Purpose Driven Micro Business


Having a purpose driven micro business is one of three keys to success.

One of the purposes of our micro business is to help others enjoy the benefits of a more holistic approach to good health and everlasting wealth.

There is a demographic phenomenon outlined in the book the Cultural Creatives by Paul H. Ray PH.D.and Sherry Ruth Anderson PH.D.

Dr. Ray ran a company called American LIVES Inc. for 13 years. During that time he accumulated over 100,000 responses to questionnaires and hundreds of focus groups. (I am impressed.) The demographic information from those responses suggests that a new subculture has been emerging in America since the 60s. This group now represents 26% of the adult population (50 million people) and divides the nation into three demographic subgroups, the Moderns (49.8% of the population), the Traditionals (23.2%) and the Cultural Creatives (CC), 26%).

Some interesting points made in the book are:

The Moderns rule. They are the establishment.

The Traditionals are dying off.

The Cultural Creatives are creating a new culture in America.

Each of the three subcultures has a pretty fair disdain for the thinking of the others.

Traditionals find the following important:

  • Patriarchs should again dominate family life.
  • Feminism is a swear word.
  • Men need to keep their traditional roles and women theirs.
  • Family, church and community are where you belong.
  • The conservative version of their own particular religion must be upheld.
  • Customary and familiar ways of life should be maintained.
  • It is important to regulate sex-pornography, teen sex, extramarital sex and abortion.
  • Men should be proud to serve their country in the military.
  • All the guidance you need in life can be found in the Bible.
  • Country and small town life is more virtuous than big city or suburban life.
  • Our country needs to do more to support virtuous behavior.
  • Preserving civil liberties is less important than restricting moral behavior.
  • Freedom to carry arms is essential.
  • Foreigners are not welcome.

CCs on the other hand find the following important:

  • Nature and its destruction.
  • Problems with the whole planet such as global warming, destruction of the rain forests, overpopulation, lack of ecological sustainability and exploitation of the poor.
  • They would pay more taxes if the money would be used to clean the environment.
  • Developing and maintaining relationships.
  • Helping others and bringing out other’s unique gifts.
  • Volunteering for good causes.
  • Psychological and spiritual development.
  • See spirituality or religion as important but concerned about Religious right.
  • Equality of women.
  • Violence and abuse of women and children.
  • Politics should spend more on education, neighborhoods and sustainable future.
  • Concerns about the left and right of politics as well as the mushy middle.
  • Optimism for the future and distrust media’s negativity.
  • Creating new and better ways of life.
  • Concerned about big business’s focus on profit over environment, downsizing and human exploitation.
  • Having finances under control.
  • Dislikes overspending, conspicuous consumption and “making it”.
  • Likes exotic and foreign people, places and other ways of life.

Moderns find the following things important:

  • Making or having a lot of money.
  • Climbing the ladder of success with measurable goals.
  • Looking good or being stylish.
  • When the going gets tough the tough go shopping.
  • Having lots of choices.
  • Being on top of the latest innovations, trends and styles.
  • Supporting economic and technological progress at a national level.

Moderns also have the following assumptions:

  • It is flaky to be concerned about your inner or spiritual life.
  • You have the right to be entertained by the media.
  • Your body is pretty much like a machine.
  • Most organizations lend themselves to machine analogies.
  • Either big business or big government knows best.
  • Bigger is better.
  • Time is money.
  • What gets measured gets done.
  • Setting goals is very important.
  • Analyzing things into their parts is the best way to solve problems.
  • Science and engineering are the models for truth.
  • Efficiency and speed are top priorities.
  • The mainstream media’s awe for the rich is correct.
  • It makes sense to compartmentalize your life into separate spheres, work, family, making love, education, politics, religion.

Since our purpose is to help teach the benefits of holistic values that are more in tune with Cultural Creatives…. we know that we should not put too much emphasis focus on a mystic approach to learning.

One reader asked me if I could promise if the devil would not grab his soul while he was meditating.  So we stick to a more scientific approach and use relaxation instead of meditation so the tension created by the disdain between these sub cultures does not interfere with the learning power of this course.

In short our purpose guides us in the construction of our events.

This is why we believe that one key to the success of our micro business is have a purpose instead of a goal.

Goals are what we make with our logic.  Yet logic is never enough. There is way too much we do not know to have our goals turn out as we expect.  A purpose is far wiser… infinitely more flexible… capable of rolling with punches and shifting with change.

The economic and lifestyle goals of many will change with the economic turbulence ahead.   Those who are strongly cemented in a broad purpose have an advantage.  They might be knocked sideways by changing financial tides, but they’ll get up… dust off and move on with their purpose… because a purpose is not limited by size… duration or magnitude. We can move on with a purpose regardless of external events.  Action in down times is easier… more productive and can take advantage of the value created on the downside of every curve.   Those depending on goals and mathematical bottom lines can lay stricken by their shattered logical goals.

This is why we try to invest and do business with a purpose and always remember the quote I have framed on my desk… “Action is Thy Duty… Reward Not Thy Concern”.   We keep moving forward with our purpose without great concern with where the currents carry our correct actions.

So how can we define a purpose?

Winston Churchill is quoted as saying: It is always wise to look ahead, but difficult to look further than you can see.

One way to look further than we can see is through an understanding the ups and downs of cycles.  When we know where something is in its cycle, we can accurately predict what it is likely to do.

All of life… every event… the fauna and flora, even the universe flows in cycles.  When we understand and tune into cycles we begin to spot trends that will help us achieve greater happiness… better health… more success.

