Writing and Publishing Courses for Self Publishing

Writing and publishing courses are most powerful if they help you learn self publishing.

My wife Merri and I are writers and self publishers….have been since 1968. We work sometimes for the American Writers and Artists Institute…sometimes for other publishers.

We have been paid as much as $20,000 for a single day’s work.

We are such good clients for ourselves that this is what it takes for others to now hire us.

You to can be your own perfect client, working for yourself, full or part time. You’ll never be fired. You’ll be hired immediately.

This also happens to increase the odds that others will hire you…for a lot more.

There is even more good news. Working for your new client as a self publisher will be fun. You’ll get the sympathy you deserve. Your ideas will be listened to. Your emails will always be answered. You’ll never call in sick again. You will love your new client as much as the client loves you! This is the benefit of self publishing!

I invite you to share a little known workshop that will help you create your own self- publishing business….on the spot. You come. You learn. You hire…yourself…the day after in self publishing.

The goal of the workshop is simply to help you create you own publication so you can hire yourself the day after you complete it.

Believe me we will be relentless about this fact.

There is one other little (or perhaps huge) benefit. You may gain a second new important client.

Merri and I may hire you as well.

Our secret “little system” creates a crack in the creative process…so you’ll not have just one idea for a business but many. You may be flooded with ideas! In fact a big part of the workshop narrows you down to deciding which to do first.

Merri and I are living proof. We can’t open the darn paper without getting a new idea. Remember I have a bit of a hang-up about work so I am like a kid in a candy shop and act on these ideas. This means I get business indigestion. Right now I have seven self publishing website businesses that are ticking along but need help…someone to spend more time on them. Boy does a smoldering business without the bright flame to light its fire bug me!

So Merri and I will be looking for workshop delegates, to start strategic alliances with us. In short, we want someone to take over the day to day marketing and publishing of one of these businesses.

We’ll pay some cash up front and a percentage of the cash flow.

The workshop by the way is called “Self Fulfilled – Self Publishing.” I am thinking of renaming it “Start Small. Earn Millions”.

Writers who earn the most are writers, like Merri and myself, who also publish. We always make an annual six figure income but many years we gross seven figures…over a million dollars. That’s because we figured out that the lion’s share of income earned from copywriting goes to the publisher. The publishing part of writing can be outrageously profitable.

One case study we’ll look at in the course reviews the book. “Who Moved My Cheese.” It’s so small! I love it! The publisher had to push just to make it look like a book, yet 17 million copies in the first two years of release. No one is laughing. If the normal price is $19.95 a book, that’s $339,155 million in sales. If the author received a normal 12% royalty he made a cool $40,698,000 (much much more as it has continued to sell for all these years).

Pretty good, huh?

The $40 million plus will pay for quite a few groceries. Almost anyone would love to have this much income until they realize that this leaves the publisher with the other $300 million to spread around.

The neat thing about being a small, self publisher is that virtually all this money (the other 88%) is yours! (Sometimes the 12% too.) In other words it’s all yours.

Merri and I began publishing with no money and little background. We started small! As already mentioned, I was bust and had no background in copywriting. I did not finish college. I did not have the advantage of a copywriting course. Katie. AWAI. Where were you then?

Before we share the exact schedule of this exciting workshop, let me outline a few of the benefits that copywriting and self publishing have brought to Merri and me.

If you accept our invitation, we will hammer, even bombard you with the absolute, vital importance of starting small. We live in the era that makes small big. This plays perfectly into the hands of small businesses and copywriters as we just happened to have a perfect advantage right now in the marketplace.

Let’s begin to understand this with that old rule… follow the money. Our self publishing business has brought us millions. We own four houses, a farmhouse, six cabins and over 1,000 acres of land. Plus more money than we can spend, in the bank…safe, secure bonds and shares…no mortgages…no credit card bills and zero debt!

Now let’s get to the important stuff. Our life is less stressed (not stress free - every business has stress). Self publishing just has less stress…no commuting…choose your own hours immersed in your own passions with like minded souls. How refreshing!

You can have fun every day doing what you love as you accomplish goals that are important…to you… and are a service to your community.

Merri and I, for example, love helping people get jobs. So we used self publishing to create a foundation (Land of the Sun Foundation) to help the indigenous learn how to get work. The foundation has donated over a half million dollars in Ecuador to create jobs.

