New Profits From the Old Man


Here is a glimpse into new profits financed by the old man… at least old in this new era.

In case you do not know who this old man is, it’s a Case… as you are about to see.

This is the era of the internet, wi fi, smart phones, tablets and apps. The filed is dominated by Apple, Google and Amazon.com.   But, this is a disruptive era.  Amazon for example has turned huge industries upside down… and knocked booksellers, publishers and many retail businesses to their knees.  Is Amazon next?  I love Amazon personally… love my Kindle and love online shopping.  There is no surprise that subscribers have profited from our Self Publishing course that shows how to self publish at Amazon.com.

Nor is it a wonder that I have been asking… “what’s next”?   What comes after Amazon.com?    Self publishing at Amazon.com is evolving.   The idea of simply publishing and just waiting for royalties to roll in, is well along the bell shaped curve. Amazon will be with us for some time I think.. but the new technologies are already on their way.

What’s Next – Huge Profits For the Early Adapter

Changes are taking place in the internet world.  They will not shift overnight.  No one is totally sure of the end product… but there is a battle between giants right now.  While they are fighting the newcomers are on their way.

Amazon.com will change. The firm has incredible income but small profit.   Amazon is the smallest of the three giants, Apple, Google and Amazon.com.

This graph comes from an Economist article (Battle of the Thrones – linked below) and shows the sales and profit of four internet era firms.  This is revealing and tells an important tale.   Many self publishers are learning how to sell their books via Amazon.com.   Amazon is the 1,000 pound  gorilla on the block when it comes to selling books… but for how long?  Just when everyone thinks they have the system figured out… a new disruption comes along.  Ask the guys about at Borders or Barnes & Noble!   Wait… that’s right.  Borders is gone.

economist article

Graph from Economist article “Battle of Thrones”.   Click on chart to enlarge.

Will Amazon follow in the foot prints of Borders?  Not for awhile.  Amazon has the least cash and lowest profit but that’s because it is plowing money back into its evolution.   Will it remain in the running or will micro businesses, writers and publishers who now rely on Amazon.com have to learn a new app?

An article at MIT Technology Review titled “Why the Father of the Consumer Internet Invests in E-Commerce” shows how internet publishing and e-commerce are evolving.

The article says:  Steve Case brought the Internet to Main Street. Now he wants everyone to open an online store.

Steve Case brought the Internet to Main Street. Now he wants everyone to open an online store.

Now Case, 55, has come out of semiretirement to create Revolution, a Washington, D.C., venture capital fund that he says will become the largest startup investor east of the Mississippi River.

Case is no buzzword-dropping futurist. He’s practical, with a sharp eye for Main Street’s needs and, he says, “big ideas that are still small companies.” So it’s significant that his fund has bet most heavily so far on e-commerce startups. Its largest investment, $40 million, went to BigCommerce, a company that brings “Amazon-like capabilities” to any merchant. The pool of potential customers is huge: 95 percent of retail establishments in the U.S. consist of a single store.

Be a Micro Amazon.com

Here is a chance to get into the very beginning of a new trend where there is the greatest potential.   The internet has created the broad band era where smaller is bigger.  Steve Case is financing the refinement of this technology so many Davids can compete with the few Goliaths.

The “For Certain” principles in this uncertain world are – Reach, Engage, Focus, Monetization.

Whatever the results of this battle, the 7Ps create opportunity for micro businesses.  The 7Ps identify, reach, engage, focus and solidify customers at a profit.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation.

The Ps are really important to any writer, publisher or micro business because they transcend all forms of technology.  They are a constant in an ever changing world.

The 7Ps reflect an immutable logic that worked in paper direct mail before computers.  They worked with computerized Cheshire labels.  The 7Ps worked  jet printing on envelopes and personalized emails. They work for web sites and blogs.   Our writer’s camp and online Self Fulfilled delegates and Event Full subscribers are using the 7Ps successfully right now at Amazon.com and in numerous micro businesses.

