Self Publishing Special Moments

Self Publishing special moments of thanks come in many ways and at the most unusual times.

Take for example this shot that one of our delegates (Don Wilson..hey this is a really great shot Don-thanks) took at our last self publishers course.

Merri and I are really thankful for the material benefits our self publishing business has brought us. We are thankful for our health and active independent family…their good health and expanded horizons.

We give extra thanks for all the kind comments you send us and the joys we gain again and again when we see our sharing somehow makes your lives better even if it’s in the smallest way.

Merri and I are especially thankful for each other and the way our self publishing business has let us not only be husband and wife but friends and business partners each helping the other to enjoy 200% of life.

Here we are headed to conduct the course…and I think this says it all.

This is another reason why we are creating three strategic alliances next year to help our delegates enjoy the freedom of a global internet business like ours. See

To continue our sharing on how to have your own internet business, here is the second lesson from Michelle Toole

Michelle developed her internet only business after accepting our earlier invitation to attend one of our workshops last year. Now she is providing an internet support system that helps readers who take our self publishing workshop.

To read Michelle’s first lesson go to

Until next message, Thanks again…may all your thoughts be thankful.


Learn how to join Merri and me at the AWAI Self Publishers workshop we will conduct. See

Or enroll in our Self Publishing Correspondence Course at

Here is that second important step:


You know you want to build a website, but are you sure what type of web site YOU should build? And, do you actually know what will be PROFITABLE to YOU and, most importantly, how to get started?

First rule of thumb when building a web site is to develop a Business Plan. This is nothing new; it is what you would do if you were starting a business off-line. Building a Business Plan is essential, because if you don’t, you could be lost before you know it.

Many people fail in business because they don’t plan adequately. If you pick the wrong concept for your site, if you develop the wrong topics for your Web pages… you’ll get the wrong results and no traffic. No traffic = No income.

So then, let’s start with what steps you need to take to develop a Business Plan…

Guiding Principle PLAN to SUCCEED. You will accomplish this by following these steps:

#1: Find a niche (Site Concept) that you know and love.

#2: Layout the “Content blueprint” for your site.

#3: Identify profitable topics within that niche.

#4: Evaluate your Site Concept (Profitability, Knowledge, Passion, Theme “Sexiness”, Monetization (Potential)

Each of these steps is crucial in building a successful on-line business. This is where the real work begins. So, let’s expand on each one of these steps:

#1: Finding your Niche/Site Concept.

a) What is a Niche/Site Concept?

Your site-concept or niche is the central theme upon which you will base all of your site’s content matter. Every page that you write will be about a topic, a subject matter that is directly related to your Site Concept.

And, each one of those topical pages focuses on a Specific Keyword, which is why we also call these pages “Keyword-Focused Content Pages” (KFCPs – I will review KFCP in a later article)

b) How do you Recognize Your Best Site Concept?

A great Site Concept must address the following…

Must be in demand. A reasonable number of people must be searching for information about your theme (i.e. there must be enough “Value Demand”). If your theme is too narrow (ex., an unknown off-island-off-an-off-island in the Caribbean ), there is not enough demand for you to MONETIZE, even if your entire (too tiny) market finds you!

Must not be too broad. If your Site Concept is too broad, the competition will be severe. The number of competing Web pages (the “Real Supply”) is just too great, especially since broad themes usually have major competitors.

For example, it is impossible to “own” the theme of “travel.” Leave those super-Road themes to companies like Even the Site Concept of “ Caribbean ” is highly competitive. If you have 60 hours per week and are ready to work for a year, you might succeed. But creating a site about one of the islands is your best opportunity.

You most likely know a lot about one island. And that goes for “islands of knowledge,” not just geographic islands!

The competition will be less intense. So it will be easier for your well-written content pages to rank highly with the free Search Engines.

Those who find you will be highly targeted. They will be much more interested in your Content. It is far easier to PREsell those searching for topics (“keywords”) related to narrow themes (but not too narrow!) than broad ones.

Must excite you. Choose something that you know and love (or that you are willing to find out more about). If you do that, writing lots of information-packed content pages becomes an easy pleasure instead of work. Think “PASSION” and “KNOWLEDGE” — if you have it, it will shine in your Content.

Must deliver high ROI potential. It must offer excellent options for monetizing traffic to your site. This ensures the ROI (Return on Investment) you want. Make every visitor to your site a possible income-generator.

c) What is the bottom line on choosing your Site Concept?

It takes just as much time to build a low-potential business as a high-potential one. So invest the time now, get the Site Concept right, and you will maximize your returns later, earning far more income per hour invested down the road.

How do you come up with your Site Concept? Look for next week’s article that will review some excellent brainstorming techniques to help you get started….Plus a lot more in the coming weeks about the last 3 steps on how to plan for success.

The information, concepts and tools that I am sharing with you are taken directly from Site Build It!, created by Ken Envoy. This is the system that I used to build my successful web business and the only one that I would recommend you use to build your Internet business.

