Economic Downs & Ups


There are those who gain and those who lose from economic ups and downs.

Of this, we can be sure.

wealth-spread

The chart above comes from a February 2011 News.Yahoo.com article entitled “Separate but unequal: Charts show growing rich-poor gap” by Zachary Roth says: The Great Recession and the slump that followed have triggered a jobs crisis that’s been making headlines since before President Obama was in office, and that will likely be with us for years. But the American economy is also plagued by a less-noted, but just as serious, problem: Simply put, over the last 30 years, the gap between rich and poor has widened into a chasm. There are links to the other charts below.

See below how to help equalize the global wealth and to be sure to be among those who gain.

Here are three other financial realities.

Financial reality #1: Inflation is here.

Financial reality #2: Inflation will make the poor poorer.

Financial reality #3: Some businesses thrive during inflation.

This is why a seminar, tour or events business makes a lot of sense now.

Last week Traveldailynews.com reported that luxury travel rose. Here is an excerpt from the report:  Debbie Joslin, Exhibition Director, ILTM commented: “ILTM’s Global Trends report confirms there is a continued recovery in and demand for luxury travel, as shown by increasing lead times and rates.

A report commissioned by International Luxury Travel Market has revealed the changing pattern of luxury travel demands globally. The report takes into consideration the impact of the financial crisis and the rapid increase in demand for luxury from the emerging markets.
ILTM’s ‘The Future of Luxury Travel’ report – delivered by Horwarth HTL – was published at ILTM Asia in Shanghai – an invitation only event for the most elite of luxury travel buyers from across Asia Pacific to meet with the world’s most incredible luxury travel experiences.
The report highlights four distinct profiles of luxury travellers for 2011/2:
- the independent minded – seeking the authentic, active and personalised
- the explorer – seeking incredible experiences at limitless budgets
- candidates to luxury – seeking high quality, high service
- streetwise purchasers – younger, social media experts.

The emergence of demand changes show that internationally luxury travellers of today look to be entertained and stimulated rather than simply pampered.  The Independent-Minded Luxury Traveller seeks authenticity, simplicity and a commitment to the local environment, paying greater interest in closer contact with local culture as an integral part of their travel experiences. The Explorer too is ready to pay a high price for an outstanding experience off the beaten tracks.

Emerging destinations are increasingly popular, satisfying the demand for the new and exclusive as well as reflecting local experiences. For Candidates to Luxury, time is tantamount and there is a need for all elements of their travel plans to work seamlessly.  Equally important for all three of these groups is the development of the personal relationships between luxury buyers and their clients – ‘knowledge is power’.
Streetwise purchasers increasingly utilise social media in the decision making process of travellers, including the luxury travel element of the market, particularly for obtaining information and comparing rates. These travellers are seeking value for money as well as a return on their personal values.

Debbie Joslin, Exhibition Director, ILTM commented: “ILTM’s Global Trends report confirms there is a continued recovery in and demand for luxury travel, as shown by increasing lead times and rates. The role of the luxury travel buyer and their relationship with suppliers has never been more important as the demand for high-level personalisation continues to grow amongst luxury travellers.”

Our seminar business statistics expansion suggests this is true. In 2008 while many businesses suffered, our events business had its best year. 2009 and 2010 were even better and this year 2011 is on track to be our best year yet.

This growth is at a time when many small businesses are struggling.

An excerpt from a June 2011 nytimes.com article entitled “A Slowdown for Small Businesses” by Catherine Rampell says:  In the latest sign that the economic recovery may have lost whatever modest oomph it had, more small businesses say that they are planning to shrink their payrolls than say they want to expand them.

That is according to a new report released Tuesday by the National Federation of Independent Business, a trade group that regularly surveys its membership of small businesses across America.

The federation’s report for May showed the worst hiring prospects in eight months. The finding provides a glimpse into the pessimism of the nation’s small firms as they put together their budgets for the coming season, and depicts a more gloomy outlook than other recent (if equally lackluster) economic indicators because this one is forward-looking.

“Never in the 37-year history of our company have we seen anything at all like this,” said Frank W. Goodnight, president of Diversified Graphics, a publishing company in Salisbury, N.C. He says there is “no chance” he will hire more workers in the months ahead.  “We’re being squeezed on all sides,” he says.

Yet year in and year out our seminar, tour business has moved steadily ahead.  The stats from our autoresponder system shows the steady growth of the readers of our two main lists.

list stats

Slow, steady growth.

list stats

Now we would like to help you start a profitable seminar-tour-events business.

We have conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Bahamas, Belgium, Belize, Canada, Costa Rica, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Haiti, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands,  Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and more.

There is a possibility that  Merri and I know more about conducting events than 99.9% of the people in the world and because so many have asked… we have created a plan to help others in this fascinating, lucrative business.  We want to provide an online correspondence course on how to create your own seminar, tour or events business.

We call this brand new emailed correspondence course:  “Event – Full Business”.

We have completed three lessons and to give you a better idea about “Event – Full Business”. The Introduction Lesson is below.  I am ready to send you the Intro and Lesson #1 of “Event – Full Business” and am ready to accept your enrollment of students in our beta program.

See how to benefit from this first stage in our course development after you have studied this introduction.