To entrain with cycles we often have to think outside the box. There is a reason for this. Every cycle has three foundations: birth, inertia and transformation.  Part of every society’s inertia is an educational system and collective mindset. These have their own momentum and they often stifle or resist new ideas… especially those ideas that may disturb the “norm.”   This means that part of society, resists its own evolution.

This site has reviewed many times how to play games to think outside the box.  A game is a structured activity, with a set of rules. This is important… because when we play… we create a set of rules that is beyond the norm… outside the box of logic…  so our information processing and decision making escape the tyranny of reason.

Micro Business Key to Success #2: See Success as a journey.

A recent quote from the Abraham-Hicks website highlights this key when it says:  Many think success means getting everything I want. And we say, that’s what dead is, and there is no such thing as that kind of dead. Success is not being done; not being complete. Success is still dreaming and feeling positive in the unfolding.

This key grows in important due to accelerated global change.

Micro Business Key to Success #3: Never give up.  Every destination whether enjoyed or not has some disappointments and frustrations.  See them for what they are… the spice that burns out the competition and makes the pleasant parts of the journey worthwhile.   See failure as important to success as black is to white. Adjust… adapt and keep going in positive ways.

Gary

Seven P Secrets of Self Publishing

Here are seven secrets that can help you earn as a writer and self publisher.  

gary scott

When you write, you can work anywhere.  Here I am working in my greenhouse.

Gain the freedom  to earn everywhere, while living anywhere you choose.

These seven secrets are important because growing numbers of unknown writers have become famous writers and rich by self publishing over the internet.

Take for example Amanda Hocking.  After self publishing her first book at Amazon.com in the spring of 2010 she became one of the the best-selling e-authors. In the next year her book sales grossed approximately $2 million.

In 2011, St. Martin’s press paid Hocking more than $2 million for the world English rights of a four book series.  In 2013 she sold another series to St. Martin’s Press.

E.L. James is another such story.  She sold 250,000 copies of “50 Shades” via Createspace and Amazon.com before publishers noticed her and published the erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed which sold over 70 million copies worldwide, setting the record as the fastest selling paperback of all time.

Hugh Howey is a third example.  He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks. Soon he was earning over $100,000 a month on Amazon. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

Hugh Howey

I know Hugh.  Sometimes we get together at my  farm and play chess (he beats me badly).

These writers are great inspirations.

Hugh’s success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.

Neither you or I are likely to have this type of success. The good news is… we do not need this type of success to have a rich and fulfilled lifestyle.  Self Publishing offers so many opportunities that one can have a life that most people only dream of as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like those of Hugh Howey or E.L James or Amanda Hocking rarely explain how many hours of writing each devoted before their self published book sales soared.  They were journeymen first… stars second.

The sevens secrets are the journeyman secrets… call them a writer’s armory of tools that allows almost anyone to create successful publications for income and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in a year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably for you too.  First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form and the seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.  Everything seems new… except the seven secrets.  Change in the publishing industry is disturbing many.   We love it due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted in life. Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets on writing to sell.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whip Lash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings.  I love the projects I take on, so work doesn’t feel like, well… work.

I’m passionate about investing, so I write and self publish ideas about investing.  Merri and I love Ecuador… so we wrote about Ecuador.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

This is why stardom is not the main goal for most writers and self publishers.  To be immersed in our passion and get paid well for it.  That usually enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

In 1974,  I had a business that never got ahead. I was almost penniless, in debt and living from hand to mouth.  Then I discovered these seven secrets.  They helped me write and sell book after book and report after report.  Since then, our self publishing business has brought in millions.

One key to building a successful self publishing business is to use the Golden Rule of Simplicity and the 7Ps to create your publication.  The premise behind the Golden Rule is that if you have a passion… you have a problem.  Your problem is a desire to fill.

The Golden rule of writing uses a writer’s desire as a compass to direct the creation and sale of the publication.

Here is the Golden Rule of Simplicity:  Your Desires Are in Others.  Your Desires ID Markets.  Your Habits Reveals Pathways.  Your Emotions Create Stories.  Your Demands Create Publications.

This creative pathway works whether your publication is written by hand and sold on the street corner or published for Kindle at Amazon.com. These simple but basic fundamentals guide the creation of your works whether you use the most sophisticated equipment and algorithms  or are totally low tech.

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course “International Business Made EZ (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer.  We provide two emailed courses  “Self Fulfilled – How to Write to Sell and be a Self Publisher” and “International Business Made EZ”.

We include the “Self Fulfilled Writing and Self Publishing Course” because there are two reasons to write, when you have something to say or when you have something to sell.  In this day and age many of us want to do both, make a statement that makes the world a better place and earn something extra in the process. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

You can learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business and Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive the Report, “How to Finance a Small Business Overseas” (no extra fee).

Merri and I have always preferred to start our micro businesses  through cash flow.  However in the early the days of our business I found myself raising extra capital several times.  I have also helped numerous businesses raise money to get started.  This report shares several experiences to give a thumbnail sketch of how to raise money abroad.

In addition you receive any updates we make on any of these courses reports or recordings, free for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “International Business Made EZ” course
  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • Any updates to any of the courses, workshops, reports or recordings for a year.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund . 

To order International Business Made EZ and the entire “Live Well and Free Anywhere” program for $299.  Click Here.

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” you can hear on MP3.

 


Related Artices

If you enjoyed this article "Purpose Driven Micro Business" you may find these related articles of interest too: