Lowe’s Food Store’s Natural and Organic Full Circle Brand logo.
Has a mindset change created a business or investing idea that can help you invent your future… come Full Circle?
Yesterday’s message looked at these facts: Jobs, careers, valued skills and industries are transforming at an unheard-of rate. And all of the change and uncertainty can make us risk-averse and prone to getting stuck. The skills we’re taught work well for familiar situations, yet we’re trained to perfect our ideas and use the past to predict the future with linear plans in a nonlinear world.
As such, we need a completely new mind-set. Linear thinking is a death knell for creativity.
Here is a new mindset relating to natural health that may create opportunity for you.
Over the past several decades, values have grown in the business process so they are often as important as economic value.
Consumers have based their buying decisions on private internal values that have become a main theme to the buying process.
For example many businesses learned it is a good investment to give part of their profits to some type of charity. Some businesses have become their values, such as the ice cream company, Ben & Jerry’s. (of course that was the Ben & Jerry’s of the past…not necessarily the B&Js of today.)
Part of business now is to expresses a value through the way they do business.
Starbucks for example offers the concepts of fair trade, organic and green for their coffee. Maybe this is because they believe this is good for the world or maybe they believe consumers will buy more coffee from them.
Whatever their reasoning, this shows how values have become of increasing importance and how consumers have increasingly followed their feelings as well as their pocket books.
These corporate values have, in the past, often became the difference between success and failure.
We may be seeing a change. Big business may reduce its focus on natural and organic for at least two reasons.
First… the branding of health products have become so diluted that they are meaningless. Consumers no longer believe in phrases like “All Natural” and “Organic”. Big business has so distorted the reality of the words that they no longer convey enough trust to demand higher prices when offered by big business.
Second, inflation is pushing organic product prices beyond the masses.
Excerpts from a April 2011 Carynews.com article by Sue Stock entitled “Organic food sales grow despite economy” explains what is happening.
The article begins: For the past three years, American consumers have been on a shopping diet. They cut non essentials from their shopping lists. They’ve made do. They’ve thought twice before buying. And yet, they’ve continued to open their wallets for natural and organic products.
The article then outlines how organic sales had remained brisk, but then ended with this warning: “Still, some believe demand for natural and organic products may have hit its peak. Kurt Jetta is president of a Connecticut consumer research firm called the TABS Group. His recent research shows that the percentage of shoppers who bought natural or organic items has remained steady, in the 38 percent to 39 percent range for the past three years.
“All these retailers are getting on board and expanding their sections and having these big offerings,” he said. “That’s a big explosion in inventory. … The retailers have gotten on the hype a bit too much.”
Plus, he said, the fact that an item is organic or natural is just not that impressive to shoppers anymore.
“There will always be this real core of committed people,” he said. “That’s why Whole Foods and similar stores continue to grow,” he said. “But we would expect that to turn and retailers to start weeding down.”
That article was published in April 2011 before the debt ceiling debacle and US credit rating reduction that created the current slowdown. My trip to our local Lowes Food Store yesterday leads me to wonder if this weeding down process described in the excerpts above has begun. Lowes has an organic natural brand called “Full Circle”.
We like to shop at the Lowes Foods in Jefferson, North Carolina.
Lowes describe the brand in this way: If you desire a natural or organic alternative for everyday items, try our Full Circle brand. We believe that Full Circle products taste better than their conventional counterparts because there are no preservatives or additives to mask their taste creating a product closest to it’s natural state as possible.
The Lowes Foods that Merri and I frequent is one of the company’s upper end models they call a “FreshSmart” unit. These units features delis and some other shopping delights and have included… until recently…special “natural-organic-healthy” clearly defined areas in most rows of their food isles. Full Circle is just a small part of these displays along with many other healthy and natural brands.
Yesterday I was searching for quinoa (our Ecuadorian supply ran out) and began looking for those special sections which is where I expected quinoa to be.
The special displays are entirely gone! This leads to three thoughts for a new mindset that can help you create your future.
#1: Retailers are starting to weed down their organic focus.
#2: There will always be this real core of committed people.
#3: This shift will create opportunity for small, niche businesses.
Watch extra carefully for opportunities in this sector. They have extended power due to the fact that the very forces that are pushing prices up are also creating the need for healthier more natural foods, cleansers and household products.
These forces include:
#1: Aging population.
#2: Terrible national health due to awful national nutritional habits.
#3: Rising non natural food prices.
#4: Monoculture farming being hit by the law of diminishing returns.
#5: Rising energy costs reducing the effectiveness of early harvesting and long range distribution.
All these forces stimulate opportunity for natural, local, organic goods exactly as big business leaves the arena.
How can this happen? Big business is risk-averse and prone to getting stuck. The skills big businesses use work well for familiar situations. The plans of big business are perfected on ideas used in the past to predict the future with linear plans in a nonlinear world.
What is growing fast here is our Saturday Farmer’s Market…Merri and I make it early 8 a.m. every Saturday market to buy the best there is. We delight in seeing our friends there and buying all sorts of heirloom vegetables and plants. We have seen this market triple in size and continue to be packed! But of course, up here in the High Country this market can’t be open year ’round.
If this thinking is correct about big business, this wrong footedness of big business will benefit everything from small, big businesses, like Whole Foods to seed companies, live poultry wholesalers, fish hatcheries, gardening tool makers and small agricultural plots as well as natural health products.
Here are three ways to be involved in the natural health field with an international micro business.
We have worked with and used the products of many producers of natural health products for many years. Each has a unique product or service that we love. These companies are headquartered in many places… Switzerland, Denmark, Ecuador, Spain, Canada as well as the USA and all of them offer global potential… business opportunity almost anywhere.
We write about many of the products of these companies often… though we are not paid.. but just because we like their products and hope you’ll enjoy them too.
We have started a program to help our readers create their own micro business working with these businesses as dealers and distributors.
We are starting with these two natural health products first.
#1: Bio Wash
#2: Candace Newman Essential Oils
Our goal is to help our readers earn extra income with a turn key international micro business.
Enrolling in any of our online business development courses and attending one seminar provides full qualification to apply for all programs we provide for a year.
We provide three e-courses that can help you develop your own micro business that we designed to help you earn anywhere you live in the world.
We have started the beta program, and the good news is that we are not charging a penny more more. Our International Business Made EZ online course and our International Business Made EZ seminars remain the same price though we’ll now offer subscribers an entrance to doing business with many turnkey businesses.
The overall service can bring you the following benefits:
#1: Connect you via our our online course “International Business Made EZ” to here and now specific business opportunities.
#2: Keep you in touch with other readers in the program, share business tips, ideas contacts and even website support in some instances.
You must complete one of the online business development courses above and attend an International Business and Investing Seminar to be eligible for our assistance.
All of our readers are invited to enroll in our International Business Made EZ Online Course and our International Business and Investing Seminar at any time even if they have no interest in one of the related businesses
Satisfaction Guaranteed. Enroll in any of the online courses above. Take it and if you are not satisfied for any reason within 30 days… let us know and we’ll give you a full refund.
Second Guarantee. Enroll in our October 7-8-9 International Business & Investing Seminar. I’ll send you a recording of the June seminar now so you better understand what these seminars are and how they help you. If you are not happy with what you hear, let us know within 30 days and we’ll give you a full refund. You keep the recorded seminar as our thanks.
Get more details about the online course and bonuses at International Business Made EZ.