Many readers learn how to have an Ecuador export and internet business. Here are delegates at our October 2009 Ecuador export course visiting the Hilana factory which makes a variety of textile products from Llama wool and cotton.
This is also why we are sharing a free course on how to create your own website without a webmaster written by Michelle Toole. Here is the 39th lesson in this FREE course.
The Power of a Super-Tight Niche
By Michelle Toole
When building a web business, ‘niches’ are where it’s at. You ask what’s a niche? Well a niche is web site idea or concept that addresses a particular target audience and the key is to find that sweet spot where you have high demand and low supply or competition. Match that with your passion and the perfect set of web business building tools and that equals success.
But the question is what if your target audience is really small, low supply, low demand, should you still consider building a web business around a small or ‘super tight niche?’
Logically one would say no, a high demand, low supply niche drives large amounts of targeted readers/buyers to your site which means money in your pocket. So why would someone deviate from a successful e-commerce formula? Good Question and the simple answer is that at times a ‘super tight niche’ can be just right especially if it’s your passion!
Freeing yourself from the typical niche formula, low supply and high demand can open up some very tiny niches that one would otherwise overlook. If time is limited, passion is high, and the monetization model fits well, there are indeed times when a ‘super-tight niche’ can make perfect sense financially.
Let’s say that your web site niche concept has a demand of less than 1,000 which means less than a 1,000 people search for that term each month which is pretty small. And there are around 250,000 pages containing that niche keyword, which is limited competition. Should you say “Yeah” or “Nay” to that site concept? Well it’s a challenging question and the key is in your monetization model. If you are fairly confident that your planned monetization model(s) can support a narrow niche, meaning minimal traffic and you have a high return on investment per sale then ‘Go for it!’
Advantages to a Super Tight Niche
So what’s the first advantage of a super-tight niche? A fast rise to fame. With your focused content, optimized pages, and quality in-pointing links you win the keyword battles at the engines quite quickly.
With less competition it will be easier to find you in the search engines meaning you can rank higher sooner. And that means the faster your web site appears on the first page of Google. Keep in mind, though, that while you will get traffic faster, you will max out your market that much faster as well. Your monetization plan must be rock solid and a natural fit.
You don’t need a lot of traffic if your monetization method includes a ‘very high return on investment’ (ROI). If your business is mortgages on Hollywood or New York City real estate, you may only need 100 customers a year to earn a very comfortable income.
The second advantage of a ‘super tight niche’ is the devoted following (i.e., your target market). If your content is excellent (which it has to be in a tight niche), your passion is real and your writing is appealing, you’ll win a loyal PREsold audience. In fact, the more passionate and knowledgeable you are, the stronger will be your audience’s attraction and attachment to your site which if you have a solid monetization model leads to that all important sale.
And finally and most importantly is that with a super tight niche your traffic tends to convert more easily into click-throughs and sales. This is because the visitors who are seeking information using your super tight niche keywords know exactly what they are looking for and generally it is something very specific. And that ‘specific need’ will be the basis of your monetization model. Your visitors will be ‘highly targeted traffic’, just the kind you want!
Bottom Line… A decently written “tight site” is a shoe-in to score well and generate super-focused traffic. Even though you’ll hit your max more quickly than wider niches do, what you “gain” overall more than compensates; a solid business that brings you both income and pleasure as you interact with people who share the same passion.
How We Can Serve You
How to Have Real Safety
Regain Real Security
There is a path to true security.
I was reminded of this once when I made a horrible mistake. Almost!
The supposed error? Letting my mind wander six decades back to an hour I spent with a girl.
Learn from this near disaster, seven most powerful sources of wealth, health, security and fulfillment in this era.
The girl was pretty and blond. Terry was her name. My imagination spanned decades returning to my Oregon roots seeing her as if she were there.
We were 11 or 12 and had known each other since we started Rockwood grade school. Just buddies, our non-romantic friendship lasted 12 years, from first grade till high school’s end. Then she went off to Pepperdine College in California. I started traveling the world. Never saw her again. I hope her life has gone well. But until that reflection I’d never thought much of Terry in so many years.
