 b0oks!  It was quite remarkable.  These sales were wonderful for the designer and wonderful for the buyer!

Micro businesses grow through the Evolutionary Business Cycle.

Passionate ideas or dreams allow the business evolutionary cycle to begin.  The passion creates enthusiasm. Enthusiasm leads to education.  Education leads to action. Action leads to profit or loss and experience.  Experience leads to new ideas.

The process starts again, but in a larger way and again and again.

The quotes below from a New York Times article entitled “Benefits of Joining the Herd” (1) by Kathryn Shattuksept provides a perfect example of  this Evolutionary Business Cycle.

The article says:  Stonewall Pastures is a a co-op for grass-fed beef that has 36 members who operate about three hours northwest of Manhattan with a mix of Angus, Hereford, Simmental and White Park breeds.

The Co-op helps farmers with the marketing and sale of their beef and shares information and hope for farmers who face difficult market conditions.

How the Idea Arrived

Ms. Teale, an Emmy-nominated filmmaker, started to understand the need for a co-op in the summer of 2011, when she and her husband, the writer Gordon Chaplin, decided to raise grass-fed cattle on their Emsig Farm in North Hebron, southeast of Lake George.

The couple realized “that you couldn’t raise beef as one farm, even a big farm, and sell it on a regular, consistent basis to even one restaurant.”  If they were selling locally, they were losing money on every animal. The problem was “cattle are so high-priced, it is difficult to pass the cost on to the consumer.”

Everyone thought  “That’s just farming.’ ”  The original idea was “What if it weren’t?”

How the Enthusiasm Grew

While producing HBO’s “The Weight of the Nation,” a four-part series about obesity, Ms. Teale met Diana Endicott, who had founded Good Natured Family Farms, a cooperative on the Kansas-Missouri border, and decided that a cooperative just made sense.

The idea of a cooperative is to allow smaller farmers and ranchers to pool their resources and expertise for financial gain without relinquishing control.

How the Education Process Began

That fall, Ms. Teale and Ms. Endicott sent around notice of a meeting to discuss formation of a cooperative and held their breath. To their amazement, nearly 50 farmers turned up. “And then we realized that there’s a real need for this,” Ms. Teale said.

How They Took Action

By June 2012 — with a $15,000 grant from the United States Department of Agriculture, a $50,000 line of credit from Farm Credit East, and eight founding farms that had each purchased a $1,000 share — the cooperative was on its way.

How They Made  a Profit or Loss

Until it wasn’t. Initially, members decided to freeze their beef for easier storage and shipping, resulting in $30,000 of inventory not easily unloaded because of the stigma attached to frozen meat in the culinary world.

How This Led to the Next Idea

A panicked Ms. Teale knew that she had to make the fresh-meat business work. “I’m a producer,” she said, “so I went out and decided to produce this.

More Action Was Taken Gained

Armed with a cooler full of samples, she made cold calls at restaurants and butcher shops in New York, where she lives part time.

More Education Was Taken

She found takers that included the Gramercy Tavern restaurant. Slowly sales increased from one or two cows a week to three or four.

The Education Grew

But most restaurants either did not feature much beef on their menus or requested large quantities of specific cuts, like 50 hanger steaks when there was only one per animal. Butchers, on the other hand, would buy the whole cow.

The Next Idea

“We realized that our sweet spot was the wholesale market,” Ms. Teale said.

More Education

Eventually, a restaurant consultant suggested she contact Mr. Oellinger of FreshDirect, which delivers groceries to its customers’ homes in five states surrounding the greater New York City and Philadelphia areas. FreshDirect, whose grass-fed beef market has increased 300 percent in the last two and a half years, prefers British breeds like Angus and Hereford that are about 18 to 24 months old with a 550- to 650-pound hanging weight after slaughter. These are the ideal standards, Mr. Oellinger said, for the leaner, more tender, less-gamy, inch-and-a-half-thick rib-eye that his health-conscious customers crave.

