A Rule That Makes You Rich


Here is a marketing rule that can make you rich.

ecuador-car-rentals

This was my first car.  A powder blue 1958 Chevy.

The marketing rule explains why I love the thought of it, but also why I would not want to drive it (or one like it) now.

This rule can help you earn a little extra… or a lot.

At least the rule helps you see with greater clarity what’s going on in this confusing, modern world.

The rule is that people look at the past through rose colored glasses.  The good old days seem better than they were.  People want what they perceive they no longer have.

This 1958 Chevy.  When I see one… “Wow what a great old car”, I think.

Baloney.

We fool ourselves…

Compared with today’s cars… it was a load of crap.

I have a friend who rebuilds classic cars.  He tells me that purists want classics to be exactly as they were.

Not for long.  Not if they are driving them.

Drum brakes. No power, ball joint steering.  No air-conditioning.  Roll up windows.  Big block, gas guzzling engines.

Purists rarely drive them long.  They end up clipping them (welding an old body onto a modern car).

New features in cars really do make them better.

Yet we see classics and remember.  They seem better than they were.

People want what they no longer have.  We no longer have the need to sit cozily around a fire.  When central heating became perfect, everyone suddenly wanted a fireplace.  We no longer need to go into the woods. Once the road systems in America became perfected so you can drive anywhere on perfectly smooth paved roads, the four wheel drive off-road SUV became the most purchased car in the country.

This rose colored rule manifests itself in funny ways.

Take Pabst Blue Ribbon beer.   PBR was really popular… in the 1970s,.   It died, hitting a low in 2001, when PBR sales dipped beneath a million barrels.

Then PBR reignited.  PBR even overtook Coors and Sam Adams.  Americans drink over 350 times more PBR now than in 2001…because the nostalgia caught on with younger drinkers.

“Hipsters fetishize the lowbrow culture of the ’70s and ’80s,” Salon observed in 2008. “The hipster’s beer of choice is always going to be a cheap one.”

The nostalgia spilled over borders as well… in funny (but profitable) ways.

The nostalgia for Pabst Blue Ribbon led the business to be sold for over 700 million dollars… to a Russian company.

In China, Pabst released a new beer called “Pabst Blue Ribbon 1844” for consumption in the domestic Chinese market.  This is NOT low premium beer.  It sells for 44 U.S. dollars a bottle.

Here we are… a divided world in a divisive time.  The good old days are selling “Make America Great Again”.   This has been happening in Britain and now New Zealand and numerous other countries too.

Just remember… the good old days look better than they were.

Understand… it’s frightening to look ahead.

So we look back.

Nostalgia sells.

Whatever you are doing in businesses add in a bit of the past.  Look forward as you offer the past.

That’s the way to get rich.

Gary

Overcome the Income Gap

You don’t have to be short of funds regardless of what you do, wherever and whoever you are.


If you’re thinking of moving to a better place, having a better lifestyle, maybe taking that long-awaited retirement, making a career change or living in a sleepy, low crime, no stress town, more power to you.  Perhaps you plan to move into small-town USA or head overseas to live abroad.  Or maybe you simply want to earn a little extra income as you learn to make a lot of extra income.

But what if there are no good jobs, or you find prices higher than expected or see inflation stop your income from going as far as expected?

The establishment says:  “Get some education to quickly gain a higher income as well as the better life”.  Right?

But, wait a minute…

The establishment is basically composed of big corporations and your better life might not be their goal.

Liars.  Increased profits is their agenda.

The same companies that tell you to get a better education have created a growing income gap that might throw a monkey wrench in your plans.  The gap gives these companies better employees and increases in their very large profits but as you discover will not help you.  Companies are using technology to reduce their payrolls and improve their employees by creating a wave of under employment that traditional education has not been able to stop.

In fact the educational system is one of the big businesses and part of the underemployment problem.

When you diligently search the internet, you discover there’s no easy, inexpensive way to gain the education you need for a better income…even though you can pay tens of thousands of dollars for even the most minimal online university.

The educational industry has ripped off millions of students with promises that cannot be kept.  They have fallen further and further behind in providing usable education for decades.

