Power of the Ps


There are three forces behind the power of the 7Ps.

Real power in the modern world comes from flexibility, endurance and the ability to embrace and gain from change.

The 7Ps provide lasting earning power because they are the basics of all business.  The 7Ps help small businesses spot, reach, communicate and focus on niche opportunities again and again, in a circle of everlasting wealth.

Many years ago when I began my direct mail business in London I learned and used the seven Ps.  Then I  moved to the Isle of Man and then Florida and then the Dominican Republic and then  North Carolina and then Ecuador and then back to Florida.  In each place our business grabbed a new niche and expanded because of the 7Ps.

A recent article in the Economist shows how important it is to have stability in this increasingly unstable world.

economist article

Photo from important Economist article.

The 7Ps create micro business opportunity by revealing new niches of business who can create income for you.  They not only identify but also reach, engage and focus your customer.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation

The Ps are really important to any writer, publisher or micro business person because they transcend all forms of technology.  They are a constant in a world of  change.

Businesses need this stability because the uptick in disruptive technology means that technology you conquer today may no longer be applicable tomorrow!

Two enlightening articles in the December 1 to 7, 2012 issue of the Economist can help us understand the importance of having the stability of the 7Ps in this rapidly changing, wobbly world of business.

The series on this issue was entitled “Battle of the internet giants” and the first article was entailed “Survival of the biggest”

Here is an excerpt: The four giants of the internet age—Google, Apple, Facebook and Amazon—are extraordinary creatures. Never before has the world seen firms grow so fast or spread their tentacles so widely. Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Some 425m people now use its iTunes online store, whose virtual shelves are packed to the gills with music and other digital content. Google, meanwhile, is the undisputed global leader in search and online advertising. Its Android software powers three-quarters of the smartphones being shipped. Amazon dominates the online-retail and e-book markets in many countries; less well known is its behind-the-scenes power in cloud computing. As for Facebook, if the social network’s one billion users were a country, it would be the world’s third largest.

The digital revolution these giants have helped foment has brought huge benefits to consumers and businesses, and promoted free speech and the spread of democracy along the way. Yet they provoke fear as well as wonder. Their size and speed can, if left unchecked, be used to choke off competition.

Another article in this series was entitled “Another game of thrones”.  He is an excerpt:

Google, Apple, Facebook and Amazon are at each other’s throats in all sorts of ways

It is an epic story of warring factions in a strange and changing landscape, a tale of incursions and sieges, of plots and betrayals, of battlefield brilliance and of cunning with coin.

The battle lines between the four large companies seen as dominating the consumer internet—Google, Apple, Facebook and Amazon—are in furious flux.

The tech industry has a history of bitter rivalries: IBM and Apple in the 1980s; Microsoft and Netscape in the 1990s. But the rivalries shaping the market today are even richer and more complicated, not least because they have a personal edge.

Nor has the industry ever seen such young and feisty firms—Apple, the oldest of the quartet, was founded in 1976—with so much financial firepower. Each of the companies has developed a powerful business model. Google has turned search into a huge money-spinner by tying it to advertising. Facebook is in the process of doing something similar with the way people’s interests and relationships are revealed by their social networks. Amazon has made it cheap and easy to order physical goods and digital content online. And Apple has minted money by selling beautiful gadgets at premium prices.

This has let the companies pile cash into their war chests (see table). They will need them. All four grew up when computing was basically something done at a desk or on a laptop with the programs you had to hand. Now their world is undergoing great change.

The iron phone

As the web becomes something that lives through and on the phone, and software something handled in a cloud, the clear lines that once defined territories and strategies are blurring. A mixture of threat and opportunity has the big four using their cash and acumen to strike out into other areas—sometimes into uninhabited lands, sometimes into places where some other firm is used to ruling the roost.

The battlefields on which the big four are fighting are, like most battlefields, messy and confusing. They are also numerous. Apple and Google are crossing swords in operating systems for smartphones and tablet computers; both firms and Amazon are butting heads in hardware; Google and Facebook have become sworn enemies in social networking; some of the other protagonists even have designs on e-commerce, which has long been Amazon’s stronghold.

