Earning With Memorable Moments

Memorable moments and water cooler talk sells books.. and products sold by books. 

The same technology that is devastating job markets in the Western World helps new writers, small publishers and micro businesses.  Modern communications and internet power makes it easier for even the smallest businesses to go viral.

The right type of buzz can make a small micro business much bigger and very much more profitable.

Take for example, Marilyn Hagerty, and 85 year old who wrote a food review column in Grand Forks, N.D. which became an instant Web hit when her piece about a new Olive Garden restaurant in Grand Forks suddenly went viral.


Photo from Marilyn Hagerty’s website linked below

Since that time this veteran, but small town newspaper woman, has been feted by Anthony Bourdain, sent on cruises, and recently honored with a rather serious journalism award previously given to Walter Cronkite, Tom Brokaw, and Garrison Keillor.

Another example is Juliet, 8-year-old rocker who became a YouTube sensation for  ‘My First Hardcore Song’.  This YouTube has had over 25 million visits.

A New York daily article says:  “My First Hardcore Song” on YouTube by Juliet

Move over Ozzy. An 8-year-old Australian girl has become an overnight sensation for her minute-long thrash-worthy YouTube debut — and she’s even impressing the hardcore pros.

Kristina Childs posted a clip of her 8-year-old daughter Juliet, a genuine head-banger-in-training, which has racked up 5.7 million views in less than 48 hours.  “Within an hour of posting the song, I just started getting thousands of emails,” Childs told the Daily News. “I was like what is all this?”

85 and 8? Get it?   The very same technology that has disrupted so many jobs can turn a small business big… overnight… for anyone… any age… any place.

I am not sure that anyone knows how to make any  particular video, blog, message, book or ad go viral on any one specific day… but one element in this process is the memorable moment.

Memorable moments affect how much a book will be remembered.  Memorable moments make readers talk about the book.

One lesson in our online course “Self Fulfilled – How to be a Writer and Publisher”  looks at how technology can attract first readers to a book.

Getting those first readers to a book is a vital step, but this is only the start.   Writers and publishers also need readers to talk about what they read.  Even the best-written books fail to sell without word-of-mouth buzz.

water-cooler talk

Is she earning money for a writer or publisher?

80% of book sales are attributed to word-of-mouth marketing.  Even traditional high-profile publishers know that successful books sales rely on a buzz and people talking about it.

A NPR article outlines the importance of word of mouth sales in an article entitled “How To Sell A Book? Good Old Word Of Mouth” explains this.

Here is an excerpt:  When it comes to selling books, Heather Fain, marketing director for the publisher Little, Brown and Co., said there is one surefire weapon — and it’s not brand new or high-tech.

“In a lot ways, the greatest marketing tool we have in publishing — and probably will never change — is word of mouth,” Fain said.

That’s not to say any publishing house expects the word to spread all by itself. Someone has to get the buzz started.

John Locke Calls it Water Cooler Talk

Part of the recommended reading in our online course is John Locke’s ebook “How I Sold 1 Million eBooks in 5 Months”.

According to the trailer at the end of  his books every book Locke has written has made the Amazon/Kindle best seller’s list.  He writes that every seven seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.

John Locke’s formula and marketing strategy has seven steps in his marketing plan:

The fourth step in Locke’s plan is to create memorable scenes that readers will talk about.  

The memorable scenes are those that you want readers to talk about because the best way to get new readers is to have existing readers talk about the book.

Fishhooks and a Briefcase

In my first novel “65th Octave” I created two memorable moments.  In one, the hero, Robin MacAllen, uses a briefcase to take out a gang of hoodlums outside a London pub.  In the other memorable moment he uses fish hooks to defend himself.

On page 131 the scene was set… the hero and his newly found sidekick, a Seminole medicine woman were running from a corrupt sheriff.   They were fleeing the country flying from Tampa to Ireland and MacAllen was a bit ticked off when the medicine woman made him go shopping in Tampa.  To his surprise she wanted to buy fishing hooks and a sharpening stone.

The memorable moment came later in a parking lot at the airport in Shannon Ireland after they escaped America but not the Controllers who were chasing MacAllen.

Here is the moment:  The terminal was now a fair distance away  but Robin could see the people milling about. Soldiers and policeman were everywhere. He was so absorbed in the scene that he ignored the fact that he was totally alone and two men were closing in fast.  When MacAllen saw them they were already too close to run. The man on the left of considerable bulk moved easily towards him. He was massive… looked strong. The other man, small… looked like a rat.   Robin started to run… but realizing that this was futile, he slowed and assessed the two.  Ice ran though his veins but he abruptly stopped. 

The two men slowed as well.  They looked confused as they had expected Robin to run.  They  looked at one another then kept coming.  MacAllen saw the men’s perplexity rise, but they continued to close.

Silence.  Sweat trickled down his spine.  Robin remained frozen.

They reached him.  Each grabbed an arm.  

