We can use these mirrors to see crests and troughs as the natural rhythm of things. Understanding these up and down paths can help us better understand how to be in the right place at exactly the right time.
Skygods is a great book. Am autographed copy sits in my library. Yet, ”Skygods” is much more than a book.
A low pass. Absolutely. So that’s what he did. Low. He brought Clipper Goodwill right down the center line of runway 12, low enough for the folks on the ground to count the rivits.
The line above from “Skygods” describes Flight 219 New York JFK International to Bridgetown, Barbados, on its return… flown by Captain Mark Pyle… Pan Am’s last flight and the end of an era.
“Skygods” tells the story of a special time and situation that I know especially well… having lived through a big part of it. This reflection is a more like a partial recording of my life and 60 million others who gained from that special golden era.
We can profit in numerous ways by analyzing the rise and fall of Pan Am from three views.
View #1 is a reflection on government intervention.
Skygods is the tale of the rise and fall of Pan American Airways… from its beginnings… until its end. Pan Am was founded through the rigmarole of government intervention.
Here is an excerpt from page 14 and 15 of “Skygods” which tells how Juan Trippe was involved in forming an airline called Aviation Corporation of America. He intended to bid on a proposed airmail route between Key West and Havana. The book says: Pan American was the dream child of Major Henry “Hap” Arnold of the Army Air Corp. In 1927 he incorporated Pan American Airways and filed its application for the Key West-Havana airmail route.
Meanwhile yet another consortium headed by a financier named Richard F. Hoyt, Chairman of Wright Aeronautical Corporation applied for the Havana route.
That made three applicants competing for the Key West-Havana route including Trippe’s Aviation Corporation of America. At the urging of Assistant Postmaster General W. Irving Glover, the three groups were persuaded to merge. On July 19, 1927 the U.S. Post Office awarded FAM 4, the foreign airmail route from Key West to Havana to Pan American World Airways. After much backroom finagling and manipulation of stock Hoyt emerged as Chairman of the Board. Twenty-eight-year-old Juan Trippe became president and general manager.
Government intervention had a lot to do with Pan Am’s start… its rise and its fall. Pan Am’s story begins on the upside of a bell curve called the Jet Age… when transoceanic flying was glamorous… exciting and something new. Pan Am had a huge head start with government blessed route protection as the only US overseas airline. Gandt tells how government intervention began to build clear back in the 1930s when Joseph P. Kennedy headed the Maritime Commission. Kennedy was opposed to Pan Am’s monopoly in international commerce but Trippe used all his political clout to effect passage of the 1938 Civil Aeronautics Act, thus snatching control of the airlines from Kennedy’s commission and to a separate agency.
Government intervention is a double edge sword. Kennedy became Trippe’s implacable enemy and this spilled into the 1960s when JFK became President of the United States. Trippe rubbed further salt into this wound by ordering six French Concordes after JFK has asked him to postpone any action until JFK’s decision about the US Super Sonic Transport. JFK and LBJ were both on the phone furious and saying they were double crossed. JFK’s parting words on the matter were “Tell Mr. Trippe we will not forget this.”
“Skygods” explains: Times had changed. What used to work back in the pre jet days didn’t work anymore. The era when Trippe could pickup a phone and influence a route decision was not only over, it had left a lasting resentment against Pan Am.
Domestic airlines were allowed overseas routes, but Pan Am was not allowed domestic routes and this was a big part of its decline. Support did not get better in the Nixon era. In the 1970s Pan Am and TWA, which had similar problems, tried to merge. The Nixon administration did not want such a large airline that could once again would raise the old bugaboo about monopoly and unfair competition so it stonewalled the merger. Pan Am had not been a contributor to Nixon’s reelection campaign so the merger and a later request for subsidies by Pan Am to the government were also ignored.
The Carter administration did not help either. Stimulating competition meant giving away more overseas routes that hurt Pan Am. Carter’s appointee to the Civil Aeronautic Board, Alfred E. Kahn, summed up his feelings one day when after hearing about Pan Am’s problems he told the press… “Pan Am can go to hell.”
Government intervention helped launch Pan Am and turn it into a behemoth. Then the same forces thwarted the airline when in trouble again and again. Government intervention did not do it all… or cause the rise or fall.
