Self Publishing 202
Lesson #22: “Quicker” provides a lesson in the algorithms… getting readers and bringing them back again and again.
We can be quicker with our writing if our publications are selling well.
Our writing does not have to be perfect to sell well.
Selling well can be quicker with a good pricing strategy such as used by the author of the book “Quicker”.
I am a voracious reader of fiction and am continually tracking the Kindle “Best Sellers” looking for new authors and heroes.
This process turned me onto “Quicker” by Laurence Dahners.
Dahners is an orthopedic surgeon who teaches at the University of North Carolina Medical School who became interested in writing novels.
This is a near future SciFi/Thriller. The heroine is Ell Donsaii an intrepid athletic phenom and mathematical genius who develops a quantum mechanical theory that changes the world of communication as she defeats a terrorist plot at the Olympics.
A couple of reviews at Amazon.com explains a lot.
One review says: I read this first book of the series a while ago.
I just finished reading the third book and immediately purchased the fourth as well as two other unrelated kindle books by the same author. Laurence Dahners is a new part-time writer, one of those who would not exist if not for the new paradigms of the internet, electronic books, and self publishing. I am very glad that he got his chance!
Another review: Quicker (an Ell Donsaii story) is not an earth shaking book or series, it is not very long, it is not full of long character development.
The other books of the series are FUN!
Dahners style is transparent and easy to read and captivating and compelling.
His writing reminds me of two writers from the golden age of science fiction, Andre Norton and E.E. (Doc) Smith.
Like Norton his books are fast and easy to read and capture your interest and empathy for the characters.
Like Smith, these books capture a “sense of wonder” about the revealed universe.
The characters, prose, and action of these books are very suitable for young adult readers, but I am an old retired scientist/engineer of 67 years and I enjoyed them immensely.
Let me go on record… the character development is pretty bad. This book will not gain any literary awards… except maybe at the bank… because of two facets… the earnestness of the sympathetic character and the excellent pricing strategy.
This lesson examines three important points of writing to sell.
#1: Literary success is not required for commercial success or reader success.
#2: A good pricing strategy can create and build a loyal readership.
#3: Backlash can be a powerful selling tool.
The heroine of this series is Ell Donsaii. As the review pointed out… her character is not well developed… immature… repetitious and unrealistic. This is not a criticism. I have read and enjoyed the four books and will most likely read them all. Part of this relates to backlash… as we’ll see in a moment.
Th point here is that literary critics might tear this book to shreds. If so I hope Dahners laughs at them all the way to the bank!
You do not have to write a literary masterpiece to have financial success… happy readers and to make a positive point.
Don’t let your fear of your publication not being perfect stop you from moving forward.
There are about 7 billion people in the world. 35% use the internet. That’s about 2.45 billion people. 10% is 245 million readers. 1% is 24.5 million readers. 1/10th of a percent is 2.45 million readers. 1/100th of a percent is 245,000 readers and 1/1000th of a percent is 24,500 readers.
I promise you, 24,500 loyal readers can make you rich and can help you positively improve the world!
There you have it… 1/1000th of 35% of humanity is more than enough. The critics do not matter at all… just your loyal readers.
A good pricing strategy can help you attract and build that loyal readership.
Because I read so fast and devour so many books… I look for those that cost less. There are a few authors I will always buy, but my experience is that many .99 cent books by unknown authors are as good as those written by known authors at $12.99. For .99 cents I’ll give a new author a try as I did Dahners with his first book Quicker which is offered at Amazon.com for Kindle at .99 cents.
I liked “Quicker” so pulled up his second book “Smarter”. Oops. The price was $2.99! But I liked “Quicker” enough to pay the extra two bucks.
This was good enough as well that I pulled up the third in the series “Lieutenant”. Oops. The price was $3.99. I liked the first two enough to pay the extra. The rest of the series is priced at $3.99.
This is the pricing strategy…. start low. Create loyal readers. Charge more for later books.
End of excerpt. Learn about the importance of selling your books through backlash in this on course. See details below.
Another way to get readers is to offer your Kindle book free.