Now it could take you longer and cost you more… and even the best universities won’t promise you a job.

Over the past few decades the cost of university has skyrocketed.  The time required to obtain a degree has lengthened.   The better a school’s reputation, the worse this fact.

For example, a recent survey on inflation shows that a Harvard education is one of the most inflated services of all.  Since WWII, the prices of eggs, bread and some foods have risen 4 or 5 times.  Gold, silver, income, the price of rent, a house or car have risen 15 to 20 times.  A Harvard education has risen 44 times.

In 2016 the basic cost for Harvard reached about $65,000… a year.

They claim is “This is the best you can get”.  Give me a break.  The fact is almost no one, except a few elite are going to get into Harvard.  If you are making a life change, you probably can’t go back to university at all.

Who wants to?  Even the average non profit university costs $25,000… a year… just for tuition.

Plus who, when moving up in life, has four or five years to spend just learning, especially when the benefits of college may be pure nonsense now.

The entire idea of university is becoming defunct due to two trends in underemployment.

You have probably read or seen on TV that American unemployment has fallen and job availability is picking up.

Baloney.

The establishment is trying to fool you with statistics by ignoring two trends in underemployment.

This chart shows the first trend of underemployment in the Western world… the simple fact that it is rising.

statistica.com

U.S. underemployment rate from April 2016 to April 2017 (by month) at Statistica.com (1)

This statistic shows the U.S. underemployment rate on a monthly basis for the ongoing year.  In April 2017, the U.S. underemployment rate had skyrocketed to 14 percent.

The second trend is a bigger problem.  Underemployment is growing fastest among college graduates.  There aren’t enough jobs to employ everyone at their full earning potential.

This creates a process called “filtering-down”.  This is the bad news for traditional education.

Workers with college degrees get whatever few jobs are available.  They spend four or five years and $100,000 or $125,000 bucks and maybe more, often acquiring enormous student debt.  The best they get is to beat out a non college student for a dull, non repetitive, underpaying manual job.

If you think an online or for-profit university is going to be any better, think again.

There is a shake-up in for-profit higher education.  Too many of these schools are cheaters.  This has caught up with them.  A broad swath of the sector is shutting down as federal regulation, lawsuits and a growing stigma about for-profit education takes a toll.

Thousands of dollars in paid tuition can be lost with a for-profit.  The recent closure of ITT Educational Services shows the risk.  Their abrupt shut down impacted 35,000 students who were taking classes on campuses and online across America.  Many had paid for the school with loans. The school went away. The debt did not.

This is just the latest in a series of for-profit educational scandals. University of Phoenix lost 50,000 students in 2015.  DeVry University was sued by the Federal Trade Commission for misleading students about their chances of getting a job and increasing their income after graduation.

In 2015 Corinthian Colleges closed most of its schools after being slapped with a $30 million fine by the DOE for overstating job placement rates for graduates.

Just wait, it gets worse.

The worse news is that even if someone graduates from college, they are more likely to get a lower-paying job than in the past.  This pushes those without college degrees into even lower paying work.  This is a process called “filtering down”.

On top of the problem of filtering down, the inflation-adjusted value of the wages of college-educated workers has barely increased in the 21st century.  Graduates are taking jobs below their full earning potential and their educational status is not pulling up the wages received for these jobs.

What a mess. You want to move up but the entire system is trying to beat you down.  Education costs more and brings less.   Jobs are harder to get and pay lower wages.

You really don’t want to get caught in this system at all.

Fortunately there is a way to break free.  There are courses that can be obtained for pennies compared to university, and they can be completed in weeks rather than years so you can start earning sooner.

This just gets better.

These courses provide a formula for everlasting wealth using three ways to get rich.

Let’s first define rich.

“Being rich is doing something bigger than you, that you love in a way so there is always money enough and at least a little left over”.

This form of richness lifts you well beyond dollars and cents.  These courses teach you how to start with your own core business and it can be anything that interests you.  You’ll see how it can be gardening, farming, fishing, golf, finance, travel, photography, art, construction,  machinery, inventions. whatever.

