The digital world brings us great freedom and earning power. When you understand micro marketing… you can reach almost any type of niche so you can truly turn your passion into profit.
Take Pie for example!
From PieLab.org website.
I love pie and could even think of making a business out of it. One entrepreneur has. PieLab is a performance cafe that grew from one simple premise… Pie plus conversation equals ideas. Ideas expand horizons! What a great idea that fills the taste buds minds and soul!
PieLab has help transform the community of Greensboro Alabama. The community while meeting to enjoy apple and peach deserts has developed two community improvement programs.
One is “Pecans” a small teen run business based on one of the States big agri crops. The second is BikeLab which makes bikes available to children who would otherwise do without.
Pecans from PieLab.org website
Learn more about Pielab at the link below.
One way to earn is to write to sell.
The key to writing to earn is described below in an excerpt from our online course “Self Fulfilled – How to be a Self Publisher” which teaches how to write to sell wherever you live.
The ideas behind all the marketing strategies this course will review are:
#1: Build a list.
#2: Create a simple message focused to that list.
#3: Use the list to kick start spreading the word.
The two driving forces in our marketing strategy are:
#1: Build the list with “Niche Pay Per Click”.
#2: Focus the list with “Authenticity”.
The key to our successful self publishing is our list and we use Pay Per Click to keep adding new names to our list.
Using Pay Per Click successfully requires three steps.
#1: Keep campaigns focused on a niche. If you try to expand your niche too broadly it is hard to remain authentic and unique. The John Locke case study below shows a good example of the importance of focus. Locke created a strategy that pushed his sales from 63 copies in September 2010 to 369,115 copies in March 2011.
He was the first self publisher to have 1 million Kindle downloads. This attracted attention of big publishers but Locke refused to have his books published by big publishers.
Merri and I decided to focus on “International Micro Business” and “Funky Micro Business” because the focus of “Small Business” “Micro Business” or “Funky Business” were all very competitive phrases. We decided to be known as the people who can help readers create a “Funky Micro Business” and an “International Micro Business”.
Any pay per click campaign we launch for our International Business Made EZ online course will include words “international” or “funky”.
#2: Keep the sales page (also called the squeeze page or landing page) focused to the phrases in the campaign. If I were creating a pay per click campaign for Funky Micro Business, I would be sure that readers would click onto a sales story about how to benefit from a funky micro businesses and nothing else. Though we have a focus on multi currency investing and Ecuador and natural health… nothing about these products would appear in the funky micro business sales page.
#3: Tie both the campaign and sale page into a thematic string that leads to a main message and website. The focus in our Ecuadorliving.com Pay Per Click campaign provides a good example.
First, our campaign is about Ecuador Living… not just Ecuador. This campaign is zeroed in on North Americans and Europeans looking to live in Ecuador. All the phrases in the campaign are related to problems and opportunities for potential expats and investors in Ecuador.
Our Ecuador pay per click campaign is not geared to Ecuador tourists for example.
The sales page here is self explanatory. See how it leads readers to our website and the FREE Ecuador handbook.
The focus of the sales page is a thread that sews together the focus of the pay per click ad and leads to getting the reader to order FREE Ecuador Handbook
This is where our work really begins to let the reader get to know and trust us and to see the ways we can help.
The Ecuador Handbook is just the first step. Then we send a FREE email about Ecuador to the reader every day. The goal of the email is to “in some little way make the reader’s life better”.
End of Excerpt
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Learn more about Pielab at pielab.org