What could have been the tragic error was letting that memory touch my heart. Two kids, walking on a crisp, Pacific Northwest autumnal afternoon.
We walked down a sun filled, pine needle covered, dirt path. Huge, fat, green Douglas firs lined the road. Traffic was no problem, not many cars. Crossing Stark Street we turned left, hiking three blocks to 182nd. There we passed an old clapboard candy store. I can still hear the wooden sidewalk of that store slap beneath my feet, felt the soggy planks sag and smelled astringent pitch from the fir trees. Then we turned right, up 182nd for about a mile. There was Terry’s house.
I carried on, walking through a big field, waist high grass turned straw brown by an early frost. There were dozens of paths made by who knows what. Animals perhaps or countless generations of other kids walking home alone from school. I chose one following it to another wood of tall, rough-barked fir. Crossing one more field, I climbed a rock wall, struggled through a barbed wire fence (my Mom hated that fence ripping my jeans). I was home!
Sweet simplicity, that dream. Two kids holding hands, walking on a dirt trail under a crisp, but blue, sunny sky. Pure innocence.
My tragic error was looking back. I returned to Rockwood, Oregon with Merri and my kids to show them this part of their roots. Following the route, Terry and I had walked were the candy store, grange hall, old wooden buildings and their home spun honesty and charm.
Instead we found six lanes of fast, frantic traffic and road rage. McDonalds, KFC, strip shopping centers. The car radio blared warnings of local gangs and drive-by-shootings. Beauty, innocence, sweet simplicity, replaced by drive ins and drive bys. Gangs and drive-by shootings replacing a tender walk in the sun. Good bye memories, good bye.
How can our kids walk in places like this? How can we return to those old feeling of security and comfort?
How can any of us possibly keep pace in this world that’s moving so fast? Then something inside snapped. “There has to be an answer for honest, hard working folks to enjoy the wonderful opportunities of today and regain what we’ve lost over the past forty years”, I swore to myself.
How can we keep up, without having such a fast paced life we turn into machines? Where do we find time for God, family, charity, and our friends? How can we rediscover those sun filled, pine needle covered, dirt paths we want to walk?
“There has to be places that are still innocent and pure”, I thought. “There has to be a way of life that does not pound us with stress”.
This thinking led me to begin reviewing the thousands of economic and business experiences I have shared with readers over the decades. This started a search for a simpler way of life and a better place to earn and protect our wealth.
By digging, asking and observing, traveling and talking to investors and investment managers all over the world I found that there are true paths to real security in the here and now. That knowledge helped me develop courses on how to have natural health, everlasting wealth and purposeful investments.
This knowledge helped Merri and me invest in stocks and real estate all over the world. It helped us find and develop Merrily Farms into a sanctuary here on Little Horse Creek.
That almost error led us to create an entire portfolio of information on how to keep pace, get ahead, enjoy our modern society but, to enjoy life wherever you choose without having to move too fast.
I want to share this information with a special few in our summer course in the Blue Ridge Mountains where the air is dry, crisp, with a bright sparkling sun. Our North Carolina woods is a place where we can once again walk down sun filled, pine needle covered, dirt paths beneath huge, fat, green fir and hemlock.
We start the course with this question that can help us get our lives back.
“What would you think in the last 30 seconds of your life if you were the richest man in the world but were unhappy?”
This quote is from the opening slide of our Value Investing Seminar, “How to Secure Your Future With a Value Breakout Plan”. This a vital question because few investors think about the value of comfort and happiness. Yet the truth is, those who are comfortable and happy with their investments are likely to make good investment decisions. If not, no matter how much money an investors has, changes are, they’ll lose.
Bring Value and Purposeful Investing Together
Join us to learn how to make safety and profit easier and less time consuming so we can focus on our individual purposes in life.