The courses help you choose your core business and then teach you how to build that business and wrap the publishing and hospitality around it.

Here another thought they teach that’s extremely valuable… How to eliminate the middle man who would otherwise be your employer and who would take most of the reward for your work.   You’ll learn how to avoid job applications, how to end the need for dusting off your CV and eliminate hat in hand job interviews where someone else gets to decide your fate.

These courses teach you how to go direct to clients so you become self-sufficient and self-empowered.

You learn how to circumnavigate the big corporations who are creating underemployment and you earn by serving your customers direct.

Finally there is one more… quite frankly huge, advantage to these courses.  They are guaranteed… really.   You get to take the courses, try what you learn and if you are not satisfied, you’ll see below how they are totally free.

Let me tell you about these three courses.

The first course is Self Publishing to Sell.

You can help everyone become richer and enhance your own life by writing to sell.  The same technology that has eliminated so many old employment opportunities creates new freedoms to live where we choose and yet share our services with others almost everywhere around the world.

First, earn with online self publishing.   The three stories below show how Amazon.com and self publishing have enriched the lives of three others.

Online self publishing is creating a wealthy writer’s middle class.   Read the three stories of self publishing success below to learn a secret that new self publishers can use to make life rich.

In the past, a few writers made fortunes. The rest starved.  No more!  The old way of writing and publishing was great… if you like the lottery.  Not so good, if you wanted an income for sure.

There are growing numbers of great stories about beginning writers using Kindle to sell their publications.  Here are three stories of how new self publishers have used Amazon.com to make their lives better as they earned more.

Let’s start with Nickolette Goff who is retired and loves organic gardening,  healthy cooking and visiting Ecuador.   She had never published a book and after our self publishing course she wrote and promoted her first book… a Quinoa recipe cookbook with 13 recipes she garnered from her Ecuadorian trips.   She had 10,000 downloads of the book in five days and obtained dozens of good reviews!

You can get 13 more great quinoa recipes in Nicki Goff’s book at the links below.

quinoa-book

You can order Nicki’s first book at Amazon.com.

She wrote:  Hi, Gary,  Book sales are actually going well, and I’m having a lot of fun with this. I’m so grateful to you and Merri  for pushing me to get some action going!

The free promos really get things going, and seem to reignite sales.

Two more in the works – both on gardening topics.  Best wishes to you and Merri.   Love, Nicki

Nicki’s husband recently wrote:  Nicki, her sister and two nieces were visiting Ecuador for 3 weeks in January –  Her Kindle books have paid for her trip so she loves that.

Take Bob Gandt, as another example.

Bob Gandt

Bob Gandt has had great writing success and has been published by numerous major publishers.  Bob’s niche is flying, war and writing.  He published his first story at age sixteen – the same year he first soloed an airplane.  Since then he has logged something over 25,000 hours, written fourteen books and published countless articles. Hearing the stories of others like Bob help me (as well as you) better understand how many different ways there are to Write to Sell.

At age 20 he was at the time the youngest aviator in the U.S. Navy. In 1965 he began his 26 year career as a pilot for Pan American World Airways.  His 1995 book, Skygods, (Wm. Morrow & Co.), recounts the meteoric descent and crash of the once-great Pan Am. His 1997 book “Bogeys and Bandits” (Viking Penguin) told of a training squadron at the same base where he had trained years before.

This book led to a CBS series Pensacola: Wings Of Gold.   Bob was the writer and technical consultant for these twenty-two-episodes, which starred James Brolin as the commander of a Marine F/A-18 training squadron. Bob’s books were previously published by the big publishing houses, but now Bob’s focus is on self publishing.  As an author whose numerous books have been published for and sold through book stores, he sees the bookstore path filled with dinosaurs.

Bob started with print but took a special step that every writer should know.  This step has helped him add Ebooks to his stable of income producing systems.  Print and Ebooks are all part of the publishing process… but Ebooks make self publishing easier than ever before. Bob’s passion is flying and the military.  His books reflect this.

Learning and sharing your passion with like minded souls is just fun.  There is no other way to say it.  This is how life should be lived and self publishing lets you live it this way.