Site Build It! “SBI!” is Web hosting that works. It is the only, all-in-one, site-brainstorming-and-building-and-hosting-and-marketing, step-by-step system of software tools that delivers thriving, profitable business that I have ever found.

You can check out Michelle’s web site at To see how and what tools she used to create a successful on-line business go to

How We Can Serve You

How to Have Real Safety in 2020

The most important investment you can make in 2020, is in yourself. 

Invest in more time.  Invest in less stress. Invest in greater security.That’s why four years ago we created the Purposeful Investing Course (PI) because when it comes to finances, there are only three reasons why we should invest.  We invest for income.  We invest to resell our investments for more than we had invested.  We invest to make our world a better place.

We should not invest for fun, excitement or to get rich quick, or in a panic due to market corrections.

The core model portfolio we teach in the PI Course rarely changes, but is highly diversified in thousands of shares around the world… so there is higher long term profits, less stress and greater safety.

The portfolio consists of 19 country ETFs.  During the four years since we created the Purposeful Investing Course and set up a $40,000 real time portfolio at Motif Brokers, we have held the same 19 shares and have only traded three times.

The portfolio started with $40,000 and has risen to $53,591 ($49,015 in shares and the balance in accumulated cash).

The portfolio did really well from 2015 to 2018, better than the DJI Index.  Then as the US dollar grew in strength it fell behind.

The chart below shows the actual results of thos portfolio compared with the S&P 500.



This good value portfolio above is based entirely on good value financial information and mathematically based safety programs developed around investing models that date back 91 and 24 years.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets developed combining my 50 years of investing experience with study of the mathematical market value analysis of Keppler Asset Management.

In my opinion, Keppler is one of the best market statisticians in the world.  Numerous very large fund managers, such as State Street Global Advisers, use his analysis to manage over $2.5 billion of funds.

The Pifolio analysis begins with Keppler who continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each major stock market’s history.

Fwd: keppler

Michael Kepler CEO Keppler Asset Management.

Michael is a brilliant mathematician.  We have tracked his analysis for over 20 years.   He continually researches international major stock markets and compares their value based on current book to price, cash flow to price, earnings to price, average dividend yield, return on equity and cash flow return.  He compares each stock market’s history.  From this, he develops his Good Value Stock Market Strategy and rates each market as a Buy, Neutral or Sell market.  His analysis is rational, mathematical and does not cause worry about short term ups and downs.  Keppler’s strategy is to diversify into an equally weighted portfolio of the MSCI Indices of each BUY market.

This is an easy, simple and effective approach to zeroing in on value because little time, management and guesswork is required.  You are investing in a diversified portfolio of good value indices.

A BUY rating for an index does NOT imply that any stock in that country is an attractive investment, so you do not have to spend hours of research aimed at picking specific shares.  It is not appropriate or enough to instruct a stockbroker to simply select stocks in the BUY rated countries.  Investing in the index is like investing in all the shares in the index.  You save time because all you have to do is invest in the ETF to gain the profit potential of the entire market.

To achieve this goal of diversification the Pifolio consists of Country Index ETFs.

Country Index ETFs are similar to an index mutual fund but are shares normally traded on a major stock exchange that tracks an index of shares in a specific country.  ETFs do not try to beat the index they represent.  The management is passive and tries to emulate the performance of the index.

A country ETF provides diversification into a basket of equities in the country covered.  The expense ratios for most ETFs are lower than those of the average mutual fund as well so such ETFs provide diversification and cost efficiency.

Here is the Pifolio I personally use.

70% is diversified into Keppler’s good value (BUY rated) developed markets: Australia, Austria, France, Canada, Germany, Hong Kong, Italy, Japan, Norway, Spain, Singapore and the United Kingdom.

30% of the Pifolio is invested in Keppler’s good value (BUY rated) emerging markets: Brazil, Chile, China, Colombia, the Czech Republic, South Korea, Malaysia and Taiwan.

The Pifolio consists of iShares ETFs that invested in each of the MSCI indicies of theseall good value BUY markets.

For example, the iShares MSCI Australia (symbol EWA) is a Country Index ETF that tracks the investment results the Morgan Stanley Capital Index MSCI Australia Index which is composed mainly of large cap and small cap stocks traded primarily on the Australian Stock Exchange mainly of companies in consumer staples, financials and materials. This ETF is non-diversified outside of Australia.

iShares is owned by Black Rock, Inc. the world’s largest asset manager with over $4 trillion in assets under management.

The fact that the Pifilios are invested in all the shares of the MSCI Index in each good value market reduces long term risk.

When the US stock market bull ends, know one knows for sure how long or how severe the correction will be.

When the bear arrives, what will happen to global and especially good value markets?

No  one knows the answer to this question.

What we do know is that the equally weighted, good value market Pifolios have the greatest potential long term and that math based trailing stops can be used to protect against a secular global stock market correction when it comes.

My fifty years of global investing experience helps take advantage of numerous long term cycles that are part of the universal math that affects all investments.

What you get when you subscribe to Pi.

You immediately receive a 120 page basic training course that teaches the Pi Strategy.   You learn all the Pi strategies, what they are, how to use them and what each can do for you, your lifestyle and investing.

