Internet Unique Voice


Gaining an unique internet voice can help you develop an internet business in Ecuador. An Ecuador internet business provides freedom  to live the way you desire in the places you choose.

During the winter,  Merri and I enjoy the sun as we work at our hotel in Cotacachi…a tiny village far in the Andes. Yet our readers are all over the world.

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Then we head for Ecuador’s beach…but I am still in business.

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With this view.

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In  the summer my life is even more remote in the Blue Ridge where I even have a small office set up in the forest.

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The point is…wherever I have my Mac and Merri her PC…we are  in business.

Michelle Toole who attended our self publishing courses two years ago has been helping us see ways to improve an Ecuador internet business.

Michelle just wrote:  Hi Gary,

It’s amazing how time flies. I can’t believe it’s been over 2 years since I first met you and Merri and began my business venture.

At the moment I can’t be happier with my business.  My web site (http://healthy-holistic-living.com) is doing fantastic. I get on average 1,000 visitors per day; I am ranked in the top 1% of web sites on the internet today based on traffic; and I am considered an ‘authority web site’ for my web site theme ‘holistic living.’ Not to mention that my income which started as a trickle and turned into a stream is fast becoming a raging river!

It’s been quite a ride and certainly a bit of work, but the results are worth it.  Following your core philosophy regarding pursuing your passion and finding a niche has certainly been a major contributor to my success for which I am very grateful.  Of course, finding Site Build It certainly played a major role as well.  By the way, I want to let your readers know that Site Build It, the company I used and continue to use to build my successful web site, is running a fantastic ‘2 for 1 special’ so for any of your readers that have been considering taking the leap into the world of e-commerce NOW is the TIME! Paying SBI only a couple of hundred dollars a year for the kind of support, step-by-step guidance, website design tools and research and development that the big companies pay big bucks for, is a steal!  And I am happy to continue sharing my experiences with your readers via my monthly articles on ‘Starting your own successful internet business’. I look forward to continuing my series in 2009.

I wish you both and all of your readers continued Health, Happiness and Wealth.

Much Love,  Michelle

Here is Michelle ‘s 31st lesson.

Finding a Unique Internet Voice

Creating a Successful Business On-line Starts with Finding your Unique Voice. Creating a successful online business starts with ‘writing for the human’; you know, the human visitor that is quickly scanning your site looking for that one piece of information to help them solve a problem or meet a need.   Of course you will enhance your writing to include appropriate key words to meet the needs of the search engine spiders, but it should never be your main goal.  It’s your human visitor that decides if you are going to benefit financially from there visit!

And, of course, that is the ultimate goal.

Below are 7 lessons (lucky 7), created by Ken Evoy, the founder of SBI, on building a successful business on the internet by learning how to ‘write for your human visitors.’

Follow these 7 simple steps and you won’t be left wondering why those checks are not ending up in your bank account!

“LESSON #1    Start Strongly.
Watch how to team up your top headline and the first paragraph for maximum effect, how the Valuable Pre-selling Proposition (VPP) is established, and how you can begin to set your voice even at this “first words” part of the page.
What is VPP?  Glad you asked because that is the basis for your successful web site. Valuable Pre-Selling Position or writing to PREsell is about bringing your personality and already existing communication skills to the keyboard. It’s about building personality, a unique spin, likeability, content with zip, etc., into your site.

LESSON #2    Nail Your Valuable PRE-selling Proposition (VPP).
VPPs are easy when you have a unique story. Don’t think you have a “natural” unique story?  Sometimes that great unique story is right under your nose. What if you really do not have a natural, unique VPP/spin? Create one — build a VPP and spin that becomes yours.

LESSON #3    Position (“Spin”) Yourself (Take A Stand).
How you position your site (and yourself!) can range from identifying/siding with your visitor to being the authority in a given field. There are various ways to do this…

•    Craft a strong sentence that comes straight out of your reader’s head. We are all human and tend to ask the same questions.

•    Use examples to make the point.

•    Weave yourself naturally into the spin/positioning without overdoing it, of course.

•    Establish a brand if appropriate, ideally based upon (or close to) your domain name. (Think about how water is sold — commodities become brands.) The right brand anticipates a possible future series of branded sites.

LESSON #4    Establish the Right Voice.
Your voice (not Wikipedia’s) can be witty and funny or conservative (even authoritative), controversial and edgy or quietly respectful, pleasant or curmudgeonly. Use the jargon of the niche to establish your “street credibility.” A great voice is the “subtext” that builds a feeling, a following. Voice makes a site spark.