Yet despite an offer from a major publisher, Bob self published  his latest book at Amazon.com.  We helped introduce this book, and it has reached #1o on the Military Thrillers best sellers list several times since! See Bob’s website here.

Another great story is about Hugh Howey, a writer that every self publisher should meet and hear.   Hugh had just a little success with publishers, a book with modest success.

Hugh Howey

Hugh whipping me badly in a game of chess.

Hugh self published his book, Wool.  Hugh was a bookstore clerk.  In his spare time he wrote science fiction and began self-publishing his work on Amazon.com in 2011.  Soon he was earning over $100,000 a month on Amazon.  His books made the New York Times best seller list.  See Hugh Howey’s Amazon.com page here.

The formula that each of these writers has used is based around building a following for their books.  They wrote more than one book.  They sell their first book at a low price (free to .99 cents).  This compares to the typical $9.99 to $12.99 for books written by top branded authors on Kindle.

The low price starts building a readership.  In Hugh Howey’s case, he offered his first book free.  After the book became a best seller at Amazon.com, his other book sales, foreign rights, six figure print deal and film rights flowed naturally.

Nicki Goff and Bob Gandt are using this formula as well…  a  low priced first book attracts readers and builds a following for more…. higher priced, followup books.

This is one secret contained in our Self Publishing Course “Self Fulfilled – How to be a Self Publisher”.  

Online self publishing allows you to a lower price…  increase volume and cut out a publisher, distributor and book store who normally absorb up to 88% of the income created by a book.

You can start self publishing with no printing costs, no shelf space, no inventory, no postal delivery.  Most of the publishing expenses are eliminated.

The writer keeps 70%.

Amazon keeps 30%.

A typical writer earning 12% of the wholesale book sales makes about $.60 per $9.99 book sale.  A Kindle writer makes $2.10 on a $3 sale.

Costs are reduced as well.  Nicki Goff, Bob Gandt and Hugh Howey (as I do) all write at home with no office or staff overheads.  This is how most self publishers start so all the income generated is profit.

This is a new exciting era for writers.

Smart self publishers can begin earning quickly with no obstacles between their publication and the reading public.   New technology provides self publishers with the following benefits:

* Printing, shipping and disposal (of unsold books) costs eliminated.

* Shelf space unlimited and almost free with no capital costs.

* Increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.

Get a great head start on earning income through the the evolving online self publishing process that we reveal in our course.

Technology favors self publishers today.  Portable computers, the internet, wireless access, on demand printing smart phones and electronic readers all create enormous new, quick earning potential for self publishers.

“Self Fulfilled – How to be a Self Publisher”  teaches our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.

You learn:

* How you can start earning quickly with a very small amount of money even if you do not write full time.

* 11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.

* How to gain 1,000% returns on some of your publications.

* How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.

* Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).

My wife, Merri, and I became multi-millionaires in our own self-publishing business over 40+ years.  Today, we have more cars than we can drive, five homes and numerous cabins in North Carolina, Florida and Ecuador.  We have a beautiful lake front home on 16 acres (with an orange grove to boot).  We have a 253 acres in the beautiful mountains, where we live in the summers.  We have no mortgages, not a penny of debt, and plenty of money in the bank.  More importantly even though we are well past retirement age, we can remain active,  love what we do… and make contributions to society that feel are meaningful.

Gain practical publishing ideas and case studies.

For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island, wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.

What’s Your Passion: Travel and Tourism?

A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.

He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.

You learn:

* How to set up a computerized fulfillment center even if you’re computer illiterate.

* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.

* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.

* How to control inventory, check ad results, and keep overhead down.

* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.

* Our secret pricing strategies that will help you sell more units of your product.

* How to define and target your internet market, and start getting visits.

* How to develop your website.

* The top 10 internet tips to use and the top 10 traps to avoid.

“In Self Fulfilled – How to be a Self Publisher” Merri and I gave away every publishing secret we know to write to sell for a solid income.

