Micro Business Internet Lesson


Here is a micro business internet lesson.

Our International Investing and Business courses include ideas on how to start your own small internet business.

Michelle Toole, a student of our International Investing and Business course started her own small internet business and wrote:

“Gary, I gained a lot from your course and have exciting news. According to outside ranking sources my site; healthy-holistic-living.com is in the TOP 1% of all web sites on the internet today for traffic statistics!

“Simply put my year and half old, little, one man show web site has more traffic coming to it than most web sites on the internet today! You can check out my results at http://results.sitesell-sbi.com (click on Health & Medicine) Thanks to Site Build It, I was able to accomplish this without the expertise of a web master and in a very short period of time!

“To get technical, according to Alexa.com I am in the Top 1% out of 100,000,000 sites but in all actuality there are about 160,000,000 sites but why quibble?

“Of course garysascott.com has been in the Top 1% for quite sometime but I am nipping at your heals………..the little guy strikes again! much love Michelle.”

Your own multi currency small internet business, serving clients globally is a great way to protect against the falling US dollar, inflation and an economic downturn. The sun always shines somewhere.

This is why we are providing a FREE course on how to develop your own small internet business written by Michelle Toole.

Here is her 28th lesson:

So you want to Sell Advertising on Your Site!
By Michelle Toole

If you have quality content, a clean layout and targeted traffic you are likely to be a magnet for advertisers. Quality web sites are frequently approached by companies inquiring about placing ads on their sites.

Which raises a few questions…..Is advertising right for your site? If so, what kind of ads should you offer? And how much should you charge?

Those are all good questions, but, actually, the first and most important question is should you sell advertising? Because there are occasions when selling advertising may NOT make sense for your business…

Advertising can be a great part of your web site monetization plan, but make sure that it is right for your site and for your business goals!

• Do you target a sensitive audience? Are you concerned about the sort of image your business will portray by running ads? If so, test very carefully.

• Is your absolute #1 priority getting your message to your visitors to PREsell high-value returns? For example, are you selling your services to secure tens of thousands of dollars in new client business? In that case, give advertising a pass, or test very carefully.

For those who feel advertising is a good fit, it is important to first decide what rates to charge as well as what types of ads to sell.

Let’s start with Ad Rates……

Advertising rates vary widely among web sites and niches. A site about finance or investing can demand a higher ad fee than a site about recipes. And to make things a bit more challenging there is no ‘set standard’ or fee structure. So the question is how do you calculate the value of an ‘ad’ for your site?

Here are some suggestions…

1) Take into account factors such as…

• PageRank of the page the ad will be placed

• Your site’s Alexa (alexa.com) traffic rank

• Traffic numbers for the page where the link will be located

• Keyword value (use Google Adwords link below to determine keyword value)

• Age of your site (a well established site vs. a new site).

2) Use the Google Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to find out what advertisers are paying for each of your important keywords.

Enter your keywords into the text field of the Keyword Variations tab. From the drop-down menu, select Cost and Ad Position Estimates.

3) Do a search for advertising rate sheets available from other sites. You will get a good idea of what your competition is charging for ads.

For example, let’s say that your niche is related to health. Simply enter these exact words into Google (or any Search Engine) without any quotes… advertising rate sheets +health

OK, so we have some idea of what to charge for advertising; now we need to decide what ad formats we are willing to sell on our site.

Your format options may include…

• Text links (priced according to keyword values)

• Banners and buttons of different sizes — most common sizes are…

o Full Banner 468×600

o Skyscraper Banner 120×600 or 160×600

o Button 120×120

• Image and text link with write-up

• Advertisement in monthly newsletter

• Video ads (if well done can be a powerful advertising medium ***but make sure you are paid well).

Offer a variety of creative options. It shows advertisers that you have a firm understanding of their needs and may boost their confidence in your ability to deliver results. Also, be open to hearing some of their creative ideas.

Bottom Line…….

Selling advertising can be very lucrative for your site, but always make sure that the advertising blends well with your site theme and that it will benefit your readers. Selling advertising for the sake of ‘selling advertising’ will only decrease reader satisfaction and trust. Keep giving your readers what they want, ‘quality content’ along with quality advertisers, and you will keep your readers happy for years to come.

Look for my future articles and tips where we discuss monetization options, search engine optimization, incoming links, additional e-zine techniques, link exchange programs and much more…..