Continued Action

But by last October it had grown to 22 members, most of whom ran 40 to 50 head, and started supplying FreshDirect an average of 10 cattle every other week.  Last month the cooperative bumped it up to 10 cattle weekly, an order that is filled by about 15 farmers. (Not all the farmers participate in the program; some are building their herds while others finish theirs on grain.)  Cattle are slaughtered at New York Custom Processing in Bridgewater, with farmers responsible for transporting their animals to the facility and FreshDirect handling the processing and shipping afterward.

More Education

“What the co-op has done at this point is guarantee a fair market price” — around $3.50 a pound, calculated after the carcass is skinned — “higher than going to an auction house,”

Finally Profit

The cooperative, which Ms. Teale expects to make close to $1 million in sales this year, keeps 10 to 15 percent of what the farmers receive to help pay for two full-time employees and a part-time bookkeeper. Members must agree not to use antibiotics, growth hormones or pesticides, and to treat animals humanely.

This month the cooperative finally achieved profitability with the sale of 57 cattle to FreshDirect and other clients, and it expects to increase that number to 60 per month by early 2015.

Next Idea

And Ms. Teale has naturally turned her experiences into a film, with the documentary filmmaker Lisa F. Jackson. “Grazers: A Cooperative Story” will have its debut at DOC NYC, the documentary film group, in November.

Cooperatives have notoriously come and gone in New York State, said Mr. Baker of Cornell University, but that was the last thing on anybody’s mind at Stonewall Pastures.

Learn how to use self publishing in the creation of your micro business that turns your passion into profit.

Gary

Live Better and Be Free – 5 Global Earning Experiences

Here are 5 global income experiences and 7 business secrets that can help you live well and free anywhere despite the pandemic.

I began my international business over 50 years ago and have been creating and running international micro businesses since.

During that time my wife, Merri, and I have been able to live, work and earn all over the world… literally anywhere we wanted because of seven secrets we gained which we share here with you.  We have been blessed with global earning experiences that helped us make millions… but were also fun, such as with British Lordships.

See how this one micro business helped us rub elbows with British Royalty.

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One of Merri’s businesses that worked with British Royalty was featured in Doonesbury.

Global Earning Experience #1:  Lepers.  Our micro businesses have been fulfilling.  Merri started her international business in her 20s (long before she knew me) importing Italian clocks to the USA.  This earned so much ($80,000 in the first year) that she created other micro businesses helping orphans in the Yucatan and Haitian lepers (at the Albert Schweitzer Hospital) produce crafts she sold for them in the USA.

Excellent income ($80,000 in the 1970s was a lot of cash)…  incredible contacts… working with Dr. Larimer and Gwen Mellon who created the Albert Schweitzer Hospital in Haiti… and enormous satisfaction.  Merri still cries over 40 years later when she tries to speak of the gratitude of the lepers and her time and life in Haiti.

Plus she gained lessons that allowed her to live and earn… in many places and many ways.

Then we got together.

Global Earning Experience #2:  Lords.  Another of Merri’s ideas (in the mid 1980s) was to broker British titles to wealthy Americans.  We made a ton from that… even gained 15 minutes of fame when Gary Trudeau learned about this business and immortalized it by having B.D. Zonker buy a title!

What fun… profitable, plus stimulating, meeting and working with the Blue Bloods of Britain… visiting their castles… invited to their events and affairs.

Before I get ahead of myself, may I ask you a question?

 

Would you enjoy living in two or even more places wherever and whenever you choose?  Would you be happier with more freedom, lack of debt, and a life of riches, adventure and fulfillment?  Would you be glad to feel confident that you can discover interesting and fun business ideas again and again that not only bring in extra income but also help the poor and improve the environment?

If so then read on… because… Merri and I have led that lifestyle for decades and can show you how to live it too.

The key is to earn from home offices.   They are part of a micro business secret and you’ll see why have two home offices (and using two cars in business) can save thousands in taxes.

You can also enjoy such a lifestyle because after years of search, I found business secrets that you can use and enjoy.

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Waterfall at our North Carolina Farm.  See enjoyable benefits of a micro business in water.

Global Earning Experience #3: Hospitality.  Here’s a hotel we owned and operated in Ecuador.  Once we sold this we joined the sharing economy and began offering rentals in our North Carolina cabins through AIRBNB and houses in Florida.  We became designated super hosts within months and added thousands of extra dollars to our income every month.