The second online course in this powerful trio is “Event – Full Business, How to Profit from an Events Business”.  This course teaches the art of using hospitality to earn extra by offering seminars, tours, exhibitions, special events, etc.

gary scott events

Merri and I speaking to over 400 delegates in Quito, Ecuador

gary scott events

Merri and I speaking to a dozen delegates at our farm office in North Carolina.

Since May 1968 we have been paid to travel and live exactly where we have wanted to be… because we have known how to write to sell and monetize the publishing success with events, seminars, courses and tours and other hospitality events.

The combination of self publishing and working hand in hand with an events business has brought us excellent income and allowed us to visit and to live anywhere in the world we have desired.  Many of our subscribers have gained enormously from these courses.

One sent me this note:

“Gary,  I participated in a home party last week and sold $253 worth of Ecuador goods that I brought back on my trip there last November.  That makes a total of approx. $450 in random sales so far which comes real close to paying for my airline ticket.  I still have a nice inventory, so will work on selling the rest.” 

This reader is using an events based business to generate income that pays for international travel.

Our online course “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

There are many fringe benefits to an events business. For example almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  One event earned  $142,260 in three days.  In another instance, we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.  More often we bring in $10,000 for a weekend’s work.

Yet the income has been a small part of this adventure.  The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped…. the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

Event – Full Business:  How to Have a Seminar and Tour Business.

We have conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Austria, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands, Nevis, Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and even more.

We share what we know about events in our emailed correspondence course:  “Event – Full Business”.

Self publishing and events go hand in hand.  Writing to sell can build an events business and events can sell self published books, reports and courses.

Here are the initial lessons you receive.

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering which will not communicate with accounting and the mess this could mean for you. How to choose… arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses… delegate driven… speaker driven… third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: How to build a List.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails.  Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

The tuition for “Event – Full Business – How to have a Seminar and Tour Business” is $349.  That’s nothing compared to a university tuition but it gives you lessons on how to start earning now.  This is also true for “Self Fulfilled- How to be a Self Publisher”. The tuition is only $299.

To help you start earning extra income, I have created a special offer so you also get our third course “The Tangled Webs We Weave – How to Have an Internet Business” (also normally $299 tuition) on how to use the internet and a website in your business. Plus there are two bonuses for you.

Bonus #1: Get the 50 minute Video Workshop “How to Start Your Own Internet Business” presented by our webmaster, David Cross,

Bonus #2: Our Super Thinking Workshop that helps you absorb, retain and recall what you learn. You receive this workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car.

When you enroll in this special tuition offer of price of $499 you receive the three courses and the bonuses worth a total of $947 for almost half price.  You save $448 total.

Three Course Special $499

THESE COURSES ARE GUARANTEED. We’ll Accept All the Risk!

We completely guarantee the program.

Order the three courses and take a full two months (62 days) to put them through its paces.  That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information can help you develop extra income all you have to do is let us know.  You’ll receive a complete refund of every penny of your investment.  No questions will be asked.

Fair enough?

Our publishing and hospitality business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible.  We want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to create income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled – How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $499

We are not finished yet.

I wish I could say that you can take these courses once and be done.

I can’t.  Our business has ups and downs, changes continually and always evolves.  Continuing education is required so for the next year you’ll receive updates.  As we learn new ideas, tactics, strategies and ways to enhance our business, we’ll share what we learned with you as we update these courses.  You’ll receive all the updates for a year at no further cost.

In addition we’ll set you up for continuing education for another year at the guaranteed $499 price.  You’ll be able to decide to cancel continuing education any time you choose or when we send a tuition note next year.

You don’t have to be short of funds regardless of what you do, wherever and whoever you are.


If you’re thinking of moving to a better place, having a better lifestyle, maybe taking that long-awaited retirement, making a career change or living in a sleepy, low crime, no stress town, more power to you.  Perhaps you plan to move into small-town USA or head overseas to live abroad.  Or maybe you simply want to earn a little extra income as you learn to make a lot of extra income.  Our three courses and the bonuses can help you take these ideas out of your dreams into your life.   Simply enroll and start improving your life now.

Enroll here Self Fulfilled Special $499

Gary

www.statista.com: US underemployment rate

 

 

 

 

 

 

 


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