You can check out Michelle’s web site at http://healthy-holistic-living.com. To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com

Gary

How We Can Serve You

How to Have Real Safety in 2020

The most important investment you can make in 2020, is in yourself. 

Invest in more time.  Invest in less stress. Invest in greater security.That’s why four years ago we created the Purposeful Investing Course (PI) because when it comes to finances, there are only three reasons why we should invest.  We invest for income.  We invest to resell our investments for more than we had invested.  We invest to make our world a better place.

We should not invest for fun, excitement or to get rich quick, or in a panic due to market corrections.

The core model portfolio we teach in the PI Course rarely changes, but is highly diversified in thousands of shares around the world… so there is higher long term profits, less stress and greater safety.

The portfolio consists of 19 country ETFs.  During the four years since we created the Purposeful Investing Course and set up a $40,000 real time portfolio at Motif Brokers, we have held the same 19 shares and have only traded three times.

The portfolio started with $40,000 and has risen to $53,591 ($49,015 in shares and the balance in accumulated cash).

The portfolio did really well from 2015 to 2018, better than the DJI Index.  Then as the US dollar grew in strength it fell behind.

The chart below shows the actual results of thos portfolio compared with the S&P 500.

motif

 

This good value portfolio above is based entirely on good value financial information and mathematically based safety programs developed around investing models that date back 91 and 24 years.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets developed combining my 50 years of investing experience with study of the mathematical market value analysis of Keppler Asset Management.

In my opinion, Keppler is one of the best market statisticians in the world.  Numerous very large fund managers, such as State Street Global Advisers, use his analysis to manage over $2.5 billion of funds.

The Pifolio analysis begins with Keppler who continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each major stock market’s history.

Fwd: keppler

Michael Kepler CEO Keppler Asset Management.

Michael is a brilliant mathematician.  We have tracked his analysis for over 20 years.   He continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each stock market’s history.  From this, he develops his Good Value Stock Market Strategy and rates each market as a Buy, Neutral or Sell market.  His analysis is rational, mathematical and does not cause worry about short term ups and downs.  Keppler’s strategy is to diversify into an equally weighted portfolio of the MSCI Indices of each BUY market.

This is an easy, simple and effective approach to zeroing in on value because little time, management and guesswork is required.  You are investing in a diversified portfolio of good value indices.

A BUY rating for an index does NOT imply that any stock in that country is an attractive investment, so you do not have to spend hours of research aimed at picking specific shares.  It is not appropriate or enough to instruct a stockbroker to simply select stocks in the BUY rated countries.  Investing in the index is like investing in all the shares in the index.  You save time because all you have to do is invest in the ETF to gain the profit potential of the entire market.

To achieve this goal of diversification the Pifolio consists of Country Index ETFs.

Country Index ETFs are similar to an index mutual fund but are shares normally traded on a major stock exchange that tracks an index of shares in a specific country.  ETFs do not try to beat the index they represent.  The management is passive and tries to emulate the performance of the index.

A country ETF provides diversification into a basket of equities in the country covered.  The expense ratios for most ETFs are lower than those of the average mutual fund as well so such ETFs provide diversification and cost efficiency.

Here is the Pifolio I personally use.

70% is diversified into Keppler’s good value (BUY rated) developed markets: Australia, Austria, France, Canada, Germany, Hong Kong, Italy, Japan, Norway, Spain, Singapore and the United Kingdom.

30% of the Pifolio is invested in Keppler’s good value (BUY rated) emerging markets: Brazil, Chile, China, Colombia, the Czech Republic, South Korea, Malaysia and Taiwan.

The Pifolio consists of iShares ETFs that invested in each of the MSCI indicies of theseall good value BUY markets.

For example, the iShares MSCI Australia (symbol EWA) is a Country Index ETF that tracks the investment results the Morgan Stanley Capital Index MSCI Australia Index which is composed mainly of large cap and small cap stocks traded primarily on the Australian Stock Exchange mainly of companies in consumer staples, financials and materials. This ETF is non-diversified outside of Australia.

iShares is owned by Black Rock, Inc. the world’s largest asset manager with over $4 trillion in assets under management.

The fact that the Pifilios are invested in all the shares of the MSCI Index in each good value market reduces long term risk.