Caring is just one example of how to live anywhere and earn, especially now that the pandemic will change how people vacation.

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Having a variety of places to live is part of one of the secrets on how to earn more, have a better life with more fun, adventure and greater freedom.

Global Earning Experience #4:  Import-Export.   Here I am at our Florida house showing clients how to import.

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I was wearing a hand tailored, made to order, high quality wool suit from Ecuador that could be imported into the US for as little as $135 .  Plus that Panama hat was made in Ecuador.  This is odd but true, all genuine Panama hats are made in Ecuador.  We imported Ecuador roses year round as well, all from one of our tax deductible US home office.

Dozens-of-roses

The secrets we’ll share below are not about how to buy suits or flowers though.   The secrets show ways to make money (while helping others) marketing products and services wherever you are and much more…. globally.

Global Earning Experience #5:  Green Produce.   We have an orange grove and lake at our Florida home and

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are among the first to test new organic ways to make citrus farming better for the environment and the consumer.  In North Carolina we cultivate Wild American Ginseng as well as aquafarm.

These are just a few of the business experiences that can help you have the freedom to earn globally.  They are shared in our emailed correspondence course that you can now have FREE.

The course teaches a system based on seven secrets so powerful that it creates money for you regardless of where you are:  in town, out of the country, traveling or even in places as remote as we live.

These secrets have worked for us in real estate… titles… tours… agriculture… clothing… hospitality… alternative health…  spirituality… printing… publishing and art businesses for Merri and me all over the world.

Merri and I have created a special program we call “Live Well and Free Anywhere” that makes it possible for you to enjoy extra income doing something you love.  You can gain full or part time and enjoy excellent profits as you have fun and do something good in the world.

My search stumbled on the fact that most millionaires make their money in business.  This discovery led to a study of rich businesses, ones that generate everlasting wealth.  Here are three of seven secrets we share in our program that we learned and have used in our  micro businesses:

Secret #1: They must enjoy the multiple effect.  A product once created must produce profits again and again, almost on a never-ending basis.  Each investment made needs to make huge returns.

Secret #2: They need to be greater than their owner’s time.  They must produce income even when the owner doesn’t put in day-to-day effort. You may already be wealthy or earning a high income.  You may not even need another business or extra income, but some day you might.  One surgeon explained it this way.  “I am making a fortune because peoples’ lives are in my hands.  Once my hands are no longer steady, my income stops.   My entire financial well being will then be in someone else’s hands!”

Secret #3: These money making systems should be enjoyable and fun.  Sadly most people make money for the sake of making money.  Many spend their lives working, just to have a few precious hours having fun.  The most important fact about making and keeping wealth is that those who were richest absolutely love what they were doing.  Money is of secondary importance to their effort.  And as things are, this means they actually ended up making more money.

These secrets created a fantastic way to make money with my own international micro business doing what I love!

You too can have everlasting wealth by turning your passion into profit.

You too can have the freedom to do what you love from any place you like, even operating (actually preferably) from your bedroom, dining room or den if you wish.

What do you love? Rare cars?  You can make a fortune creating a business around them.  Do you prefer fine art? Or do you love beautiful jewelry, coins, gems, real estate, furs, model railways, dolls, scientific equipment, war memorabilia, old and rare books, or whatever?  Do you prefer social subjects rather than objects?

Are you concerned with the environment or humanitarian problems, with crimes, war or poverty?  Would you like to help wipe these social problems out in the course of your business?

Are you a golfer? Do you love to travel? Why not make all kinds of money in a global business related to golf?

Would you like to help the world be a more spiritual place, help people get along better together?  You can do something good for the world, increase your income and live wherever you please in the process!

Whatever your passion you can learn how to earn by creating a micro business based on it.

Take fishing, for example.

I am no great aquafarmer, but the numbers and lifestyle work on a small scale.  We pay about $3.50 a pound to stock the fish, they double, triple, even quadruple in size and we sell them at a local butcher shoppe for a modest profit.   This is not a big deal, but does generate income, helps attract guests to stay in our rental cabins, puts some great trout dinners on our table and is a thoroughly enjoyable part of my daily labor.  I need this to counter balance sitting in front of a computer.

