Self Publishing Question


Self publishing questions can help us learn how to have everlasting wealth.

As the world changes at an ever increasing rate we hear from more and more readers who want their own small…flexible…but profitable self publishing business to fight inflation and make life more fun and stress free.

A reader recently sent me this note: “ Gary , I was turned onto your information recently and have become a regular reader. Thank you for putting your information online.

A quick question though: in regards to self-publishing do you advocate the use of advertising – i.e., adsense or paid advertisements – as part of your strategy? I notice you don’t on your site but other successful publishers do (they include a mix of this as well as their own products). I’d greatly appreciate your thoughts. Keep up the great work. Best, Curtis.”

Here is my reply:

Curtis, we do not do this though for many it is a good idea. We feel that it is vital to have an intimate relationship with our readers. We know how fed up everyone is being bombarded with ads. When one allows any type of product to be added to a site, it diminishes the trustworthiness of the relationship. Our view is that an open transparent credible relationship with our reader is everything.

Our ability to generate numerous high ticket products makes us one of the more profitable small publishing businesses. We do this recognizing that we are competing for a client’s attention as well as money. Our readers have limited time to stay on the internet and when we communicate with a reader we would like them to stay with our sites as much as possible.

Because we have so many products that cover a broad range (though highly focused) of products this seems to work well for us. Our publishing program show students why and how to create this situation so they can remain small and flexible but highly profitable.

Learn about our self publishing correspondence course at https://www.garyascott.com/catalog/self-publishing-course

We enjoy helping our readers create their own businesses so much that we would like everyone to share our self publishing course…by email or in person.

To help in this effort we have arranged to share a FREE series on developing your own email business written by one of our Self publishing students Michelle Toole on how to develop your website. Here is lesson six in this series.

Read Michelle’s first five lessons at

https://www.garyascott.com/2007/11/02/1859.html

https://www.garyascott.com/2007/11/22/1883.html

https://www.garyascott.com/2007/12/13/1921.html

https://www.garyascott.com/2007/12/27/1939.html

https://www.garyascott.com/2008/01/04/1948.html

Michelle wrote when sending us this lesson:

“Just a quick update on my site keywords Healthy Living and Holistic Health.

These are two power words with a ton of competition that take a while to make headway but guess what……yup I am gaining speed!!

“Healthy Living #28 out of 37,700,000 (page 3)

“Holistic Health #67 out of 2,970,000 (page 7)

“6 months ago I wasn’t even in the search results for these two terms! It goes to show you that if you start small, follow your passion and persevere you will succeed. All I have to say is Goliath watch out David is coming!!”

Pulling it all together

You have come this far and now you are ready to pull it all together. You should have accomplished the following important steps:

– come up with a solid site concept,

– researched the site concept making sure that

. your theme has the best overall keyword value,

. is the concept that you have the most knowledge and passion about,

. it has theme “sexiness” and

. has the best monetization potential

Now it’s time for you to start working on your “Content Blueprint.” What do I mean by Content Blueprint?

Simply put, a Content Blueprint is similar to a corporate flow chart, but you are developing it for your web site instead. Your content blueprint should be so clear and solid that the site can almost write itself

As a matter of fact, you already have your Content Blueprint started; you just have to find it! It will emerge from your master list of keywords. Your initial Content Blueprint already exists in your Keyword List right now. As you create, build, review and analyze your Keyword List, you’ll refine your original Site Concept. And you’ll start organizing keywords into logical groupings within your soon-to-be Web site.

Your Content Blueprint will ultimately take the shape of a pyramid with your home page/site concept occupying the top of the pyramid, which will be made of 3 tiers displayed just like in a corporate flowchart.

What does each tier represent?

TIER 1 (T1) is your home page/site concept and it is displayed at the top of the 3 tiered pyramid.

TIER 2 (T2) is your Navigation Bar buttons, and are the next step on the pyramid. They are linked from your TIER 1.

TIER 3 (T3) is where the vast majority of your pages will be located and they are displayed at the bottom of the pyramid. You get to this tear via TIER 2.

Let’s take a look at my web site: http://healthy-holistic-living.com and how it would look in a 3 tiered pyramid as represented in the chart below.

The first thing you’ll see is my “home page.” This page is my Tier 1 page. The name of my site (domain name: healthy-holistic-living) and my site keyword(s) or site concept (holistic health and healthy living) are displayed inside the top tier of the pyramid.

Now, if you look to the left of my home page you will see a navigation bar. The buttons on the navigation bar all represent what we call Tier 2 pages. My navigation bar button names (healthy mind, healthy body, healthy spirit, etc) and keywords for each page (emotional healthy living, physical holistic health, definition of spiritual health, etc) are in the second tier of the pyramid.