Become an International Club member and join like-minded souls, who take a positive view and think outside the box for better health, greater income and safer, more profitable investments. Share ideas on how to add value to everything and make 2016 -2017 your best years yet.
In 2016 Merri’s, David’s and my mission is to share our 50 years of experience in international business, investing and living to make ourselves happier, healthier and wealthier.
To reach a wider audience we have shifted our seminars online including the seminar “How to Secure Your Future With a Value Breakout Plan”.
Here is a partial syllabus of this seminar.
- Three common sense ideas: Avoid lines. Go where you are a name not a number. Decide who you are and what matters to you.
- Why three economic trends that have make smart investors rich every 30 years are ready for cashing in now.
- How to look for short term problems that create long term value.
- Update on the best ten markets for safety and profit.
- How to diversify in value with Country ETFs.
- The value of time in investing and life.
- The economics in cyber wars. How to look back at the economics of war to see ahead.
- Great new innovations that will ignite a 16 year bull market from 2016 to 2032.
- The next great fuel.
- Timing long cycles, economic cycles and seasonality.
- Investing in Demographics.
- Trading Down, the biggest global trend ahead.
- Hidden Inflation .
- How to protect against pension loss.
- The Silver Dip 2016. When and how to invest in gold and silver . How to double your position with loans.
- How to spot currency distortions and borrow low to deposit high.
- How, Why When & Where to bank abroad.
Club membership is for an entire year and the recorded seminar is just one high point.
In 2016 and 2017 we are conducting online seminars about value investing, natural health and how to write to sell.
International Club members receive all the online seminars free.
In addition club membership includes:
- Personal investing Course (Pi), normally $297, FREE
- Self Fulfilled How to be a Self Publisher, normally $299, FREE
- Eventful Business, normally $349, FREE
- International Business Made EZ, normally $299, FREE
- Report “Three Economic Conditions for 50% or More Profit,” normally $29.95, FREE
- Report “Silver Dip 2015” normally $27, FREE
- Three online Value Investing Seminars, normally $477, FREE
- One online Natural Health Seminar, normally $119, FREE
- One online Writers Camp, normally $299, FREE
Merri and I have been organizing courses, seminars and newsletters about international and Super Thinking lifestyles for over 30 years. The importance of this sharing… by like minded souls… was reinforced when a delegate from a course sent an email that said:
My Dearest Merri and Gary, Thank you for your most gracious hospitality last weekend. I am just thrilled at being a part of your group. You and Gary were exactly as I imagined you to be, warm friendly, kind, considerate, genuine, helpful, fun, sincere, what else can I say……I felt so comfortable in your presence and learned so much in your course. I was sad to leave the farm that Sunday afternoon. You made us all feel so welcome and cared about. You were so kind to make arrangements for a ride with the other delegates from the Charlotte Airport. They were so nice to me and so helpful, by the time the weekend was over I felt like they were my long lost brothers. Monday morning we all had breakfast at the airport together and I was so sad to see them go, I was sad the weekend was over, perhaps sad is not the right word for how I was feeling perhaps Gratitude is a better way to describe it. Grateful for having the opportunity to share the weekend with such wonderful, like minded Human Beings, in the beautiful mountains of North Carolina. Thank you Merri and Gary. Thanks to you I now have new hope and a new direction to move forward in my life. I know by attending your classes and conferences that through education and due diligence I will make the right choices.
I invite you to be a member of the International Club.
Let’s prosper in these times of change. Won’t you join us in this exciting club and share Merri’s and my lifestyle for the next year? Join us online.
Club members receive everything we offer in 2016 and 2017.
Here is an Ecuador export delegate at Hilana.
Learn about and see more Hilana export products below.
Hilana products are one of many great Ecuador exports… the warmth of wool but the softness of cotton. Merri and I love our Hilana bedspreads (we have them in many of the rooms at our hotel Inn Land of the Sun (formerly Meson de las Flores), shirts and coats. The minute the temperatures drop here in north Carolina we don our Hilana shirts like this one.
Here is a Hilana bedspread at our hotel eson de las Flores.
To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com