What do you love? Why not make the kinds of money I’ve just mentioned publishing your passion and do something good for the world at the same time?

Your passion and self publishing create…magic, wealth, happiness.

Three other things you gain.

#1: Respect. If you are not a recluse like Merri and me, you’ll find yourself the center of attention at social events and with your friends and in business because publishing is highly respected.

#2: Power. Everyone wants publishers to distribute good information about them. And everyone fears publishers a bit. The pen is mightier than the sword!

#3: Protection. Publishers are protected by the 1st Amendment of the U.S. Constitution. You do not need a license to publish. There is no government watchdog nor do you have bureaucratic red tape involved in publishing. Publishers enjoy almost more freedom than any other occupation because of the Freedom of the Press.

Merri and I love nature so here’s our 252 acre farm in the High Country. This is an autumnal shot from the front yard of the North Carolina Dream House we built…with cash from our self published writing.

This is only where we live in the summer. The Blue Ridge is a slight misnomer for a large part of the year. Correctly named in the winter, these mountains would be called “White Ridge”. The white comes from snow which begins with S as does South which is where we head around November…to Ecuador .

While it’s freezing in the North Carolina mountains, we worry about sunburn, sometimes at our remote hacienda. Here’s a shot from the front yard of our hacienda there.

But mostly we stay at this house near the colonial hotel we bought in a tiny Andean village. It is a perfect place to meet our friends who come from around the world in this courtyard….all because of self publishing! Here is Merri and me playing with Santiago , our chef at the hotel. I say play. Santi (the chef) is serious but since we love to cook he let’s us come along to the markets and even cook with him.

This shot was taken just after we had been to the Imbabura fish market. Soon we will publish a book of healthy Andean recipes.

Here we are trekking into a sacred valley with a shaman (we published a very profitable report about this).

What’s the point? Self publishing has easily fulfilled all of our material needs. More importantly it has thrown us together with fantastically interesting people from all walks of life.

You can enjoy this lifestyle as well. Married, single, rich, poor, in good and bad health, educated and not, travelers and those who want to just stay at home. This is who self publishing works for…those who want a gradual part time improvement in life and those who want to make big enhancements now.

This workshop appeals to any entrepreneur with a product can use the workshop. We will look at how published products can include compilations, catalogues, CDS, interviews. Plus we’ll look at how to develop treks, tours, visits, products and services. For example, you’ll see below how one delegate who attended the workshop used her publication to sell real estate.

This course is for individuals and couples. We include those who want their own publishing system together as a family business.

Self employed, retired, professionals and those who are employed who want to add extra income or who want to change their life entirely will benefit. Previous course delegates have included investors, chiropractors, doctors, dentists, lawyers, architects, other professionals and those who already own their own business and of course retirees.

This workshop is not theory. Merri and I share our real time experiences. We start at the beginning 35 years ago but mainly look at how we earn hundreds of thousands and even millions a year in our exciting lifestyle…right now.

Let’s get our noses to the grindstone. The workshop provides a Path called the seven Ps. They provide a simple, small and easy path for starting your own publishing business.

The workshop has one focused, refined and relentless goal. To prepare you to start your first publication the day after the workshop ends!

May I add that this workshop has done a pretty good job already? We have many small self publishing businesses that started after attending this workshop. I have added the address of a number of them below so you can check for yourself.

Here’s how the workshop will unfold.

The evening before the workshop we’ll all meet and get to know one another around 6.

Next morning we’ll start at 9 a.m. sharp.

We’ll begin be learning the big picture…100 years of history and technological study that takes us to the here and now, the era of the story. The five industrial revolutions, how marketing, copywriting and publishing have morphed through these 100 years: The Era of the Foundry fueled by water, The Railway Era powered by steam, the eras of the Internal Combustion Engine, Jet -TV Plastic & Phone – the computer powered Information Era and now the Imagination Era powered by the internet that plays perfectly into your pocketbook and lifestyle.

Next, I go over why the story is now king how to use this and Maslow’s Hierarchy of Needs to create your own small publishing deals.

Then before lunch we’ll get into our first Story Review (some people call these Case Studies but we focus so much on the importance of the story we call them Story Reviews). These are live examples of how copywriters hire themselves and create tiny but wonderfully profitable niche market publication that work wonders in the Imagination Era.