Still on my home page, now click on the box in the navigation bar that says Healthy Mind (Tier 2 pages). Scroll down the page and under the subtitle ARTICLES you will find a list of articles and links to what we call Tier 3 pages. Each article name (Is Your Brain Fat Enough?, Ten Commandments for a Stress Free Life, Food For Brain Power etc..), as well as keywords (fish oil and anxiety, definition of stress, food for brain power etc…) for each article are in the third tier at the bottom of the pyramid (The third Tier is organized vertically on the 3 Tiered Pyramid below).

You can check out Michelle’s web site at http://healthy-holistic-living.com. To see how and what tools she used to create a successful on-line business go to http://buildit.sitesell.com/salesteam3.html

Learn how to learn from our online Self Publishing course. Details are at https://www.garyascott.com/catalog/self-publishing-course

Until next message, may all your life be filled with wonderful opportunity.

Gary

How We Can Serve You

How to Have Real Safety in 2020

The most important investment you can make in 2020, is in yourself. 

Invest in more time.  Invest in less stress. Invest in greater security.That’s why four years ago we created the Purposeful Investing Course (PI) because when it comes to finances, there are only three reasons why we should invest.  We invest for income.  We invest to resell our investments for more than we had invested.  We invest to make our world a better place.

We should not invest for fun, excitement or to get rich quick, or in a panic due to market corrections.

The core model portfolio we teach in the PI Course rarely changes, but is highly diversified in thousands of shares around the world… so there is higher long term profits, less stress and greater safety.

The portfolio consists of 19 country ETFs.  During the four years since we created the Purposeful Investing Course and set up a $40,000 real time portfolio at Motif Brokers, we have held the same 19 shares and have only traded three times.

The portfolio started with $40,000 and has risen to $53,591 ($49,015 in shares and the balance in accumulated cash).

The portfolio did really well from 2015 to 2018, better than the DJI Index.  Then as the US dollar grew in strength it fell behind.

The chart below shows the actual results of thos portfolio compared with the S&P 500.

motif

 

This good value portfolio above is based entirely on good value financial information and mathematically based safety programs developed around investing models that date back 91 and 24 years.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets developed combining my 50 years of investing experience with study of the mathematical market value analysis of Keppler Asset Management.

In my opinion, Keppler is one of the best market statisticians in the world.  Numerous very large fund managers, such as State Street Global Advisers, use his analysis to manage over $2.5 billion of funds.

The Pifolio analysis begins with Keppler who continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each major stock market’s history.

Fwd: keppler

Michael Kepler CEO Keppler Asset Management.

Michael is a brilliant mathematician.  We have tracked his analysis for over 20 years.   He continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each stock market’s history.  From this, he develops his Good Value Stock Market Strategy and rates each market as a Buy, Neutral or Sell market.  His analysis is rational, mathematical and does not cause worry about short term ups and downs.  Keppler’s strategy is to diversify into an equally weighted portfolio of the MSCI Indices of each BUY market.

This is an easy, simple and effective approach to zeroing in on value because little time, management and guesswork is required.  You are investing in a diversified portfolio of good value indices.

A BUY rating for an index does NOT imply that any stock in that country is an attractive investment, so you do not have to spend hours of research aimed at picking specific shares.  It is not appropriate or enough to instruct a stockbroker to simply select stocks in the BUY rated countries.  Investing in the index is like investing in all the shares in the index.  You save time because all you have to do is invest in the ETF to gain the profit potential of the entire market.

To achieve this goal of diversification the Pifolio consists of Country Index ETFs.

Country Index ETFs are similar to an index mutual fund but are shares normally traded on a major stock exchange that tracks an index of shares in a specific country.  ETFs do not try to beat the index they represent.  The management is passive and tries to emulate the performance of the index.

A country ETF provides diversification into a basket of equities in the country covered.  The expense ratios for most ETFs are lower than those of the average mutual fund as well so such ETFs provide diversification and cost efficiency.

Here is the Pifolio I personally use.

70% is diversified into Keppler’s good value (BUY rated) developed markets: Australia, Austria, France, Canada, Germany, Hong Kong, Italy, Japan, Norway, Spain, Singapore and the United Kingdom.

30% of the Pifolio is invested in Keppler’s good value (BUY rated) emerging markets: Brazil, Chile, China, Colombia, the Czech Republic, South Korea, Malaysia and Taiwan.

The Pifolio consists of iShares ETFs that invested in each of the MSCI indicies of theseall good value BUY markets.