The lesson is that Pan Am was a dinosaur… the perfect survival machine in its time. Then as the climate changed, the company became a lumbering mess.
The lesson is that government intervention can do this to any of us. When we get used to feeding at someone else’s trough it is hard to relearn how to feed ourselves if that trough is removed.
I flew millions of miles on 707s mostly on Pan Am.
If you are running an airline it’s pretty hard… perhaps impossible to not be politically inclined. We with micro businesses can often enjoy pretty good profits and not have to mess with… but can take advantage of the politicos.
This is especially true if the micro business is in writing… or speaking… because we as writers are guaranteed freedom of the press.
Here is an excerpt from a forthcoming lesson about “Skygods” in our online course, Self Publishing 202:
View #2 “Skygods” is as a story. Sensing where society is at any particular time is vital for writers. We all have a story to tell. We all want to enhance change and somehow make the world better through our words. These are vital traits in a writer but capturing and keeping a reader’s attention is important as well… perhaps more important that the rest.
This is where writing and quantum science come together. Perfect words, not read, remain scalar energy… just potential. The conversion of potential into vector energy manifestation comes from the reading. This recalls an age old question…” if a tree falls in the forest and no one hears it, is there sound?” This leads us to ask… if a book is written… and no one reads it… is there a book?
We can be sure at the much grosser material level is that if no one reads it there will be no profit… except for perhaps the satisfaction of getting the words out!
Since our courses are about how to write to sell we describe writing as more than words. Our definition of a publication is “writing and a paying audience”.
If thoughts are too far out of phase with current thinking… the words will not be read… or if read not understood or even worse misunderstood.
Current thinking includes language… time… and personification.
To communicate well, we have to be in tune with the language of the paying audience.
For a growing segment of the population the sentence… 4COL, 2moro, Ill B ther 4 U. B4N would be easily understood. In text talk this means “for crying out loud, tomorrow, I’ll be there for you. Bye for now”.
However who would understand what this means? “Woulds’t thou be prithee to an answer? Verily, verily I say unto thee, go thither and yon and test ye site”.
Writing in Old English is fine for an extremely small group in really tightly governed circumstances (scholars, aficionados or medieval recreators such as www.medieval-faire.com/speak.html)… but most of us will pass on this.
The fast pace of our times forces most people to focus their greatest transformative energy through their Beta brain waves… the logical linear part of thinking that looks after what is exactly in front of us.
In today’s time most successful writing begins by aligning with and capturing that energy. Then the words shift and aim at the more emotional brain waves… the ones that rule intuition, hope… dreams and the heart.
Notice how many books today start with an event… something bad or good happens and the event ends with a mystery… something the logic cannot handle. The event is often very evil…a death… an accident… a conspiracy… bad… attention… grabbing stuff.
The next chapter brings on the personification… a hero… a sympathetic character striving for a worthwhile goal… the man, woman, animal or group who is a caricature of goodness who will win the heart… not the brain.
Once the mind and the heart are captured, the writer cannot let either escape. The words must contain human, emotional elements that move the story along.
This is what Gandt does so well in “Skygods”… as well as his other non fiction books such as the “Twilight Warriors”. He takes what could be dry history and weaves in the human touch.
For example the first sentence in “Skygods” humanizes the history. Here it is:
“The image would remain fixed in Rob Martinside’s memory for the next twenty five years: brushed aluminum fuselages, sleek tails slanting skyward, blue-on-white paint schemes gleaming in the morning sun.”
The story becomes more than the history of Pan Am. This is the tale of the impact of Pan Am’s rise and fall on Rob Martinside and others as well. Clear through the story we read about how Pan Am affects him. At the end of the book, Gandt tells how Delta took on many of the Pan Am pilots… and the fate of those it did not accept.
He writes on page 300, “Rob Martinside was one of the lucky ones. He was among the seven hundred, roughly a third of the Pan Am pilots, who made the list. With his fellow inductees, Martinside stepped off the shuttle bus one October morning at the Delta headquarters complex. And then he stopped with his mouth opened.”
Skygods keeps you reading because the history… a reflection of the rise and fall of the first aero industry era is seen and felt through people. From beginning to end the reader is caught up in Rob Martinside’s story.
Gandt tells the story of the battle of Okinawa… 95 days of the most ferocious history seen through the eyes of Roy Erickson who is introduced on page one and is last heard from on page 348 of this 348 page book.