You also begin receiving regular emailed Pifiolio updates and online access to all the Pifolio updates of the last four years.  Each update examines the current activity in a Pifolio, how it is changing, why and how the changes might help your investing or not.

Included in the basic training is an additional 120 page PDF value analysis of 46 stock markets (23 developed markets and 23 emerging stock markets).  This analysis looks at the price to book, price to earnings, average yield and much more.

You also receive two special reports.

In the 1980s, a remarkable set of two economic circumstances helped anyone who spotted them become remarkably rich.  Some of my readers made enough to retire.  Others picked up 50% currency gains.  Then the cycle ended.  Warren Buffett explained the importance of this ending in a 1999 Fortune magazine interview.  He said:  Let me summarize what I’ve been saying about the stock market: I think it’s very hard to come up with a persuasive case that equities will over the next 17 years perform anything like—anything like—they’ve performed in the past 17!

I did well then, but always thought, “I should have invested more!”  Now those circumstances have come together and I am investing in them again.

The circumstances that created fortunes 30 years ago were an overvalued US market (compared to global markets) and an overvalued US dollar.  The two conditions are in place again!

30 years ago, the US dollar rose along with Wall Street.  Profits came quickly over three years.  Then the dollar dropped like a stone, by 51%  in just two years.  A repeat of this pattern is growing and could create up to 50% extra profit if we start using strong dollars to accumulate good value stock market ETFs in other currencies.

This is the most exciting opportunity I have seen since we started sending our reports on international investing ideas more than three decades ago.  The trends are so clear that I have created a short, but powerful report “Three Currency Patterns for 50% Profits or More.”   This report shows how to earn an extra 50% from currency shifts with even small investments.  I kept the report short and simple, but included links to 153 pages of  Good Value Stock Market research and Asset Allocation Analysis.

The report shows 20 good value investments and a really powerful tactic that shows the most effective and least expensive way to accumulate these bargains in large or even very small amounts (less than $5,000).  There is extra profit potential of at least 50% so the report is worth a lot.

This report sells for $29.95 but in this special offer, you receive the report, “Three Currency Patterns for 50% Profits or More” FREE when you subscribe to Pi.

Plus get the $39.95 report “The Silver Dip” free.

With investors watching global stock markets bounce up and down, many missed two really important profit generating events over the last two years.  The price of silver dipped below $14 an ounce as did shares of the iShares Silver ETF (SLV).   The second event is that the silver gold ratio hit 80, compared to a ratio of 230 only two years before.

In September 2015, I prepared a special report “Silver Dip 2015” about a silver speculation, leveraged with a British pound loan, that could increase the returns in a safe portfolio by as much as eight times.  The tactics described in that report generated 62.48% profit in just nine months.

I have updated this report and “Silver Dip” report shares the latest in a series of long term lessons gained through 40 years of speculating and investing in precious metals.  I released the 2015 report, when the gold silver ratio slipped to 80.  The ratio has corrected and that profit has been taken and now a new precious metals dip has emerged.

I have prepared a new special report “Silver Dip” about a leveraged speculation that can increase the returns in a safe portfolio by as much as eight times.

You also learn from the Value Investing Seminar, our premier course, that we have been conducting for over 30 years.  Tens of thousands of delegates have paid up to $999 to attend.  Now you can join the seminar online FREE in this special offer.

This three day course is available in sessions that are 10 to 20 minutes long for easy, convenient learning.   You can listen to each session any time and as often as you desire.

The sooner you hear what I have to say about current markets, the better you’ll be able to cash in on perhaps the best investing opportunity since 1982.


Tens of thousands have paid up to $999 to attend.

In 2020 I celebrate my 54th anniversary in the investing business and 52nd year of writing about global investing.  Our reports and seminars have helped readers have better lives, with less stress yet make fortunes during up and down markets for decades.  This information is invaluable to investors large and small because even small amounts can easily be invested in the good value shares we cover in our seminar.

In this special offer, you can get this online seminar FREE when you subscribe to our Personal Investing Course.

Triple Guarantee

Enroll in Pi.  Get the basic training, the 46 market value report, access to all the updates of the past two years, the two reports and the Value Investing Seminar right away. 

#1:  I guarantee you’ll learn ideas about investing that are unique and can reduce stress as they help you enhance your profits through slow, worry free, easy diversified investing.

If you are not totally happy, simply let me know.

#2:  I guarantee you can cancel your subscription within 60 days and I’ll refund your subscription fee in full, no questions asked.

#3:  You can keep the two reports and Value Investing Seminar as my thanks for trying.

You have nothing to lose except the fear.   You gain the ultimate form of financial security as you reduce risk and increase profit potential.

Subscribe to Pi now, get the 130 page basic training, the 120 page 46 market value analysis, access to over 100 previous Pifolio updates, the “Silver Dip” and “Three Currency Patterns For 50% Profits or More” reports, and value investment seminar, plus begin receiving regular Pifolio updates throughout the year.

Subscribe to a Pi annual subscription for $197 and receive all the above.