We’ll have a lunch break from 12 to 2. Lunch is available at a number of restaurants in the hotel and in the airport. You’ll have an assignment. There’s not time to “just eat”. We have to capture and work through 35 years! Your first task….fracture a product suited for the imagination era using Maslow’s Hierarchy of Needs.

In the afternoon, we’ll dive into the 7 Ps of self publishing. Passion, Problem, Person, profitably priced Product, pathways to Prospects, Promise and Presentation.

Then we get down to brass tacks by placing the ideas you have fractured under the first magnifying glasses of Passion, Problem and Person. This is the beginning of your first perfect product so you can become your own perfect client.

I’ll talk about how copywriting and your passions create the stories and look at the all powerful “Golden Rule of Simplicity…Your Passions Represent Markets”.

Merri and I will both show you how to follow your passion to the market and use your passion to find “Prospecting Pathways” and “Presentation Templates” that are the drivers of your business.

Merri’s publishing skills and history, by the way, exceed mine. She began her own import business selling products form Italy , Germany and Mexico though space ads she wrote in the New Yorker, Sunday NY Times, Smithsonian, House & Garden, House Beautiful, and other magazines. Then she formed an ad agency and edited and published hundreds of books, brought a bankrupt magazine to award winning status as executive editor to Gulf Shore Life (which recently sold to the Robb Reports for $23 million dollars), has edited over 1400 writers and was even offered the top female editor at the National Enquirer working directly with Generoso Pope (which she politely turned down).

Then we’ll move into stories and structures that create perceived value. We’ll review a number of stories and how to use the seven Ps to develop them.

We won’t want you to work too late. We still have a lot to do on the next two days.

Next morning we’ll start with a review of your assignments. No red marks or stars by the way…just feedback and a gentle coaxing toward the ways to create winning self published products.

Then we’ll get into the Imagination Era’s three demographic subgroups and what these buyers want. Our focus this morning will be on the 4th P, the Profitably Priced Product and the four qualities a successful niche product must have today:

#1: Stories with authenticity, meaning and roots.

#2: Stories true to the heart.

#3: Stories with conflict.

#4: Stories with passion.

The “why” of these four qualities is fascinating and so impossibly important, yet simple, that knowing it is worth the entire investment you make in the workshop. Here it is quick, down and dirty… knowledge worth millions.

There are three main demographic subgroups in the Western World. One is dying out. One controls everything but the third is rapidly rising….growing so fast that it can take down even a big organization like Starbucks (which it did in England) if ignored. Yet this third group (whom you will write and publish for) is at least partially ignored by every large corporation in the world. They all make the same cheesy error and this huge mistake creates fracturing opportunities for you….which will be the tiny, but immensely profitable small publisher.

We go on to our next Story Review about small niches that Merri and I have fractured. How we beat a publisher that’s 1,500 times larger in this niche and how we have made an extra $13,090 between January 1 and Oct 29, 2007, when this invitation was written. Then we’ll look at how that $13,090 of sales led to tens of thousands more.

We’ll break for lunch (same as Thursday but your new assignment will either refine your product or start another in light of new knowledge you have gained). Then at 2 pm it’s back to work:

In the afternoon, Merri and I look at how to match your passion to the National Psyche by studying the NY Times & USA Today best seller lists. We’ll see how Harry Potter, the DaVinci Code and other top selling books provide magical clues that lead to successful products, stories and marketing.

Then it’s time to jump into the internet, the “Mother of all Self Published Products” because we can eliminate the self publisher’s two largest expenses: printing and postage. Yet most businesses use the internet in exactly the wrong way. They try to broadcast over the net.

We’ll learn how to be more effective with an internet business that allows you to remain small but increase your profit with broadband. We look at how to attain profitability with the Long Tail. We’ll look into how business has left the era of broadcast (one message reaches millions most efficiently). We are now in the era of broadband where it is most efficient to send millions of different (small niche) messages to one person each.

And – we’ve invited a special guest to help as well, because now is time to hit the most vital part of the workshop…self publishing at its ultimate…over the internet.

We’ll introduce Michelle Toole. Michelle is special because she has developed her internet only business after accepting our earlier invitation to attend a workshop last year.