LESSON #5    Flow the Body Copy Smooth and Clear.
Flow is important — your reader knows nothing, coming in. So your copy must flow logically and sequentially, pulling the reader through while “educating.” Good copy with flow ties it all together into one coherent whole.

LESSON #6    Turn A Phrase.
Clever turns of phrase add character. Study the clever turns of phrase below — you can do it, and should do it, too. They tickle the brain, exciting the reader for more.

LESSON #7    Close And Lead-In.
Close strongly, tying it all together and leading into those all important ezine sign-ups or sales.

The Bottom Line is…..

Find your Voice and Valuable PREselling Proposition. Sometimes it’s easy, just laying there for you to grab (ex., a 14 year old writing a site about a favorite family vacation spot). It may be there, but you have to dig deep to find it (ex., “cotton candy memories”). Even the most generic of topics can be spun into a unique VPP (ex., weight loss). And sometimes, well, it’s right under your nose.

Start some momentum with a rousing headline and first paragraph. Build the story and its positioning in a way that your reader can easily follow. Establish an appropriate and personal voice. Try hard for a “killer phrase”… a clever bon mot that adds another spark. Close it sharply, tying it all together and you will be very pleased with the outcome in your bank account!

You can check out Michelle’s web site at http://healthy-holistic-living.com. To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com.

See more about Gary & Merri’s Scott’s on-line self publishing course.

How We Can Serve You

How to Have Real Safety in 2020

The most important investment you can make in 2020, is in yourself. 

Invest in more time.  Invest in less stress. Invest in greater security.That’s why four years ago we created the Purposeful Investing Course (PI) because when it comes to finances, there are only three reasons why we should invest.  We invest for income.  We invest to resell our investments for more than we had invested.  We invest to make our world a better place.

We should not invest for fun, excitement or to get rich quick, or in a panic due to market corrections.

The core model portfolio we teach in the PI Course rarely changes, but is highly diversified in thousands of shares around the world… so there is higher long term profits, less stress and greater safety.

The portfolio consists of 19 country ETFs.  During the four years since we created the Purposeful Investing Course and set up a $40,000 real time portfolio at Motif Brokers, we have held the same 19 shares and have only traded three times.

The portfolio started with $40,000 and has risen to $53,591 ($49,015 in shares and the balance in accumulated cash).

The portfolio did really well from 2015 to 2018, better than the DJI Index.  Then as the US dollar grew in strength it fell behind.

The chart below shows the actual results of thos portfolio compared with the S&P 500.

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This good value portfolio above is based entirely on good value financial information and mathematically based safety programs developed around investing models that date back 91 and 24 years.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets developed combining my 50 years of investing experience with study of the mathematical market value analysis of Keppler Asset Management.

In my opinion, Keppler is one of the best market statisticians in the world.  Numerous very large fund managers, such as State Street Global Advisers, use his analysis to manage over $2.5 billion of funds.

The Pifolio analysis begins with Keppler who continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each major stock market’s history.

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Michael Kepler CEO Keppler Asset Management.

Michael is a brilliant mathematician.  We have tracked his analysis for over 20 years.   He continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each stock market’s history.  From this, he develops his Good Value Stock Market Strategy and rates each market as a Buy, Neutral or Sell market.  His analysis is rational, mathematical and does not cause worry about short term ups and downs.  Keppler’s strategy is to diversify into an equally weighted portfolio of the MSCI Indices of each BUY market.

This is an easy, simple and effective approach to zeroing in on value because little time, management and guesswork is required.  You are investing in a diversified portfolio of good value indices.

A BUY rating for an index does NOT imply that any stock in that country is an attractive investment, so you do not have to spend hours of research aimed at picking specific shares.  It is not appropriate or enough to instruct a stockbroker to simply select stocks in the BUY rated countries.  Investing in the index is like investing in all the shares in the index.  You save time because all you have to do is invest in the ETF to gain the profit potential of the entire market.

To achieve this goal of diversification the Pifolio consists of Country Index ETFs.

Country Index ETFs are similar to an index mutual fund but are shares normally traded on a major stock exchange that tracks an index of shares in a specific country.  ETFs do not try to beat the index they represent.  The management is passive and tries to emulate the performance of the index.

A country ETF provides diversification into a basket of equities in the country covered.  The expense ratios for most ETFs are lower than those of the average mutual fund as well so such ETFs provide diversification and cost efficiency.

Here is the Pifolio I personally use.

70% is diversified into Keppler’s good value (BUY rated) developed markets: Australia, Austria, France, Canada, Germany, Hong Kong, Italy, Japan, Norway, Spain, Singapore and the United Kingdom.

30% of the Pifolio is invested in Keppler’s good value (BUY rated) emerging markets: Brazil, Chile, China, Colombia, the Czech Republic, South Korea, Malaysia and Taiwan.

