A recent Economist article “Authorpreneurship” (1) tells how authors today need “more than a bright idea and limpid prose“.
Here is a quote: “Authors need to become businesspeople as well, thinking strategically about their brand, and marketing themselves and their products. There is more competition for readers’ and reviewers’ attention, and fewer bookshops to provide a showcase for new titles. In 2013 some 1.4m print books were published in America, over five times as many as a decade earlier.
Even the most successful writers need to promote themselves. Very few authors can live by books alone. Even some of the most successful writers create a large part of their income from public speaking, consulting or teaching, and/or use the prestige gained from their books to justify higher fees. An example is author Chris Anderson, who is paid tens of thousands of dollars for each lecture or Alain de Botton, a writer on philosophy. His writing reputation brings paying students to his School of Life.
The phrase on the article that captured my attention is “Authors are becoming more like pop stars, who used to make most of their money selling albums but who now use their recordings as promotional tools, earning a living mainly from concerts.”
Our readers have been learning how to counter this problem for several years because we combine courses on self publishing with how to earn from seminars and tours. See more at Never Run Out of Money.
The Bigger Issue
The Authorpreneurship article touched on a more universal problem. The article said: “The trouble with many budding writers is that they are not cut out for this new world. They are often introverts, preferring solitude to salesmanship. Readers these days want to get to know the creators of the books they buy. Diffident authors may feel uncomfortable with getting so close to their fans.”
The necessity of selling oneself grows in importance in every field of endeavor and yet for many of us this runs against the grain of our nature. Merri and I are recluses so we know this problem well. One way to overcome this trait is to sell our purpose, not our personality.
One shaman that Merri and I studied with used to say “Have a purpose instead of a goal.“
I spent some time pondering this before it had meaning to me. A purpose is the BIG idea in life. A purpose is the foundation of all our goals. Our purpose gives us wisdom, infinitely flexible, capable of rolling with punches and shifting with change. It becomes our reason for being here.
The economic and lifestyle goals of many can suffer due to economic turbulence that is bound too be ahead. Those who are strongly cemented in a purpose have an advantage. They might be knocked sideways by changing financial tides, but they’ll get up… dust off and move on with their purpose… because a purpose is not limited by size… duration or magnitude. We can move on with a purpose regardless of external events.
Winston Churchill’s October 16, 1938 speech, “The Defence of Freedom and Peace” summed up the power of ideas and purpose. Here is a short quote: Arms are not sufficient by themselves. We must add to them the power of ideas. People say we ought not to allow ourselves to be drawn into a theoretical antagonism between Nazidom and democracy; but the antagonism is here now. It is this very conflict of spiritual and moral ideas which gives the free countries a great part of their strength. You see these dictators on their pedestals, surrounded by the bayonets of their soldiers and the truncheons of their police. On all sides they are guarded by masses of armed men, cannons, aeroplanes, fortifications, and the like – they boast and vaunt themselves before the world, yet in their hearts there is unspoken fear. They are afraid of words and thoughts; words spoken abroad, thoughts stirring at home – all the more powerful because forbidden – terrify them. A little mouse of thought appears in the room, and even the mightiest potentates are thrown into panic. They make frantic efforts to bar our thoughts and words; they are afraid of the workings of the human mind. Cannons, airplanes, they can manufacture in large quantities; but how are they to quell the natural promptings of human nature, which after all these centuries of trial and progress has inherited a whole armoury of potent and indestructible knowledge?
That was an idea worth great value. This is the power of purpose as it launches us beyond our personalities. Merri and I try to invest and do business with a purpose and always remember the quote I have framed on my desk… “Action is Thy Duty… Reward Not Thy Concern”. Regardless of whether times are good or bad, we keep moving forward with our purpose without great concern where the currents carry our correct actions.
We are all connected. We are all a part of infinite intelligence. We all have a purpose so whenever change makes everything seem out of sort, we can turn on Lifepreneurship by asking, “What’s the big idea, what’s MY big idea?” The answer gives us the power of purpose.
This is the greatest asset of all.
Missions Create Real Value InvestmentsMissions help define value and bring profits that go far beyond the bucks.
Some have used their mission to alter the world.
Jeff Bezos’ belief in missions caused Amazon.com to become one of the biggest companies in the world. There is more to this than money though knowing how to use missions to spot value can enhance financial stability and wealth. In 1994 Jeff Bezos made a cross-country drive from New York to Seattle, creating the Amazon business plan on the way. He left a good paying job and started Amazon.com in his garage.
He had three simple ideas in mind. Beat the tax man… use quirks of the internet and fulfill a mission.
Defying Gravity in Wealth
Having a mission is the most powerful of these ideas… especially in our existing era of rapid change. What is reasonable today… may not be reasonable soon. Take Bezos’s play on tax benefits. Tax advantages can evaporate on the whim of Congress. How about change on the internet? There is no place where change happens faster.
Amazon.com is not even 20 years old. Bezos started Amazon in 1994 in his garage. Then he went billions in the hole. Today, Bezos is listed as one of the wealthiest people in the world with an estimated net worth of US 22.1 billion. He is ranked by Harvard Business Review as the the best living CEO. He believed in a BIG idea.