For example, the iShares MSCI Australia (symbol EWA) is a Country Index ETF that tracks the investment results the Morgan Stanley Capital Index MSCI Australia Index which is composed mainly of large cap and small cap stocks traded primarily on the Australian Stock Exchange mainly of companies in consumer staples, financials and materials. This ETF is non-diversified outside of Australia.

iShares is owned by Black Rock, Inc. the world’s largest asset manager with over $4 trillion in assets under management.

The fact that the Pifilios are invested in all the shares of the MSCI Index in each good value market reduces long term risk.

When the US stock market bull ends, know one knows for sure how long or how severe the correction will be.

When the bear arrives, what will happen to global and especially good value markets?

No  one knows the answer to this question.

What we do know is that the equally weighted, good value market Pifolios have the greatest potential long term and that math based trailing stops can be used to protect against a secular global stock market correction when it comes.

My fifty years of global investing experience helps take advantage of numerous long term cycles that are part of the universal math that affects all investments.

What you get when you subscribe to Pi.

You immediately receive a 120 page basic training course that teaches the Pi Strategy.   You learn all the Pi strategies, what they are, how to use them and what each can do for you, your lifestyle and investing.

You also begin receiving regular emailed Pifiolio updates and online access to all the Pifolio updates of the last four years.  Each update examines the current activity in a Pifolio, how it is changing, why and how the changes might help your investing or not.

Included in the basic training is an additional 120 page PDF value analysis of 46 stock markets (23 developed markets and 23 emerging stock markets).  This analysis looks at the price to book, price to earnings, average yield and much more.

You also receive two special reports.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

I did well then, but always thought, “I should have invested more!”  Now those circumstances have come together and I am investing in them again.

The circumstances that created fortunes 30 years ago were an overvalued US market (compared to global markets) and an overvalued US dollar.  The two conditions are in place again!

30 years ago, the US dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I have created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but in this special offer, you receive the report, “Three Currency Patterns for 50% Profits or More” FREE when you subscribe to Pi.

Plus get the $39.95 report “The Silver Dip” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events over the last two years.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80, compared to a ratio of 230 only two years before.

In September 2015, I prepared a special report “Silver Dip 2015” about a silver speculation, leveraged with a British pound loan, that could increase the returns in a safe portfolio by as much as eight times.  The tactics described in that report generated 62.48% profit in just nine months.

I have updated this report and “Silver Dip” report shares the latest in a series of long term lessons gained through 40 years of speculating and investing in precious metals.  I released the 2015 report, when the gold silver ratio slipped to 80.  The ratio has corrected and that profit has been taken and now a new precious metals dip has emerged.

I have prepared a new special report “Silver Dip” about a leveraged speculation that can increase the returns in a safe portfolio by as much as eight times.

You also learn from the Value Investing Seminar, our premier course, that we have been conducting for over 30 years.  Tens of thousands of delegates have paid up to $999 to attend.  Now you can join the seminar online FREE in this special offer.

This three day course is available in sessions that are 10 to 20 minutes long for easy, convenient learning.   You can listen to each session any time and as often as you desire.

The sooner you hear what I have to say about current markets, the better you’ll be able to cash in on perhaps the best investing opportunity since 1982.

seminars

Tens of thousands have paid up to $999 to attend.

In 2020 I celebrate my 54th anniversary in the investing business and 52nd year of writing about global investing.  Our reports and seminars have helped readers have better lives, with less stress yet make fortunes during up and down markets for decades.  This information is invaluable to investors large and small because even small amounts can easily be invested in the good value shares we cover in our seminar.

In this special offer, you can get this online seminar FREE when you subscribe to our Personal Investing Course.

Triple Guarantee

Enroll in Pi.  Get the basic training, the 46 market value report, access to all the updates of the past two years, the two reports and the Value Investing Seminar right away. 

#1:  I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free, easy diversified investing.

If you are not totally happy, simply let me know.

#2:  I guarantee you can cancel your subscription within 60 days and I’ll refund your subscription fee in full, no questions asked.

#3:  You can keep the two reports and Value Investing Seminar as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Subscribe to Pi now, get the 130 page basic training, the 120 page 46 market value analysis, access to over 100 previous Pifolio updates, the “Silver Dip” and “Three Currency Patterns For 50% Profits or More” reports, and value investment seminar, plus begin receiving regular Pifolio updates throughout the year.

Subscribe to a Pi annual subscription for $197 and receive all the above.

Gary

See Ecuador crafts.

See Ecuador adventure.

In the mountains.

And on the Ecuadorian sea.

Most delegates in March will join us for all three courses as there is a sizable savings.