There is a specific reason why we invited her to speak with you. Merri and I began one of the first ezines around. We have operated our website now for nearly a decade and have thousands of posted pages.

No matter how we cut it, it’s hard for us to think like and need the techniques required for someone who is just beginning. Michelle started her website from our workshop with no internet experience at all. She has built her internet, self publishing business entirely by herself. She is fresh with all the latest techniques, attitudes, worries and concerns required to help you start as an absolute beginner.

Michelle recently wrote: “Hi Guys, I have been working my tail off applying the stuff that I learned from both your publishing seminar. Amazing how much meat I keep pulling out of those conferences! I want you to be the first ones to know that I just finished my first e-book: “A Practical Guide to Social Security Disability Benefits”. I am very excited!

“You have no idea how much I have learned and continue to learn from both of you and how my life has changed since I met you. Having learned from you the basic premise of diversification, how to follow your passion and tap into your personal knowledge base, I seem to have one opportunity after another present itself and I am making the best of it. The really exciting thing is that this has allowed me to build a foundation which I continue to use to launch my new endeavors. The possibilities are endless!

“Here’s an Update : “I get on average 368 - 522 visits per day! And I rank in the top 2 pages of Google search for tons of keywords below are just a few:

holistic living tips 1 and 2 out of 1,620,000

definition healthy spirit 1 and 2 out of 1,840,000

emotional healthy living 1 out of 2,060,000

Benefits of Healthy Living 6 and 7 out of 2,420,000

holistic wealth 3 out of 1,810,000

definition of healthy 7 out of 2,910,000

healthy holistic living 2 and 3 out of 1,980,000

holistic living Google 14 out of 2,300,000

holistic health tips 10 out of 1,960,000

“ Gary you are right the internet is the Great Equalizer! See what I have published,

My best to you as always, Michelle”

Merri and I make millions from our rather large web site. Michelle is an exciting beginner who is gaining international exposure and prestige. We’ll weave our experience and her experience together so you see how to use the internet from top to bottom…simple to complex.

Then Merri and I will jump in and talk about owning phrases and words through search engine optimization and strategic alliances.

For example, in my tiny business one way we grow the business organically is to get our satisfied clients to talk or write about us. We want as many people as we can saying…”Hey, look up Gary Scott”. Thus we need to just about own that phrase on the web.

Do a Google search of my name to see if I know what I am talking about…unfortunately Gary Scott is a very common name! Though it changes every day I just did and ranked #1, #3, #19, #22, #33, #45 and #49. In other words, anyone who looks for me on Google will find me on any one of the first five pages.

In another example, one of our small self publishing businesses is a multi currency educational service, earned from one internet website alone $37,094 in nine months. (This was only a small part of the income earned from that publication.)

These extra earnings come in part because we own the words “multi currency”. At Google searching the phrase multi currency investing I just now (October 25,) found my name at #1 and #8.

Multi-currency investment I was #1. Multi-currency investing, #1 and #3 and multi currency investments, #1 and #4.

Part of these rankings are for my sites. Others come from other sites where I have strategic alliances. My goal is to make the name “Gary Scott” synonymous with the phrase “Multi Currency Investing”. Then the top ranking with our name does the rest…getting readers to eventually reach our site, catalog shopping cart and place an order.

We will look at this entire structure, how to create the site, get the Google (Yahoo and other search engines) rankings, set up the catalogue, shopping cart, process the orders…bank the cash…everything you need.

Onto the next session. We’ll look at another self publishing miracle. How to use your passion to find & translate target ads. The key lessons here are threefold and vitally important.

#1: Translating ads eliminates that dreaded “blank page” syndrome once and for all….forever! This little tidbit is a remarkable technique for copywriters even who do not want to self publish. For example I’ll show you how I got Louis L’Amour, J. Peterman and an award winning team of catalog copywriters to kick start my copy for me…free…for nothing…nada…no fees and how you can too…every single day.

#2: Translating ads is universally powerful because it transfers your passion to the

hearts of others just like you…chemically, perhaps even at a quantum level.

#3: Translating ads is so simple that you’ll be able to do it immediately. I’ll prove it by quitting for the day and sending you on your next assignment in the airport…right after we sew up one final batch of really important information.

