We can use these mirrors to see crests and troughs as the natural rhythm of things. Understanding these up and down paths can help us better understand how to be in the right place at exactly the right time.
Skygods is a great book. Am autographed copy sits in my library. Yet, “Skygods” is much more than a book.
A low pass. Absolutely. So that’s what he did. Low. He brought Clipper Goodwill right down the center line of runway 12, low enough for the folks on the ground to count the rivits.
The line above from “Skygods” describes Flight 219 New York JFK International to Bridgetown, Barbados, on its return… flown by Captain Mark Pyle… Pan Am’s last flight and the end of an era.
“Skygods” tells the story of a special time and situation that I know especially well… having lived through a big part of it. This reflection is a more like a partial recording of my life and 60 million others who gained from that special golden era.
We can profit in numerous ways by analyzing the rise and fall of Pan Am from three views.
View #1 is a reflection on government intervention.
Skygods is the tale of the rise and fall of Pan American Airways… from its beginnings… until its end. Pan Am was founded through the rigmarole of government intervention.
Here is an excerpt from page 14 and 15 of “Skygods” which tells how Juan Trippe was involved in forming an airline called Aviation Corporation of America. He intended to bid on a proposed airmail route between Key West and Havana. The book says: Pan American was the dream child of Major Henry “Hap” Arnold of the Army Air Corp. In 1927 he incorporated Pan American Airways and filed its application for the Key West-Havana airmail route.
Meanwhile yet another consortium headed by a financier named Richard F. Hoyt, Chairman of Wright Aeronautical Corporation applied for the Havana route.
That made three applicants competing for the Key West-Havana route including Trippe’s Aviation Corporation of America. At the urging of Assistant Postmaster General W. Irving Glover, the three groups were persuaded to merge. On July 19, 1927 the U.S. Post Office awarded FAM 4, the foreign airmail route from Key West to Havana to Pan American World Airways. After much backroom finagling and manipulation of stock Hoyt emerged as Chairman of the Board. Twenty-eight-year-old Juan Trippe became president and general manager.
Government intervention had a lot to do with Pan Am’s start… its rise and its fall. Pan Am’s story begins on the upside of a bell curve called the Jet Age… when transoceanic flying was glamorous… exciting and something new. Pan Am had a huge head start with government blessed route protection as the only US overseas airline. Gandt tells how government intervention began to build clear back in the 1930s when Joseph P. Kennedy headed the Maritime Commission. Kennedy was opposed to Pan Am’s monopoly in international commerce but Trippe used all his political clout to effect passage of the 1938 Civil Aeronautics Act, thus snatching control of the airlines from Kennedy’s commission and to a separate agency.
Government intervention is a double edge sword. Kennedy became Trippe’s implacable enemy and this spilled into the 1960s when JFK became President of the United States. Trippe rubbed further salt into this wound by ordering six French Concordes after JFK has asked him to postpone any action until JFK’s decision about the US Super Sonic Transport. JFK and LBJ were both on the phone furious and saying they were double crossed. JFK’s parting words on the matter were “Tell Mr. Trippe we will not forget this.”
“Skygods” explains: Times had changed. What used to work back in the pre jet days didn’t work anymore. The era when Trippe could pickup a phone and influence a route decision was not only over, it had left a lasting resentment against Pan Am.
Domestic airlines were allowed overseas routes, but Pan Am was not allowed domestic routes and this was a big part of its decline. Support did not get better in the Nixon era. In the 1970s Pan Am and TWA, which had similar problems, tried to merge. The Nixon administration did not want such a large airline that could once again would raise the old bugaboo about monopoly and unfair competition so it stonewalled the merger. Pan Am had not been a contributor to Nixon’s reelection campaign so the merger and a later request for subsidies by Pan Am to the government were also ignored.
The Carter administration did not help either. Stimulating competition meant giving away more overseas routes that hurt Pan Am. Carter’s appointee to the Civil Aeronautic Board, Alfred E. Kahn, summed up his feelings one day when after hearing about Pan Am’s problems he told the press… “Pan Am can go to hell.”
Government intervention helped launch Pan Am and turn it into a behemoth. Then the same forces thwarted the airline when in trouble again and again. Government intervention did not do it all… or cause the rise or fall.
The lesson is that Pan Am was a dinosaur… the perfect survival machine in its time. Then as the climate changed, the company became a lumbering mess.
The lesson is that government intervention can do this to any of us. When we get used to feeding at someone else’s trough it is hard to relearn how to feed ourselves if that trough is removed.
I flew millions of miles on 707s mostly on Pan Am.
If you are running an airline it’s pretty hard… perhaps impossible to not be politically inclined. We with micro businesses can often enjoy pretty good profits and not have to mess with… but can take advantage of the politicos.
This is especially true if the micro business is in writing… or speaking… because we as writers are guaranteed freedom of the press.