The 7Ps will work even better in this next communications revolution.  Plus ce change plus ce la mem chose.  The more things, change the more they remain the same!  This applies to the 7Ps.

Learn how to earn extra income by combining the 7Ps in an events business that is supported by self publishing and writing to sell.

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Merri and I speaking to over 400 delegates in Quito Ecuador

gary scott events

Merri and I speaking to a dozen delegates at our farm office in North Carolina.

Many readers of this site crave freedom… and perhaps adventure.  At least they desire the ability to get out of the rat race.   They want  to travel… spend time… live… laugh or love in more than just one place… and they want the places to be ones they choose.

How can one live such a lifestyle… where a suitcase is a necessary and vital friend?

There are few people more capable of answering this question than… Merri and me because we have been using the 7Ps for over 45 years.

Since May 1968 we have been paid to travel and live exactly where we have wanted to be… because we have known how to write to sell and monetize the publishing success with events, seminars, courses and tours.

The combination of self publishing working hand in hand with an events business has allowed us to visit and to live anywhere in the world we have desired.

Sometimes we have really romantic adventures.

Ecuador-beach-property

Here is Merri and me with delegates dining on an Ecuadorian beach.

However we also conduct self publishing and events businesses from home.  One does not have to travel to self publish or have an events business.  Self publishing and events can be incredibly simple businesses operated from a dining room table or in my case beside the pool .

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Here I am early morning… at home… cup of coffee in hand, reaching readers all over the world.

You can have your choice…  travel… business from your home… or both!

One reader sent me this note:

“Gary,  I participated in a Home Party last week and sold $253 worth of Ecuador goods that I brought back on my trip there last November.  That makes a total of approx. $450 in random sales so far which comes real close to paying for my airline ticket.  I still have a nice inventory, so will work on selling the rest.” 

This readers is using an events based business to generate income that pays for Ecuador travel.

“Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

We have conducted events as small as two delegates and some with over 400 so we know the events business inside and out… large and small.

There are innumerable fringe benefits to an events business. For example almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  One event earned  $142,260 in three days.  In another instance we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.  More often we bring in $10,000 for a weekends work. Fair enough?

Yet the income has been a small part of this adventure. The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped…. the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

These facts have dramatically enriched our lives.

Our online course combined with our online self publishing course teaches you how to gain a special income generating synergy.

This is why we have created  special program so readers can enjoy both our guaranteed online courses “Self Fulfilled – How to be a Self Publisher” and “Event Full Business – How to Have a Seminar and Tour Business” and save $149.

“Self Fulfilled – How to be a Self Publisher” is regularly available for $299.

“Event Full Business – How to Have a Seminar and Tour Business” is $349.

This special offer provides both guaranteed courses for $499… a $149 savings

Self Fulfilled and Event Full Business Courses Combined $499

Event Full Business- How to Have a Seminar and Tour Business.

We have conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands,  Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and more.

There is a possibility that  Merri and I know more about conducting events than 99.9% of the people in the world.

We share what we know about events in our emailed correspondence course:  “Event – Full Business” which contains 17 lessons.

Self publishing and events go hand in hand. Writing to sell can build an events business and events can sell self published books, reports and courses.

This morning a reader enrolled in our 2011 International Club allowing him to attend all the seminars we’ll conduct for the next year.

He wrote: “Hi Merri. I am looking forward to meeting you both again. Had met in Niagara in the 1980s. Thanks.”

Obviously, something we did for this client 25 years ago brought him back to us.

This fact stimulated me to get on with this course which I have been outlining for some time. A seminar, conference, tour business not only creates unusual profit opportunity now… but when a seminar business is properly run, it can create income for a lifetime!

This course shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business conducting seminars, workshops conferences and tours wherever and whenever you like.  (Or perhaps you want to conduct seminars online or live or with a video sent through the internet.)