Amazon.com allows authors to offer their book free for five days. One delegate at our writer’s course (Nicki Goff) used this approach to start her readership at 10,000 almost immediately.
Dennis and Nicki Goff first attended one of our seminars in Ecuador and stayed with us at our hotel Meson de las Flores (the original name). During this time we talked a lot about nutrition… consciousness and how life leads us in such wonderful ways. We shared some meals at the restaurant in our hotel which we had named the Quinoa Cafe.
Cotacachi and Ecuadorian food always surprises those who visit for the first time.
Ecuadorians are noted as among the longest lived people on earth. This is, in part, from Andean foods and nutritional habits that began long ago. Since ancient times Andean Yatchaks, Shamans and Curanderos have taught healthy living supported by good nutrition. They based these healthy lifestyles on three ideals; clean food, good food combinations and a correct balance.
One reason Cotacachi food is so good is that it is so fresh!
Our restaurant in Cotacachi the Quinoa Cafe celebrates the wisdom of the past and combines it with the unity of mankind. We continually serve fresh fruit…at coffee breaks.
Quinoa Cafe’s core bill of fare is of course Quinoa, often referred to as the Andean grain, a wonderful food, native to the Andes. Quinoa sustained the ancient Incas and has been grown continuously for over 5,000 years. The plant thrives in poor soil, and the high mountain terrain of South America’s Andes.
Qunioa has been described as the super grain. Actually it is the SEED of a leafy plant that’s related to spinach. What makes quinoa special is that it has a very high protein content, more than any single grain. Plus unlike grain, Quinoa has the amino acid “lysine”, so the protein is complete. The World Health Organization ranks quinoa protein equivalent to milk. Quinoa offers more iron than grains and contains magnesium, zinc, copper, manganese, potassium, riboflavin, thiamin, B vitamins: B6, niacin, magnesium, zinc, copper. It is also a good source of folate (folic acid).
Quinoa is delicious and can be substituted for almost any other grain.
Here are staff serving a quinoa cake…sweet and delicious but protein filled.
A lot of stress comes from poor nutrition. Quinoa offers an optional, delicious purifying diet! This type of food enhances rest and boosts energy and health as well as reducing your weight without any feelings of giving up or not enjoying your food.
Good nutrition can be delicious as it improves digestion, reduces weight, increases energy, reduces toxicity in the system and balances the hormonal system so cravings and excessive hunger disappear. This system is based on shamanic nutritional ideals taught to Merri and me decades ago.
In addition to sharing meals with Dennis and Nicki, we also visited the countryside with them… met with an indigenous village we were helping improve their water supply.
Dennis Goff photographing the indigenous farm.
Nicki Goff with our hotel manager, Franklin Sandoval, inspecting the indigenous water supply.
These visits helped stimulate Nicki’s interest in quinoa. She was already an avid gardener and eager cook. Perhaps these visits formed the beginning of a passion for cooking with quinoa.
Later when Dennis and Nicki visited us in Florida… she outlined her ideas for publishing The Quinoa Cookbook. We further discussed how to use the website marketing system David Cross had developed to build sales and repeat sales.
We also put Nicki in touch with our readers above to help her refine how to format her book for Amazon.com Kindle sales.
Then Nicki and her sister enrolled in our Writing to Sell Camp in North Carolina. Her arrival coincided with 10,000 downloads of her Quinoa cookbook!
What a joy seeing how helping and connecting people helps all create their own special success. How beautiful to see friends turn their passions into profit!
You can get 13 more great quinoa recipes in Nicki Goff’s book at the links below.
You can order this book at Amazon.com at the link below.
Nicki’s first book of 13 quinoa recipes… had 10,000 downloads in five days and dozens of good reviews.
This was fantastic but when we met again at the Writer’s Camp, she was thinking of publishing her second book on compost gardening.
We urged her to reconsider and do another Quinoa cookbook instead.
Getting the 10,000 downloads is step three in a seven step process that helps writers and self publishers earn income through writing and publishing again and again.
You can learn all the seven steps in Lesson 22 of our March 15-16-17, 2013 Writers Camp in Mt Dora, Florida. See details here
Can’t make the Camp? Learn writing to sell over the internet with our online course “Self Fulfilled – How to be a Self Publisher”.
