Profit By Translating Copy


This series is looking at how to have profits through writing and publishing wherever you live… whatever else you do.

Saturday’s message looked at how to gain Perpetual Prosperity by knowing the 7Ps.

Fwd: hair-twist

I am a hair twister.  Have been since I was a young kid and since I am past retirement age now… guess I probably always will be.

It is said that people who twist their hair on a regular basis are using it as a nervous-system modulator.  The activity can be soothing to someone who’s stressed or nervous and stimulating to someone who’s bored.   So when I am writing copy and suddenly find my fingers tied up in knots amidst my locks (hey, I’m happy to have hair!) I know it’s time to relax a bit and perhaps do some copy translating.

The 7Ps are:

Person
Problem
Product
Prospecting Pathway
Promise
Presentation
Profit.

That Saturday lesson also reviewed the history of James Patterson… how he was one of the most successful writers (if not THE most successful) in the world because of his background in advertising and copy writing.  Then that message (read it if you missed it) proceeded to show how to use the Golden Rule of Simplicity to find your Prospecting Path.

Okay great… you have a prospect in your sights (or at your site). How do you make the sale?  This requires a good presentation which requires good copy.

Here is how to use that same Golden Rule of Simplicity to translate your presentation.  Translating copy is valuable way to get ideas and save time.

Here is an example.  I really like this ad (it is not mine and I am not related to the ad in any way except I found it peaked my curiosity).

motley Fool ad

See this ad line byline and how I could translate this to get readers to one of my marketing pieces.

“I will spend my last dying breath… and every penny of Apple’s $40 billion in the bank to right this wrong.” 
– Steve Jobs

Translation: Finally “I’m going to get a chance to work on the things I’m most interested in,” —   Eric Schmidt  Former Google CEO

In the final year of his life, Steve Jobs came to feel so utterly betrayed by those he had once trusted that he went on record with the above statement, and told his biographer he was “willing to go to thermonuclear war [over] this.”

Translation: In its last year Google felt so utterly committed to the concepts they had trusted that they went on record with the statement above and shook up their ruling triumvirate announcing that CEO Eric Schmidt would step down.
You may have a pretty good idea of what it was that made the Apple mastermind so irate… but you probably don’t know why it could push shares of one little-known company much higher — and hand investors who know how to invest in this unique situation some sizeable profits over the coming months and years…

Translation:   You may have a pretty good idea of what it was that made these people decide to change… even though the Google masterminds have turned the search engine into one of the most important businesses in the world.  You probably don’t know why it could push certain bonds much higher — and hand investors who know how to invest in this unique situation some sizable profits and safety over the coming months and years.

That’s why I thought you might be interested in an exclusive video exposé that reveals the surprising story behind Jobs’ vendetta — and shows you exactly what you need to do to cash in on the unusual opportunity it has created.

Translation:   That’s why I thought you might be interested in an exclusive report that is available at our other website that reveals the surpassing story of Google’s shakeup — and shows exactly what you need to do to have an added edge so you can cash in on the unusual opportunity it has created.

To access this intriguing video report — and learn how to claim a unique set of gifts worth more than $450 simply for watching — all you have to do is click the button below.

Translation:  To access this intriguing report — and learn how to claim a unique set of investing and business tools worth $499 simply for reading — all you have to do is click the button below.

Click here to get all the details on this exciting opportunity
– and discover how you can start profiting today

Translation:   Click here to get all the details on this exciting opportunity
– and discover how you can start profiting today

Andy Cross
Chief Investment Officer
The Motley Fool

Translation:  Good investing and business,
David Cross 
for 
www.garyascott.com

P.S. — Please be aware that this video report — and the $450 worth of gifts mentioned above — will only be available until 11:59 p.m. ET this Thursday, January 12. I urge you to watch it at your earliest convenience, so you won’t risk missing out.

Translation:  P.S. — Please be aware that this report will soon be published as an ebook at Amazon.com. Due to our terms with Amazon.com we’ll then no longer be able to offer this report free.  This report — and the $499 worth of gifts mentioned above — will only be available until date. I urge you to watch it at your earliest convenience, so you won’t risk missing out.

The Golden Rule of Simplicity is to follow your likes, wants needs and desires.  I liked this Motley Fool ad so it would be a good translation for me to do.

If you observe the golden rule of simplicity, copy timing is easy.   Everything flows.  If you are a negative person, you’ll want to find negative readers and write negative sales stories.

If you are positive and upbeat, do likewise. If you are moody and change how you feel as you go, change your message too.

All these approaches work. The key is to have an approach and to understand why that approach will motivate your reader and focus your sales story around that approach.

Good Copy Made EZ

One practical way to create good well-focused sales stories is to read as many sales stories of others as you can. I read sales pieces and tear them apart trying to understand what the advertiser is doing. I try to look for the emotions upon which he is trying to appeal. I try to understand the way in which the ad appeals to the emotions.

Use the efforts of others to start your sales stories. Translate existing sales stories you like. Here is another example of how to spin a story about organic gardening, by translating one of my financial ads to one for organic gardening.

I took my ad and changed it one paragraph at a time. Look at the sales stories, tear apart and then put them back together again to tell a story about your product. See below what I mean.

HEADLINE

Borrow Low-Deposit High Borrow at 7% Redeposit the Loan For 13% All at the Same Bank

TRANSLATED HEADLINE
Fertilize Less-Grow More Eliminate Chemicals Double the Size of Your Growth All in the Same Garden

INTRODUCTORY TEXT

Enclosed with this letter is an issue of my newsletter Gary Scott’s WORLD REPORTS. Though thousands pay for this report, I have sent it to you at my own expense and without obligation to you.

TRANSLATED INTRODUCTORY
Enclosed with this letter is a report on how to double the size of your carrots and make them ten times healthier to eat. This is just one of 22 chapters in my exciting new report on how to grow organically. Though thousands will pay full price for this information, I have sent it to you at my own expense and without obligation to you.

Get the idea? This technique can develop some sure fire presentations.   In a way, you can get the use of brilliant selling minds free!

But don’t throw caution out the window, when you translate an ad. Be sure to use ads that you see in common use. This indicates they are successful ads. It might be dangerous to build your business around someone else’s ad that failed!

Successful sales stories reach and enhance emotions. Use the golden rule of simplicity, study successful sales stories, then translate your sales story from the heart and from a sales story that touches your heart.  This will help you well on your way to appealing to the reader’s emotions and publishing success that can bring you everlasting wealth wherever you are.

Learn about our online Self Publisher Writer’s Course

Gary

Join us for our Publisher Writer’s Camp

 


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