We’ll look at the fifth and Sixth Ps the “Pathway to Prospects” and “Promise”.

Merri and I outline our passions and how they create desires. Desires are problems and our problems represent markets. Our internet business has many websites that create multiple streams of income. One site alone so far this year has generated $159,090 just from sales that came to the internet shopping cart not to mention all the other sources. These internet sales built up in five ways….Repeat Customers…Word of Mouth…Search Engine Optimization…Pay Per Click and Strategic Alliances.

You will now see how the tiny email list, a mere 3,866 addresses as of October 27th, at just one of our many websites is able to generate this six figure income (and sometimes seven figures) year after year in these ways.

Our free daily message makes the six and seventh P, again and again the Promise and Presentation in editorial ways. We’ll study this and how the system leads to spurts that push the income up into the millions quickly.

Then off for your assignment, dinner. At this stage we generally see rather large groups forming around Michelle. We have given up on trying to slow this down and tell her “forget sleeping much tonight.” We just hope that some of you get a good’s night sleep.

The excitement that builds by this time of the workshop often interferes with the dream process. Ideas for reports, publishing ideas, businesses, stories, new lifestyles and bigger profits come rushing forth even though you are trying for sheep.

Regardless, next day – as before, we’ll start at 9 a.m. sharp and remain intensely focused until noon.

This morning we’ll look at the entire 6 Ps of your product and work on the 7th, the Presentation….that you will have developed overnight. This part will have been the easiest because you are already a copywriter. Your existing background applied to your translation technique, means you’ll whip out your first presentation pretty easily.

Then I’ll unfold a great true story how one of my (many) complete screw ups earned over two million extra dollars. This would be comical if the huge error had not earned so much money. This is point #5: Copywriting can save you…even when you are wrong.

Then you’ll know how to miss the mark entirely and still land in a pile of cash. To sum up the lesson of this session: Wrong Time…Corrupted Data…Incorrect Assumptions…Correct Story…Still Earned Millions.

Before Merri and I wrap up the entire process by noon which will be the official end of the workshop – (we know some of you will have to leave then) we’ll outline our strategic alliance deal.

Here is the essence of the deal. We have many internet ideas .

Our businesses have grown so fast that we cannot spend the time we need to on them. So we are looking for joint venture strategic alliances. If you choose, you have 21 days after the course to come up with a project plan using the seven Ps to improve and perfect one of these existing internet ideas.

If we like your ideas the best, we will form a strategic alliance with you.

Here is what we guarantee to do. We have a number of ideas.

We will take on three strategic alliances with three delegates from the workshop for the next year. We’ll pay each new venture partner $1,000 up front to begin and a sizable percentage of the sales…depending on margins.

One more thing: You can bring anything you want to work on to the retreat – any publishing or business idea you might have. Our goal is to help you create your own product so you can be your own perfect client. The workshop will help you come up with new ideas…but if you already have one, Merri and I will be glad to help you with it.

Okay, how about your cash investment? The cost of the workshop.

As I said earlier, Merri and I have been self publishing for 35 years and we make millions. This invitation provides access to information we share with only a very limited group.

The cost of the workshop is going to be $2,450. Travel, room fees, and meals other than those I specified are your responsibility.

However there is a $300 discount if you enroll before July 1 2008.

So your fee will be $2,150 if you enroll early at

So, that’s the price. If this was not a good value for all you’re getting, so many delegates would not have sent us raves and recommendations for it.

If you want to join us for the $300 discount, here’s what you have to do:

Step 1: You have to register immediately. Go to Self Publishing Workshop

Step #2: Wait for our email telling you how to get to our seminar center at our farm on Little Horse Creek.

Please, act immediately if you want to participate. Reserve your place right now! Simply click here to register: Self Publishing Workshop

Hope to see you there.

Best regards,

Gary Scott

P.S. This is a chance to experience the dream life of a Self Publisher so you can be your own best client.

We’re going to work hard the entire time we are there, and you’re going to have the opportunity to start a strategic alliance with one of our website products.

But the effects of the workshop or its benefits will not end on Sunday. They’ll just begin.