Here is an excerpt from a forthcoming lesson about “Skygods” in our online course, Self Publishing 202:
View #2 “Skygods” is as a story. Sensing where society is at any particular time is vital for writers. We all have a story to tell. We all want to enhance change and somehow make the world better through our words. These are vital traits in a writer but capturing and keeping a reader’s attention is important as well… perhaps more important that the rest.
This is where writing and quantum science come together. Perfect words, not read, remain scalar energy… just potential. The conversion of potential into vector energy manifestation comes from the reading. This recalls an age old question…” if a tree falls in the forest and no one hears it, is there sound?” This leads us to ask… if a book is written… and no one reads it… is there a book?
We can be sure at the much grosser material level is that if no one reads it there will be no profit… except for perhaps the satisfaction of getting the words out!
Since our courses are about how to write to sell we describe writing as more than words. Our definition of a publication is “writing and a paying audience”.
If thoughts are too far out of phase with current thinking… the words will not be read… or if read not understood or even worse misunderstood.
Current thinking includes language… time… and personification.
To communicate well, we have to be in tune with the language of the paying audience.
For a growing segment of the population the sentence… 4COL, 2moro, Ill B ther 4 U. B4N would be easily understood. In text talk this means “for crying out loud, tomorrow, I’ll be there for you. Bye for now”.
However who would understand what this means? “Woulds’t thou be prithee to an answer? Verily, verily I say unto thee, go thither and yon and test ye site”.
Writing in Old English is fine for an extremely small group in really tightly governed circumstances (scholars, aficionados or medieval recreators such as www.medieval-faire.com/speak.html)… but most of us will pass on this.
The fast pace of our times forces most people to focus their greatest transformative energy through their Beta brain waves… the logical linear part of thinking that looks after what is exactly in front of us.
In today’s time most successful writing begins by aligning with and capturing that energy. Then the words shift and aim at the more emotional brain waves… the ones that rule intuition, hope… dreams and the heart.
Notice how many books today start with an event… something bad or good happens and the event ends with a mystery… something the logic cannot handle. The event is often very evil…a death… an accident… a conspiracy… bad… attention… grabbing stuff.
The next chapter brings on the personification… a hero… a sympathetic character striving for a worthwhile goal… the man, woman, animal or group who is a caricature of goodness who will win the heart… not the brain.
Once the mind and the heart are captured, the writer cannot let either escape. The words must contain human, emotional elements that move the story along.
This is what Gandt does so well in “Skygods”… as well as his other non fiction books such as the “Twilight Warriors”. He takes what could be dry history and weaves in the human touch.
For example the first sentence in “Skygods” humanizes the history. Here it is:
“The image would remain fixed in Rob Martinside’s memory for the next twenty five years: brushed aluminum fuselages, sleek tails slanting skyward, blue-on-white paint schemes gleaming in the morning sun.”
The story becomes more than the history of Pan Am. This is the tale of the impact of Pan Am’s rise and fall on Rob Martinside and others as well. Clear through the story we read about how Pan Am affects him. At the end of the book, Gandt tells how Delta took on many of the Pan Am pilots… and the fate of those it did not accept.
He writes on page 300, “Rob Martinside was one of the lucky ones. He was among the seven hundred, roughly a third of the Pan Am pilots, who made the list. With his fellow inductees, Martinside stepped off the shuttle bus one October morning at the Delta headquarters complex. And then he stopped with his mouth opened.”
Skygods keeps you reading because the history… a reflection of the rise and fall of the first aero industry era is seen and felt through people. From beginning to end the reader is caught up in Rob Martinside’s story.
Gandt tells the story of the battle of Okinawa… 95 days of the most ferocious history seen through the eyes of Roy Erickson who is introduced on page one and is last heard from on page 348 of this 348 page book.
I flew on Pan Am's first San Francisco London 747 flight. What a change... and a mess getting baggage at Heathrow. Now that's as story to tell.
The third view of Skygods is of its form… a book in great color and paper that a day before was just a digital form.
Gandt autographed my copy of “Skygods”: For Gary and Merri- An example of the new era of publishing – My best wishes, Bob Gandt.
Gandt owns the copyright of his book and though it was first published in print by William Morrow, Gandt now offers it himself in digital form for Kindle and Print on Demand. There is no inventory and when an order arrives the book can be printed in just a day.
This ability to avoid the printing and distribution costs creates a huge benefit for new writers and self publishers.
END OF EXCERPT
There is one other lesson we can gain from Gandt’s books. One of the reviews at Amazon.com says: I am a pilot for American airlines and think this is a must read for anyone in the airline industry. If you think your company couldn’t fold, you need to read what happened to Pan Am. It’s also an entertaining read. I highly recommend this book.
My comment is: If any of us think our idea…our business…our company… our government… our way of life cannot fold… beware. This is dinosaur thinking… a logic that grows increasingly dangerous as global change increases its pace.