I flew on Pan Am's first San Francisco London 747 flight. What a change... and a mess getting baggage at Heathrow. Now that's as story to tell.
The third view of Skygods is of its form… a book in great color and paper that a day before was just a digital form.
Gandt autographed my copy of ”Skygods”: For Gary and Merri- An example of the new era of publishing – My best wishes, Bob Gandt.
Gandt owns the copyright of his book and though it was first published in print by William Morrow, Gandt now offers it himself in digital form for Kindle and Print on Demand. There is no inventory and when an order arrives the book can be printed in just a day.
This ability to avoid the printing and distribution costs creates a huge benefit for new writers and self publishers.
END OF EXCERPT
There is one other lesson we can gain from Gandt’s books. One of the reviews at Amazon.com says: I am a pilot for American airlines and think this is a must read for anyone in the airline industry. If you think your company couldn’t fold, you need to read what happened to Pan Am. It’s also an entertaining read. I highly recommend this book.
My comment is: If any of us think our idea…our business…our company… our government… our way of life cannot fold… beware. This is dinosaur thinking… a logic that grows increasingly dangerous as global change increases its pace.
The world is changing quickly. My children were booked on and flew on Pan Am 103 the day after this terrorist attack so I have a very visceral understanding of what global change can mean.
Writers & Publishers Course
Profits can be kindled with this question… which would you rather have… 12% of $10 or 70% of $3?
The math to this question brings an obvious answer and creates a business opportunity.
Merri and I have loved our Kindles since they day they became available. Now you’ll see why we love them even more and how that passion can create profit and opportunity for you!
Plus you don’t even have to own a Kindle to take advantage of these profits and opportunities!
Growing numbers of “indies” (short for independent) writers are using Kindle to sell their publications.
There is a great story about a 26 year old who is cutting out BIG publishers by publishing direct to the Kindle.
She is writing vampire stories and is one of the top selling “indie” writers on the Kindle store.
This means she does not have a publishing deal. This allows her to keep 70% of her book sales. According to one article I read she is selling up to 100,000 electronic books a month.
That is impressive when you consider that it only takes a few tens of thousands of book sales at launch to get on the New York Times bestselling list.
The heck with lists! How about just writing and publishing? Her formula is to lower her sales price to between $.99 to $3.00. This compares to the typically $9.99 to $12.99 for other books on Kindle.
The lower price increases volume…. plus this cuts out a publisher, distributor and book store who normally absorb up to 88% of the income created by a book.
There are no printing costs, no shelf space, no inventory, no postal delivery. Most of the publishing expenses are eliminated.
The writer keeps 70%.
Amazon keeps 30%.
A typical writer earning 12% of the book sales makes about $1.20 per $9.99 book sale. A Kindle writer makes $2.10 on a $3 sale.
Working as a group home worker she wrote novels in her spare time.
In 2010, she began self-publishing them as e-books. Within a year she sold over a a million copies and earned two million dollars.
This captured the attention of St. Martin’s Press and she received a conventional publishing contract for four books, at a price of two million dollars.
Previously one of the best selling Kindle writers was J.A. Konrath, but it was assumed he was popular because he previously had a publishing deal and so already had notoriety. That was not the case with this girl (her name is Amanda Hocking), who published stories on her blog before turning to Kindle. In fact, out of the top 25 best-selling indie Kindle writers, only 6 were previously affiliated with a publishing house.
Imagine this… 26 year Amanda Hocking… a 100,000 sales at $2 average brings in $200,000 a month and her earnings are $140,000 a month.
That is a great income.
Hocking did all this from the small town of Austin, Minnesota. 2010 population 24,017 people.
Not every writer will do that well. Most of us don’t need to!
This is a new exciting era for writers. This is exciting news for those of us living in small towns. This is not so good for the big city publishers and big bookstores who do not adapt.
However like small bookstores, small publishers have great opportunity as well.
Smart… publishers who use this technology gain the following benefits.
* Printing, shipping and disposal (of unsold books) costs eliminated.
* Shelf space unlimited and almost free with no capital costs.
* There is increased sales volume. Kindle owners buy more books than print readers and will spend weekly to get new chapters rather than entire books.
