Micro Business Magic from Trends

There is a Micro Business Magic in Trends

We can get clues about investing trends and business trends by watching what everyone reads. Best selling book lists are like a window into a nation’s soul. This is why two authors who have had special, phenomenal success in recent years can lead us to greater investing and business returns. In fact the clues you will read from these authors is so powerful you could say they are like magic.

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One of the fundamental rules you can use to spot trends is that people always want what they have lost and no longer have.

Once the building trade had perfected clean, low cost efficient central heating, the trend that everyone wanted a fireplace began. Is it smoke and ashes and the labor involved in building a fire that mankind misses? Probably not. Perhaps instead they lost romance.

Once America created a smooth highway system so anyone can drive anywhere without hardship or bumps, four wheel drive off road SUVs became the most popular form of transportation. Did we long for the sweat of replacing blown out tires ruined by potholes?

I doubt it. But I’ll buy that we had lost the our sense of adventure.

Get the drift?

So when two authors in a matter of years each, for the first and second time ever, have three books about magic on the New York Times best selling book list (all on the list at the same time), we have to ask what is it that people are seeking.

First J. K Rowling had three of her Harry Potter books on the list at one time. No author had every accomplished this before! Then Dan Brown came along and did the same thing. His Da Vinci Code was such a success that readers scooped up so many of his previous books that they all raced onto the top ten list and were there at the same time.

We must ask what were people seeking that they found when they read those books? What special element unites the Rowling and Brown books? Harry Potter is about magic.

The Da Vinci Code is about hidden codes that lead to the Holy Grail.

The common link? Secrets! Both authors write about mysterious, hidden secrets.

Using the “people want what they have lost” theory, let’s work backward and ask what are people seeking when they are magnetically attracted to these books. If people are seeking magical secrets in their lives, what have they lost?

Perhaps it is something they can trust? Look at what has happened to all the institutions we have been taught to rely on, the government, our police, religious centers, industry, educational institutions, science, even our athletic leaders. All have been involved in scandals, defrocked and shown as immoral, using deceit, lies and fraud.

Yet man is a social animal that needs to believe and belong. Mankind needs to feel it knows truth and consequently is looking for it in secrets. Maybe we believe that truth is being kept from us?

Assuming this theory has some credence, we can ask what kinds of trends will develop in people’s search for truth.

Would one such trend be Cafes Philos?

In 1999 this site included an alert about this type of business and investment when it shared

“The growing trend is for the purchase of immaterial goods, such as sports, entertainment, health, communication and spirituality. Togetherness is a key motivator for emotional fulfillment. Many wealthy consumers have learned that just acquiring stuff is not enough. More and more things don’t satisfy much or for long. At some point our material excesses turn into junk, worthless burdens that cost us to store, clean and insure. Successful companies in the future will learn to attach symbols of love and togetherness to their products and services.

“There will be a growing business in ties that bond people together.

“Coffee houses and similar places of gathering will continue to boom. Clubs will grow. Restaurants which offer a place for people to be together will thrive.

“Cafes Philos, (there are about 50 in France now) are clubs or cafes where a philosopher raises a question to create a discussion for all present to join, will boom around the world. This market is not just about being together, but is about being united by a common story. The root of this market is the 100,000 years of selective processing of human genetics which have favored those who belonged to packs or tribes.”

Remember this site alerted readers five years ago. Now Time Magazine April 5, 2004 article, All the Right Questions by Anita Hamilton confirms this fact. Here is what the article says.

“Discussion groups based on the teachings of Socrates are reviving the art of conversation. There is a buzz in the air at the El Diablo Coffee Co. in Seattle. Known as a Socrates Café, the group at El Diablo is just one of 150 or so that meet in coffee shops, bookstores, libraries, churches and community centers across the country.“ Read the entire article here.

Think about how this can apply to any business or investing you review. This is a strong trend and it will have an impact on many businesses so keep your eyes open to man’s search for the truth because in spotting how this trend works can have a magical effect on your wealth.

Until next message I hope that magic in your life is no secret!


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