Over a couple of months the fish grow… a lot.

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Millions of people love fishing but don’t have a pond.  This does not mean they cannot be involved in fishing.  Here are just a few of many ways that others have profitably matched this passion with profit.

Two of my friends, John and Lou, grew up near me in the Oregon mountains.  They were outdoor adventure types and moved to Canada, where they homesteaded 1,200 acres on a trout-filled lake in mid British Columbia.  They built a fishing camp that attracts fisherman from around the world.

Duncan Kinderman on the other hand loved fishing and castles.  He bought a castle on the River Tay, a great Scottish salmon river, and offered time shares for fisherman from Britain, Europe and the US.

Another entrepreneur I know was from Montana.  His skills were in marketing so he sold fishing trips for fishing camps.  He attended rod and gun exhibitions, met owners of these camps and arranged to sell their fishing trips to the US, Argentina and even in Russia to fisherman around the world.

Ralph Kylloe on the other hand loved fishing and photography so he created the book, “Fishing Camps”, which was published by Gibbs Smith publisher. This allowed Ralph to travel across the country enjoying fishing camps as he photographed and wrote.

Steve Ambrose, another friend of ours, had family commitments at home so he set up a bass fishing business in Florida that served Americans, Germans, Canadian, Dutch and Belgians.  Later as his children grew, he used his client base to arrange fishing trips in Argentina.

Each of these people had provincial backgrounds and differed in age, situation and skills.  Their common link, the love of fishing, led each to a global micro business.  Each was able to blend a unique nature and set of skills to develop a global business that surrounded them with fun, like minded fishing souls.

There is such an abundance of opportunity that Merri and I have created this program to help you have your own micro business that can be managed almost anywhere.  This program is unique because Merri and I are unique.  We started our global business together.  Since we’re almost recluses, we decided to do the whole business by ourselves… thus we create micro businesses that do not require large staffs.

We began working at home.  Today, though we have tens of thousands of buyers and have made millions, we still work at home on our remote farms and employ only a few people to help.

You’ll learn how to turn advertising dollars into a fortune.  You’ll learn how to create your own ads and when to use the internet… search engines… pay per click… classifieds, space ads, direct mail or word of mouth… even flea markets and roadside stands in some cases.

See how to build a PR list and social business network on the World Wide Web to gain thousands of dollars in free publicity.  I even share my most secret results on my marketing so you will know why sometimes you sell more units of a product at $49 instead of $29.

Learn how one couple used ads about retirement to supplement their retirement income and received free trips all over the world.

Learn how we have made money over the Internet (specific details, specific experiences, hard earned knowledge over the last 13 years!)  With an inexpensive computer you can easily run a business from home and still have tons of time left over – even if you are computer challenged.  Merri and I have certainly proven this.  We were one of the first to run a successful website and still rank high today even with millions of competitors.  The secrets in the course include a step-by-step approach.

Merri and I with our webmaster, David Cross, were leaders in beginning internet micros businesses and have sold millions over the web.  You gain ways to earn global income over the net from that experience as well.

Business people or professionals who want to add an extra profit center to their business or who want to change their business entirely will benefit.  Those who want more control over their career can profit.  Plus those who love global travel and want to turn their trips into profitable tax deductions!

Even older entrepreneurs are taking advantage of technology.  One of our friends and clients, Mickey E., was a 72 year old real estate broker, when she began a small global business.  With just a computer and internet, she created publications that attracted English real estate buyers.  This allowed her to become a top sales person in the biggest real estate firm (selling over a billion dollars of real estate a year) in town.  She later used the tactics she learned to move to Ecuador (in here late 70s) and start a micro business there.

This course is also for couples who want their own business or who want to have a business together or a family business.

This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through an International Business.

To order the entire “Live Well and Be Free Anywhere” program normally costs $299.

The course is so complete Merri and I extend our “no fooling around-complete satisfaction guarantee”.

If you are not fully satisfied in any way,  just tell us within 60 days and we’ll send you a 100% full refund with no questions asked.

Normally to order our entire “Live Well and Free Anywhere” program would cost $299.

Right now you can get this program FREE.

(1) Benefits of Joining the Herd