One of the finest benefits you gain will be new like-minded friends. Our previous workshop delegates have stuck together…formed support groups and helped each other develop, grow and profit. This is called an “old boys network” in some places. Every major university and educational system has one…this invisible power because “who you know”, not just “what you know” works. We’ll encourage this so your alumni group can enhance your efforts whenever required.

Secondly, you get that brand new perfect client.

Finally, you’ll have a chance to send your strategic alliance proposal to work with Merri, Michelle and me.

So register today!

Self Publishing Workshop

May I share two final examples of how big, your little self publishing business can become from our workshop?

Ed Sabo a long time friend, who had just retired from a 30 year career in the oil industry joined our program. His passion was to learn more about health and looking at the deep, more spiritual aspects of life since he had ended a financially successful career. He has gone on to publishing the leading healthy living magazine in Houston where he lives.

Not only does he publish 20,000 copies of a 48-64 page magazine on healthy living every month, he has been able to meet and work with leading health and spiritual leaders like Deepak Chopra, Dr. Wayne Dwyer and even the Dali Llama. What a thrill.

Mark McMahon, another successful self publisher wrote :

“MY HEAD IS STILL SPINNING from all of the valuable input I received. Out in the boonies, three hours from the airport in Charlotte , North Carolina it was not your typical setting for a business seminar.

“It was presented by a fascinating guy with an interesting career history. Gary Scott and his wife Merri split their time between their idyllic farm in North Carolina and their property in the mountains of Ecuador . I first heard about Gary through my interest in Ecuador .

“By his own admission, Gary is often ‘a bit ahead of the curve’ which is part of what makes his material interesting. You sense the authenticity of what he is saying but it has not caught on in the mainstream media or pop-culture.

“The input is that is already affecting my life was not just from the instructor, but from other participants. The small group, less than twenty, seemed to be intimately bonded as soon as the seminar started. People from all walks of life and all parts of the country gained insights from the information that was geared to create a ‘life’ of your choosing more so than just a successful business. A very simple but powerful concept. Why do we want the money in the first place?

“The lifestyle aspect of the course was taught by example. We, as a group, were temporarily inserted directly into the lifestyle led by Gary and Merri. No better way to learn than by doing.

“The course content suited my needs very nicely. It addressed issues pertinent to FilmTrips and my marketing company, MJ Media.YourACM.com New life has been injected into several FilmTrips projects that had been languishing on a back burner for quite some time. Gary talks about being open to ‘connect the dots’ and take advantage of distortions or discrepancies between economies and countries. I am in a very good position to do that. Telephone and Internet technology has certainly arrived to help make it happen. I will keep you posted!”

Mark then gave us a nice link at his website. Merri and I could not be prouder of what Mark has accomplished. He is a popular speaker…and is speaking at in International Living seminar in Panama as I finish this note to you. He is currently launching his self published book, “Driving to the End of the World” and even this early in his writing career, he is being compared to celebrated writers such as Paul Theroux and Jimmy Buffet. “Praise for the book, even before publication, has been astounding” said Mark Victor Hanson, co-author of the “Chicken Soup for the Soul Series”.

In the workshop we learn how to use the “Business Evolutionary Process.” Start with a small idea. Let the idea build enthusiasm. Let the enthusiasm lead you to an education. Let the education create action. The action will bring a financial profit or loss…plus always…deeper ideas…so you can start small and grow.

This is what Ed, and Mark and the others who have accepted Merri’s and my invitation have done and are doing now….as are we. A never ending process for all.

We hope you will join this growth process with us. If you do, this letter…the invitation and the workshop will be fateful and fun. But be careful. This workshop may be an adventure that leads you to the end of the world as it did Mark McMahon. If you are willing to take that little chance… register today!

Resource Guide:

Does this all seem too good to be true? Check out these websites that were created by a few of those who attended our workshop. (A few self publications after attending Gary & Merri Scott’s workshop.)

Mark McMahon, Adventure Writer

http://www.filmtrips.com/charolette/charolette.html

Ed Sabo, Magazine Publisher

http://www.naturalawakenings-houston.com/

Michelle O’Toole, New mom

http://healthy-holistic-living.com

Micky Enright, Real Estate Broker

www.NaplesisPriceless.com

Todd Smith, Photographer

http://www.toddsmithphotography.com/emails/070719.html

Jerusha, Anthropologist:

http://www.lulu.com/content/463492