There are three keys to success in this type of writing and publishing. We have repeatedly stressed them at our websites and in our business courses. Focus…. focus…. focus.
Buyers of books fall into niches.
Those who succeed are those who focus on a niche and create trust with those readers.
Take Merri’s and my publishing business as an example. Our readers know that the site content is about leading edge ideas related to fighting inflation, global investing, having micro businesses and being free to live anywhere.
These websites create a community of like minded souls around this niche.
Once a writer has become branded and has a list of readers, it is easy to expand by adding authors and related topics, and editing the books of other authors, knowing that they can help them sell their books.
Some amazing websites and businesses will be built and Kindle will be the search engine… the jumping off point is finding the original readers who will become the core of your list!
I plan to also take advantage of Kindle publishing and have a great head start (our list) want to share what I learn in the process with you.
Technology especially favors small publishers today. Portable computers, the internet, wireless access, on demand printing smart phones and electronic readers all create enormous new potential for small publishers.
Let me share an example created by the nuclear events created by the Tsunami in Japan. Merri and I had unfortunately been near Chernobyl when it melted down. We suffered from radiation exposure and have been in the past two decades learning how to cure ourselves. We know numerous ways to help readers protect against excessive radiation.
The day of the nuclear event I spent the entire day writing and by the second day of Japan’s disaster had already published the report “7 Steps to Protect Against Radiation Poisoning“. My publication was the first to help in the this way and was available on Kindle just one day after the nuclear disaster. No big publisher could close to even thinking up a publication… much less publishing a valid report that fast.
This is why I am making one last special offer for our self publishing course. When I announced this opportunity a large publisher wanted to put this course online. That deal was concluded and they felt the existing price was too low so ask me to raise the course fee from $299 to $499.
I have not yet made that increase but shortly plan for the price to rise to $499.
You can save $597 and $200 extra… with this special offer.
If you take advantage of this offer there is one more benefit… you’ll also receive Self Publishing 202… How to Publish on Kindle.
As shown above I have already started learning the ropes on how to publish via Amazon.com and Kindle. I’ll have been adding additions to our self publishing course… Self “Publishing 202… Tidbits on Kindle.”
Those who take advantage of the special offer below will receive this new addition at no extra charge.
See below a special offer that save $597 normally… $200 extra now through the end of this week and get the Kindle course all for $299.
Embrace the Predictions of Disaster Zone.
Do less… Gain more as global trouble unfolds.
Online Writers and Publishers Course “Self Fulfilled – How to be a Self Publisher”
The last few years have seen the evaporation of many dreams. The global recession… rising gas prices… massive home foreclosures… a weakened, falling US dollar and rising unemployment wiped out many hopes, ambitions and plans.
Who knows what could come next. A double dip recessions, stagflation… massive job layoffs… more federal, state, county and city debt and government burdens on our lives. Demolished Medicare and health benefits. Rampant inflation.
Despite these disasters and the risk of more, one exclusive group of small businesses have prospered. They will continue to do so, regardless of the unexpected, abroad or at home.
In fact these businesses will do even better… gain higher respect and earn more profit as they help ease disasters… because these business are small publishers who can help their readers deal with global and local problems as they unfold.
Small self publishers are in a win – win situation for many reasons.
The massive expansion of information is overwhelming the world. There is so much new data coming in that the public cannot keep pace. This forces us all to be more discriminating… which is the worst thing that can happen to big publishers who rely on broadband where its best to send one message to huge groups.
The huge inflow of new knowledge favors broadband which works best sending many different messages to much smaller groups.
Self publishers have also gained an advantage as most of the big booksellers are going broke or in a slump. Barnes & Noble has had enormous challenges. 2010 Books-A-Million comparable store sales dropped nearly 5 percent and net income fell 35 percent. Borders has filed for bankruptcy and shut down along with 798 B. Dalton mall outlet bookstores and over 180 of the Waldenbook units. They are gone. This vacuum creates a special opportunity for small self publishers.
This is why you should see three case studies below to help you be free, secure and fulfilled as a Self Publisher.
After these stories see how to get a second course worth $299 plus three bonuses when you enroll in our course “Self -Fulfilled – How to be a Self Publisher” on how to develop your own specific publishing business that can bring you everlasting wealth.