Robin pictured himself dead and collapsed.

The two men tightened their grip which drove the razor sharp Eagle Claw #2 hooks sewn into the arms of Robin’s coat savagely into their hands.

Eagle Claw hooks are normally very sharp.  When sharpened further with a diamond hone they become almost lethal cutting through Robin’s coat, the protective cork, and easily through the men’s flesh and sinew to the bone.  Neither of the men’s hands offered resistance to the hooks.  Both men jerked back in stunned shock. This set the hooks deeper into bone.  They pulled apart and then to escape the sudden agony collided with a thud as Robins pulled them in and shed his jacket.  

Robin did not look back as he walked away from his abandoned coat but heard the large man bellow like a bull and the little squeak… like a rat. 

The goal of that section was to provide readers with a different, memorable moment unlike any they had experienced.   This action was mentioned to me in many letters from readers so I hope it accomplished this goal.

Modern technology offers great new technology for any and all… especially if it create memorable moments that attracts interest.


Seven P Secrets of Self Publishing

Here are seven secrets that can help you earn as a writer and self publisher.  


Join me as a wirter and self publisher.

These secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.

Take for example Amanda Hocking.  After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.

In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series.  In 2013 she sold another series to St. Martin’s Press.

E.L. James is another such story.  She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.

Hugh Howey is a third example.  He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

These are great inspirations.

I know Hugh.  Sometimes we get together at my  farm and play chess (he beats me badly).

Hugh Howey

Hugh’s success could not happen to a more deserving and talented person.  He deserves every accolade he receives and he does not take a bit of this success for granted. Hugh is pouring enormous energy into being worthy of his readership.

Neither you or I are likely to have this type of success.  That’s not bad.  The good news is… we do not need this type of success to have a rich and fulfilled lifestyle.  Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely share is the many hours of writing they devoted before their self published book sales soared.  They were journeymen first… stars second.

The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably for you too.  First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world, have homes in Hong Kong, England, a farm in North Carolina, orange groves and home in Florida… hotel and hacienda in Ecuador and work that we love and feel has meaning and purpose.

Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.  Everything seems new… except the seven secrets.  Change in the publishing industry is disturbing many.   We love it due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whip Lash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings.  I love the projects I take on, so work doesn’t feel like, well… work.

I’m passionate about investing, so I write and self publish ideas about investing.  Merri and I love Ecuador… so we wrote about Ecuador.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

This is why stardom is not the main goal for most writers and self publishers.  To be immersed in our passion and get paid well for it.  That usually enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

In 1974,  I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth.  Then I discovered these seven secrets.  They helped me write and sell book after book and report after report.  Since then, our self publishing business has brought in millions.

How to build a solid business.

The key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication.  The premise behind the Golden Rule is that if you have a passion… you have a problem.  Your problem is a desire to fill.

The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.

Here is the Golden Rule of Simplicity:  Your Desires Are in Others.  Your Desires ID Markets.  Your Habits Reveals Pathways.  Your Emotions Create Stories.  Your Demands Create Publications.

This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms  or are totally low tech.

The first time I exposed others to the secrets in Self Publishing was in a weekend seminar.  We offered the course for $1,500 and were surprised when 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a course based on our current self publishing activity.

That was more than 20 years ago and thousands have used the course as it has evolved over the decades.  You can see a few current success stories at the links at the bottom of this note.

This course is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong six figure annual income.

Another thing that is unique is that Merri and I do this entire business by ourselves with the help of David Cross, our son-in-law and webmaster.  You will not have to build an organization to self publish.  Though we have over 35,000 readers who have subscribed to our ezine and though we have have made millions we still work from home.  You’ll be able to do the same—if you wish—because the course includes everything we did and do—explained in vivid detail.

To this end, I have created a special offer.  When  you enroll in a Writer’s Camp, I’ll immediately send you an online course  “Self Fulfilled – How to be a Self Publisher,” which is normally $299.   I’ll also send our online course on how to use the internet and a website in your business  and three additional bonuses.

Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,

Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”.  To read more  about this course click here.

Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car.  This recorded course sells for $199.

Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled  “Three Secrets for Creating Publishing Ideas”.

Bonus #5:  Self Fulfilled 202 and 203.  Self Publishing is changing so fast that the course continues to evolve.  We added Self Fulfilled 202 in 2012 and 2o13. Now we are adding Self Fulfilled 303 in 2-14. You’ll get all new lessons we add for a year.

In all, you get $896 of bonuses FREE.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to turn your passion into profit.

Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today.

Self Fulfilled Special $299


Gary Scott

Self Publisher and Author

See success stories from Self Publishers.


How To Sell A Book? Good Old Word Of Mouth

Goggle Marilyn Hagerty’s

Marilynhagerty website

Marilyn Hagerty on CBS News

8-year-old rocker, becomes YouTube sensation for  ‘My First Hardcore Song’

Juliet NY Daily News Article

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