Search engines and siege engines

It will not be easy to wrest this profitable property from Google. But each of the other web giants would dearly love to carve out a chunk. Arguably the biggest threat comes from Apple.  Now they are locked in a conflict.

At its heart lies the competition between Apple’s iOS mobile operating system, which powers the iPhone and the iPad tablet computer, and Android, Google’s rival operating system.

Apple’s Siri voice-activated personal assistant is part of the attack—a new sort of search engine that can serve up answers to people on the go. Apple’s controversial decision earlier this year to take Google Maps out of iOS and replace it with the company’s own, flawed mapping product is another attempt to provide ways of finding things that are Google independent.

Some experts think Amazon also poses a threat in this battle to find things. “Google used to be the toll-taker, directing people to Amazon,” says John Battelle, a seasoned Valley-watcher and the founder of Federated Media. “Now people are increasingly bypassing it and going straight to Amazon to find and buy stuff.” He has a point: Forrester, a research firm, reckons that 30% of America’s online shoppers begin their search for a product at Amazon. Facebook is also rumoured to be working on a search product with a social spin.

While Apple fights Google on one border, it fights Amazon on another, where the battle is to be the best provider of online content.

The most hard-fought battle between them so far has been in the e-book market. Amazon accounted for some two-thirds of all digital-book downloads in America last year. Apple accounted for just 5%, but it has been trying to woo publishers away from Amazon with an aggressive strategy that gives them more freedom to determine e-book prices than under Amazon’s terms.

The Really Important Point

This graph below from the Economist article is revealing and tells an important tale.   Many today are working hard trying to learn how to sell their books via Amazon.com.   Amazon is the 1,000 pound  gorilla on the block when it comes to selling books… but for how long?

economist article

Graph from “Battle of Thrones” article

Amazon has the least cash and lowest profit!  Will it remain in the running or will micro businesses, writers and publishers who now rely on Amazon.com have to learn a new app?

Ditto for Google.  Will writers, publishers and micro businesses (like mine) who rely on Google have to shift business models?

The answers to these questions are to be determined but we can be sure of profit in the answers because in this instability the 7Ps remain… unchanged.

The 7Ps reflect an immutable logic that worked in paper direct mail before computers. It worked with computerized Cheshire labels.  The 7Ps worked  jet printing on envelopes and personalized emails. They work for web sites and blogs.   Our writer’s camp and online Self Fulfilled delegates are using the 7Ps successfully right now at Amazon.com.

The 7Ps will work even better in the next communications revolution.  Plus ce change plus ce la mem chose.  The more things, change the more they remain the same!  This applies to the 7Ps.

Gary

Learn how to use the 7ps in writing to sell and to sell writing.

Seven P Secrets of Self Publishing

When you write, you can work anywhere.   Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican republic and Ecuador to name a few of the place I have lived.  Everywhere I have been… too numerous to share here, I have been able to work.  All I need is my laptop.

A pencil and pad even did the job before.  Freedom is just one benefit that you can gain from writing.

Another is income.   Writing has brought me both farms, free and clear… plus a lot more.

Another good example is my friend Hugh Howey.  He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.  Soon he was earning over $100,000 a month on Amazon.com.  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

Hugh Howey

Sometimes Hugh and I get together at my  farm and play chess (he beats me badly).

Writers like High are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations. In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like me and most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course “International Business Made EZ (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer. 

We provide two emailed courses  “Self Fulfilled – How to Write to Sell and be a Self Publisher” and “International Business Made EZ”.

We include the “Self Fulfilled Writing and Self Publishing Course” because there are two reasons to write, when you have something to say or when you have something to sell.  In this day and age many of us want to do both, make a statement that makes the world a better place and earn something extra in the process. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business.

Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive the Report, “How to Finance a Small Business Overseas” (no extra fee).

Merri and I have always preferred to start our micro businesses  through cash flow.  However in the early the days of our business I found myself raising extra capital several times.  I have also helped numerous businesses raise money to get started.  This report shares several experiences to give a thumbnail sketch of how to raise money abroad.

In addition you receive regular writing and self publishing updates for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “International Business Made EZ” course
  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • Any updates to any of the courses, workshops, reports or recordings for a year.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund . 

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” you can hear on MP3.

 

“Battle of the internet giants” – “Survival of the biggest”

 


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