Core values are the driving force of all things human. Core values driven by Maslow’s Hierarchy of Needs are the power driving our activity, business, religion, investing, social, economic, institutional, national and global.
Be aware of core value shifts… in nations… in markets… and in yourself.
How have core values in Western democracies changed?
How have our beliefs about our government changed?
Photo from Mr. Smith goes to Washington
The 1939 movie “Mr. Smith Goes to Washington” was nominated for 11 Academy Awards, winning for Best Original Story.
Photo at salon.com from the Netflix series “House of Cards”.
Netflix’s “House of Cards” made Emmy history Thursday with nine nominations.
The Emmy nomination of these films show numerous evolutions from black and white to color, from theater to internet. The Netflix nomination is the first for a program delivered online as being equal to the best on TV.
Shifts in Victorian core values are not limited to the USA either. House of Cards was an English show first. The US version roughly follows the English show. I believe that the two shows also reflect shifts in core values and beliefs that people in Western democracies have held about their political systems.
At our most recent Writer’s Camp, we were looking at how to use “core value shifts” to create and sell publications. We reviewed the importance of a publication having a clear cut purpose based on thoroughly examined and understood core values.
One of the delegates of a Ukraine background spoke up and outlined how unexpected core value shifts can bring enormous pain and suffering.
He told of his aunts and uncles born and raised in the Soviet era were led into disaster. “The Soviet taught core values loyal to the state… not the family… so millions had nothing for support or to believe in when the state dissolved” he explained.
Be careful what you believe in. Take for example… the belief in a million dollars… an ultimate, western brass ring.
A recent USA Today article “For Retirees, a Million-Dollar Illusion” by Jeff Sommer shows how the value of a million has changed.
Here is an excerpt: In 1953, when “How to Marry a Millionaire” was in movie theaters, $1 million bought the equivalent of $8.7 million today. Now $1 million won’t even buy an average Manhattan apartment or come remotely close to paying the average salary of an N.B.A. basketball player.
Still, $1 million is more money than 9 in 10 American families possess. It may no longer be a symbol of boundless wealth, but as a retirement nest egg, $1 million is relatively big. It may seem like a lot to live on.
But in many ways, it’s not.
Inflation isn’t the only thing that’s whittled down the $1 million. The topsy-turvy world of today’s financial markets — particularly, the still-ultralow interest rates in the bond market — is upending what many people thought they understood about how to pay for life after work.
“We’re facing a crisis right now, and it’s going to get worse,” said Alicia Munnell, director of the Center for Retirement Research at Boston College. “Most people haven’t saved nearly enough, not even people who have put away $1 million.”
For people close to retirement, the problem is acute. The conventional financial advice is that the older you get, the more you should put into bonds, which are widely considered safer than stocks. But consider this bleak picture: A typical 65-year-old couple with $1 million in tax-free municipal bonds want to retire. They plan to withdraw 4 percent of their savings a year — a common, rule-of-thumb drawdown. But under current conditions, if they spend that $40,000 a year, adjusted for inflation, there is a 72 percent probability that they will run through their bond portfolio before they die.
The U.S. Game show “Who Wants to Be a Millionaire” was the first U.S. game show to offer a million-dollar top prize and became one of the highest-rated game shows in the history of American television. This suggests that the idea of being a millionaire is still a Western core value. (This show by the way also was a copy of an English original.)
As core values shift in the Western world, accept this ideal of being a millionaire with caution. The process can blind you to your real destiny and it may be meaningless. A million dollars may not be enough.
This is why it is important to have a purpose driven life and retirement that provides everlasting wealth from a fulfilling process.
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Learn How to Write to Say or to Sell
Seven Secrets of Self PublishingHere are seven secrets that can help you earn as a writer and self publisher.
Join me as a wirter and self publisher.
These secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.
Take for example Amanda Hocking. After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.
In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series. In 2013 she sold another series to St. Martin’s Press.
E.L. James is another such story. She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.
Hugh Howey is a third example. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.
These are great inspirations.
I know Hugh. This type of success could not happen to a more deserving and talented person. He deserves every accolade he receives and he does not take a bit of this success for granted. Hugh is pouring enormous energy into be worthy of his readership. We’ll share some of Hugh’s secrets in a moment.
Neither you or I are likely to have this type of success. That’s not bad. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle. Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.
May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.
What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely share is the many hours of writing they devoted before their self published book sales soared. They were journeymen first… stars second.
The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.
Take Merri’s and my publishing business as an example.
Merri and I are not writing stars. We are journeymen who have for 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.
Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.
In a moment you’ll see why that’s fine for us and probably for you too. First some history.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures… having fun… while helping a large readership adapt to a rapidly changing world.
Self Publishing has created exactly the lifestyle we desire allowing us to span the world, have homes in Hong Kong, England, a farm in North Carolina, orange groves and home in Florida… hotel and condos in Ecuador and work that we love and feel has meaning and purpose.
Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.
Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology. Everything seems new… except the seven secrets. Change in the publishing industry is disturbing many. We love it due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.
The First P is Passion.
Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whip Lash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. I love the projects I take on, so work doesn’t feel like, well… work.
I’m passionate about investing, so I write and self publish ideas about investing. Merri and I love Ecuador… so we wrote about Ecuador.
What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.
Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.
This is why stardom is not the main goal for most writers and self publishers. To be immersed in our passion and get paid well for it. That usually enough.
The seven Ps are:
#4: Profitably Priced Product
#5: Prospecting Pathway
In 1974, I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered these seven secrets. They helped me write and sell book after book and report after report. Since then, our self publishing business has brought in millions.
How to build a solid business.
The key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication. The premise behind the Golden Rule is that if you have a passion… you have a problem. Your problem is a desire to fill.
The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.
Here is the Golden Rule of Simplicity: Your Desires Are in Others. Your Desires ID Markets. Your Habits Reveals Pathways. Your Emotions Create Stories. Your Demands Create Publications.
This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms or are totally low tech.
The first time I exposed others to the secrets in Self Publishing was in a weekend seminar. We offered the course for $1,500 and were surprised when 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a course based on our current self publishing activity.
That was more than 20 years ago and thousands have used the course as it has evolved over the decades. You can see a few current success stories at the links at the bottom of this note.
This course is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business and how we are running this self publishing business right now. We use the 7Ps today just as we did four decades ago to create a strong six figure annual income.
Another thing that is unique is that Merri and I do this entire business by ourselves with the help of David Cross, our son-in-law and webmaster. You will not have to build an organization to self publish. Though we have over 35,000 readers who have subscribed to our ezine and though we have have made millions we still work from home. You’ll be able to do the same—if you wish—because the course includes everything we did and do—explained in vivid detail.
To this end, I have created a special offer. When you enroll in a Writer’s Camp, I’ll immediately send you an online course “Self Fulfilled – How to be a Self Publisher,” which is normally $299. I’ll also send our online course on how to use the internet and a website in your business and three additional bonuses.
Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,
Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”. To read more about this course click here.
Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This recorded course sells for $199.
Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled “Three Secrets for Creating Publishing Ideas”.
Bonus #5: Self Fulfilled 202 and 203. Self Publishing is changing so fast that the course continues to evolve. We added Self Fulfilled 202 in 2012 and 2o13. Now we are adding Self Fulfilled 303 in 2-14. You’ll get all new lessons we add for a year.
In all, you get $896 of bonuses FREE.
Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to turn your passion into profit.
Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today.
Self Publisher and Author