Save $597 total. Self Fulfilled Special $299
Here are the three stories that show how the rise of the small self publisher began. This knowledge can bring you secure income for the rest of your life. More importantly these stories can help you be happy and fulfilled and safe in this ever changing world. With these case studies you help make the world a better place… in a small way perhaps… but better as you gain everlasting wealth.
Lets share how to create a fortune in a rewarding career.
The first of these three stories contains the seeds of prosperity, richness, freedom and satisfaction for you.
The story begins with an excerpt from the December 16, 2010 Economist Article entitled “Rise of the image men” begins: (bolds are mine) that says: As they prepared to face their second big strike in four years, America’s coal-mining bosses knew they had to do something about the newspapers. It was 1906—a time of rising resentment against robber-baron capitalism and the heyday of muckraking “yellow journalism”. During the previous strike the trade unions had fostered good relations with newspapermen and won themselves a sympathetic press. To help put their side of the story, the mining bosses turned to a former journalist, Ivy Lee. Lee was to pioneer new methods—and, in the process, create a new industry.
Lee observed that the rise of national newspaper chains and syndicated journalism in America since the 1880s, combined with the extension of the franchise, had profoundly changed society. Now, for the first time, there was something that could accurately be called “public opinion”, a shared consciousness and conversation across the country—and it was to be feared. Lee noted how the emerging mass media were acting as the conduit for the anti-capitalist message of Progressivism, the liberalising reform movement that peaked in America in the early 20th century. He realized not only that it was essential for businesses to counter this message, but that the same conduit could be used to spread pro-business sentiment.
His idea, blindingly obvious now but a novelty then, was to send newsdesks a stream of statements putting the mining bosses’ case and rebutting allegations against them.
The seeds in this story, are rich with potential for your prosperity and are so simple. Lee observed that the rise of national newspaper chains and syndicated journalism in America since the 1880s, combined with the extension of the franchise, had profoundly changed society. Now, for the first time, there was something that could accurately be called “public opinion”, a shared consciousness and conversation across the country—and it was to be feared. This is obvious now but was a novelty then.
The real seed is that a coincidence of many technologies changed the world (in the form of the newspaper)… at the turn of the 20th century. One technology was the ability to make newsprint… the paper of newspapers. Paper was two thousand years old, but cheap newsprint, paper from wood pulp, did not come along until 1838 when Charles Fenerty of Halifax made the first newsprint while helping a local paper mill maintain an adequate supply of rags to make paper. He succeeded in making paper from the wood pulp itself.
Plus technologies in transportation and communication then allowed… everyone, reporters to paperboys, to create public opinion through the power of the word.
This leads us to the second story that tells of another global transformation from broadcast to broad band… from large publishing to Self Publishing and how you can have so many good things you desire… freedom… material wealth…adventure… security… fulfillment… friendships…. status and fun as a Self Publisher.
Perhaps what Merri and I are most proud of this second story because it tells the tale of a student who used our publishing course “Self Fulfilled How to be a Self Publisher” to build a career.
David Cross was a meditation teacher in Edinburgh Scotland who taught our son Jake the art of meditating when Jake was at university there. We meet David there and after talking he ordered our “Self Fulfilled – How to be a Self Publisher” course then in print… (now its online) and published a report. One reader of the report had a new internet server business and was so impressed that he hired David to work for him in Sweden. In the process of rising to become the managing director of that firm… David started our website (and is still our webmaster as well as business partner now). During one business meeting in London, David met our daughter Cinda. ‘Love at First Sight.”
David Cross and Cinda Scott-Cross DVM.
David also met executives of International Living and went on to become Chief internet consultant for Agora Inc. one of the largest online marketing companies in the world.
David has since built an unparalleled, hands-on marketing experience that spans 25 years in 22 countries for companies and charities large and small. He’s guided many businesses and individuals to success in their business and helped them achieve their marketing goals, both online and offline.
As Senior Internet Consultant to Agora Inc. in Baltimore, MD, David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million in 2009.
Myles Norin, the CEO of Agoras wrote: ”I have found David’s knowledge and experience unmatched in the industry. Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”
David hails from England and now lives on a small farm close to Mount Hood in Oregon with our daughter, a veterinarian, their five children and a menagerie of animals. When not marketing or brainstorming you’ll find David following a dream of self-sufficiency for food, power and water within 10 years, tending the land and caring for the farm and animals. Not surprisingly, David is an engaging and knowledgeable speaker with many amusing anecdotes from his work and travels over the years.