The world is changing quickly. My children were booked on and flew on Pan Am 103 the day after this terrorist attack so I have a very visceral understanding of what global change can mean.
Seven Secrets of Self PublishingHere are seven secrets that can help you earn as a writer and self publisher.
Join me as a wirter and self publisher.
These secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.
Take for example Amanda Hocking. After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.
In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series. In 2013 she sold another series to St. Martin’s Press.
E.L. James is another such story. She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.
Hugh Howey is a third example. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.
These are great inspirations.
I know Hugh. This type of success could not happen to a more deserving and talented person. He deserves every accolade he receives and he does not take a bit of this success for granted. Hugh is pouring enormous energy into be worthy of his readership. We’ll share some of Hugh’s secrets in a moment.
Neither you or I are likely to have this type of success. That’s not bad. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle. Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.
May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.
What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely share is the many hours of writing they devoted before their self published book sales soared. They were journeymen first… stars second.
The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.
Take Merri’s and my publishing business as an example.
Merri and I are not writing stars. We are journeymen who have for 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.
Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.
In a moment you’ll see why that’s fine for us and probably for you too. First some history.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures… having fun… while helping a large readership adapt to a rapidly changing world.
Self Publishing has created exactly the lifestyle we desire allowing us to span the world, have homes in Hong Kong, England, a farm in North Carolina, orange groves and home in Florida… hotel and condos in Ecuador and work that we love and feel has meaning and purpose.
Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.
Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology. Everything seems new… except the seven secrets. Change in the publishing industry is disturbing many. We love it due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.
The First P is Passion.
Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whip Lash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. I love the projects I take on, so work doesn’t feel like, well… work.
I’m passionate about investing, so I write and self publish ideas about investing. Merri and I love Ecuador… so we wrote about Ecuador.
What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.
Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.
This is why stardom is not the main goal for most writers and self publishers. To be immersed in our passion and get paid well for it. That usually enough.
The seven Ps are:
#4: Profitably Priced Product
#5: Prospecting Pathway
In 1974, I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered these seven secrets. They helped me write and sell book after book and report after report. Since then, our self publishing business has brought in millions.
How to build a solid business.
The key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication. The premise behind the Golden Rule is that if you have a passion… you have a problem. Your problem is a desire to fill.
The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.
Here is the Golden Rule of Simplicity: Your Desires Are in Others. Your Desires ID Markets. Your Habits Reveals Pathways. Your Emotions Create Stories. Your Demands Create Publications.
This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms or are totally low tech.
The first time I exposed others to the secrets in Self Publishing was in a weekend seminar. We offered the course for $1,500 and were surprised when 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a course based on our current self publishing activity.
That was more than 20 years ago and thousands have used the course as it has evolved over the decades. You can see a few current success stories at the links at the bottom of this note.
This course is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business and how we are running this self publishing business right now. We use the 7Ps today just as we did four decades ago to create a strong six figure annual income.
Another thing that is unique is that Merri and I do this entire business by ourselves with the help of David Cross, our son-in-law and webmaster. You will not have to build an organization to self publish. Though we have over 35,000 readers who have subscribed to our ezine and though we have have made millions we still work from home. You’ll be able to do the same—if you wish—because the course includes everything we did and do—explained in vivid detail.
To this end, I have created a special offer. When you enroll in a Writer’s Camp, I’ll immediately send you an online course “Self Fulfilled – How to be a Self Publisher,” which is normally $299. I’ll also send our online course on how to use the internet and a website in your business and three additional bonuses.
Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,
Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”. To read more about this course click here.
Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This recorded course sells for $199.
Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled “Three Secrets for Creating Publishing Ideas”.
Bonus #5: Self Fulfilled 202 and 203. Self Publishing is changing so fast that the course continues to evolve. We added Self Fulfilled 202 in 2012 and 2o13. Now we are adding Self Fulfilled 303 in 2-14. You’ll get all new lessons we add for a year.
In all, you get $896 of bonuses FREE.
Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to turn your passion into profit.
Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today.
Self Publisher and Author
Amazon.com says: Aviation journalist and pilot Gandt interweaves the complex and interesting story of Pan Am’s rise under founder and visionary Juan Trippe with American business and politics. Trippe molded Pan Am from the glory days of flying boats and the opening of Pacific routes to new piston-driven airliners and the transition to jets. In 1965 Pan Am was the world’s preeminent airline, boasting 40,000 employees, 143 airliners, and over $1 billion in revenues; it was also the torchbearer for new aircraft designs. How Trippe achieved this and influenced Presidents Kennedy and Johnson reveal the workings of American business and politics. In 1968 foreign carriers increased, revenues declined, and Trippe resigned. In the Seventies a series of catastrophic accidents, increasing competition, rising fuel costs, and a strike started the downward spiral exacerbated by the 1988 Lockerbie tragedy and Chapter 11 proceedings. A fascinating commentary on aviation and American business.