When it comes to conducting seminars, courses and tours, there are few people with more experience than Merri and me. Over 45 years we have organized, marketed and conducted thousands of tours for tens of thousands of people in dozens and dozens of countries (even behind the Iron Curtain).

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

Here are the initial lessons you receive.

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering who will not communicate with accounting and the mess this could mean for you. How to choose… arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses… delegate driven… speaker driven… third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: List building.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails. Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

Event – Full Business – How to have a seminar and tour business sells for $349, but in this special offer you receive both fully guaranteed online courses “Event – Full Business” and “Self Fulfilled” for $499 and save $149.

Guaranteed Self Fulfilled and Event Full Business Courses Combined $499

Self Fulfilled-How to be A Self Publisher.

There are growing numbers of great stories about beginning writers using Kindle to sell their publications.

One great story is about Hugh Howey, a writer that every self publisher should meet and hear.  Read Hugh’s story here.

Hugh Howey is a self-described “bum,” who bounced from computer repair, to yacht captain, to bookstore clerk. In his spare time he wrote science fiction, and  in 2011 self published his post-apocalyptic novel Wool.   Soon he was earning him over $100,000 a month on Amazon, had secured him a six-figure book deal from a major publisher and his book had been optioned for film by Ridley Scott, director of Blade Runner and Alien.

Hugh is an inspiration and you can see numerous interview’s with Hugh at our website.

Part of Hugh’s formula was to lower his sales price as low as $.99.   This compares to the typically $9.99 to $12.99 for other books on Kindle.  The low prices started enough people reading his book Wool. Suddenly sales of Wool took off through word of mouth.  After the book became a best seller at Amazon.com the foreign rights, six figure print deal and film rights flowed naturally.

Starting with online books allows you to lower price…  increase volume and cut out a publisher, distributor and book store who normally absorb up to 88% of the income created by a book.

You can start self publishing with no printing costs, no shelf space, no inventory, no postal delivery.  Most of the publishing expenses are eliminated.

The writer keeps 70%.

Amazon keeps 30%.

A typical writer earning 12% of the wholesale book sales makes about $.60 per $9.99 book sale.  A Kindle writer makes $2.10 on a $3 sale.

Most writers will not do this well.  Most of us don’t need to.

This is a new exciting era for writers.  This is exciting news for those of us living in small towns.

There are three keys to success in this type of writing and publishing.  We have repeatedly stressed them at our websites and in our business courses.  Use the 7Ps.

Take Merri’s and my publishing business as an example.   Our readers know that the site content is about leading edge ideas related to fighting inflation, global investing, having micro businesses and being free to live anywhere.

These websites create a community of like minded souls around this niche.  The 7Ps help us find and monetize this niche.

Once a writer has become branded and has a list of readers,  it is easy to expand by adding authors and related topics, and editing the books of other authors, knowing that they can help them sell their books.

Some amazing websites and businesses will be built and Kindle will be the search engine… the jumping off point is finding the original readers who will become the core of your list!

Technology especially favors small publishers today. Portable computers, the internet, wireless access, on demand printing smart phones and electronic readers all create enormous new potential for small publishers.

Our self publishing course includes how to use the 7Ps to self publish for profit plus includes “Self Publishing 202… How to Publish on Kindle”.

Learn how to develop your publishing skills to turn your passion into profit!  If you can’t write… publish the writing of others instead!

Whatever your passion, you can immerse yourself in it  for extra income and the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work at all, learn more about golf or feeding the hungry… it can be yours if you’re willing to learn.

Self Fulfilled: How to be a Self Publisher will teach you our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

How you can start with a very small amount of money and eventually work only four hours a day (if you are operating full-time).

The course includes 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

How to gain 1,000% returns on some of your publications.

How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

Personally, I like to write. And through publishing and writing, I have become wealthy beyond my dreams!

