What’s in a Lavender Panda?


There is more than lavender and fur in a lavender panda.   There are lessons and profits we can gain about tapping into the National Psyche. In today’s world, we can tap into the “Global Psyche”.

An example of the riches the Global Psyche can bring is described in a Wall Street Journal article entitled “Maker of ‘Bobbie Bear’ Can’t Keep Up With Demand; Tapping the Psyche of 30-Year-Old Chinese Ladies”  by Dinny McMahon.

WSJ image

Image from Wall Street Journal Article “Maker of ‘Bobbie Bear’ Can’t Keep Up With Demand”

The Panda shows that problems create 0pportunity when we tap into the Global Psyche. 

The article on Bobbie Bear Panda shows a most unusual way that a problem pyramid in China created a global opportunity in Tasmania.   The most populous nation in the world needs economic expansion.  This expansion creates pollution.  This pollution leads to a change in the psyche for greater purity.

The article says: NABOWLA, Tasmania—Starting weeks before Christmas, Robert Ravens had to ration sales of teddy bears to people visiting his lavender farm in this remote corner of Australia to one per customer. Demand was so fierce that as soon as each furry purple Bobbie Bear shell was stuffed with a mixture of lavender and wheat, it was rushed straight to the gift store.

Mr. Ravens had already stopped shipping overseas and interstate. He had stopped taking Internet orders. His small staff at Bridestowe Lavender Estate couldn’t keep up with demand coming almost solely from one place: China.

“We’re not aiming to dominate the world of fluffy bears. Our business is fine lavender,” said Mr. Ravens. “But somehow we’ve tapped the cultural psyche of 30-year-old Chinese ladies.”

The rush on Bobbie Bears is what happens when suddenly insatiable Chinese demand meets limited supply. Mr. Ravens said the farm—where a spacious gift shop overlooks trim rows of lavender, an hour’s drive through quiet farmland from the closest airport—has seen “near riot” conditions since the rationing began. The annual number of visitors has nearly tripled in six years to 60,000 in 2013.

Bobbie Bears have tapped into Chinese consumers’ desire for peace of mind after recurring food and product safety scandals at home.

“Anything natural from somewhere with blue skies and clean air and water is dreamy for Chinese consumers.”

Session Six of our Global Economic Webinar shows three types of opportunity that arise from problems.  Take the environment as an example.  Environmental problems offer three forms of opportunity:

#1: Adaptation

#2: Mitigation

#3: Structural Change

In this example, the Bobby Bear Panda has helped people in China adapt their attitudes toward purity.

What problems in the world do you see?  There are plenty.  Next time you see a problem, think it through. How will humanity react.  In this way you can find fulfilling, profitable opportunities that help the world.

Gary

Maker of ‘Bobbie Bear’ Can’t Keep Up With Demand; Tapping the ‘Psyche of 30-Year-Old Chinese Ladies


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