Bezos built his fortune based around two ahas and one concept… about missions and missionaries. Bezos’ first aha was to invest in areas of rapid growth. He had learned about the rapid growth of Internet use. The second aha was that rapid Internet growth coincided with a U.S. Supreme Court ruling that online retailers did not have to collect sales taxes in states where they lacked physical presence. His third and most important belief went beyond taking advantage of short term change. He saw that long term success in investing and business relies on more than business acumen.
The key to lasting success is a mission.
Bezos said: I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.
He summed up the key to prosperity and survival in business and investing. Care… invest in… and work at… something that is meaningful to you.
This is why I have written the report “Three Currency Patterns For 50% Profits or More”, a short and simple plan on how to steadily capture profits based around BIG ideas.
Money is no longer enough!
“Three Currency Patterns For 50% Profits or More” shows how to profitably embrace change and find a personal and meaningful business investing path.
The report provides a simple, common sense plan to understand the global economy so you spot trends of interest to you for investing and business for profit.
The report tracks the Dow back over 100 years to reveal a consistent pattern of bull and bear markets that each last about 17 years. The Dow has been in a sideways bear market since 2000. Comparing the Dow from 2000 to 2013 to the Dow from 1966 to 1982 (the previous bear cycle) shows why we could see another sharp retraction in the Dow now despite having reached recent all time highs.
In 1974 (eight years after the bear began) the Dow collapsed nearly 50% before the great run up that began in the 1980s. In 2008 (eight years after the next bear market began), the Dow collapsed nearly 50%.
The stock market had stormed upwards but a comparison of the Dow Jones from 1960 to 1974 and from 2000 to March 2013 was troubling.
1960 to 1974 Dow Chart from www.stockcharts.com
Notice four peaks representing over bought markets during a 17 year sideways bear market that ran from 1966 to 1982.
2000 to 2013 Dow chart from www.stockcharts.com
Learn what to do if the Dow is ready for one more sideways bear crash in this down cycle.
How to Make a Small Fortune
Even spotting winning innovations does not always convert into profit. The way to make a small fortune is to start with a large fortune and turn every $38 into $26.
That is what happened with the winning innovation… Facebook. Though the innovation has worked well… many investors were wiped out when the stock’s $38 IPO price lost over a quarter of its value in less than a month and went on to lose over half its IPO value in three months. All this time later, the shares are $26 per share well below the IPO launch.
“Three Currency Patterns For 50% Profits or More” shows how to avoid being ripped off by stock manipulations of this sort.
* The report looks at YOU as a guide to trends and the world.
Warren Buffet showed how selecting good shares is a unique personal art that begins with what you like and know. The ups and downs of markets have almost nothing to do with your investing success at all.
Warren Buffet, one of the world’s great investors, confirmed that understanding your mission is a key component of success when he shared tips that are the foundation of how he invests. Here are the core points he shared:
- Do what you like
- Money isn’t everything
- Work only with people you like
- Invest only in what you understand
- Don’t over diversify
- Keep looking for new opportunities
- Look for businesses that are available at a good price
Finally after we think we are doing everything correctly, we diversify to protect against what we miss. Learn how to diversify and see examples of:
Where why, when and how to buy gold and precious metals.
Where in the USA you can buy overseas shares.
* How to use ETFs for multi currency safety.
* When and why collectibles make more sense now then before as a diversification.
* The report reviews recent recommendations and our current portfolio of shares.
* The report reviews the shares of ADK Ammunition… shares where conspiracy and opportunity collided.
Look at these investment possibilities:
* Brookfield Renewable Energy Partners… an ultimate inflation protector.
We first wrote about Brookfield Renewable Energy Partners LP in 2010. The shares have risen over 70% and in January 2013 the company was named as a top 25 dividend stock, according the most recent Canada Stock Channel ”DividendRank” report. The report noted that among the coverage universe, BEP.UN shares displayed both attractive valuation metrics and strong profitability metrics. The report also cited the strong quarterly dividend history at Brookfield Renewable Energy Partners LP, and favorable long-term multi-year growth rates in key fundamental data points.
* Singapore Real Estate Trusts… shares that are not a gamble on gambling but rose because of gambling.
* Why investments in smalltown USA have become big.
* How to move up as the global economy trades down.
Three Currency Patterns For 50% Profits or More.” is not a recommendation of these shares but offers case studies on WHY they were selected at the time we wrote and or invested in them and how to invest in shares like this with greater safety. “Embracing Change” shares ideas on how to be fulfilled in the search for value… and your mission through investing that can make the world a better place.
“Three Currency Patterns For 50% Profits or More.” This report shows how to earn an extra 50% from currency shifts with even small investments. I kept the report short and simple, but included links to 153 pages of Keppler Asset Stock Market and Asset Allocation Analysis so you can keep this as simple or as complex as you desire.
The report shows 22 good value investments and a really powerful tactic to use that allows you to accumulate these bargains now even in very small amounts (even $5,000). There is extra profit potential of at least 50% so the report is worth a lot.
(1) www.economist.com Authorpreneurship
(2) www.winstonchurchill.org The Defence of Freedom and Peace