Such is the power that Self Publishing brings.
The third story is of my wife Merri and me.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following my adventures and having fun… while helping a large readership adapt to a rapidly changing world.
Self Publishing has created exactly the lifestyle I desire with a farm in North Carolina, orange groves and home in Florida… hotel and condos in Ecuador working at what I love and enjoy.
Hard at work in Florida during the winter.
Working during the summer on our North Carolina farm.
A shot from my work station in Ecuador overlooking the Pacific.
Merri’s and my story also reflects how Self Publishing can enhance relationship. Merri and I have not spent a night apart since we began publishing together over 30 years go.
Merri and I heading up to a seminar hall at our Blue Ridge farm to speak with a group about Self Publishing.
Self Publishing has entered a new era as a new business art form and we want to share with you how to start your own self publishing business now.
Learn how to develop your publishing skills to turn your passion into profit! If you can’t write… publish instead!
Whatever your passion, you can immerse yourself in it AND even create a six-figure income. This could be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work at all, learn more about golf or feeding the hungry… it can be yours if you’re willing to learn.
Self Fulfilled: How to be a Self Publisher will teach you our proprietary step-by-step plan for getting your publishing business going… full or part-time… right away.
How you can start with a very small amount of money and eventually work only four hours a day (if you are operating full-time).
11 steps to creating the perfect product, including how to review ideas, test focus, and aim at markets.
How to gain 1,000% returns on some of your publications.
How to choose a format—book, newsletter, list, audio or video—that suits you and your audience.
Frequently committed marketing mistakes and how to avoid them (plus, you’ll get samples of winning marketing pieces to study).
Personally, I like to write. And through publishing and writing, I have become wealthy beyond my dreams!
My wife, Merri, and I became multi-millionaires within 10 years of starting our self-publishing business. Today, we have more cars than we can drive, five homes and numerous cabins in North Carolina and Ecuador. We have a beautiful lake front home on 16 acres (with an orange grove to boot). We have no mortgages, not a penny of debt, and plenty of money in the bank.
But more important than the money, I enjoy the bliss of each and every day, doing what I love and hoping I can do it forever.
And why wouldn’t I? I often start my work days at 5:00 a.m. and wrap up by 9:00 a.m. That leaves the rest of the day to do mostly as I feel. If the kids are home, we’ll play. Other days, I just putter. Some days I take out a canvas and paint or concentrate on playing my flute. Other days, I just sit in the sun and read.
But even though my day’s work is often finished by the time many people are just getting started, I will still be thousands of dollars richer by the end of the day!
Of course I don’t always work just four hours a day. Some days I stay at the keyboard seven, eight, even 12 hours. But the thing is I love every minute of it, because I’m involved in projects that excite me!
Not only am I learning, writing, and publishing about things that I love, but I’m also making myself and the world a better place in the process. This life is as perfect as any I could ask for.
It Doesn’t Take Long to Start Making Serious Money
When I started my publishing business, I made a 380% return on my initial investment within a month. And it just got better from there.
Of course, no business is without its pitfalls. In fact, I’ve identified 17 pitfalls of publishing and they are covered in the course. It took me more than a decade of struggle to learn how to avoid them all, but I did it.
You see, back in 1974, I had what I thought was a good business, but to be honest, I could never get ahead. I was almost penniless, in debt and living from hand to mouth. Then I discovered the secrets to avoiding the pitfalls. Since then, our publishing business has brought in millions.
Now, Merri and I have packed over 40 years of global publishing and business experience into our course on how to have Self Publishing business.
Before I tell you how this program can help you create your ideal lifestyle, I want to make an important point. I’m not promising that this program will make you rich overnight or that you’ll wake up tomorrow with a more satisfying life. If you’re looking for a way to get rich while you sleep, you should stop reading right now.
But if you’re willing to invest a reasonable amount of time and effort into learning and applying this simple system, it will put you squarely on the road to becoming a wealthy and fulfilled publishing entrepreneur.
Through this in-depth program, I will share, teach, and guide you on everything you need to find a fulfilling path and start making good money right away.