My wife, Merri, and I became multi-millionaires within 10 years of starting our self-publishing business. Today, we have more cars than we can drive, five homes and numerous cabins in North Carolina and Ecuador.  We have a beautiful lake front home on 16 acres (with an orange grove to boot).  We have no mortgages, not a penny of debt, and plenty of money in the bank.

But more important than the money, I enjoy the bliss of each and every day, doing what I love and hoping I can do it forever.

And why wouldn’t I? I often start my work days at 5:00 a.m. and wrap up by 9:00 a.m. That leaves the rest of the day to do mostly as I feel. If the kids are home, we’ll play. Other days, I just putter. Some days I take out a canvas and paint or concentrate on playing my flute. Other days, I just sit in the sun and read.

But even though my day’s work is often finished by the time many people are just getting started, I will still be thousands of dollars richer by the end of the day!

Of course I don’t always work just four hours a day. Some days I stay at the keyboard seven, eight, even 12 hours. But the thing is I love every minute of it, because I’m involved in projects that excite me!

Not only am I learning, writing, and publishing about things that I love, but I’m also making myself and the world a better place in the process. This life is as perfect as any I could ask for.

Of course, no business is without its pitfalls. In fact, I’ve identified 17 pitfalls of publishing and they are covered in the course. It took me more than a decade of struggle to learn how to avoid them all, but I did it.

In 1974, I had what I thought was a good business, but to be honest, I could never get ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered the secrets to avoiding the pitfalls. Since then, our publishing business has brought in millions.

Now, Merri and I have packed over 45 years of global publishing and business experience into our course on how to have Self Publishing business.

Before I tell you how this program can help you create your ideal lifestyle, I want to make an important point. I’m not promising that this program will make you rich overnight or that you’ll wake up tomorrow with a more satisfying life. If you’re looking for a way to get rich while you sleep, without discipline and dedication, you should stop reading right now.

But if you’re willing to invest a reasonable amount of time and effort into learning and applying this simple system, it will put you squarely on the road to becoming a wealthy and fulfilled as a publishing entrepreneur.

Through this in-depth program, I will share, teach, and guide you on everything you need to find a fulfilling path and start making good money right away.

I’ve structured the program to make it as easy as possible for you to implement. You’ll know precisely what to do from the very first day till the day you have a thriving publishing business.

You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

Finally, he franchised the whole operation.

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* Which printers to avoid and how to cut your printing bill in half by asking for quotes differently.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* My secret pricing strategies that will help you sell more units of your product.

* Plus much, much more that I don’t have space for here!

Why This Unique System Is Guaranteed to Put You on the Road to Publishing Success

In Self Fulfilled – How to be a Self Publisher Merri and I give away every publishing secret we know and expect those who use this powerful program will improve their lives.

Why we’ll add the Self Published Kindle addition free.

This course is updated regularly, it is based on the trial and error experiences Merri and I have had for the past 45 years… the very experiences that have made us self-fulfilled multimillionaires.

Here’s How to Start Living a More Fulfilled Life As a Self-Publisher

With this home study version of my self-publishing program, you get:

* How to use the internet to publish

* How to define and target your internet market, and start getting visits

* How to develop your website

* The top 10 internet tips to use and the top 10 traps to avoid

The course includes:  A 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,

* The $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.

* Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop was conducted and recorded last February 2011 and is a $199 value.

* A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

Self Fulfilled is normally $299.  Event Full Business is normally $349.   This special offer gives you both for $499.   Save $149 when you order both “Self Fulfilled – How to be a Self Publisher” and “Event – Full Business”.

GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is helpful to you—all you have to do is let us know and  you’ll receive a complete refund of every penny of your subscription.

We welcome you to “Event – Full Business” and Self Fulfilled.

We’ll be doing all we can to help you create a rich and fulfilled lifestyle that stretches well beyond your dreams with a self publishing business that supports events.

Self Fullfilled and Event Full Business $499

“Battle of the internet giants” – “Survival of the biggest”

Why the Father of the Consumer Internet Invests in E-Commerce