When the US stock market bull ends, know one knows for sure how long or how severe the correction will be.

When the bear arrives, what will happen to global and especially good value markets?

No  one knows the answer to this question.

What we do know is that the equally weighted, good value market Pifolios have the greatest potential long term and that math based trailing stops can be used to protect against a secular global stock market correction when it comes.

My fifty years of global investing experience helps take advantage of numerous long term cycles that are part of the universal math that affects all investments.

What you get when you subscribe to Pi.

You immediately receive a 120 page basic training course that teaches the Pi Strategy.   You learn all the Pi strategies, what they are, how to use them and what each can do for you, your lifestyle and investing.

You also begin receiving regular emailed Pifiolio updates and online access to all the Pifolio updates of the last four years.  Each update examines the current activity in a Pifolio, how it is changing, why and how the changes might help your investing or not.

Included in the basic training is an additional 120 page PDF value analysis of 46 stock markets (23 developed markets and 23 emerging stock markets).  This analysis looks at the price to book, price to earnings, average yield and much more.

You also receive two special reports.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

I did well then, but always thought, “I should have invested more!”  Now those circumstances have come together and I am investing in them again.

The circumstances that created fortunes 30 years ago were an overvalued US market (compared to global markets) and an overvalued US dollar.  The two conditions are in place again!

30 years ago, the US dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I have created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but in this special offer, you receive the report, “Three Currency Patterns for 50% Profits or More” FREE when you subscribe to Pi.

Plus get the $39.95 report “The Silver Dip” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events over the last two years.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80, compared to a ratio of 230 only two years before.

In September 2015, I prepared a special report “Silver Dip 2015” about a silver speculation, leveraged with a British pound loan, that could increase the returns in a safe portfolio by as much as eight times.  The tactics described in that report generated 62.48% profit in just nine months.

I have updated this report and “Silver Dip” report shares the latest in a series of long term lessons gained through 40 years of speculating and investing in precious metals.  I released the 2015 report, when the gold silver ratio slipped to 80.  The ratio has corrected and that profit has been taken and now a new precious metals dip has emerged.

I have prepared a new special report “Silver Dip” about a leveraged speculation that can increase the returns in a safe portfolio by as much as eight times.

You also learn from the Value Investing Seminar, our premier course, that we have been conducting for over 30 years.  Tens of thousands of delegates have paid up to $999 to attend.  Now you can join the seminar online FREE in this special offer.

This three day course is available in sessions that are 10 to 20 minutes long for easy, convenient learning.   You can listen to each session any time and as often as you desire.

The sooner you hear what I have to say about current markets, the better you’ll be able to cash in on perhaps the best investing opportunity since 1982.

seminars

Tens of thousands have paid up to $999 to attend.

In 2020 I celebrate my 54th anniversary in the investing business and 52nd year of writing about global investing.  Our reports and seminars have helped readers have better lives, with less stress yet make fortunes during up and down markets for decades.  This information is invaluable to investors large and small because even small amounts can easily be invested in the good value shares we cover in our seminar.

In this special offer, you can get this online seminar FREE when you subscribe to our Personal Investing Course.

Triple Guarantee

Enroll in Pi.  Get the basic training, the 46 market value report, access to all the updates of the past two years, the two reports and the Value Investing Seminar right away. 

#1:  I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free, easy diversified investing.

If you are not totally happy, simply let me know.

#2:  I guarantee you can cancel your subscription within 60 days and I’ll refund your subscription fee in full, no questions asked.

#3:  You can keep the two reports and Value Investing Seminar as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Subscribe to Pi now, get the 130 page basic training, the 120 page 46 market value analysis, access to over 100 previous Pifolio updates, the “Silver Dip” and “Three Currency Patterns For 50% Profits or More” reports, and value investment seminar, plus begin receiving regular Pifolio updates throughout the year.

Subscribe to a Pi annual subscription for $197 and receive all the above.

Gary

Join us at our Farm in the Blue Ridge. Here are delegates at a previous course with Thomas Fischer and me at our seminar hall on the farm.

blue-ridge-seminar-hall

Join our Import Export Tour. Here is a couple who have set up their own roving export business from this tour.

Small-ecuador-Business

Here are delegates enjoying Ecuador’s winter sun in our open air courtyard during a course coffee break.

delegates-in-courtyard