I’ve structured the program to make it as easy as possible for you to implement. You’ll know precisely what to do from the very first day till the day you have a thriving publishing business.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: Helping People Who Are in Pain?
Thirty years ago, a client of Merri’s developed a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whip Lash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items have sold year in and year out for three decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of figuring out and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. I love the projects I take on, so work doesn’t feel like, well… work.
I’m passionate about investing, so I publish about that. But what matters is what do you love?
If you love golf, then you can publish things about golf. Love travel, fishing, dogs, dolls, or art? Publish about those things.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help wipe them out.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… do something that enlightens people.
Whatever your passion, you can immerse yourself in it and make a fortune by publishing CDs, lists, books, or any format you choose.
How to Build a Million-Dollar Business in Seven Years
The first time I exposed others to the secrets in Self Publishing: Your Complete Business Plan for Creating a Life Without Borders, it was in a weekend seminar. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response to the seminar, we decided to make it available to a larger audience.
Unlike programs that are put together by “experts” who have never actually done what their program promotes, this program is not theoretical. It describes step-by-step how Merri and I built a million-dollar international business in just seven years.
Another thing that is unique about us is that Merri and I decided to do the whole business by ourselves. Though we have tens of thousands of buyers and have made millions, we still work at home and do not employ a single person. You’ll be able to do the same—if you wish—because I’ve included everything we did—explained in vivid detail—in the program.
The program is also full of practical publishing ideas and case studies…
For example, you’ll learn about a pilot who published a book on the best airport cafés (suddenly all his flying became tax-deductible!)… how one couple who loved an island wrote a guide on the place and made enough money to buy a home on the beach there… and how another couple made millions with a simple legal idea.
What’s Your Passion: Travel and Tourism?
A client of ours amassed a fortune by starting travel guides for cities. He started with Sarasota, Florida, publishing a simple booklet with attractions, restaurants, etc. and plenty of advertising. Then he moved onto Naples, and on and on,until the whole state of Florida was done.
He didn’t have to put much work into the booklets as he could carry over plenty of generic information from booklet to booklet. But there were plenty of advertisers and plenty of people who wanted to obtain these booklets.
Finally, he franchised the whole operation.
* How to set up a computerized fulfillment center even if you’re computer illiterate.
* How to turn advertising dollars into a fortune by creating winning ads, direct mail pieces, and getting thousands of dollars in free publicity.
* Which printers to avoid and how to cut your printing bill in half by asking for quotes differently.
* How to use your computer and the internet to save hundreds of thousands of dollars in printing and postage.
* How to control inventory, check ad results, and keep overhead down.
* 11 financial hazards to avoid and tricks to stay profitable without a daily accountant.
* My secret pricing strategies that will help you sell more units of your product.
* Plus much, much more that I don’t have space for here!
Why This Unique System Is Guaranteed to Put You on the Road to Publishing Success
In Self Fulfilled – How to be a Self Publisher Merri and I give away every publishing secret we know and expect those who use this powerful program to reap a fortune and change their whole life for the better.
Why we’ll add the Self Published Kindle addition free.
If you’re wondering what a program like this can do for you, just take a look at how much my seminar on publishing helped the participants. Here’s what some of the folks had to say about what they learned:
“The course fulfilled all my expectations providing all the details necessary to start a publishing business from creating the idea, through marketing including the systems necessary to implement our ideas.” — B. C., Chiropractor California
“Gary, your system is jam packed with vital information. My head is spinning. Thank goodness this is all backed up by your manual. This is a true and cherished gift. Your tips are a blessing! Thank you once again. The value far exceeds the price.” — B. K., Investor Pennsylvania
“The course was excellent covering all the facets of publishing. The philosophy of keeping small with no employees alone made the course invaluable. Gary and Merri, you were excellent!” — S. K., Businessman
“Your program gave me insight on what to do with widening my client base.”
– M.E., Real Estate Broker Florida
“We found the course interesting and informative. We were inspired to start work on a booklet. When we came down, we had no idea what to publish.”
– Employed couple from New York
“Your publishing course is outstanding! Just two hours of study on Sunday alone were worth more than the course price.”
– A publisher from California
“The course helped me in three ways. #1: To realize that it is not only OK but preferable to start small. #2: A small point but with big implications was Merri’s description of how she is going to make Gary an expert in the sport’s field. #3: I feel I have a workable program to have a newsletter — my own passion!” – T. B., Professional Washington
These are just a few of the many comments I’ve received from people I’ve personally trained at my seminars to turn their passions into profits through publishing.