Get all the lessons including Lesson #22 which looks at the importance of spotting backlash to sell books.
Seven P Secrets of Self PublishingHere are seven secrets that can help you earn as a writer and self publisher.
Join me as a wirter and self publisher.
These secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.
Take for example Amanda Hocking. After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.
In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series. In 2013 she sold another series to St. Martin’s Press.
E.L. James is another such story. She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.
Hugh Howey is a third example. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.
These are great inspirations.
I know Hugh. Sometimes we get together at my farm and play chess (he beats me badly).
Hugh’s success could not happen to a more deserving and talented person. He deserves every accolade he receives and he does not take a bit of this success for granted. Hugh is pouring enormous energy into being worthy of his readership.
Neither you or I are likely to have this type of success. That’s not bad. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle. Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.
May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.
What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely share is the many hours of writing they devoted before their self published book sales soared. They were journeymen first… stars second.
The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.
Take Merri’s and my publishing business as an example.
Merri and I are not writing stars. We are journeymen who have for 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.
Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.
In a moment you’ll see why that’s fine for us and probably for you too. First some history.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures… having fun… while helping a large readership adapt to a rapidly changing world.
That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.
Self Publishing has created exactly the lifestyle we desire allowing us to span the world, have homes in Hong Kong, England, a farm in North Carolina, orange groves and home in Florida… hotel and hacienda in Ecuador and work that we love and feel has meaning and purpose.
Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.
Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology. Everything seems new… except the seven secrets. Change in the publishing industry is disturbing many. We love it due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.
The First P is Passion.
Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whip Lash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. I love the projects I take on, so work doesn’t feel like, well… work.
I’m passionate about investing, so I write and self publish ideas about investing. Merri and I love Ecuador… so we wrote about Ecuador.
What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.
Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.
This is why stardom is not the main goal for most writers and self publishers. To be immersed in our passion and get paid well for it. That usually enough.
The seven Ps are:
#4: Profitably Priced Product
#5: Prospecting Pathway
In 1974, I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered these seven secrets. They helped me write and sell book after book and report after report. Since then, our self publishing business has brought in millions.
How to build a solid business.
The key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication. The premise behind the Golden Rule is that if you have a passion… you have a problem. Your problem is a desire to fill.
The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.
Here is the Golden Rule of Simplicity: Your Desires Are in Others. Your Desires ID Markets. Your Habits Reveals Pathways. Your Emotions Create Stories. Your Demands Create Publications.
This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms or are totally low tech.
The first time I exposed others to the secrets in Self Publishing was in a weekend seminar. We offered the course for $1,500 and were surprised when 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a course based on our current self publishing activity.
That was more than 20 years ago and thousands have used the course as it has evolved over the decades. You can see a few current success stories at the links at the bottom of this note.
This course is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business and how we are running this self publishing business right now. We use the 7Ps today just as we did four decades ago to create a strong six figure annual income.
Another thing that is unique is that Merri and I do this entire business by ourselves with the help of David Cross, our son-in-law and webmaster. You will not have to build an organization to self publish. Though we have over 35,000 readers who have subscribed to our ezine and though we have have made millions we still work from home. You’ll be able to do the same—if you wish—because the course includes everything we did and do—explained in vivid detail.
To this end, I have created a special offer. When you enroll in a Writer’s Camp, I’ll immediately send you an online course “Self Fulfilled – How to be a Self Publisher,” which is normally $299. I’ll also send our online course on how to use the internet and a website in your business and three additional bonuses.
Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,
Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”. To read more about this course click here.
Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This recorded course sells for $199.
Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled “Three Secrets for Creating Publishing Ideas”.
Bonus #5: Self Fulfilled 202 and 203. Self Publishing is changing so fast that the course continues to evolve. We added Self Fulfilled 202 in 2012 and 2o13. Now we are adding Self Fulfilled 303 in 2-14. You’ll get all new lessons we add for a year.
In all, you get $896 of bonuses FREE.
Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to turn your passion into profit.
Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today.
Self Publisher and Author