Patience in Micro Business


Patience in a Micro Business

In these times of change the best ways to gain opportunity are with real estate, commodities, stocks and your own business… if you have patience.

For those who want to live full or part time in Ecuador, buying real estate is one good way to gain extra profit if you are patient.

We looked at ideas on patience in our last two messages. See Ecuador Patience here and Ecuador Property Insights Here.

Patience is important in business and real estate anywhere.

We took six years to find our first farm in North Carolina and three years to buy it… sticking to our offer and making it again and again once ever year for three years.   Slowly over the years we added about eight miles of roads.  You can see the roads on the farm in blue here.

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The roads are to special parts of the farm like these huge hemlocks we call the Grandfathers.  That’s me dwarfed by the tree.

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We pushed in miles of trail through woods and …

ecuador-patience glen.

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Our small herd of horses love it… pastures are more accessible. This is Lucy Appaloosa,  leader of the herd.

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A buyer would love it as well.  Our patience in building these roads has dramatically increased the farm’s value.

Good business requires more than just patience.  The seven qualities for good investing and business we reviewed in the first of this series were:

#1: Bravery to accept risk

#2: Flexibility

#3: Resilience

#4: Tenacity

#5: Acceptance

#6: Bird’s eye view

#7: Patience

Having a bird’s eye view helped us see that the value of our North Carolina farm and our Ecuador property could also be increased with the internet. The world wide web allows us to run a business from either remote place.

This is why we have created our Tangled Web course and are expanding the business portion of our International Business and Investing Seminar.

This bird’s eye view is also why we have been providing readers with a free course on how to use “Site-Build-It” to create an internet business written by our friend and student Michelle Toole.

Michelle just sent this note.

Hi Gary,  I hope this note finds both you and Merri doing well…….attached is my article for this month.  Just to give you a quick update my web site, healthy-holistic-living.com is getting 1200-1500 visitors each day!  Yup each and every day – that is over 30,000 visitors each month! It is truly hard to believe that it all started with one visitor!  And to add to that exciting news I just started a second web site home-remedies-and-natural-cures.com!

I often ponder how all of this started from a trip to Ecuador and meeting both you and Merri!  Life is truly a great adventure…  Much Love to You Both, Michelle

Here is Michelle’s 36th lesson

How ‘Sticky’ is Your Web Site?

by Michelle Toole

Building your own web site can get you into some ‘sticky’ situations and that is exactly where you want to be!

When most of us hear the word ‘sticky’ we think of honey or some yummy gooey goodie, but to a web site owner ‘sticky’ means one thing, MONEY!  That’s right, in the world of e-commerce ‘sticky’ refers to how long a visitor stays on your web site and of course the longer a visitor stays on your web site the better chance of turning them into customers.

According to Webopedia.com:

“sticky refers to a site’s ability to keep visitors on the site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors ‘stick’ to the site).

“A site’s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site looking for. For example, in addition to original content that may be the main reason for visits, a site may add a glossary, stock quotes, games, community forums, news feeds and/or chat rooms to make the site more appealing to visitors. Also, sites can add special features to set themselves apart from competitors, such as the ability to communicate with the content’s authors, the ability to personalize the site, contests, and numerous hyperlinks to other pages of the site — all elements that entice a visitor not just to stay on the site but to return frequently.”

So, what makes a visitor leave your site?  What makes your site lack ‘stickiness’?   Well, they are likely the same things that make you leave a web site in the first place:

•    Irrelevant content, bad spelling and poor grammar
•    Information is too difficult to find
•    Long paragraphs of text without text formatting
•    Cluttered text and graphics
•    Too much advertising
•    Long lists of products
•    Unattractive look and distracting colors

OK, so now that you know what NOT to do, what can you do to increase your site’s ‘stickiness’?  Below are the top 5 steps a web site owner should take to increase ‘stickiness’ and get that most wanted response, cha-ching!

1. Interactive

Getting a reader to get involved on your web site means that they’ve invested in your web site and this increases the likelihood that they’ll return time and time again. You can make your site more interactive by adding:

•    Comments
•    Polls
•    Forums
•    Posting reader feedback

Don’t forget that being interactive takes follow-through.  Responding to comments, questions and forums posts will keep readers coming back and help you build not only a rapport with your readers but develop that all important ‘brand of one.’

2. Bookmark IT and Socialize IT

A lot of sites forget this simple but effective way to encourage return visits to their web site, just bookmark it!  Remind visitors to bookmark your site. Also adding social networking links and buttons to all of your pages is an effective way to encourage new readers as well as create reader loyalty.

3. Content is KING

Don’t forget the obvious; readers are coming to your site for your INFORMATION!  You must have useful, unique and entertaining CONTENT! Without great content people are not going to ‘STICK’ much less come back for a second look!

4. Build for Speed and Keeping it Simple

Making your site navigation easy to use and clear will encourage readers to stay on your site longer and return more often.  Remember the faster and easier the navigation, the happier your reader and ‘potential customer’ will be.
Keep in mind that page load time is essential to drawing readers into your site. If each page takes a minute or longer to load it’s not very likely that someone is going to ‘stick’ around!

5. Publish your own ezine

Creating an e-zine is an excellent way to build readership and encourage return visitors to your site as well as increase site ‘stickiness.’  Publishing an e-zine also helps you establish your credibility, build trust, and establish a rapport with your audience. Ongoing communication keeps your Web site in the forefront of your visitor’s mind, ensuring that s/he will return to it time and time again to check your updates and give us that all important ‘most wanted response’, BECOME A CUSTOMER!

Look for my future articles where we discuss monetization options, search engine optimization, incoming links, e-zine techniques, link exchange programs and much more…..

You can check out Michelle’s web sites at http://healthy-holistic-living.com  and http://home-remedies-and-natural-cures.com.  To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com

Until next message may your bird’s eye view be patient!

Gary

How We Can Serve You

Here is a shot of our seminar center on the farm.  We’ll have seminars at the brand new Hampton Inn in West Jefferson and invite delegates to visit the farm for Sunday lunch.

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The deck extends into the woods.

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With this view below.

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We gain a lot of great multi currency, investing, business and health information from this North Carolina course.



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