“Event- Full Business” – How to Profit Conducting Seminars, Workshops & Tours

Sometime about 24 years ago…. around 1987:

naigara-falls

Photo from www.thetoptensite.com/Niagara_Falls.html

A white water symphony… harmonized in crushed octaves.  A melody amplified by nature’s power and white water sound conducted in the fresh air amphitheater that is Niagara Falls.

Merri and I walked arm and arm along the Canadian side of the falls…overwhelmed by its strength and its spectacular beauty.  We had driven from our home in North Carolina to conduct an International Investing and Business Conference… one of the largest of our own seminars that we had ever conducted…380 people.

We arrived a day early… took a suite with a large red garden tub… soaked after the long journey and then enjoyed the wonder of this natural phenomenon…Niagara Falls.

This was the day to enjoy because the next three we would be busy, very busy… with stress-of course. Marketing had shot past our expectations and this was a large crowd. We would work hard yet we would also earn approximately $142,260 for three days work. Actually more. You’ll see why below.

We have earned in many ways since then… until now… 24 + years later.

This morning a reader enrolled in our 2011 International Club allowing him to attend all the seminars we’ll conduct for the next year.

He wrote: “Hi Merri. I am looking forward to meeting you both again. Had met in Niagara in the 1980s. Thanks.”

Obviously, something we did for this client 25 years ago brought this extra business to us now.

This fact stimulated me to get on with this course which I have been outlining for some time. A seminar, conference, tour business not only creates unusual profit opportunity now… but when a seminar business is properly run, it can create income for a lifetime!

This course shows how Merri I and have created riches and a lifestyle beyond our wildest imagination.  We want to share steps you can take to create a profitable and fun business conducting seminars, workshops conferences and tours wherever and whenever you like.  (Or perhaps you want to conduct seminars online or live or with a video sent through the internet.)

When it comes to conducting seminars, courses and tours, there are few people with more experience than Merri and me. Over 43 years we have organized, marketed and conducted thousands of tours for tens of thousands of people in dozens and dozens of countries (even behind the Iron Curtain).

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

Here are the initial lessons in an outline that I am writing.

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering who will not communicate with accounting and the mess this could mean for you. How to choose… arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses… delegate driven… speaker driven… third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: List building.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails. Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

We welcome you to “Event – Full Business”.

We’ll be doing all we can to help you create your riches and a lifestyle beyond your wildest dreams with an events business so your life and income can be filled by events and event full!

The first lesson will look at seminars, workshops conferences, exhibitions, tours, various events, how they differ and their strengths and weaknesses so you can begin to zero in on what would be best for you.

This is the introduction.  We invite you to become a beta subscriber to this new online correspondence course, “Event – Full Business”.

The initial fee for the “Event- Full Business” online course is $499, but as with all of our courses, we provide a substantial discount to our first subscribers as part of a beta development program so they can help us refine the course.

Save Now

In this initial offer, you can enroll for a special initial savings plus we’ll enroll you in our our annual Event – Full Course Update for even more savings you’ll gain next year.

We’ll send you the first lessons immediately and each lesson as it is completed.  Plus we’ll ask for your input.

Never Ending Story – Save Next Year

The world is changing at an ever faster pace, so no course on business remains current for long.  Our events business evolves every year.  Consequently our courses never end… they evolve with our business.

Throughout the year we update, rewrite and expand our courses… adding new tips and share real time what we have learned and what we are still learning.  We show the changes we are making… how and why… in our business through the year.

This continual update is like an Alumni Club. Imagine attending Harvard. After graduation you stay in touch with your fellow students. You share. You help one another. You network and stay up to date. Our online business courses work in the same way so we… all our subscribers… and you,  help the courses evolve and keep pace with new ideas, new technology, innovation and changes in the market place.

Beta subscribers are guaranteed “Events 202” at a special discount when they choose to continue with the course in June 2012.

So you gain more than just savings as a beta subscriber.  The extra added benefit is that you help direct the creation of the course and make it more useful from the very beginning.

Then year after year… as long as you like… you stay in touch with us, our webmaster and with the other subscribers from around the world though a special password protected site.

The first 15 lessons above are set and will be sent regularly. Your questions, comments, actions, successes and failures will help expand and direct this course over the next year.

Learn how to enroll in the online Event – Full Business course by clicking here.

Gary

Here is one of the small event at a retreat we conducted in the seminar hall we built at our farm.

gary-scott

Our new course “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

We have conducted events as small as two delegates and some with close to 400 so…

ecuador-exports

we know the events business inside and out… large and small. Here Merri and I are speaking to over 400 + people in Quito, Ecuador.

There are innumerable fringe benefits to an events business. For example almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  As you’ll see below, one time we earned  $142,260 in three days.  In another instance we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.

Yet the income has been a small part of this adventure. The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped…. the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

These facts have dramatically enriched our lives….and so many of our delegates.

Now we would like to help improve your lifestyle… if… earning with a seminar, tour events business appeals to you.

Learn how to enroll in the online Event – Full Business course by clicking here.

Gary

Read Separate but unequal: Charts show growing rich-poor gap

Luxury travel News

Read  A Slowdown for Small Businesses


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