The Pifolio consists of iShares ETFs that invested in each of the MSCI indicies of theseall good value BUY markets.

For example, the iShares MSCI Australia (symbol EWA) is a Country Index ETF that tracks the investment results the Morgan Stanley Capital Index MSCI Australia Index which is composed mainly of large cap and small cap stocks traded primarily on the Australian Stock Exchange mainly of companies in consumer staples, financials and materials. This ETF is non-diversified outside of Australia.

iShares is owned by Black Rock, Inc. the world’s largest asset manager with over $4 trillion in assets under management.

The fact that the Pifilios are invested in all the shares of the MSCI Index in each good value market reduces long term risk.

When the US stock market bull ends, know one knows for sure how long or how severe the correction will be.

When the bear arrives, what will happen to global and especially good value markets?

No  one knows the answer to this question.

What we do know is that the equally weighted, good value market Pifolios have the greatest potential long term and that math based trailing stops can be used to protect against a secular global stock market correction when it comes.

My fifty years of global investing experience helps take advantage of numerous long term cycles that are part of the universal math that affects all investments.

What you get when you subscribe to Pi.

You immediately receive a 120 page basic training course that teaches the Pi Strategy.   You learn all the Pi strategies, what they are, how to use them and what each can do for you, your lifestyle and investing.

You also begin receiving regular emailed Pifiolio updates and online access to all the Pifolio updates of the last four years.  Each update examines the current activity in a Pifolio, how it is changing, why and how the changes might help your investing or not.

Included in the basic training is an additional 120 page PDF value analysis of 46 stock markets (23 developed markets and 23 emerging stock markets).  This analysis looks at the price to book, price to earnings, average yield and much more.

You also receive two special reports.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

I did well then, but always thought, “I should have invested more!”  Now those circumstances have come together and I am investing in them again.

The circumstances that created fortunes 30 years ago were an overvalued US market (compared to global markets) and an overvalued US dollar.  The two conditions are in place again!

30 years ago, the US dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I have created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but in this special offer, you receive the report, “Three Currency Patterns for 50% Profits or More” FREE when you subscribe to Pi.

Plus get the $39.95 report “The Silver Dip” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events over the last two years.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80, compared to a ratio of 230 only two years before.

In September 2015, I prepared a special report “Silver Dip 2015” about a silver speculation, leveraged with a British pound loan, that could increase the returns in a safe portfolio by as much as eight times.  The tactics described in that report generated 62.48% profit in just nine months.

I have updated this report and “Silver Dip” report shares the latest in a series of long term lessons gained through 40 years of speculating and investing in precious metals.  I released the 2015 report, when the gold silver ratio slipped to 80.  The ratio has corrected and that profit has been taken and now a new precious metals dip has emerged.

I have prepared a new special report “Silver Dip” about a leveraged speculation that can increase the returns in a safe portfolio by as much as eight times.

You also learn from the Value Investing Seminar, our premier course, that we have been conducting for over 30 years.  Tens of thousands of delegates have paid up to $999 to attend.  Now you can join the seminar online FREE in this special offer.

This three day course is available in sessions that are 10 to 20 minutes long for easy, convenient learning.   You can listen to each session any time and as often as you desire.

The sooner you hear what I have to say about current markets, the better you’ll be able to cash in on perhaps the best investing opportunity since 1982.

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Tens of thousands have paid up to $999 to attend.

In 2020 I celebrate my 54th anniversary in the investing business and 52nd year of writing about global investing.  Our reports and seminars have helped readers have better lives, with less stress yet make fortunes during up and down markets for decades.  This information is invaluable to investors large and small because even small amounts can easily be invested in the good value shares we cover in our seminar.

In this special offer, you can get this online seminar FREE when you subscribe to our Personal Investing Course.

Triple Guarantee

Enroll in Pi.  Get the basic training, the 46 market value report, access to all the updates of the past two years, the two reports and the Value Investing Seminar right away. 

#1:  I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free, easy diversified investing.

If you are not totally happy, simply let me know.

#2:  I guarantee you can cancel your subscription within 60 days and I’ll refund your subscription fee in full, no questions asked.

#3:  You can keep the two reports and Value Investing Seminar as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Subscribe to Pi now, get the 130 page basic training, the 120 page 46 market value analysis, access to over 100 previous Pifolio updates, the “Silver Dip” and “Three Currency Patterns For 50% Profits or More” reports, and value investment seminar, plus begin receiving regular Pifolio updates throughout the year.

Subscribe to a Pi annual subscription for $197 and receive all the above.

Gary