What’s Your Passion: Expand Your Current Business?
You don’t have to reinvent the wheel with your publishing business. You can use publishing to expand your current business. That’s what I did — and it’s what the owners of a consulting firm in California did, too.
These business owners decided to write and publish books to establish credibility and attract new customers — and it worked like a charm.
Over the past 10 years, they have written two books, both aimed at establishing their company as the go-to source for customer service training. They credit the books with bringing in more than $1 million in new business!
Writing and books have turned into such a bonanza that they’ve recently added a new service to their business — coaching small business owners on the ins and outs of book publishing.
This brand-new home study version of the program is designed only for people who are serious about making a six- or seven-figure income, controlling their own destiny, or otherwise improving the quality of their life by publishing information products. It is not for idle curiosity.
Here’s How to Start Living a More Fulfilled Life As a Self-Publisher
With this hot-off-the-presses home study version of my self-publishing program, you get all the same information as people who attended that first seminar—but at a fraction of the cost.
They paid $2,000 to gain access to this information, but you can get the entire Self Fulfilled – How to be a Self Publisher for only $499!
That’s a real bargain considering that you will save thousands on printing and advertising alone. And you couldn’t duplicate the computer and internet knowledge you’ll gain for $20,000. For starters, you’ll learn:
* How to use the internet to publish
* How to define and target your internet market, and start getting visits
* How to develop your website
* The top 10 internet tips to use and the top 10 traps to avoid
I can tell you this: at $499, this program may very well be the best bargain and best investment you’ll ever make.
To this end, I have created a special offer… our course on how to be a self publisher, our course on how to use the internet and a website in your business and three bonuses for you.
Bonus #1: Get the 50 minute Video Workshop worth $99 “How to Start Your Own Internet Business” presented by our webmaster David Cross,
This video is brand new and the first reader to read it wrote: Muchas Gracias Gary, Just watched David’s video. It Was SUPER! Thanks Again. Bill
Bonus #2: Get FREE, the $299 online course “The Tangled Webs We Weave – How to Have an Internet Business”. To read more about this course click here.
Bonus #3: Our Super Thinking Workshop in an MP3 file so you can listen on your computer, burn a disk or listen on you Ipod or in your car. This workshop was conducted and recorded last February 2011 and is a $199 value.
Bonus #4: A special report only available to those who enroll in “Self Fulfilled” entitled “Three Secrets for Creating Publishing Ideas”.
Save $597 total.Self Fulfilled Special $299 + PLUS $200 more until this Sunday April 24, 2011.
GUARANTEED. We’ll Accept All the Risk!
We completely guarantee the program.
Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.
If you’re not completely convinced that this information is so powerful it will make you a six- or seven-figure self-publisher—all you have to do is let us know and you’ll receive a complete refund of every penny of your investment.
Despite predictions of disaster, the Great American Dream Still Exists!
Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.
Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.
Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.
Specific-Publisher and Author
Save $597 total. Self Fulfilled Special $299 Plus save $200 more until the price is increased to $499.
See “Self-published novelist Amanda Hocking makes millions from Kindle sales” at www.kindleboards.com
Read Business Insider 26-Year-Old Is Making Millions Cutting Out Traditional Publishers With Amazon Kindle
Amazon.com says: Aviation journalist and pilot Gandt interweaves the complex and interesting story of Pan Am’s rise under founder and visionary Juan Trippe with American business and politics. Trippe molded Pan Am from the glory days of flying boats and the opening of Pacific routes to new piston-driven airliners and the transition to jets. In 1965 Pan Am was the world’s preeminent airline, boasting 40,000 employees, 143 airliners, and over $1 billion in revenues; it was also the torchbearer for new aircraft designs. How Trippe achieved this and influenced Presidents Kennedy and Johnson reveal the workings of American business and politics. In 1968 foreign carriers increased, revenues declined, and Trippe resigned. In the Seventies a series of catastrophic accidents, increasing competition, rising fuel costs, and a strike started the downward spiral exacerbated by the 1988 Lockerbie tragedy and Chapter 11 proceedings. A fascinating commentary on aviation and American business.