Micro Business Security


Your own micro business can increase security.

There is a lot of bad economic news flowing these days.

For example, last week a New York Times headline last week announced:

U.S. Economy Contracted at 3.8% Annual Pace in Fourth Quarter

Though the Commerce Department’s preliminary figure for gross
domestic product in the fourth quarter of 2008 showed the
greatest decline in more than 26 years, economists had
forecast much worse.

A BBC report this week said:

Ford, General Motors (GM) and Chrysler have all reported a sharp fall in US sales in January, as industry-wide American sales fell to a 27-year low.

Sales at Ford plunged 42% last month, compared with a year earlier, while those at GM declined 49%, and Chrysler was hit by a fall of 55%.
But the bad news is not for everyone.  A recent message explained why our business is growing by leaps and bounds almost every month.

There is not bad news everywhere though.  Life is good for small businesses that have adapted and zeroed in on helping during the economic crisis.

A recent message Ecuador Business Passion explained why our web business is growing by leaps and bounds almost every month.

Car sales may be down 50% compared with a year earlier, but our January business is up over 100% compared to last January.  See why at Business Passion.

Web business are perfect during these troubled times. They reduce overheads and allow maximum flexibility to shift with economic trends.

I also also like a web business because they provide freedom to move around.

In the summer I can work and enjoy this view at our North Carolina farm.

business-security

Then in winter when it is miserable and expensive to be in these mountains I can enjoy this sunrise view from our Cotacachi condo and still be in business.

income-security

Or Merri and I can visit our Ecuador Pacific beach condo and wach this sunset while we still work.

income-security

This freedom not only makes life more enjoyable but also reduces the cost of living.

This is why we are sharing a free course on how to create your own website without a webmaster written by Michelle Toole. Here is the 32nd lesson in this course.

Blogging…Another Effective Way to Keep Your Readers Coming Back by Michelle Toole

It is a well known fact that many a time a visitor may visit your site only once, never to return.

So how do you get them to come back?

Good Question.

You have a couple of options, first by publishing a high-value e-zine/newsletter you will encourage return visits and build a trusting relationship between you and your visitors/potential customers. But there is another “communication” approach that is growing in popularity.

It’s called “blogging.”

Basically, blogging means creating a “Web log” or a diary on your Web site, and it is a fast way to share timely information (updates, new developments in your field, trends, etc.), express an opinion, answer a question, or exchange whatever info you want.

How you communicate in your Web log/Blog will depend upon your personality, your time commitments and the tolerance level of your audience. The guiding principle should be simplicity — quick and easy-to-create messages to stay in touch.

Having a web site and a blog combined is one of the best ways to get return visitors while at the same time gaining new visitors.  And as an owner of a theme-based content site, all entries on your designated blog page need to relate to your site’s particular theme. This is a critical criterion to note. You don’t want to risk losing Search Engine relevancy points because your blog page is off target. So, for example, if your Web site focuses on PREselling your accounting service, documenting your passion for orchids will not benefit your page-ranking score — no matter how exhilarating it is for you to share new discoveries!

For a small business owner, a blog is a great way to keep your site fresh and worth revisiting on a regular basis.  But more importantly, it nurtures a feeling of familiarity and reinforces your expertise and knowledge base…

A few final points about blogging…

•    An entry should take as much time as it would to craft an informative e-mail.

•    In the offline world, sometimes people come into a store just to look around, see what’s new and visit with the owner or employees. A blog is an easy way to replicate that relationship-building scenario with your online visitors.

•    Not everyone will be interested in your blog page. But if it makes an impact on even a few visitors, then it’s a worthwhile ROI (Return on Investment). A sale more than compensates for your time effort.

•    Continue to blog as long as it makes sense to you and/or you enjoy it. Use your e-zine to cross-promote what’s new in the blog. And use your blog to cross-promote your e-zine.

Bottom line…..

The growing popularity of “Blogging” emphasizes the importance of updated content on your site. And the fastest and most profitable way to add freshness to your site is by adding regularly to a blog. Of course, long-term, nothing beats creating new pages on your theme based web site.

Look for my future articles where we discuss additional monetization options, search engine optimization, incoming links, additional e-zine techniques, link exchange programs and much more…..

You can check out Michelle’s web site at http://healthy-holistic-living.com. To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com

Until next message may you always find income security.

Gary

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